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Spirable

Full company profile

uuid00038gh

Namestring
Spirable
Websiteurl
spirable.com
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Spirable is a London-based private technology company founded in 2014 that operates a video platform focused on delivering contextual and reactive video. Per the company's own positioning, its mission is to enable video that is "always contextual, reactive, and inspires action," indicating a programmatic or dynamic video optimization product rather than a static video hosting or production service. The implied technical core is a platform that adapts video content, delivery, or creative elements based on context signals — consistent with contextual targeting, real-time decisioning, or dynamic creative optimization for video advertising.

Based on the funding history, Spirable has raised approximately $9.1 million across two disclosed rounds (a 2018 seed/Series A led by Frontline Ventures and a 2019 Series B led by Smedvig Ventures), with participation from 24 Haymarket, Downing Ventures, and True Ventures. The company is small (11–50 employees) and privately held, with no public disclosure of revenue, pricing model, customer names, or detailed product feature set in the provided sources. Consequently, the business model specifics — whether revenue is generated via SaaS licensing, programmatic media margin, managed-service fees, or a hybrid — cannot be verified from the available data and should be treated as undisclosed.

The leadership team is co-founder-led (Ger O'Meara as CEO, Dave O'Meara as President) and supplemented by functional executives in finance (CFO Catherine Emmett), marketing (CMO Lauren Stephens), and sales (Laura Byrne). With no marketing channel, distribution, partnership, geographic, or awards data provided for Spirable, the company's go-to-market mechanics, customer concentration, and competitive positioning cannot be characterized with confidence beyond the inferences above.

Short descriptiontext

Spirable is a London-based private video technology company founded in 2014 that builds a platform for delivering contextual, reactive video, serving advertisers or media buyers with programmatic video optimization across an 11–50 person team.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
video advertising technology, programmatic video platform, video creative optimization, social video marketing, video ad personalization
Industry3 codes
PRIMARYMPACAHAE
Short-Form Video Creation, Editing & Templates Apps
Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms
SECONDARYMPADAEAB
Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style)
Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production
SECONDARYMPACAHAF
Short-Form Video Publishing, Scheduling & Cross-Posting Tools
Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms
NAICS code3 codes
  • Software Publishers513210
  • Motion Picture and Video Industries5121
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers516210
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Advertising Agencies7311
Product category
Video Advertising Technology
Social media profiles3 records
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Spirable operates a video technology platform that enables brands and advertisers to deliver contextual, reactive video content that adapts to audience signals and environments. The company's stated focus is building technology for video creative automation, personalization, and optimization across digital and social channels.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Spirable Video Platform
CategoryVideo Advertising Technology
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Idomoo
TypeDirect peer
Description

Idomoo provides a personalized video platform that turns data into individualized video content, mirroring Spirable's data-driven, reactive video approach.

2Vidmob
TypeDirect peer
Description

Vidmob uses AI to analyze and optimize video creative performance across platforms, overlapping with Spirable's reactive, signal-driven video creative capabilities.

3Innovid
TypeDirect peer
Description

Innovid is an independent ad-tech platform for video and CTV ad serving, personalization, and measurement — competing head-on with Spirable in dynamic contextual video delivery.

4Smartly.io
TypeDirect peer
Description

Smartly.io automates paid social and video ad creation, optimization, and cross-platform publishing — directly overlapping with Spirable's reactive, cross-channel video advertising positioning for brands and agencies.

5Celtra
TypeDirect peer
Description

Celtra provides a creative management platform for dynamic, data-driven digital advertising including video, closely matching Spirable's product surface for brand and agency buyers.

6SundaySky
TypeDirect peer
Description

SundaySky specializes in personalized video at scale for enterprise marketing and customer experience — directly comparable to Spirable's contextual/personalized video value proposition.

7Pixability
TypeDirect peer
Description

Pixability is a video ad-buying and optimization platform focused on YouTube and CTV, addressing the same brand-side need for contextually optimized video campaigns as Spirable.

8Waymark
TypeEmerging player
Description

Waymark uses generative AI to produce short-form video ads from a brand's web presence, intersecting with Spirable's automated, AI-driven short-form video creation space but with a focus on SMBs and self-serve.

9Genius Sports
TypeBroad incumbent
Description

Genius Sports is a large sports data and technology company whose Engage product incorporates Spirable-aligned contextual video capabilities — a partner and broader incumbent in the same advertising ecosystem.

