Blueprint

What Blueprint does

Blueprint is a Washington DC-based paid media operating system founded in late 2022 by Abtin Buergari and Ashtan Moore, spun out of their prior agency Model B. The platform provides AI-powered cross-channel attribution, analytics, and budget optimization for advertisers spending across 50+ integrated ad platforms — including Google Ads, Meta, TikTok, Amazon Ads, Snapchat, Pinterest, LinkedIn, YouTube, The Trade Desk, Adform, CTV/linear, and various attribution and analytics tools (Triple Whale, Northbeam, Rockerbox, Amplitude, Adjust, Piwik). The core technical asset is a "Dynamic AI Attribution Model" that is cookie-free and designed for the post-iOS 14.5 measurement environment; it aggregates paid media performance data, surfaces attribution gaps where platforms over-claim credit, models halo effects across channels, detects wasted spend within 4–6 hours, and runs automated budget reallocation toward higher-performing channels.

The product is sold via a tiered SaaS model on 12-month contracts: Starter at $269/month, Pro at $1,948/month, and custom-priced Enterprise aimed at advertisers with $50M+ in annual ad spend. A self-service tier, Blueprint Lite, with Google/Microsoft OAuth signup, Stripe billing, and a 7-day free trial was launched in January 2026 to drive product-led growth, while a separate Start-Up Ecosystem program offers 3 months of free access to e-commerce brands under $3M in revenue as a funnel into paid tiers. GTM motion is hybrid: PLG for SMB/individual users, sales-assisted for Pro and Enterprise, and an ecosystem strategy that competes with — and integrates with — incumbent attribution tools rather than replacing customers' existing stacks. Customers named in marketing materials include Hilton, DoorDash, Rip Curl, Cybersixgill, Deca Dental, Land id, REQ, Advantage Capital, Health Ade, Yotta, Five Iron Golf, and Miami Design District.

The company operates leanly with a 1–10 remote/contract team, has disclosed only ~$300K in external financing (LogicBoost Labs, June 2023; a separate $0 round from LeverageVC in Dec 2023 likely a SAFE or convertible), and has no disclosed ARR or revenue figures. Continuous feature releases across late 2025 and 2026 (The Trade Desk, Adform, Threads, Piwik integrations; video retention analysis; creative performance scoring; guided onboarding) indicate active product investment despite the modest funding base and small headcount.

Name

Blueprint

Legal name

Blueprint Advertising Machine

Website

https://blueprint.tech

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueprint is a Washington DC-based adtech SaaS that uses AI to deliver cross-channel attribution, analytics, and budget optimization across 50+ ad platforms, serving mid-market and enterprise advertisers — particularly DTC brands and agencies — via tiered subscriptions and a self-service PLG funnel.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Analytics Software

NAICS

Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• AI advertising analytics
• Cross-channel attribution
• Paid media optimization
• Marketing intelligence platform
• Ad spend management

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Blueprint operates as a subscription SaaS with three pricing tiers (Starter, Pro, Enterprise) on annual contracts. Customers pay a monthly fee that scales with usage tier. The Starter tier is priced at $269/month and Pro at $1,948/month for 12-month contracts. Enterprise pricing is custom. The model is primarily recurring subscription revenue with annual contract commitments billed monthly.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blueprint is a paid media operating system that unifies advertising data from 50+ ad platforms (Google Ads, Meta, TikTok, Amazon, Snapchat, Pinterest, LinkedIn, YouTube, The Trade Desk, Adform, CTV networks, and others) into a single AI-powered dashboard. The platform delivers cross-channel attribution, ad waste detection within 4-6 hours, AI-driven budget optimization, ROAS and revenue forecasting, and creative/video retention analysis, sold as a B2B SaaS subscription to advertisers and e-commerce brands scaling past $100M in ad spend. It is consumed via OAuth-based self-serve signup (Starter $269/month, Pro $1,948/month, Enterprise custom) backed by sales-assisted onboarding for larger accounts.

