HomeKeepr
HomeKeepr is an AI-driven real estate client lifecycle platform serving 300K+ agents and 2,000+ brokerages with a mover-intelligence scoring dashboard, branded email automation, and a consumer home-management app connecting homeowners to agents.
- Company typePrivate
- Founded2014
- HeadquartersLyndhurst, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HomeKeepr does
HomeKeepr is an online marketplace and client lifecycle platform for the residential real estate sector, marketed as 'powered entirely by real referrals from real people.' It serves two primary sides. On the consumer side, more than 1 million homeowners use the HomeKeepr homeowner app to manage their current home (utility setup, mover services, content, money-saving offers) through a white-labeled experience branded to their agent. On the agent side, more than 300,000 real estate professionals across 2,000+ brokerages (including Exit Realty, ERA, BHGRE, RE/MAX, United Real Estate, Fairway Independent Mortgage, and loanDepot) use the HomeKeepr Agent Dashboard to upload their contact databases, receive AI-driven mover intelligence scores, and run automated branded email and concierge programs.
The product architecture pairs a consumer-facing app with an agent-facing dashboard, backed by what the company calls a proprietary smart AI that monitors thousands of data points spanning user activity, life stages, social triggers, and public filings to produce a Mover Intelligence Score for every contact. Adjacent modules include Simply Home (life-change alerts), HomeKeepr Concierge (white-label utility/mover/insurance setup), branded email automation, and agent-blog content syndication. Operationally, HomeKeepr is a sub-brand of MooveGuru (legal entity: MooveGuru), which also operates the agent-side MooveGuru portal and Move Me, indicating an integrated ecosystem rather than a standalone product.
Commercial model is a subscription / freemium SaaS targeted at real estate agents and brokerages, with self-serve onboarding via app.homekeepr.com/register and a free trial. Pricing is not publicly disclosed and appears quote-based for enterprise brokerage deployments. The firmographic record shows 1-10 employees, founding in 2014, and a single Lyndhurst, US location, suggesting a lean operating team despite a large claimed user base, which is likely enabled by brokerage-channel distribution and product-led onboarding rather than direct enterprise sales overhead.
HomeKeepr firmographics
Firmographics- Name
- HomeKeepr
- Legal name
- MooveGuru
- Website
- https://homekeepr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HomeKeepr is an AI-driven real estate client lifecycle platform serving 300K+ agents and 2,000+ brokerages with a mover-intelligence scoring dashboard, branded email automation, and a consumer home-management app connecting homeowners to agents.
- Ownership category
- akta.pro rank
HomeKeepr industry classification
Industry- Product category
- Real Estate Mover Intelligence Software
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where HomeKeepr is headquartered
LocationHeadquarters
- HQ city
- Lyndhurst
- HQ country
- United States
- HQ region
- North America
Markets served
HomeKeepr business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Agent/Brokerage Subscription: HomeKeepr appears to operate on a subscription model targeting real estate agents and brokerages. Agents invite their contacts (homeowners) to use the platform, generating value through database management and mover intelligence. The platform offers tiered access with free trial for agents, suggesting a freemium or subscription-based revenue structure.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
HomeKeepr product offering
Product offeringCore offering
HomeKeepr is an AI-driven mover intelligence platform built for real estate professionals. It offers a homeowner-facing app that captures life-event and move data, then routes service requests back to the sponsoring real estate agent to drive repeat business, referrals, and closed transactions. The platform is distributed through 2,000+ brokerages and connects consumers to 470,000+ home service professionals via its HomeKeepr Concierge directory.
Product overview
HomeKeepr is a unified real estate customer lifecycle platform consisting of a main HomeKeepr platform with two primary components: the HomeKeepr Homeowner App (home management tool for consumers) and the HomeKeepr Agent Dashboard (CRM and mover intelligence tool for real estate professionals). The platform uses proprietary AI to track thousands of data points and score contacts by probability of moving. Additional offerings include Simply Home (life change alerts), HomeKeepr Concierge (white-label moving concierge services), and Blog PostsBranded to You (agent content marketing). The platform also integrates with the MooveGuru ecosystem for moving-related services, and offers the ERA Mover Engage Program as a partner-branded offering. Over 2,000 brokerages trust the platform including Exit Realty, ERA, BHGRE, Fairway Mortgage, loanDepot, Remax, and United Real Estate.
Differentiator
Problem solved
Functional benefit
Brands
- HomeKeepr: Home management and mover intelligence platform connecting real estate professionals with homeowners through AI-driven analytics.
