BitcoinToYou
BitcoinToYou is Brazil's first cryptocurrency exchange, founded in 2010, serving 400,000+ retail customers with a multi-product ecosystem spanning crypto trading, merchant payments (B2U Pay), asset tokenization (B2U Asset), and an upcoming digital bank (B2U Bank).
- Company typePrivate
- Founded2010
- HeadquartersBrasiléia, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What BitcoinToYou does
BitcoinToYou is a Brazilian-founded cryptocurrency exchange established in 2010, positioning itself as the first cryptocurrency exchange in Brazil. The company operates a multi-product ecosystem centered on its core exchange platform supporting over 50 crypto assets, accessible via web portal, Pro trading platform, and native iOS/Android mobile applications. Its infrastructure includes the proprietary BRL Coin (BRLC) stablecoin for Brazilian Real integration, a Crypto-as-a-Service offering providing API and white-label solutions to B2B clients, and integrations with TradingView for professional charting and PIX for instant Brazilian fiat deposits/withdrawals. Trading operations are conducted through BitcoinToYou International (B2U Limited), while Brazilian operations fall under Bitcointoyou Brasil.
The company's product portfolio extends beyond exchange into merchant payments (B2U Pay), real-world asset tokenization (B2U Asset, including CCB tokenization), financial education (B2U Educação), a native utility token (B2U Coin listed on Binance), and an announced digital banking service (B2U Bank). BitcoinToYou generates revenue primarily through spread on cryptocurrency trading (despite advertising zero explicit fees), B2B licensing for Crypto-as-a-Service, merchant transaction processing via B2U Pay, and professional services for asset tokenization. The company serves 400,000+ customers with R$10+ billion in cumulative trading volume across its 11+ year operating history.
BitcoinToYou employs a hybrid go-to-market strategy combining product-led growth for retail (zero-fee self-serve onboarding with progressive KYC tiers) and API-first enterprise sales for B2B integration. Marketing is driven by content/education (blog, podcast, courses), social media, referral programs with B2U Coin rewards, and earned media coverage in major Brazilian outlets. The company maintains regulatory first-mover advantages including CNAE regularization, RA1000 Reclame AQUI certification, and Level 1 ABFintechs membership, positioning it within Brazil's evolving crypto regulatory framework.
BitcoinToYou firmographics
Firmographics- Name
- BitcoinToYou
- Legal name
- Bitcointoyou
- Website
- https://bitcointoyou.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BitcoinToYou is Brazil's first cryptocurrency exchange, founded in 2010, serving 400,000+ retail customers with a multi-product ecosystem spanning crypto trading, merchant payments (B2U Pay), asset tokenization (B2U Asset), and an upcoming digital bank (B2U Bank).
- Ownership category
- akta.pro rank
BitcoinToYou industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Securities and Commodity Exchanges (5232), Depository Credit Intermediation (5221)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Crypto Payment Gateways & Checkout APIs (FSADAIAA)
Keywords
Where BitcoinToYou is headquartered
LocationHeadquarters
- HQ city
- Brasiléia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
BitcoinToYou business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Cryptocurrency Trading Fees: The company charges commission fees on cryptocurrency buy/sell and trading operations (maker and taker). These operations are conducted through BitcoinToYou International (B2U Limited). Zero fees are advertised for buying, selling, bank transfers, custody, and crypto deposits, suggesting the revenue model relies on spread or other undisclosed fees rather than explicit trading commissions.
- Crypto-as-a-Service (API & White Label): B2B revenue stream from providing API integration and white-label cryptocurrency exchange infrastructure to enterprise clients and partners. Contact-driven sales model with dedicated outreach via [email protected].
- B2U Pay Merchant Services: Revenue derived from cryptocurrency payment processing for merchants (e-commerce and physical stores) via B2U Pay. Merchants gain access to the platform's 400,000+ customer base for promotional reach.
- Asset Tokenization (B2U Asset): Tokenization of real-world assets (CCBs and others) on behalf of companies, creating digital token representations and potentially earning fees for structuring and distribution to the company's customer base.
- B2U Coin Utility Token: B2U Coin is the company's proprietary utility token, described as the first utility token of a Brazilian exchange. Used for platform benefits and referenced in referral/reward programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Zero-Fee Trading Tier |
| Transaction based/ take rate | Pay-as-you-go | Level 1 Account (Basic) |
| Transaction based/ take rate | Pay-as-you-go | Level 2 Account (Verified) |
| Transaction based/ take rate | Pay-as-you-go | B2U Pay Merchant Payment Processing |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
BitcoinToYou product offering
Product offeringCore offering
BitcoinToYou operates a cryptocurrency exchange platform headquartered in Brazil, enabling retail and institutional customers to buy, sell, and trade over 50 crypto assets including Bitcoin, Ethereum, and metaverse tokens. The platform extends beyond core exchange operations through B2U Pay merchant payment acceptance, Crypto-as-a-Service API and white-label infrastructure for B2B partners, B2U Asset real-world asset tokenization, and the B2U Coin utility token. Crypto trading is conducted through BitcoinToYou International (B2U Limited).
Product overview
BitcoinToYou operates as a multi-product cryptocurrency ecosystem built around a core exchange platform. The core offering is the BitcoinToYou Exchange, a cryptocurrency trading platform with over 50 assets, supported by the advanced BitcoinToYou Pro trading terminal. The ecosystem extends through Crypto-as-a-Service (API/white-label integration), B2U Pay (crypto payment acceptance), B2U Coin (native utility token), B2U Asset (real-world asset tokenization), and the upcoming B2U Bank (digital banking). The company also provides educational content via B2U Educação and a mobile app for iOS and Android. The platform has served over 400,000 customers with R$10+ billion in trades over 11+ years of operation.
Differentiator
Problem solved
Functional benefit
Brands
- BitcoinToYou Pro: Advanced trading platform for professional traders with API and bot support
- B2U Coin
- B2U Pay
- B2U Educação
- B2U Asset
- B2U Bank
Products and services
- BitcoinToYou Exchange Core cryptocurrency exchange platform allowing Brazilian customers to buy, sell, and trade over 50 crypto assets including Bitcoin, Ethereum, BRL Coin (BRLC) stablecoin, and metaverse tokens, accessed via web portal, Pro platform, or mobile app.
- BitcoinToYou Pro Advanced trading platform for professional and experienced traders providing liquidity, API access, trading bot support, and TradingView-integrated charting and technical analysis tools.
- Crypto-as-a-Service White-label and API solution that enables financial institutions, fintechs, and other platforms to embed cryptocurrency investment services under their own brand, leveraging BitcoinToYou's exchange infrastructure.
- B2U Pay Cryptocurrency payment acceptance solution for online and physical merchants, accessible via application, API, or payment link, offering same-day settlement and promotional access to BitcoinToYou's 400,000+ customer base.
- B2U Asset Asset tokenization service that converts real-world assets such as CCBs (Cédula de Crédito Bancário) into blockchain-based digital tokens and distributes them to BitcoinToYou's customer base.
- BitcoinToYou Mobile App Native iOS and Android applications providing cryptocurrency market tracking, trading, and account management for retail customers.
Quantifiable outcome
- Over R$10 billion in cryptocurrency trading volume
- +3 more outcomes
Companies that use BitcoinToYou
Customer profileSegments4 records
Ideal customer profiles4 records
BitcoinToYou technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
BitcoinToYou partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BinancecoreBitcoinToYou partnered with Binance to enable its customers to purchase Binance-listed cryptocurrencies directly through the BitcoinToYou platform. The partnership included the listing of B2U Coin on Binance and integration with Binance ecosystem. Binance is one of the world's largest cryptocurrency exchanges by trading volume.
- TradingViewcoreBitcoinToYou integrates TradingView charts and tools into its platform, providing users with professional-grade charting capabilities including Crypto Screener, price charts, technical indicators (RSI, MACD, Bollinger Bands, Fibonacci), and market analysis tools.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BitcoinToYou competitors and assessment
Company assessmentDirect peers
- Mercado Bitcoin: Brazil's largest cryptocurrency exchange by trading volume. Directly competes with BitcoinToYou on retail trading, BRL on/off-ramps, and merchant services in the same Brazilian market. Comparable in customer-segment focus (Brazilian retail) and product breadth (exchange, tokenization via MB Tokens, payments).
- Foxbit: Long-standing Brazilian cryptocurrency exchange offering retail trading, OTC desk, and merchant solutions. Direct competitor in the Brazilian retail and trader segment with similar API and white-label ambitions, comparable headcount and operational maturity to BitcoinToYou.
