MedUp

What MedUp does

MedUp (メダップ株式会社, MedUp, Inc.) is a Tokyo-based healthcare IT company founded in August 2017 by CEO Takeshi Yanagiuchi (柳内 健) that develops software tools specifically for Japanese hospital regional medical collaboration (地域医療連携) workflows. The company serves hospitals and medical institutions with a product suite anchored by foro CRM, a regional medical partnership coordination management tool that helps hospitals manage partner/referral activities and become preferred referral destinations; refery, a web-based reservation system specialized for hospital regional medical collaboration offices; and foro 外来適正化, an outpatient optimization module that automatically identifies patients suitable for reverse-referral (逆紹介) to improve outpatient productivity. The platform holds Japanese Patent No. 7544408 covering the regional medical collaboration activity support system.

The company's technology incorporates AI capabilities, most notably the Hospital Sales Consulting AI (病院の営業コンサルAI) jointly developed with Tsukuba Medical Center Hospital and trained on the tacit knowledge of former Medical Representatives (MRs). Distribution of the AI is supported through a partnership with the National Network of Regional Collaboration Practitioners (NPO), and the company actively participates in industry events including the 27th Japan Healthcare Management Academic Conference and Healthtech Summit 2025 to generate enterprise leads.

The business model is subscription-based recurring software revenue from hospitals on a quote-based enterprise sales motion, with pricing not publicly disclosed. MedUp is privately held and venture-backed by a syndicate including DNX Ventures, REAPRA Ventures, Mobile Internet Capital, All Star SAAS Fund, Mitsubishi HC Capital, Paramount Bed Healthcare Fund, and Resona Bank, with cumulative funding of approximately $9.6M. The company has 11–50 employees, is headquartered in Minato-ku, Tokyo, and operates exclusively in the Japanese domestic market. Leadership includes founder-CEO Yanagiuchi, CFO Sho Okada, and CTO Toshiki Baba, with two external directors and one external auditor providing board oversight.

Name

MedUp

Legal name

メダップ株式会社 (MedUp, Inc.)

Website

https://medup.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MedUp develops healthcare IT software for Japanese hospitals, focused on regional medical collaboration, referral management, and outpatient optimization via products foro CRM, refery, foro 外来適正化, and a co-developed hospital sales consulting AI.

Ownership category

akta.pro rank

Product category

Healthcare IT Software for Regional Medical Collaboration

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

akta.pro secondary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

Keywords

• Healthcare IT software
• Regional medical collaboration
• Hospital CRM platform
• Referral management system
• Reverse-referral optimization

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Healthcare Software Subscriptions: MedUp generates revenue through subscription-based software services for hospitals and medical institutions. Their three main products (foro CRM, refery, foro 外来適正化) are provided as ongoing services to healthcare providers, suggesting recurring subscription revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MedUp develops and sells healthcare IT software focused on regional medical collaboration (地域医療連携) for Japanese hospitals. Its core offerings are foro CRM, a partner activity management tool that helps hospitals become preferred referral destinations; refery, a web-based reservation system that eliminates the 'individual dependence' problem in hospital referral reservation operations; and foro 外来適正化, a service that automatically identifies patients suitable for reverse-referral to improve outpatient productivity. These products are sold on a subscription basis through direct enterprise sales to hospitals.

Product overview

MedUp offers a suite of healthcare IT products focused on regional medical partnership coordination. The core product is foro CRM, a partner coordination management tool, complemented by refery (a web-based reservation system for referral operations) and foro 外来適正化 (an outpatient optimization add-on module that automatically extracts reverse-referral candidate patients). These products work together to support hospitals in managing regional partnerships, streamlining reservation workflows, and improving outpatient productivity.

