Phoria
Phoria is a Melbourne-based XR studio founded in 2014 that designs immersive VR, AR, WebXR, and digital-twin experiences for global enterprises, NGOs, broadcasters, and cultural institutions including Meta, Netflix, WWF, the UN, Nike, and ABC.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Phoria does
Phoria is an Australian extended-reality (XR) studio founded in 2014 and headquartered in Melbourne, formerly operating as SCANN3D. The company designs and produces immersive VR, AR, WebXR, and Mixed Reality experiences for global enterprises, international organizations, broadcasters, and cultural institutions, with named clients including Meta, Netflix, WWF, the United Nations DPPA, Nike, ABC, Google, Arup, and the International Paralympic Committee.
Its core technology stack spans WebXR for browser-delivered immersive content, Google's ARCore for persistent mobile AR, Meta Quest Pro spatial features (anchors, plane detection, color passthrough), and a proprietary digital-twin platform branded captur3d.io built on Matterport-compatible 3D virtual tour infrastructure. The studio's original-content IP — ecosphere VR documentary series, REWILD Our Planet AR, Julaymba Mixed Reality, Mt Resilience WebAR, and Raw: Emotions Unite Us WebXR — is delivered through Meta/Oculus and mobile app stores, physical museum installations, and partner channels, accumulating 175K+ ecosphere downloads and millions of users across the portfolio.
The business operates three revenue streams: (1) B2B custom XR project development on a professional-services, quote-based pricing model for enterprise and institutional clients; (2) original content production with licensing/royalty economics to platform partners; and (3) subscription/recurring access to the captur3d.io digital-twin platform. Go-to-market relies on enterprise field sales and partnership marketing with major global brands, supported by industry-event presence (SXSW Sydney, COP28), award-driven earned media, and an in-house team of Emmy-credentialed producers and award-winning XR specialists.
Phoria firmographics
Firmographics- Name
- Phoria
- Legal name
- PHORIA PTY LTD
- Website
- https://phoria.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phoria is a Melbourne-based XR studio founded in 2014 that designs immersive VR, AR, WebXR, and digital-twin experiences for global enterprises, NGOs, broadcasters, and cultural institutions including Meta, Netflix, WWF, the UN, Nike, and ABC.
- Ownership category
- akta.pro rank
Phoria industry classification
Industry- Product category
- Immersive XR Development Services
- NAICS
- Software Publishers (51321), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Metaverse & Social Virtual Worlds (BPAMAKAF)
Keywords
Where Phoria is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Phoria business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- B2B XR Project Development: Custom immersive XR experiences developed for enterprise clients, brands, cultural institutions, and government agencies. Projects include AR filters, VR experiences, webXR campaigns, and digital twins for clients like Nike, Meta, ABC, and UN agencies.
- Original Content Production: Producing proprietary XR content series like ecosphere, Julaymba, REWILD that generate engagement and showcase capabilities to attract commercial partnerships
- Digital Twin Platform (captur3d.io): Software platform for creating 3D virtual tours and digital twins, offered as a service to clients seeking to digitize physical spaces
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Phoria product offering
Product offeringCore offering
Phoria is an Australian XR studio that designs, develops, and delivers custom virtual reality, augmented reality, mixed reality, and WebXR experiences for enterprise brands, cultural institutions, non-profit organizations, and government agencies. The studio also operates captur3d.io, an all-in-one 3D virtual tour and digital twin software platform, and produces proprietary immersive content series for VR/AR headsets, mobile devices, and physical installations.
Product overview
PHORIA is an XR studio (formerly SCANN3D) offering a portfolio of immersive experiences including original productions (ecosphere VR documentary series, Julaymba Mixed Reality, REWILD AR experiences, Raw: Emotions Unite Us WebXR) and client/partner projects. The ecosystem includes captur3d.io platform for 3D virtual tours and Digital Twin Experiences (DTX), enabling art, data, and interactive layers for built environments. The company delivers VR films, AR applications, WebXR experiences, Mixed Reality content, and physical installations across nature documentaries, education, art, and enterprise sectors.