Products and services
- HomeKeepr Mover Intelligence Platform
- HomeKeepr Homeowner App
- HomeKeepr Concierge
Quantifiable outcome
- 2 referrals generated from a single lead gen campaign by one agent
Companies that use HomeKeepr
Customer profileNamed customers4 records
Segments4 records
HomeKeepr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
HomeKeepr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Exit RealtycoreExit Realty is a major real estate brokerage that trusts HomeKeepr as part of its agent tools. Over 2,000 brokerages trust HomeKeepr, with Exit Realty appearing as a prominent logo on the homepage, suggesting a channel distribution relationship where the brokerage recommends or provides HomeKeepr to its agents.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HomeKeepr competitors and assessment
Company assessmentDirect peers
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform is a leading real estate CRM, lead generation, and agent productivity suite used by brokerages and individual agents. It is the most direct competitor to HomeKeepr's agent dashboard and mover intelligence offering, targeting the same customers with similar database management and marketing automation.
- Follow Up Boss: Follow Up Boss is a real estate CRM focused on lead management, automated follow-up, and database re-engagement for real estate teams and brokerages. It competes directly with HomeKeepr for the agent database management and automated email communication use case.
- BoomTown: BoomTown is a real estate lead generation and CRM platform serving agents, teams, and brokerages with consumer-facing property search sites and predictive lead scoring. It overlaps with HomeKeepr's mover intelligence value proposition for residential real estate professionals.
- Real Geeks: Real Geeks provides real estate agent websites, CRM, and lead capture tools targeting individual agents and small brokerages. It competes with HomeKeepr for SMB real estate professional customers on the agent productivity and lead generation axis.
- Wise Agent: Wise Agent is a real estate CRM with contact management, drip campaigns, and transaction management features. It is a comparable agent-database and automated communication platform serving the same residential agent persona as HomeKeepr.
- LionDesk: LionDesk is a real estate CRM offering video email, drip campaigns, contact management, and database re-engagement tools. It competes with HomeKeepr's automated branded email and database management features for the residential agent market.
Broad incumbents
- Zillow Premier Agent: Zillow's Premier Agent and Premier Broker programs offer lead generation, CRM, and agent-branded marketing tools to the same residential real estate agent customer base. As the dominant real estate portal with proprietary consumer search and behavior data, Zillow represents a broad incumbent threat to HomeKeepr's mover intelligence and agent tools.
- Compass: Compass is a large national real estate brokerage with an integrated agent technology platform (CRM, marketing, lead generation). As a tech-forward brokerage with substantial R&D, Compass represents a broad incumbent competitive threat to platforms like HomeKeepr that serve residential agents.
- Market Leader (Homes.com parent): Market Leader provides lead generation, CRM, and marketing automation for real estate professionals and is part of the Homes.com / CoStar ecosystem. It competes with HomeKeepr in the agent and brokerage lead generation and database management category.
Emerging players
- Offrs (likely.ai): Likely.ai (formerly Offrs) is an AI-driven predictive analytics platform for real estate that scores homeowners by likelihood to sell. It directly overlaps with HomeKeepr's mover intelligence scoring feature and represents the most direct AI-focused competitor in the predictive mover score category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
HomeKeepr social profiles
Digital presenceHomeKeepr financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeKeepr leadership team
Management profileNumber of profiles
HomeKeepr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeKeepr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeKeepr
What does HomeKeepr do?
HomeKeepr is an AI-driven mover intelligence platform built for real estate professionals. It offers a homeowner-facing app that captures life-event and move data, then routes service requests back to the sponsoring real estate agent to drive repeat business, referrals, and closed transactions. The platform is distributed through 2,000+ brokerages and connects consumers to 470,000+ home service professionals via its HomeKeepr Concierge directory.
Is HomeKeepr a public or private company?
HomeKeepr is a private company. It is classified as corporate owned and is currently operating.
When was HomeKeepr founded?
HomeKeepr was founded in 2014. It employs 1 to 10 people.
Where is HomeKeepr based?
HomeKeepr is headquartered in Lyndhurst, United States, in the North America region.
How does HomeKeepr make money?
One revenue line is on record: agent/Brokerage Subscription.
Who are HomeKeepr's main competitors?
Direct peers on record are Inside Real Estate (kvCORE), Follow Up Boss, BoomTown, Real Geeks, Wise Agent and LionDesk. Broad incumbents are Zillow Premier Agent, Compass and Market Leader (Homes.com parent). Offrs (likely.ai) is listed as an emerging player.
Does HomeKeepr have an API?
No public API is recorded for HomeKeepr.
What industry is HomeKeepr in?
HomeKeepr's product category is Real Estate Mover Intelligence Software. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 531311 and its SIC code is 6531.