Differentiator

Problem solved

Functional benefit

Brands

• foro CRM: Regional medical coordination management tool designed to help hospitals become preferred in their region.
• refery
• foro 外来適正化

Products and services

• foro CRM (フォロシーアールエム) Regional medical partnership coordination management tool for Japanese hospitals. Supports partner/referral activity management workflows to help hospitals become the preferred choice in their region, addressing fragmentation in regional medical collaboration.
• refery (リファリー) Web-based reservation system specialized for hospital regional medical collaboration offices. Standardizes referral reservation operations to eliminate person-dependent (属人化) workflows and deliver management impact at Japanese hospitals.
• foro 外来適正化 (foro Outpatient Optimization) Service that automatically extracts reverse-referral candidate patients to significantly improve outpatient productivity. Identifies which patients a hospital should treat in-house versus refer elsewhere, supporting reverse-referral optimization.
• Hospital Sales Consulting AI (病院の営業コンサルAI) AI system trained on the tacit knowledge of former Medical Representatives (MR) for hospital sales consulting. Co-developed with Tsukuba Medical Center Hospital and distributed to regional medical collaboration practitioners across Japan.

Quantifiable outcome

• Automatic identification of reverse-referral candidate patients
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• 特定非営利活動法人 全国連携実務者ネットワーク (National Network of Regional Collaboration Practitioners)minorStrategic or Co-development Partner · 6 April 2026NPO that organized the distribution channel for MedUp's co-developed AI. The AI was distributed to participants at the 72nd National Online Collaboration Office meeting through this network.
• 筑波 بوكシックセンター病院 (Tsukuba Medical Center Hospital)coreStrategic or Co-development Partner · 1 April 2026Joint development partner for the 'Hospital Sales Consulting AI trained on former MR's tacit knowledge'. The hospital collaborated with MedUp to create an AI that captures and utilizes tacit knowledge from experienced former Medical Representatives for hospital sales consulting purposes. The AI was distributed at the 72nd National Online Collaboration Office meeting.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phreesia: US-listed healthcare front-office SaaS specializing in patient intake, registration, and engagement workflows for provider organizations. Closely comparable to MedUp's role as a CRM/reservation layer between hospitals and their referral partners.
• Doctor.com: Healthcare-specific CRM and patient experience platform used by providers to manage online presence, referrals, and patient communications. Direct functional peer to MedUp's foro CRM at the provider-marketing/CRM layer.
• WELL Health Technologies: Digital health company operating patient engagement, telehealth, and clinic-facing SaaS across multiple geographies. Comparable to MedUp as a provider-front-office SaaS platform, though at much larger scale.

Broad incumbents

• Salesforce (Health Cloud): Global CRM leader with a dedicated healthcare vertical (Health Cloud) used by providers for patient/member engagement, referrals, and care coordination. Comparable as a broader healthcare CRM incumbent that MedUp competes against at the regional collaboration layer.
• M3 Inc. Japan-headquartered digital health platform serving physicians, pharma, and hospitals via m3.com and adjacent services. Comparable as the dominant Japanese healthcare IT incumbent MedUp encounters when selling into hospitals.
• Press Ganey: Largest US patient experience and healthcare CRM/analytics platform, serving thousands of hospitals with patient engagement and outreach tools. Comparable as a broad incumbent in the hospital engagement/CRM category where MedUp operates.
• Veradigm (formerly Allscripts): Major US EHR vendor with embedded patient engagement and care coordination modules used by hospitals and physician groups. Comparable as a broad incumbent that bundles CRM-like functionality, competing for the same hospital IT wallets.

Regional players

• Medical Data Vision (MDV): Tokyo-listed Japanese healthcare data and IT company serving hospitals with DPC analysis, EHR-linked data platforms, and provider-facing analytics. Comparable as a Japanese hospital-IT vendor MedUp may partner with or compete against for hospital IT budget.
• JMDC Inc. Tokyo-listed Japanese health claims and clinical data company with provider-facing analytics and health information platforms. Comparable as a Japanese hospital-data/health-IT peer targeting similar provider buyers.

Emerging players

• Linc'well: Japanese digital health startup operating a healthcare platform spanning clinic SaaS, patient engagement, and provider operations. Comparable as a domestic emerging player in the same hospital/clinic SaaS category where MedUp competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/medup_official
• Facebookfacebook.com/medup.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedUp