PayFinance
PagFinance is a Brazilian crypto-to-fiat payments platform that lets consumers and businesses settle PIX transfers and boletos using 56 digital assets across 12 blockchain networks, with B2B API infrastructure and the BRLP stablecoin on Stellar.
- Company typePrivate
- Founded2024
- HeadquartersCuritiba, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
PayFinance firmographics
Firmographics- Name
- PayFinance
- Legal name
- PagFinance
- Website
- https://paycrypto.finance
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PagFinance is a Brazilian crypto-to-fiat payments platform that lets consumers and businesses settle PIX transfers and boletos using 56 digital assets across 12 blockchain networks, with B2B API infrastructure and the BRLP stablecoin on Stellar.
- Ownership category
- akta.pro rank
PayFinance industry classification
Industry- Product category
- Crypto Payments Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Crypto Merchant Acquirers & PSPs (Payment Service Providers) (FSADAIAB)
- akta.pro secondary industries
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Fiat On/Off-Ramps & Payment Rails (Exchange-Operated) (FSADAAAF)
Keywords
Where PayFinance is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PayFinance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Transaction Fees (Crypto-to-Fiat Conversion): Takes a percentage fee on each crypto-to-PIX/boleto transaction. KYC-1 users pay flat 3.50% per transaction. KYC-2 users pay progressive fees from 2.75% (up to R$ 5,000) down to 1.75% (above R$ 100,000) plus minimum floor of R$ 1.20 PIX or R$ 2.50 Boleto per transaction. Fee includes crypto-to-BRL conversion and payment processing.
- B2B Enterprise Services: Custom-differentiated fees by volume for companies and high-volume users. Includes tailored terms, dedicated support, API integration, PSAV-as-a-Service for compliance infrastructure, KYB/KYC onboarding, liquidity management, and settlement services.
- Gift Card Sales: Digital gift card marketplace offering 62+ brands (Airbnb, Amazon, Apple, PlayStation, Xbox, etc.) purchasable with crypto or PIX. Revenue from margin on gift card pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | KYC-1 Basic: Simplified verification with CPF, up to R$ 500/transaction |
| Transaction based/ take rate | Pay-as-you-go | KYC-2 Verified: Full identity verification with progressive rates |
| Transaction based/ take rate | Multi-year contract | B2B Partner: Custom volume-based pricing for enterprises |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PayFinance product offering
Product offeringCore offering
PagFinance operates a Brazilian crypto-to-fiat payments platform that enables individuals and businesses to pay PIX transfers and bank boletos directly from cryptocurrency wallets, settling in approximately 30 seconds. The platform supports 56 digital assets across 12 blockchain networks with a self-custody model where user crypto remains in the wallet until the moment of payment.
Product overview
PagFinance is a crypto-to-fiat payments platform that operates as a unified consumer app supplemented by B2B infrastructure products. The core PagFinance consumer app enables individuals to pay PIX transfers and bank boletos using 56 supported cryptocurrencies across 12 blockchain networks, with settlement in ~30 seconds and full self-custody. The B2B layer consists of PagFinance Checkout Cripto (a merchant widget for accepting crypto payments with automatic BRL settlement), the PagFinance API (REST-based developer infrastructure for embedding payments into third-party products), and PSAV as a Service (regulatory compliance infrastructure for partners seeking to operate in Brazil's crypto payments market). The platform also offers a Gift Cards marketplace for purchasing global brand gift cards with crypto, and BRLP — a Stellar-based BRL stablecoin serving as a settlement rail across the ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Gift Cards: Digital gift card purchasing service allowing users to buy gift cards from major brands using cryptocurrency or PIX.
- BRLP
Products and services
- PagFinance Consumer App Brazilian crypto-to-fiat payments platform enabling individuals to pay PIX transfers and bank boletos using 56 cryptocurrencies across 12 blockchain networks, with settlement in approximately 30 seconds, self-custody architecture, and transparent fees starting at 1.75%.
- PagFinance Checkout Cripto B2B widget that enables merchants to accept cryptocurrency payments with automatic conversion to BRL, eliminating volatility exposure for merchants. Integrates with a single line of code.
- PagFinance API REST API infrastructure for developers to integrate crypto-to-fiat payment processing into their own products, supporting real-time quotes, payment creation and submission, webhooks for confirmation and settlement events, and JWT authentication with per-operation scopes.
- PSAV as a Service Regulatory infrastructure offering that enables B2B partners to operate in the crypto space with full compliance with Brazilian Central Bank requirements (BCB Resolutions 519-521) and Law 14,478/2022. Includes KYB/KYC automation, transaction monitoring, regulatory reporting, and liquidity management.
- BRLP (Brazilian Real Liquidity Protocol) BRL-pegged stablecoin built on the Stellar network serving as a settlement layer for BRL in the digital environment. Maintains 1:1 parity with the Brazilian Real, backed by Brazilian federal government securities, and enables instant BRL settlement across multiple blockchain networks.
- Gift Cards Marketplace Digital gift card marketplace where users can purchase gift cards for 62+ global brands (including Amazon, Apple, PlayStation, Xbox, Roblox, Airbnb, etc.) using cryptocurrency or PIX. Gift cards are delivered digitally in minutes.
Quantifiable outcome
- ~30 second PIX settlement vs D+0 to D+1 for exchange withdrawals
- +2 more outcomes
Companies that use PayFinance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
PayFinance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
PayFinance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- TRONcoreTRON blockchain integration enables TRC-20 token support for PagFinance payments. TRON is known for low fees and fast transfers, founded by Justin Sun.
- XRP Ledger (XRPL)coreXRP Ledger integration provides liquidity and near-instant transactions (3-5 seconds, under $0.01 cost) for PagFinance crypto-to-BRL payments. Lends global liquidity and interoperability with stablecoin issuers.
- Solana FoundationcoreSolana is a primary blockchain network supported by PagFinance with 12 digital assets including native SOL, USDC, USDT, and others. The Solana Foundation supports the open-source blockchain network.
- Stellar Development FoundationcoreStellar network hosts the BRLP stablecoin for BRL settlement. The Stellar Development Foundation supports the open-source XRPL blockchain and SEP-10/SEP-24 standards used for deposits and withdrawals.
- RipplecoreXRP Ledger (XRPL) is supported for payments with 3-5 second confirmations and sub-$0.01 transaction costs. Ripple provides enterprise blockchain solutions and supports XRPL ecosystem development.
- OptimismcoreOptimism is an Ethereum Layer 2 network supported for crypto-to-PIX payments with 6 assets. Part of the Optimism Collective ecosystem.
- QuickNodecoreQuickNode provides blockchain infrastructure nodes and APIs used by PagFinance to connect to multiple blockchain networks for transaction processing.
- HeliuscoreHelius provides Solana blockchain infrastructure and developer tools used by PagFinance for Solana network integration and validator services.
- BasecoreBase is an Ethereum Layer 2 network built by Coinbase, supported by PagFinance with 6 assets including ETH, USDC, and USDe.
- Pyth NetworkcorePyth Network provides real-time USD/BRL price oracle feeds used by PagFinance for accurate crypto-to-fiat conversion at moment of transaction.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
PayFinance competitors and assessment
Company assessmentBroad incumbents
- MoonPay: Global crypto on/off-ramp provider supporting 80+ countries and a wide range of payment methods. Comparable as a broader incumbent offering fiat-to-crypto and crypto-to-fiat rails across many markets.
- Transak: Global crypto on-ramp/off-ramp infrastructure provider integrated into wallets and dApps. Comparable as a broad incumbent serving the same developer/WalletConnect integration use cases PagFinance targets via API.
Emerging players
- Strike: Crypto payments app focused on instant Bitcoin-to-fiat settlement. Comparable as an emerging player in the crypto-to-fiat payment UX space, though primarily USD-focused rather than BRL/PIX.
- Ripio: Latin American crypto fintech with operations across Argentina, Brazil and Mexico, offering on/off-ramps and B2B infrastructure. Comparable as a regional player building crypto payment infrastructure for LatAm merchants.
- Lemon Cash: Argentina-based crypto fintech expanding across Latin America with payment, card and remittance products. Comparable as a regional crypto payment provider with similar retail off-ramp use cases.
Direct peers
- Bitso: Leading Latin America crypto exchange operating in Brazil with PIX on/off-ramps and stablecoin rails. Directly comparable as a Brazilian crypto-to-fiat PSP with similar PIX/boleto off-ramp use cases targeting both consumers and businesses.
- Foxbit: Brazilian crypto exchange with established PIX rails and merchant-acquiring partnerships. Comparable as a domestic crypto PSP targeting Brazilian consumers wanting PIX payouts.
- Mercado Bitcoin: Brazil's largest crypto exchange by volume, offering PIX deposits/withdrawals and BRL trading pairs. Directly competes with PagFinance in the crypto-to-PIX off-ramp segment, particularly for KYC-verified retail users.
- Novadax (NovaDAX): Brazilian crypto exchange with PIX integration and BRL stablecoin offerings. Competes in the same Brazilian crypto-to-fiat settlement space with overlapping retail and B2B use cases.
- Bitcointoyou: Established Brazilian crypto platform supporting PIX deposits and withdrawals for retail users. Comparable as a domestic crypto PSP serving Brazilian crypto holders paying bills or moving to fiat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PayFinance social profiles
Digital presencePayFinance compliance and trust
Trust signalCompliance1 record
PayFinance financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayFinance leadership team
Management profileNumber of profiles
PayFinance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayFinance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayFinance
What does PayFinance do?
PagFinance operates a Brazilian crypto-to-fiat payments platform that enables individuals and businesses to pay PIX transfers and bank boletos directly from cryptocurrency wallets, settling in approximately 30 seconds. The platform supports 56 digital assets across 12 blockchain networks with a self-custody model where user crypto remains in the wallet until the moment of payment.
Is PayFinance a public or private company?
PayFinance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PayFinance founded?
PayFinance was founded in 2024. It employs 1 to 10 people.
Where is PayFinance based?
PayFinance is headquartered in Curitiba, Brazil, in the Latin America region.
How does PayFinance make money?
Three revenue lines are on record. Transaction Fees (Crypto-to-Fiat Conversion) is the primary driver. The others are B2B Enterprise Services and gift Card Sales.
Who are PayFinance's main competitors?
Broad incumbents on record are MoonPay and Transak. Emerging players are Strike, Ripio and Lemon Cash. Direct peers are Bitso, Foxbit, Mercado Bitcoin, Novadax (NovaDAX) and Bitcointoyou.
Does PayFinance have an API?
Yes. REST API for payments, conversions, and settlement. Features include real-time quotes with slippage and expiration parameters, asynchronous payment creation and submission, and webhooks for confirmation and settlement events. Authentication via JWT with per-operation scopes. TypeScript SDK provided. GraphQL listed as 'em breve' (coming soon). Developer documentation is at docs.pag.finance.
What industry is PayFinance in?
PayFinance's product category is Crypto Payments Infrastructure. Its primary akta.pro industry code is FSADAIAB, Crypto Merchant Acquirers & PSPs (Payment Service Providers), with a secondary code of FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 52232 and its SIC code is 6200.