Radarr

What Radarr does

Radarr is an AI-powered social listening and customer experience management (CXM) platform that aggregates online conversations from social and digital channels into a unified dashboard for enterprise brand, marketing, and CX teams. Its product portfolio spans five core modules — Social Listening, Social Media Response (online reputation management), Social Media Publishing, Owned Page Analytics, and a Sentiment API — designed to operate as an integrated suite rather than standalone tools. The platform is differentiated by advanced NLP and sentiment analysis tuned for 40+ Asian languages (and 45+ languages via the Sentiment API), image analytics for creative performance, and predictive scoring features such as Virality & Impact Score and Top Topic clustering. A two-way Salesforce integration positions it as a leading alternative to the retired Salesforce Social Studio.

Radarr operates a sales-led, enterprise SaaS model with no publicly disclosed pricing, acquiring customers primarily through a "Book a Demo" motion and distributing via the Genesys AppFoundry marketplace and Salesforce Service Cloud integrations. Its named customers include Discovery, Twitter/X, Toyota, Prudential, Glico, Capgemini, Mapletree, Circles.Life, and Ninja Van, spanning entertainment, technology, automotive, finance, FMCG, real estate, telecom, consulting, and logistics. The company reports 1,000+ clients globally and holds ISO 27001:2013 and SOC 2 certifications, with G2 High Performer recognition in Social Media Monitoring and Social Media Analytics.

In February 2024, Genesys Telecommunications Laboratories announced the acquisition of Radarr Technologies to embed its AI-driven social and digital listening capabilities within the Genesys Cloud experience orchestration platform. Radarr Classic has since been retired, with the customer base migrated to the Genesys AppFoundry marketplace. The firm is now a strategic operating subsidiary of Genesys, with social functionality available natively within Genesys Cloud for new and existing customers.

Name

Radarr

Legal name

Radarr

Website

https://radarr.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

Radarr is an AI-powered social listening and customer experience management platform that aggregates online conversations across digital channels into a unified dashboard for enterprise brand, marketing, and CX teams. It serves 1,000+ global clients with deep Asian-language NLP coverage and is now a Genesys subsidiary.

Ownership category

akta.pro rank

Product category

Social Listening and Customer Experience Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro industry

PRIMARYBPAAAAAJ

Customer Experience (CX) Quality, Training & Workforce Management (WFM)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Customer Contact Centers (Inbound/Outbound, Voice)

SECONDARYBPAEAGAJ

Enterprise Application Data Migration & Master Data Management Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• Social listening platform
• Social media analytics
• Customer experience management
• Sentiment analysis software
• Online reputation management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&amp, D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (implied): Radarr operates as a cloud-based SaaS platform. The primary acquisition motion is 'Book a Demo' suggesting enterprise subscription pricing. The platform is accessible via Genesys AppFoundry, indicating subscription-based licensing. No freemium model is explicitly referenced.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Radarr is an AI-powered social listening and customer experience management (CXM) platform that aggregates billions of online conversations from social and digital channels into a unified dashboard. It enables brands to monitor brand conversations, manage online reputation, conduct market research, and engage customers across social media in real time, with best-in-class multilingual sentiment analysis supporting 45+ languages including extensive Asian language coverage.

Product overview

Radarr is a Social Listening and Customer Experience Platform that offers a unified suite of products centered around social media monitoring, listening, response management, publishing, and analytics. The core product portfolio includes Social Listening (real-time conversation monitoring), Social Media Response (reputation management and customer engagement), Social Media Publishing (content scheduling and management), Owned Page Analytics (reporting and insights), and a Sentiment API. These modules are designed to work together as an integrated ecosystem, with Radarr positioning itself as an alternative to Salesforce Social Studio and being acquired by Genesys in 2024 to integrate its AI-driven social and digital listening capabilities into the Genesys Cloud platform.

Differentiator

Problem solved

Functional benefit

Brands

• Radarr Classic: Retired social listening platform that has been migrated to AppFoundry/Radarr on Genesys Cloud.

Products and services

• Social Listening A social and digital listening platform that helps brands gather actionable insights about audience response, interests, and market trends in real time by monitoring millions of online conversations across social media and digital platforms.
• Social Media Response Online reputation management and customer engagement tool that enables teams to communicate with customers, manage support team performance, track SLAs, and improve customer relationships across social media platforms.
• Social Media Publishing A complete social media management suite that lets users plan, schedule, and publish content across multiple platforms, and analyze page performance with a unified content composer.
• Owned Page Analytics Social media analytics and reporting tool that provides real-time data-driven insights to optimize marketing and advertising campaigns, featuring a unified dashboard for all channels, interactive charts, and custom report generation.
• Sentiment API API product that supports sentiment analysis across over 45 languages, enabling businesses to predict campaign sentiment, understand audience sentiments, analyze brand perception, and streamline content-to-data conversion.

Quantifiable outcome

• Reduce social media response time by half
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• GenesysflagshipStrategic or Co-development Partner · 1 February 2024In February 2024, Genesys Telecommunications Laboratories announced the acquisition of India-based Radarr Technologies. The acquisition integrates Radarr's AI-driven social and digital listening capabilities into the Genesys Cloud platform, creating a unified customer experience orchestration solution. Radarr enters into an agreement to be acquired by Genesys, an industry-leading AI-powered experience orchestration company. The social functionality of Radarr is now also available in Genesys Cloud for existing and new customers.
• SalesforcecoreTechnology or IntegrationRadarr offers a two-way integration with Salesforce, enabling bidirectional data sync between platforms. Users can pull required fields from Salesforce to the Radarr Social Media Response tool, fetch and sync tickets in real time, and push social media response data to Salesforce manually or automatically based on rules. Status mapping provides accurate analytics by matching data between systems. Marketed as the best alternative to retired Salesforce Social Studio.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Synthesio (Ipsos): Synthesio, owned by Ipsos, is an enterprise social listening and audience intelligence platform that competes with Radarr for global brands seeking deep conversation analytics and consumer insight capabilities.
• Khoros: Khoros is a customer engagement platform combining social media management, care, and community tools, comparable to Radarr's Social Media Response and Publishing offerings for large enterprise customers.
• Sprinklr: Sprinklr is a direct enterprise competitor offering a unified Customer Experience Management platform spanning social media management, listening, publishing, analytics, and care — closely aligned with Radarr's unified CXM suite and competing for the same large brand customers globally.
• Hootsuite: Hootsuite is a leading social media management and publishing platform with monitoring and analytics capabilities, competing directly with Radarr's Social Listening and Publishing modules for enterprise brand budgets.
• Brandwatch (Cision): Brandwatch is a consumer intelligence and social listening platform, now part of Cision, offering deep analytics and trend detection comparable to Radarr's Social Listening product across global markets.
• Meltwater: Meltwater provides media monitoring, social listening, and consumer intelligence solutions for enterprise customers, directly competing with Radarr in brand monitoring, sentiment analysis, and competitive benchmarking use cases.
• Talkwalker: Talkwalker is a consumer intelligence and social listening platform with multilingual analytics and image recognition capabilities, overlapping with Radarr's listening, sentiment, and image analytics features across enterprise customers.
• Sprout Social: Sprout Social is a social media management and analytics platform with publishing, engagement, and reporting capabilities that compete with Radarr's Social Media Response, Publishing, and Owned Page Analytics modules for mid-market and enterprise brands.
• NetBase Quid: NetBase Quid is an AI-powered consumer and market intelligence platform providing social listening, sentiment analysis, and trend analytics that directly overlaps with Radarr's core Social Listening and Sentiment API products.

Broad incumbents

• Salesforce Marketing Cloud (Social Studio successor): Salesforce's broader Marketing Cloud portfolio (which displaced Social Studio) is a broad incumbent in social media management and analytics. Radarr's positioning as the best Salesforce Social Studio alternative puts it in direct comparison with this larger platform suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radarrtech
• YouTubeyoutube.com/@radarrtechnologies
• Facebookfacebook.com/RadarrTechnologies
• LinkedInlinkedin.com/company/radarrtechnologies
• Instagraminstagram.com/radarrtechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radarr