Differentiator
Problem solved
Functional benefit
Brands
- captur3d.io: All-in-one 3D Virtual Tour software platform pioneering Matterport digital experiences.
- REWILD
Products and services
- ecosphere Award-winning cinematic VR nature documentary series featuring immersive content from Kenya, Borneo, and Raja Ampat, narrated by Emmy Award winner Anna Friel, distributed through Meta/Oculus VR platforms.
- Spatial Fusion Mixed Reality WebXR experience showcasing Meta Quest Pro capabilities including spatial anchors, enhanced plane detection, and vivid full colour passthrough through a space-themed narrative.
- Julaymba Mixed Reality journey to the Daintree Rainforest featuring First Nations storytelling by Eastern Kuku Yalanji Elder Richard Burchill, with immersive 180 and 360 video and high-quality 3D environments.
- REWILD Our Planet World-first persistent and shared AR experience based on Netflix's Our Planet documentary series, including a mobile AR app (REWILD at Home) and physical installations at museums and venues globally, with WWF and Silverback Films.
- Mt Resilience Interactive WebAR/VR educational experience about climate change and bushfire resilience, built with A-Frame 3D web viewer, developed in partnership with ABC, CSIRO, and the Bureau of Meteorology.
- Raw: Emotions Unite Us WebXR experience exploring Paralympians stories and changing perceptions of disability, featuring five uplifting athlete narratives, produced with the International Paralympic Committee (IPC) and Meta.
- Greenhouse by Joost Bakker Digital twin experience of Joost Bakker's sustainable living installation at Fed Square, exploring zero-waste food systems and future housing concepts with embedded video content.
- captur3d.io All-in-one 3D Virtual Tour software platform pioneering Matterport-style digital experiences, offered as a self-serve tool to digitize physical spaces for real estate, architecture, and venue experiences.
- Time After Time - RONE VR/AR experience documenting RONE's immersive art installation in Geelong, featuring volumetric capture and spatial storytelling.
- ecosphere: United Nations - Futuring Peace UN series extension of ecosphere covering peace and conflict resolution, produced in partnership with the United Nations Department of Political and Peacebuilding Affairs (UN DPPA), featuring Pathways Colombia and Sea of Islands.
Quantifiable outcome
- ecosphere achieved 175K+ downloads and 300K views, ranking in top 10 free apps
- +3 more outcomes
Companies that use Phoria
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Phoria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Phoria partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and key.
- MetacoreStrategic partnership for Mixed Reality development using Meta Quest Pro and other Meta platforms. Collaborated on Spatial Fusion WebXR experience and ecosphere VR series distribution through Oculus platform. Meta provides platform access and co-marketing support.
- NetflixcoreLicensing partnership for REWILD AR experience based on Netflix documentary series 'Our Planet'. Netflix content provides the foundation for immersive AR biomes. Co-marketing and platform promotion included.
- World Wide Fund for Nature (WWF)coreConservation partnership for ecosphere VR documentary series and REWILD Our Planet experience. WWF provides conservation expertise and brand credibility for environmental storytelling content.
- Silverback FilmscoreCo-production partnership for ecosphere VR documentary series. Silverback Films provides natural history filmmaking expertise and BBC-level production quality for wildlife content.
- United Nations Department of Political and Peacebuilding Affairs (UN DPPA)coreOfficial partnership with UN DPPA to produce immersive VR experiences on peace processes including Pathways Colombia and Sea of Islands. UN provides access to peacebuilding stories and global platform.
- ABC (Australian Broadcasting Corporation)corePioneering partnership with ABC for Mt Resilience AR educational experience. ABC provides content integration and distribution through their broadcast platform.
- GooglecoreARCore technology partnership for REWILD AR mobile application. Google provides AR development platform and co-marketing support through Google I/O events.
- International Paralympic Committee (IPC)keyPartnership for RAW: Emotions Unite Us VR experience featuring Paralympian athletes. IPC provides athlete access and Olympic-level credibility for disability awareness content.
- LUSIONkeyTechnical art direction and development partner for Spatial Fusion MR experience. LUSION provides specialized mixed reality development expertise.
- CSIROkeyScientific consultation for Mt Resilience AR educational content. CSIRO provided expert input on climate science and disaster preparedness concepts featured in the experience.
- ArupkeyCollaboration on sustainable design and AR digital twin projects including REWILD Our Planet platform design and various AR installations.
- ArtScience Museum SingaporekeyVenue partner for REWILD Our Planet installation (April-June 2019). Museum provides exhibition space and draws visitor audience for immersive AR experience.
Scale indicators10 records
Expansion highlights5 records
Phoria competitors and assessment
Company assessmentDirect peers
- Zappar: AR/WebAR platform and creative studio offering browser-based AR experiences for brands and enterprises. Closely comparable to Phoria's WebXR-first delivery model and enterprise brand customer base.
- Baobab Studios: Emmy-winning interactive animation studio producing VR/AR animated storytelling experiences. Overlaps with Phoria's animation-driven immersive storytelling approach and platform-partner distribution model.
- Felix & Paul Studios: Emmy-winning immersive studio specializing in cinematic VR/AR experiences, including partnerships with NASA, National Geographic, and Cirque du Soleil. Closely matches Phoria's award-winning original IP and documentary VR model.
- Within (Within Unlimited): Premium VR content studio producing immersive narrative experiences (e.g., 'Wolves', 'Dispatch'). Directly comparable to Phoria as a boutique XR studio creating high-end VR storytelling for brands and platforms.
- Unit9: Global award-winning production studio with a dedicated XR/immersive division serving Fortune 500 brands. Directly comparable as a creative technology studio producing immersive brand experiences for global enterprise clients.
Regional players
- Talespin: Enterprise XR training platform primarily serving US corporate L&D buyers. Comparable as a venture-backed XR studio/platform but commercially oriented toward enterprise training rather than Phoria's social-impact storytelling.
- Snobal: Australian XR/digital twin studio serving enterprise, government, and education clients across AUS. Direct geographic and category peer to Phoria, with overlapping digital twin and immersive training offerings.
Emerging players
- Arvizio: Enterprise AR/MR collaboration and digital twin platform. Comparable as an XR technology provider focused on digital twin experiences for built environments, overlapping with Phoria's captur3d.io digital twin offering.
- Spatial: Metaverse/spatial computing platform for immersive collaboration across VR, AR, and web. Comparable to Phoria's Metaverse & Social Virtual Worlds positioning and mixed-reality collaboration experiences.
Broad incumbents
- Matterport: Category-defining digital twin and 3D virtual tour platform — directly comparable to captur3d.io but at vastly greater scale. Phoria has partnered with Matterport on award-winning digital twin experiences, establishing it as a benchmark peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Phoria social profiles
Digital presencePhoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoria leadership team
Management profileNumber of profiles
Profiles4 records
Phoria subsidiaries and ownership
Company hierarchySubsidiaries1 record
Phoria funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoria
What does Phoria do?
Phoria is an Australian XR studio that designs, develops, and delivers custom virtual reality, augmented reality, mixed reality, and WebXR experiences for enterprise brands, cultural institutions, non-profit organizations, and government agencies. The studio also operates captur3d.io, an all-in-one 3D virtual tour and digital twin software platform, and produces proprietary immersive content series for VR/AR headsets, mobile devices, and physical installations.
Is Phoria a public or private company?
Phoria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phoria founded?
Phoria was founded in 2014. It employs 11 to 50 people.
Where is Phoria based?
Phoria is headquartered in Melbourne, Australia, in the Oceania region.
How does Phoria make money?
Three revenue lines are on record. B2B XR Project Development is the primary driver. The others are original Content Production and digital Twin Platform (captur3d.io).
Who are Phoria's main competitors?
Direct peers on record are Zappar, Baobab Studios, Felix & Paul Studios, Within (Within Unlimited) and Unit9. Regional players are Talespin and Snobal. Emerging players are Arvizio and Spatial. Matterport is listed as a broad incumbent.
Does Phoria have an API?
No public API is recorded for Phoria.
What industry is Phoria in?
Phoria's product category is Immersive XR Development Services. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows). Its NAICS code is 51321 and its SIC code is 7372.