- NovaDAX: Brazilian-focused crypto exchange offering retail trading, staking, and a corporate API. Competes directly on BRL on/off-ramps and B2B integrations targeting Brazilian fintechs and developers.
- BitPreço: Brazilian cryptocurrency exchange platform specializing in retail trading with low-fee positioning. Direct overlap with BitcoinToYou's zero-fee retail model and Brazilian PIX-based deposits/withdrawals.
- Coinext: Brazilian cryptocurrency exchange catering to retail and professional traders with BRL pairs and advanced trading features. Direct competitor in the Brazilian retail and pro-trader segments.
Broad incumbents
- Binance Brazil: Global crypto exchange giant operating a localized Brazilian arm. Overlaps with BitcoinToYou on spot trading, BRL pairs (via PIX), and merchant payments; broader global scale and deeper liquidity make it the dominant price-setter in the BRL market BitcoinToYou competes in.
- Coinbase: US-headquartered global crypto exchange with institutional and retail offerings. Overlaps on exchange, custody, staking, and B2B API (Coinbase Cloud); broader scale and product breadth make it a relevant comparable for the institutional/enterprise aspirations of BitcoinToYou's CaaS business.
- Mercado Pago (Crypto): Mercado Libre's Brazilian fintech arm that has piloted crypto trading inside its payments super-app. Represents the most credible threat/opportunity at the intersection of payments and crypto in Brazil, with massive existing user base comparable to BitcoinToYou's B2U Pay ambitions.
Regional players
- Bitso: Latin America's largest crypto exchange by users, operating across Mexico, Argentina, Brazil, and Colombia. Comparable product set (exchange, payments, B2B API); relevant regional peer demonstrating the LatAm exchange playbook at scale, though primary focus outside Brazil.
- Ripio: Argentina-headquartered crypto exchange and fintech with presence across multiple LatAm countries. Comparable in offering exchange, payment, and credit products; relevant peer for the LatAm crypto-fintech convergence thesis.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks2 records
Key highlights2 records
Customer concentration
BitcoinToYou social profiles
Digital presenceBitcoinToYou compliance and trust
Trust signalCompliance2 records
BitcoinToYou financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitcoinToYou leadership team
Management profileNumber of profiles
Profiles2 records
BitcoinToYou subsidiaries and ownership
Company hierarchySubsidiaries6 records
BitcoinToYou funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitcoinToYou M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitcoinToYou
What does BitcoinToYou do?
BitcoinToYou operates a cryptocurrency exchange platform headquartered in Brazil, enabling retail and institutional customers to buy, sell, and trade over 50 crypto assets including Bitcoin, Ethereum, and metaverse tokens. The platform extends beyond core exchange operations through B2U Pay merchant payment acceptance, Crypto-as-a-Service API and white-label infrastructure for B2B partners, B2U Asset real-world asset tokenization, and the B2U Coin utility token. Crypto trading is conducted through BitcoinToYou International (B2U Limited).
Is BitcoinToYou a public or private company?
BitcoinToYou is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BitcoinToYou founded?
BitcoinToYou was founded in 2010. It employs 1 to 10 people.
Where is BitcoinToYou based?
BitcoinToYou is headquartered in Brasiléia, Brazil, in the Latin America region.
How does BitcoinToYou make money?
Five revenue lines are on record. Cryptocurrency Trading Fees are the primary driver. The others are crypto-as-a-Service (API & White Label), B2U Pay Merchant Services, asset Tokenization (B2U Asset) and B2U Coin Utility Token.
Who are BitcoinToYou's main competitors?
Direct peers on record are Mercado Bitcoin, Foxbit, NovaDAX, BitPreço and Coinext. Broad incumbents are Binance Brazil, Coinbase and Mercado Pago (Crypto). Regional players are Bitso and Ripio.
Does BitcoinToYou have an API?
Yes. BitcoinToYou offers a public API for Crypto-as-a-Service integrations, enabling partners and businesses to offer cryptocurrency investment to their customers via API or white-label solutions. The company has over 10 years of experience providing these integration services. Developer documentation is at apidoc.bitcointoyou.com.
What industry is BitcoinToYou in?
BitcoinToYou's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 522320 and its SIC code is 6200.