JOIN
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
JOIN firmographics
Firmographics- Name
- JOIN
- Legal name
- JOIN Sports B.V.
- Website
- https://join.cc
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
JOIN industry classification
Industry- Product category
- Cycling Training Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Endurance & Running/Cycling Training (HSADAAAG)
- akta.pro secondary industries
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Functional Fitness / Cross-Training Groups (HSADABAH)
Keywords
Where JOIN is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
JOIN business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- App Usage (Primary): The JoinApp is free to use according to Terms & Conditions. Revenue may be generated through premium features, subscriptions, or partnerships rather than direct user fees.
- Integration Partnerships: Partnerships with device manufacturers (Garmin, Wahoo, Hammerhead) and platforms (Strava, Zwift) may generate referral or integration revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free app access with optional premium features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
JOIN product offering
Product offeringCore offering
JOIN operates an AI-powered cycling training mobile app that generates adaptive, personalized training plans for cyclists of all levels based on their fitness data, availability, and goals. The platform continuously adjusts workouts based on readiness, recovery, and detected activities, integrates with Strava, Zwift, Garmin, Wahoo, and Hammerhead Karoo for device synchronization, and offers structured plan tiers (Build, Improve, Peak Performance, Cycling Events) plus cross-training through JOIN Running.
Product overview
JOIN is a unified AI-powered cycling training platform that provides adaptive training plans for cyclists of all levels. The core product is the JOIN App, which functions as an AI cycling coach delivering personalized, dynamically adjusting workout programs based on fitness level, goals, availability, and real-time performance data. The platform offers structured training through Build, Improve, and Peak Performance plan categories, plus specialized Cycling Events training. Supporting products include the JOIN Running cross-training feature, a suite of Cycling Calculators (VO2Max, TSS, Watt per KG, Heart Rate Zones, Ideal Cycling Weight, Bike Pace/Speed), and a Cycling Tips blog. Key features include Readiness scoring for recovery optimization, Activity Feedback for workout tracking, Group Stats for social training, and Auto Export for device synchronization with Garmin, Wahoo, Zwift, and Hammerhead Karoo.
Differentiator
Problem solved
Functional benefit
Products and services
- JOIN App AI-powered cycling training mobile app providing adaptive training plans, efficient workouts, and seamless integrations with fitness devices and platforms for cyclists of all levels.
- Build Training Plans
Quantifiable outcome
- Users see 14 Watt FTP improvement in first 3 months
- +2 more outcomes
Companies that use JOIN
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
JOIN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature10 records
JOIN partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Team Visma | Lease a BikeflagshipPartnership providing VIP lounge access at Amstel Gold Race 2026 for JOIN users through Škoda x JOIN Level Up Challenge. High-profile association with World Tour cycling team enhances brand credibility.
- ŠkodaflagshipŠkoda x JOIN Level Up Challenge campaign (March 2026) where users increased JOIN Level to enter prize draw for 3 VIP tickets to Team Visma | Lease a Bike VIP Lounge at Amstel Gold Race.
- BEAT Cycling ClubcoreJOIN the Program is a 5-week performance challenge created by JOIN in collaboration with BEAT Cycling Club, combining professional cycling infrastructure with JOIN's adaptive training technology.
- ZwiftcoreJOIN integrates with Zwift for seamless indoor cycling experience. Features include Auto Export for sending workouts to Zwift and JOIN Cycling Classes available on the Zwift platform since October 2025.
- CycloWorldminorPartnership with CycloWorld connecting cycling enthusiasts to improve together, as mentioned in blog content from March 2023.
- StravacoreDeep integration with Strava for activity syncing and performance tracking. Users can seamlessly connect their Strava accounts for comprehensive training data analysis.
- GarmincoreAuto Export feature allows automatic syncing of planned JOIN workouts to Garmin devices, keeping training plans aligned across platforms.
- WahoocoreAuto Export feature enables automatic workout syncing to Wahoo devices for seamless outdoor structured training.
- Hammerhead KaroocoreIntegration with Hammerhead Karoo cycling computers allows workout export and ride import, maintaining plan alignment for seamless outdoor structured training.
