What Proximic by Comscore does

Proximic by Comscore is a programmatic targeting division of Comscore, Inc. (NASDAQ: SCOR), providing AI-powered audience and contextual targeting solutions for advertisers, agencies, and publishers. The business helps media buyers and sellers address signal loss from third-party cookie deprecation through privacy-centric targeting that does not rely on user identifiers, serving five core verticals: Automotive, CPG, Pets, Retail, Political, and Travel. Founded in 2006 and headquartered in New York, with engineering operations in Pune, India, Proximic operates as a sub-brand of Comscore alongside its Predictive Audiences and Data Partner Network product lines.

The core technology stack combines natural language processing for content analysis with predictive analytics for audience modeling. The platform processes 3-5 trillion contextual analysis requests monthly, leverages a taxonomy of 350,000 proprietary topics, and is supported by a cross-platform data foundation including a 2M+ person double opt-in digital panel, 75M TVs, and 100M CTV devices. Core products include Predictive Audiences, Contextual Targeting Solutions, an Audience Targeting Solution, and the Data Partner Network, supplemented by seasonal campaign guides and vertical-specific playbooks for sports, political, retail, and back-to-school advertising. AI capabilities extend across predictive analytics, NLP, recommendation modeling, anomaly/fraud detection, and generative AI applications per the 2026 State of Programmatic Report.

The company operates a B2B SaaS model with subscription and usage-based pricing, distributing segments through 24+ partner platforms including The Trade Desk, Amazon DSP, Yahoo DSP, LiveRamp, Adobe, Salesforce, PubMatic, and Oracle. Go-to-market combines direct enterprise sales with self-serve activation through DSP partners, supported by thought-leadership content (annual State of Programmatic Report, vertical playbooks) and presence at major industry events. Geographic reach spans North America, EMEA (UK, France, Germany, Netherlands), South Asia (India), and Latin America (Brazil, Mexico).

Name

Proximic by Comscore

Legal name

Comscore, Inc.

Website

https://proximic.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Proximic by Comscore is a programmatic targeting division of Comscore, Inc. that provides AI-powered contextual and predictive audience targeting for media buyers and sellers. It distributes segments through 24+ partner platforms including The Trade Desk, Amazon DSP, Yahoo DSP, and LiveRamp, serving Automotive, CPG, Retail, Political, and Travel verticals.

Ownership category

akta.pro rank

Product category

Ad Tech / Programmatic Targeting

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Media Buying Agencies (541830), Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)

akta.pro secondary industries

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Programmatic advertising targeting
• Contextual targeting solutions
• Predictive audience activation
• Ad tech data platform
• Privacy-centric ad targeting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Programmatic Targeting Segments Licensing: B2B SaaS licensing model providing audience and contextual targeting segments to media buyers and sellers through programmatic platforms. Segments are activated through partner DSPs and data platforms with subscription or usage-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

Proximic by Comscore provides AI-powered programmatic targeting segments for media buyers and sellers, combining natural language processing-based contextual targeting with predictive audience modeling. Its offerings are activated across 23+ DSP and data partner platforms (The Trade Desk, Amazon DSP, Yahoo DSP, LiveRamp, Adobe, Salesforce, PubMatic, Oracle, and others), enabling privacy-centric audience and content targeting without reliance on third-party cookies or user identifiers. The portfolio spans Predictive Audiences, Contextual Targeting Solutions, Audience Targeting, and a Data Partner Network for third-party data providers.

Product overview

Proximic by Comscore is a privacy-centric programmatic targeting platform that enables media buyers and sellers to activate audience and content targeting segments. The core platform consists of Predictive Audiences (AI-powered audience targeting using predictive analytics), Contextual Targeting Solutions (NLP-based contextual targeting), and the Audience Targeting Solution (Comscore Audience Activation). These are distributed through the Data Partner Network integration with 24+ programmatic platforms. The product portfolio includes seasonal campaign guides (Summer, Fall/Halloween, Back to School, Football, Championship Playbooks) and vertical-specific solutions like the Political Targeting Playbook. The platform processes massive cross-platform data including 2M+ person double opt-in digital panel, 75M TVs, 100M CTV devices, and 350K proprietary topics with 3-5T monthly requests.

Differentiator

Problem solved

Functional benefit

Brands

• Predictive Audiences: AI-powered audience targeting segments that leverage transaction data for privacy-centric audience activation across multiple verticals.
• Data Partner Network

Products and services

• Predictive Audiences AI-powered audience targeting solution that uses predictive analytics to identify and target audiences based on behavioral and transactional data signals, enabling privacy-centric audience targeting across programmatic platforms for media buyers and sellers.
• Contextual Targeting Solutions Privacy-centric contextual targeting that analyzes page content using natural language processing and a 350,000-topic taxonomy to serve relevant ads without relying on user identifiers, helping media buyers and sellers achieve targeting scale and precision in a post-cookie environment.
• Audience Targeting Solution (Comscore Audience Activation) Programmatic targeting segments powered by Comscore's cross-platform media consumption datasets including demographics, TV viewership, and behavioral signals, enabling activation of audiences across programmatic channels.
• Data Partner Network Distribution platform enabling third-party data providers to convert ID-based datasets into scalable, privacy-centric audiences, integrated with 23+ programmatic platforms including The Trade Desk, Amazon DSP, Yahoo, LiveRamp, Adobe, Salesforce, PubMatic, and Oracle.
• Audio Targeting and Measurement on The Trade Desk AI-powered audio targeting and cross-platform campaign measurement offered through The Trade Desk, delivering privacy-conscious, ID-free measurement and targeting capabilities across streaming audio and podcasts for media buyers.

Quantifiable outcome

• Up to 79% lower cost per click for championship sports audience targeting campaigns
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability9 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• AlliantcoreStrategic or Co-development Partner · 9 January 2026Partnership to make 500 of Alliant's predictive audiences available within Proximic's Data Partner Network. The AI-powered initiative enables conversion of ID-based datasets into scalable, privacy-centric audiences covering Automotive, CPG, Pets, Retail, Political, and Travel verticals. Combines Alliant's verified transactional data with Proximic's natural language processing capabilities for enhanced contextual targeting performance.
• The Trade DeskcoreTechnology or IntegrationPlatform integration enabling activation of Proximic targeting segments through The Trade Desk's DSP platform.
• LiveRampcoreTechnology or IntegrationIntegration with LiveRamp's identity resolution and data connectivity platform for audience activation.
• AdobecoreTechnology or IntegrationAdobe Advertising Cloud integration for programmatic targeting activation.
• SalesforcecoreTechnology or IntegrationSalesforce Advertising integration for audience targeting capabilities.
• PubMaticcoreTechnology or IntegrationPubMatic DSP platform integration for programmatic targeting segment activation.
• OraclecoreTechnology or IntegrationOracle Data Cloud integration for audience targeting capabilities.
• Amazon DSPcoreTechnology or IntegrationPartnership announced in June 2026 to expand content addressability to drive campaign performance through Amazon DSP.
• Yahoo DSPcoreTechnology or IntegrationPartnership to advance CTV political advertising with Proximic Political Audiences through Yahoo DSP.
• Data Partner Network (23+ platforms)coreTechnology or IntegrationNetwork of 23+ platforms including Acast, Adform, Adswizz, AdTheorent, Basis, Beeswax, Consumable, Eyeota, MediaMath, Neustar, Nexxen, Teads, Tremor Video, TruAudience, Viant, Xandr, Yahoo enabling activation of Proximic segments.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GumGum: GumGum's contextual intelligence platform (Verity) competes directly with Proximic on AI-driven contextual targeting for programmatic media buyers. Both use NLP to analyze page content and provide cookie-free targeting segments across DSPs.
• Integral Ad Science (IAS): IAS offers contextual intelligence, brand safety, and verification products overlapping directly with Proximic's NLP-based contextual targeting. Both are integrated into the same DSP partners and compete for the same programmatic media-buyer wallet.
• DoubleVerify: DoubleVerify (parent of Peer39) is a direct competitor in AI-powered contextual targeting and brand safety. Both serve the same media-buyer customers with NLP/contextual segments activated across major DSPs, and compete head-to-head for contextual intelligence budgets.
• Lotame: Lotame is a data management platform and audience data provider that, like Proximic, sells audience segments to media buyers through DSP and data exchange integrations. Both compete for the same audience-targeting line item in advertiser budgets.
• Peer39 (DoubleVerify): Peer39 is now part of DoubleVerify and offers a leading pre-bid contextual targeting and brand-safety solution directly comparable to Proximic's NLP-based contextual product. Both sell into media buyers via DSP integrations on a similar pricing model.
• Eyeota (Dun & Bradstreet): Eyeota, now part of Dun & Bradstreet, is one of the largest third-party audience data marketplaces and a direct competitor in audience segmentation for media buyers — Proximic lists Eyeota as a data partner platform, confirming head-to-head competition for activation budgets.

Broad incumbents

• Oracle Advertising: Oracle Advertising (incorporating Grapeshot, Moat, and AddThis) offers contextual targeting, audience data, and measurement as part of a broader ad-tech portfolio. Proximic segments are integrated into Oracle Data Cloud, making Oracle both a partner and a broad incumbent competitor.
• LiveRamp: LiveRamp provides identity resolution and data connectivity, including audience activation across DSPs. While Proximic integrates with LiveRamp as a partner, LiveRamp's broader data collaboration platform competes for audience-targeting budgets.
• Nielsen: Nielsen is a global media measurement incumbent whose audience data and cross-platform measurement assets overlap with Comscore's positioning. While Nielsen's primary focus is TV and panel-based measurement, its audience-targeting products compete with Proximic for cross-platform advertiser budgets.
• Zeta Global: Zeta Global operates a large identity-based audience data and activation platform competing with Proximic for programmatic audience budgets. While Zeta is broader (marketing cloud plus data), its DSP-distributed audience segments overlap with Proximic's Predictive Audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proximic by Comscore