Builder Backed
Builder Backed is a digital concierge platform connecting homeowners, home builders, and vetted local service providers through a web and mobile app, with home documentation, bid comparison, and 12-month warranty, anchored by a strategic partnership with Fischer Homes across Kentucky and Ohio.
- Company typePrivate
- Founded2023
- HeadquartersCovington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Builder Backed does
Builder Backed, Inc. is a Delaware-incorporated, private digital concierge platform headquartered in Covington, Kentucky, operating across Kentucky and Ohio (including Dayton, Columbus, and Louisville). Founded in 2023, the company operates a three-sided marketplace that connects homeowners with vetted local service providers, while integrating directly with home builders to deliver post-purchase support and an ongoing digital relationship with their buyer base.
The platform is delivered as a web application and mobile app and consists of three core modules: a Homeowner Platform with a whole-home dashboard for project scheduling, bid comparison, maintenance reminders, and digital records of blueprints, surveys, and warranties; a Builder Portal enabling home builders to integrate Builder Backed into their operations with a one-time systems integration; and a Service Provider Platform that supplies pre-validated leads, project management tools, and Stripe-mediated payments within 21 days of completion. All projects carry a 12-month warranty.
Builder Backed generates revenue through three streams: transaction fees on completed homeowner-provider projects facilitated through the platform, recurring subscriptions paid by service providers for network access, and multi-year partnership/licensing-style fees from home builder integrations. Its distribution is anchored by a strategic partnership with Fischer Homes, through which it has expanded into three additional regional markets. The company has raised approximately $2 million via an SEC-registered exempt offering from five investors as of April 2024.
Builder Backed firmographics
Firmographics- Name
- Builder Backed
- Legal name
- Builder Backed, Inc.
- Website
- https://builderbacked.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Builder Backed is a digital concierge platform connecting homeowners, home builders, and vetted local service providers through a web and mobile app, with home documentation, bid comparison, and 12-month warranty, anchored by a strategic partnership with Fischer Homes across Kentucky and Ohio.
- Ownership category
- akta.pro rank
Builder Backed industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Residential Remodelers (236118), New Housing For-Sale Builders (236117)
- SIC
- Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Builder Backed is headquartered
LocationHeadquarters
- HQ city
- Covington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Builder Backed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Service Fees: Builder Backed facilitates transactions between homeowners and service providers, taking a fee on each completed project. Payment is only initiated after work completion and quality approval through the platform.
- Service Provider Network Subscription: Service providers pay to join the network and receive access to pre-validated leads. Providers save on typical operating costs like sales development and marketing while gaining access to the growing network of homeowners.
- Builder Partnership Fees: Builders integrate the platform as a value-add for their homeowners, creating a new stream of long-term value. The platform is described as a profit center for builders that helps simplify operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for Homeowners |
| Subscription | Monthly | Service Provider Network Access |
| Other | Multi-year contract | Builder Partnership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Builder Backed product offering
Product offeringCore offering
Builder Backed is a digital concierge platform that connects three audiences: homeowners seeking home maintenance, repair, and improvement services; home builders seeking to extend post-close support; and vetted local service providers seeking qualified leads. The platform offers bid comparison, project scheduling, secure payment facilitation with a 12-month warranty, and a digital home records system for blueprints, surveys, and work orders. Revenue is generated from transaction fees on completed projects, service provider subscriptions, and builder partnership integration fees.
Product overview
Builder Backed operates as a digital concierge platform that connects three parties: homeowners seeking home maintenance and improvement services, home builders wanting to provide post-close support to their customers, and vetted service providers looking for reliable leads. The platform consists of three integrated modules: the Homeowner Platform (web and mobile dashboard for managing services, documents, and payments), the Builder Portal (for builder partners to integrate post-close support into their operations), and the Service Provider Platform (the 'Do-It-All App' for contractors to receive and manage project leads). All modules share a common infrastructure for project management, payment processing via Stripe, documentation storage, and warranty tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Builder Backed Homeowner Platform Digital concierge platform for homeowners to manage home care, maintenance, and improvements. Users request services from a vetted local provider network, receive competitive bids, schedule projects, access blueprints, surveys, plot drawings and work orders, get automated maintenance reminders, and benefit from a 12-month worry-free warranty with payment held until work is approved.
- Builder Backed Builder Portal A partner platform that home builders integrate into their operations via a one-time systems integration to deliver post-close support to homeowners. Enables builders to maintain customer relationships beyond the point of sale, offload homeowner communication to Builder Backed's service team, simplify operations including sales, and unlock a new long-term revenue stream through service referrals.