10KERV Interactive
TypeEmerging player
Description

KERV Interactive builds interactive and shoppable video ad technology, an adjacent AI-driven video experience category that intersects with Spirable's reactive, engagement-oriented video proposition.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Spirable

Video Advertising Technologyspirable.com

Spirable is a London-based private video technology company founded in 2014 that builds a platform for delivering contextual, reactive video, serving advertisers or media buyers with programmatic video optimization across an 11–50 person team.

What Spirable does

Spirable is a London-based private technology company founded in 2014 that operates a video platform focused on delivering contextual and reactive video. Per the company's own positioning, its mission is to enable video that is "always contextual, reactive, and inspires action," indicating a programmatic or dynamic video optimization product rather than a static video hosting or production service. The implied technical core is a platform that adapts video content, delivery, or creative elements based on context signals — consistent with contextual targeting, real-time decisioning, or dynamic creative optimization for video advertising.

Based on the funding history, Spirable has raised approximately $9.1 million across two disclosed rounds (a 2018 seed/Series A led by Frontline Ventures and a 2019 Series B led by Smedvig Ventures), with participation from 24 Haymarket, Downing Ventures, and True Ventures. The company is small (11–50 employees) and privately held, with no public disclosure of revenue, pricing model, customer names, or detailed product feature set in the provided sources. Consequently, the business model specifics — whether revenue is generated via SaaS licensing, programmatic media margin, managed-service fees, or a hybrid — cannot be verified from the available data and should be treated as undisclosed.

The leadership team is co-founder-led (Ger O'Meara as CEO, Dave O'Meara as President) and supplemented by functional executives in finance (CFO Catherine Emmett), marketing (CMO Lauren Stephens), and sales (Laura Byrne). With no marketing channel, distribution, partnership, geographic, or awards data provided for Spirable, the company's go-to-market mechanics, customer concentration, and competitive positioning cannot be characterized with confidence beyond the inferences above.

Spirable firmographics

Firmographics
Name
Spirable
Website
https://spirable.com
Company type
Private
Founded year
2014
Headcount range
11–50 employees
Short description
Spirable is a London-based private video technology company founded in 2014 that builds a platform for delivering contextual, reactive video, serving advertisers or media buyers with programmatic video optimization across an 11–50 person team.
Ownership category
akta.pro rank

Spirable industry classification

Industry
Product category
Video Advertising Technology
NAICS
Software Publishers (513210), Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC
Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
akta.pro industry
PRIMARYMPACAHAE
Short-Form Video Creation, Editing & Templates Apps
Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms
SECONDARYMPADAEAB
Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style)
Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production
SECONDARYMPACAHAF
Short-Form Video Publishing, Scheduling & Cross-Posting Tools
Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms

Keywords

  • Video advertising technology
  • Programmatic video platform
  • Video creative optimization
  • Social video marketing
  • Video ad personalization

Where Spirable is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Markets served

Spirable business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Spirable product offering

Product offering

Core offering

Spirable operates a video technology platform that enables brands and advertisers to deliver contextual, reactive video content that adapts to audience signals and environments. The company's stated focus is building technology for video creative automation, personalization, and optimization across digital and social channels.

Differentiator

Problem solved

Functional benefit

Products and services

  • Spirable Video Platform

Companies that use Spirable

Customer profile

Ideal customer profiles1 record

Spirable technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Spirable partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

Spirable competitors and assessment

Company assessment

Direct peers

  • Idomoo: Idomoo provides a personalized video platform that turns data into individualized video content, mirroring Spirable's data-driven, reactive video approach.
  • Vidmob: Vidmob uses AI to analyze and optimize video creative performance across platforms, overlapping with Spirable's reactive, signal-driven video creative capabilities.
  • Innovid: Innovid is an independent ad-tech platform for video and CTV ad serving, personalization, and measurement — competing head-on with Spirable in dynamic contextual video delivery.
  • Smartly.io: Smartly.io automates paid social and video ad creation, optimization, and cross-platform publishing — directly overlapping with Spirable's reactive, cross-channel video advertising positioning for brands and agencies.
  • Celtra: Celtra provides a creative management platform for dynamic, data-driven digital advertising including video, closely matching Spirable's product surface for brand and agency buyers.
  • SundaySky: SundaySky specializes in personalized video at scale for enterprise marketing and customer experience — directly comparable to Spirable's contextual/personalized video value proposition.
  • Pixability: Pixability is a video ad-buying and optimization platform focused on YouTube and CTV, addressing the same brand-side need for contextually optimized video campaigns as Spirable.

Emerging players

  • Waymark: Waymark uses generative AI to produce short-form video ads from a brand's web presence, intersecting with Spirable's automated, AI-driven short-form video creation space but with a focus on SMBs and self-serve.
  • KERV Interactive: KERV Interactive builds interactive and shoppable video ad technology, an adjacent AI-driven video experience category that intersects with Spirable's reactive, engagement-oriented video proposition.

Broad incumbents

  • Genius Sports: Genius Sports is a large sports data and technology company whose Engage product incorporates Spirable-aligned contextual video capabilities — a partner and broader incumbent in the same advertising ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Spirable social profiles

Digital presence

Spirable financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Spirable leadership team

Management profile

Number of profiles

Profiles6 records

Spirable funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Spirable M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirable

What does Spirable do?

Spirable operates a video technology platform that enables brands and advertisers to deliver contextual, reactive video content that adapts to audience signals and environments. The company's stated focus is building technology for video creative automation, personalization, and optimization across digital and social channels.

When was Spirable founded?

Spirable was founded in 2014. It employs 11 to 50 people.

Where is Spirable based?

Spirable is headquartered in London, United Kingdom, in the Europe region.

Who are Spirable's main competitors?

Direct peers on record are Idomoo, Vidmob, Innovid, Smartly.io, Celtra, SundaySky and Pixability. Emerging players are Waymark and KERV Interactive. Genius Sports is listed as a broad incumbent.

Does Spirable have an API?

No public API is recorded for Spirable.

What industry is Spirable in?

Spirable's product category is Video Advertising Technology. Its primary akta.pro industry code is MPACAHAE, Short-Form Video Creation, Editing & Templates Apps, with a secondary code of MPADAEAB, Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style). Its NAICS code is 513210 and its SIC code is 7372.

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Live signals
BusinessCloudUS-listed SportTech swoops for UK firmGenius Sports, a US-listed SportTech company, acquired London-based video marketing firm Spirable. The deal is expected to close in the second half of 2021, with transaction details undisclosed. Spirable's customers include brands like Spotify and Coca-Cola, as well as betting firms such as DraftKings and Flutter.MediumSpirable acquired by Genius Sports to enhance official data-driven video marketing capabilitiesGenius Sports Limited has acquired Spirable, a creative performance platform specializing in AI-driven video personalization. This acquisition aims to integrate Spirable's technology with Genius Sports' official sports data to enhance real-time content creation and fan engagement across various media channels.PR NewswireSpirable Launch Creative Intelligence Suite - The Next Generation of AI Powered StorytellingSpirable, a London-based creative performance platform, announced the launch of its Creative Intelligence Suite, an AI-powered toolset that combines computer vision, predictive attention modeling, and performance analytics to help marketers analyze and optimize creative assets. The platform enables marketing teams to apply AI insights before, during, and after campaign launches to improve performance and reduce media waste. McCann Manchester was among the first agencies to adopt the technology, citing its potential to deliver better ROI for clients through data-driven storytelling.PR NewswireA Shutterstock anuncia a primeira integração com a Spirable, parceira de tecnologia criativa dinâmicaShutterstock announced a new integration with Spirable, enabling users to access Shutterstock's content library directly within the Spirable platform for dynamic video advertising. This partnership allows creators to search and import licensed media seamlessly, removing workflow barriers for producing personalized video ads. The integration is designed to help brands engage audiences more effectively through data-driven creative content.FinSMEsSpirable Raises £6M in Series A FundingSpirable, a London-based video marketing automation company, closed a £6M Series A round led by Smedvig Capital. The funds will accelerate geographical expansion and product development. The company has created over 100m personalised videos for brands like Johnson & Johnson and Vodafone.PR NewswireSpirable Raises £6M Series A Investment to Fuel Growth in Personalised Video AdvertisingSpirable, a London-based personalised video marketing automation platform, has closed a £6 million Series A investment round led by Smedvig Capital, with participation from existing investors Frontline Ventures, Downing Ventures, and 24 Haymarket. The funding will accelerate the company's geographical expansion and product development to meet growing demand for automated, personalised video advertising at scale. The company, which has created over 100 million personalised videos across 50 countries for brands including Johnson & Johnson, Domino's, and Vodafone, aims to expand its global sales and customer service operations.FinSMEsSpirable Raises £1.25m in FundingSpirable, a London-based contextual video platform, raised £1.25m in funding led by Frontline Ventures with participation from Downing Ventures, 24 Haymarket, and True. The company will use the funds to expand operations and grow in the US, with Steve Collins joining the board.