- Live Slow Ride FastcoreLaurens ten Dam and Stefan Bolt's Live Slow Ride Fast platform partnered with JOIN to launch the TEAM BOMBA JOIN cyclocross team.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
JOIN competitors and assessment
Company assessmentBroad incumbents
- Strava: Strava is the dominant social fitness tracking platform for cyclists and runners. JOIN integrates deeply with Strava while competing for the same users' training-planning attention and subscription dollars (Strava subscription).
- Garmin Connect: Garmin Connect is the ecosystem software for Garmin cycling devices and includes structured workouts, training plans, and adaptive coaching features. As a partner and a potential competitor, it represents platform-level risk and opportunity for JOIN.
- Zwift: Zwift is the dominant indoor cycling platform and a core integration partner of JOIN. It serves overlapping cyclists and has been expanding its own structured training and event features, making it both a channel and a competitive threat.
- Whoop: Whoop is a subscription fitness wearable and coaching platform centered on recovery, strain, and sleep. Its readiness and recovery scoring overlaps conceptually with JOIN's Readiness feature, making it a broad incumbent competing for athlete wallet share.
Emerging players
- Hammerhead: Hammerhead builds the Karoo cycling computer and accompanying software, with which JOIN has a Core integration partnership. As an emerging player bundling device and software, it is a comparable ecosystem partner and indirect competitor in connected cycling coaching.
Direct peers
- TrainingPeaks: TrainingPeaks is a leading endurance training platform offering structured, coach-built training plans for cyclists, runners, and triathletes with deep performance analytics. It is the most direct competitor to JOIN in the AI-assisted cycling training plan category.
- intervals.icu: intervals.icu is a data-driven cycling training and analytics platform popular with performance-oriented amateur cyclists. It competes with JOIN on adaptive analytics and integrations with head units and Strava.
- Xert: Xert offers AI-based adaptive training plans for cyclists centered on its Fitness Signature and Maximum Power Available models. It is a direct competitor to JOIN's adaptive, ML-driven approach to cycling coaching.
- Wahoo SYSTM: Wahoo SYSTM (formerly The Sufferfest) is a structured cycling training app combining video workouts, training plans, and integrations with Wahoo hardware — directly comparable to JOIN's adaptive plans and device syncs.
- Today's Plan: Today's Plan is an endurance training platform offering structured training plans, coaching tools, and analytics for cyclists and triathletes. It is comparable to JOIN as a subscription-based, plan-driven cycling coaching service.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JOIN social profiles
Digital presenceJOIN compliance and trust
Trust signalCompliance1 record
JOIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOIN leadership team
Management profileNumber of profiles
Profiles1 record
JOIN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOIN
What does JOIN do?
JOIN operates an AI-powered cycling training mobile app that generates adaptive, personalized training plans for cyclists of all levels based on their fitness data, availability, and goals. The platform continuously adjusts workouts based on readiness, recovery, and detected activities, integrates with Strava, Zwift, Garmin, Wahoo, and Hammerhead Karoo for device synchronization, and offers structured plan tiers (Build, Improve, Peak Performance, Cycling Events) plus cross-training through JOIN Running.
Is JOIN a public or private company?
JOIN is a private company. It is classified as venture growth investor backed and is currently operating.
When was JOIN founded?
JOIN was founded in 2020. It employs 11 to 50 people.
Where is JOIN based?
JOIN is headquartered in Amsterdam, Netherlands, in the Europe region.
How does JOIN make money?
Two revenue lines are on record. App Usage (Primary) is the primary driver. The others are integration Partnerships.
Who are JOIN's main competitors?
Broad incumbents on record are Strava, Garmin Connect, Zwift and Whoop. Hammerhead is listed as an emerging player. Direct peers are TrainingPeaks, intervals.icu, Xert, Wahoo SYSTM and Today's Plan.
Does JOIN have an API?
No public API is recorded for JOIN.
What industry is JOIN in?
JOIN's product category is Cycling Training Software. Its primary akta.pro industry code is HSADAAAG, Endurance & Running/Cycling Training, with a secondary code of MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 71394 and its SIC code is 7997.