- Builder Backed Service Provider Platform A platform for vetted, insured home service providers (contractors and maintenance professionals) to receive project leads, manage estimates, and get paid. Providers are matched with local homeowners, receive leads professionally validated by general contractors and industry veterans, and benefit from streamlined Stripe-powered payment processing with payment typically issued within 21 days of project completion.
Quantifiable outcome
- Saved over $10,000 on furnace replacement vs. annual maintenance provider
- +1 more outcomes
Companies that use Builder Backed
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Builder Backed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Builder Backed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fischer HomescoreBuilder Backed and Fischer Homes have a strategic partnership where Builder Backed serves as the digital home concierge for Fischer Homes homeowners. Builder Backed manages the Fischer Homes online portal, providing access to in-home selections, construction documents, blueprints, and service requests. This partnership enables Builder Backed to expand into Dayton, Columbus, and Louisville markets. Tim McMahon, CEO of Fischer Homes, has publicly endorsed the partnership as a significant stride in enriching customer experience.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Builder Backed competitors and assessment
Company assessmentDirect peers
- Thumbtack: Operates a two-sided marketplace connecting homeowners with local service professionals for home improvement, maintenance, and renovation projects — directly comparable to Builder Backed's core homeowner-to-provider matching flow with bid comparison.
- Houzz Pro: Houzz Pro is a software + marketplace platform for home remodeling professionals and homeowners, overlapping Builder Backed on design-driven home renovation and provider matching, with established brand reach.
- Porch Group: Porch connects homeowners with home service professionals and has historically positioned itself via real-estate and builder-channel partnerships, mirroring Builder Backed's emphasis on builder-anchored distribution into new homeowners.
- HomeKeepr: HomeKeepr is a home services network distributed through builder and realtor partnerships that gives homeowners access to vetted local pros — nearly identical go-to-market model to Builder Backed including the builder endorsement value proposition.
- BuildZoom: BuildZoom is a marketplace that matches homeowners with general contractors for remodeling and new construction, with a builder/permit-data angle similar to Builder Backed's pre-loaded home records feature.
Broad incumbents
- Angi: Angi (formerly Angie's List/HomeAdvisor) is the largest U.S. home services marketplace, offering lead gen, provider reviews, and project booking across the same homeowner-renovation-renovation verticals that Builder Backed targets.
Emerging players
- Puls Technologies: Puls operates an on-demand home services platform (initially for smart home installation, expanded into HVAC/plumbing/electrical) with vetted technician networks and upfront pricing — overlapping Builder Backed on vetted-provider home services.
Others
- Mark Systems: Provider of software and homeowner portals to production home builders for selections, documents, and warranty — adjacent to Builder Backed's builder-side integration capability and a likely acquisition candidate or competitor if it expands into services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Builder Backed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Builder Backed leadership team
Management profileNumber of profiles
Builder Backed funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Builder Backed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Builder Backed
What does Builder Backed do?
Builder Backed is a digital concierge platform that connects three audiences: homeowners seeking home maintenance, repair, and improvement services; home builders seeking to extend post-close support; and vetted local service providers seeking qualified leads. The platform offers bid comparison, project scheduling, secure payment facilitation with a 12-month warranty, and a digital home records system for blueprints, surveys, and work orders. Revenue is generated from transaction fees on completed projects, service provider subscriptions, and builder partnership integration fees.
Is Builder Backed a public or private company?
Builder Backed is a private company. It is classified as venture growth investor backed and is currently operating.
When was Builder Backed founded?
Builder Backed was founded in 2023. It employs 11 to 50 people.
Where is Builder Backed based?
Builder Backed is headquartered in Covington, United States, in the North America region.
How does Builder Backed make money?
Three revenue lines are on record. Transaction/Service Fees are the primary driver. The others are service Provider Network Subscription and builder Partnership Fees.
Who are Builder Backed's main competitors?
Direct peers on record are Thumbtack, Houzz Pro, Porch Group, HomeKeepr and BuildZoom. Angi is listed as a broad incumbent. Puls Technologies is listed as an emerging player. Mark Systems is listed as an others.
Does Builder Backed have an API?
No public API is recorded for Builder Backed.
What industry is Builder Backed in?
Builder Backed's product category is Home Services Marketplace. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236118 and its SIC code is 7340.