Product overview

Blueprint is a paid media operating system that provides a unified platform for cross-channel advertising attribution and optimization. The product portfolio consists of the core Blueprint platform with tiered pricing: Blueprint Lite (self-service entry tier), Starter ($269/month), Pro ($1,948/month with AI insights), and Enterprise (custom pricing for $50M+ spend). The platform integrates with 50+ advertising and analytics platforms including Google Ads, Meta, TikTok, Amazon, Snapchat, Pinterest, and YouTube. Key capabilities include Dynamic AI Attribution, cross-channel analytics, automated budget optimization, and AI-powered insights for scaling advertising performance. A separate Starter Edition program offers free access for qualifying e-commerce startups with under $3M in revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Blueprint A paid media operating system that unifies cross-channel advertising data from 50+ integrated advertising platforms and provides AI-powered attribution, optimization, and performance analytics. It is sold as a B2B SaaS subscription (Starter $269/month, Pro $1,948/month, Enterprise custom) targeting advertisers and e-commerce brands scaling past $100M in ad spend, with named customers including Hilton, DoorDash, Rip Curl, Deca Dental, Cybersixgill, Land id, REQ, Health Ade, Yotta, Five Iron Golf, Miami Design District, Advantage Capital, McCourt Global, Human Rights Campaign, Jackson, CleverCare, and NSU.

Quantifiable outcome

• 30-40% more ROAS vs. manual optimization (company self-reported)
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature18 records

Partnerships

Five partnerships are on record, tiered core.

• Google AdscoreTechnology or IntegrationGoogle Ads is a primary data integration for Blueprint. The platform connects via Google OAuth, pulling ad performance data across Search, Display, YouTube, Shopping, Performance Max, and Demand Gen campaigns into the unified Blueprint dashboard for cross-channel attribution.
• Meta (Facebook / Instagram)coreTechnology or IntegrationMeta is a primary platform integration for Blueprint, supporting Facebook, Instagram, and Threads campaigns. Blueprint pulls ad data via Meta's API, normalizing performance across Meta placements alongside other channels. Meta's CAPI and Pixel data are used as part of Blueprint's cookie-free attribution model.
• TikTokcoreTechnology or IntegrationTikTok is listed as a primary integration partner. Blueprint pulls TikTok ad performance data into its unified dashboard, enabling cross-channel attribution alongside Meta, Google, and other platforms.
• Amazon AdscoreTechnology or IntegrationAmazon Ads is integrated with Blueprint, enabling reporting across Amazon DSP, Sponsored Ads, and streaming TV campaigns alongside other channels in Blueprint's unified dashboard.
• YouTubecoreTechnology or IntegrationYouTube advertising data is pulled through the Google Ads integration, enabling reporting on YouTube CTV and video campaigns within Blueprint's unified cross-channel dashboard.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Triple Whale: Direct competitor focused on DTC and e-commerce brands, offering cross-channel attribution, creative analytics, and ad-spend optimization across Meta, Google, TikTok, and other platforms — overlapping Blueprint's core cross-channel attribution use case.
• Northbeam: Direct competitor providing multi-touch attribution and marketing measurement for DTC and e-commerce brands. Integrates with the major ad platforms and e-commerce tools, directly comparable to Blueprint's unified cross-channel reporting offering.
• Rockerbox: Direct competitor offering cross-channel marketing measurement and attribution for mid-market and enterprise advertisers. Rockerbox is explicitly listed as one of Blueprint's integration partners, indicating overlapping competitive surface in attribution.
• Measured: Direct competitor for cross-channel media measurement and incrementality testing, with a particular focus on retail and DTC advertisers managing large paid media budgets across digital channels.
• Wicked Reports: Direct competitor in multi-touch attribution for e-commerce and DTC brands, focused on connecting ad spend to revenue across platforms — overlapping significantly with Blueprint's attribution and ROAS reporting capabilities.

Broad incumbents

• AppsFlyer: Broader incumbent in marketing measurement and mobile attribution with deep enterprise penetration. While more focused on mobile attribution, AppsFlyer's expansion into cross-channel measurement places it in adjacent competition with Blueprint.
• Adjust: Broader mobile measurement and attribution incumbent integrated with Blueprint's offering. Adjust's coverage of mobile-first attribution sits alongside its expanding cross-channel analytics capability, creating partial overlap.

Emerging players

• Attribui: Emerging player providing cross-channel marketing analytics for mid-market advertisers, with AI-driven attribution that intersects with Blueprint's automated optimization roadmap.

Others

• Improvado: Adjacent competitor in marketing data integration and ETL — Improvado aggregates cross-channel ad data into BI systems, overlapping with Blueprint's 'Push Button to Looker/BI' value prop on the data-warehousing side.
• Supermetrics: Adjacent competitor offering marketing data connectors and reporting; while more of a data pipeline than an attribution platform, Supermetrics overlaps with Blueprint in cross-channel paid media data aggregation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blueprint-advertising-machine
• Instagraminstagram.com/heyblueprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueprint