Assemblr

What Assemblr does

Assemblr, founded in 2018 and headquartered in Singapore (Assemblr Pte Ltd) with operational offices in Bandung, Indonesia, operates a no-code 3D and Augmented Reality content creation platform. The company's core technology is a drag-and-drop editor that enables users to design, edit, and share interactive 3D, AR, and VR experiences without coding skills, supported by a library of 6,000+ pre-made 3D assets, QR and custom AR markers, and optimization for ARKit and ARCore. Markerless ground-detection scanning and marker-based triggers allow distribution across devices.

Assemblr distributes its offering through three primary product surfaces: Assemblr Studio (a freemium creator platform targeting individual creators, designers, and hobbyists), Assemblr EDU (a tiered subscription educational platform targeting K-12 and higher education teachers and students with 200+ pre-made AR educational topics, ACE/ASC community programs, and a distributor sales channel), and Assemblr Spaces (a browser-based metaverse featuring avatars, virtual spaces, voice/chat, and screen sharing, accessible on PC, mobile, and VR headsets without app downloads). Adjacent products include LessonCrafts, an AI-powered workspace for teacher lesson preparation, and BLR Coin, a proprietary digital currency (US$1 = 100 BLR) for in-app purchases of 3D bundles, avatar accessories, and virtual spaces. An Assemblr Enterprise line delivers bespoke AR implementations for brands and training.

The revenue model combines freemium subscriptions and in-app purchases (Studio), recurring tiered subscriptions (EDU Free, Group, School Premium plans), microtransaction revenue through BLR Coin, and quote-based enterprise professional services. Go-to-market is hybrid: self-serve product-led growth through web and app stores, plus community-led and distributor-led acquisition in education, supplemented by direct enterprise sales. The company is FERPA and COPPA compliant for educational deployments and reports a customer base spanning Google, BCA, Pertamina, Ducati, WWF, Telkomsel, Bank Indonesia, and Kemenristek, among others. Total disclosed equity funding is approximately $1.245M from investors including Insignia Ventures Partners, Techstars, Ficus Capital, Plug and Play, and Startup Studio Indonesia.

Name

Assemblr

Legal name

Assemblr Pte Ltd

Website

https://assemblrworld.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Assemblr is a Singapore-headquartered, Indonesia-operating platform that enables no-code creation, sharing, and viewing of interactive 3D, AR, and VR experiences, serving individual creators, K-12 educators and students, and enterprise brand and training customers.

Ownership category

akta.pro rank

Product category

Augmented Reality (AR) and 3D Content Creation Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

akta.pro secondary industries

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), AR/VR & Immersive Learning Content Development (EDAGAKAI), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

Keywords

• Augmented reality platform
• No-code 3D authoring
• AR content creation
• Educational AR tools
• Browser-based metaverse

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Assemblr Studio Subscriptions and In-App Purchases: Free-to-use platform with in-app purchases for 3D bundles and custom AR markers. Custom marker slots can be purchased individually (60-day validity) or through premium subscription plans. Pro 2D and 3D bundles available for purchase.
2. Assemblr EDU Subscription Plans: Three subscription tiers: Free Plan (limited access), Group Plan (max 3 people), and School Premium Plan (>10 people). Paid plans provide unlimited access to educational topics, Pro 2D & 3D bundles, custom marker slots, member seats, and custom 3D storage.
3. BLR Coin Transactions: Digital currency ecosystem where users purchase BLR Coins (rate: US$1 = 100 BLR Coins) via credit card, bank transfer, e-wallet, or QR payment. Coins used for digital items on Assemblr Studio and Assemblr Spaces including 3D bundles, avatar accessories, and virtual spaces.
4. Enterprise Custom Solutions: Customized AR solutions for businesses including marketing campaigns, training simulations, and brand experiences. Contact-based sales for bespoke enterprise implementations.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Assemblr operates a no-code platform for designing, editing, and sharing interactive 3D, AR, and VR content. Its creator-facing Assemblr Studio offers a drag-and-drop editor backed by a library of 6,000+ 3D assets, with AR viewing via QR/custom markers or markerless ground detection. The company extends this engine into education (Assemblr EDU with 200+ pre-made topics, tiered school/group subscriptions), an AI-powered lesson preparation workspace (LessonCrafts), a browser-accessible metaverse (Assemblr Spaces), and custom enterprise AR implementations for marketing, training, and product visualization.

Product overview

Assemblr is an immersive AR and VR platform company operating as a multi-product ecosystem. The core portfolio includes Assemblr Studio (a no-code 3D/AR creation platform for creators), Assemblr EDU (an educational platform for interactive 3D/AR learning), and Assemblr Enterprise (custom AR solutions for businesses). Additional offerings include LessonCrafts (an AI-powered lesson preparation tool), Assemblr Spaces (a browser-based metaverse/virtual world), and BLR Coin (proprietary digital currency for in-app transactions). The platforms are available via web browser and mobile apps on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Assemblr Studio: Creative platform for designing, editing, and sharing interactive 3D, AR, and VR content without coding skills
• Assemblr EDU
• Assemblr Spaces
• LessonCrafts
• BLR Coin

Products and services

• Assemblr Studio A no-code, drag-and-drop web, iOS, and Android application that lets creators, designers, hobbyists, and brands build, animate, and publish interactive 3D, AR, and VR experiences, backed by a library of 6,000+ 3D assets and import support for .FBX/.GLB files.
• Assemblr EDU An education-specific AR platform that enables teachers and students to create, explore, and interact with 3D and AR content for learning, with 200+ pre-made AR topics covering life science, biology, physics, math, and chemistry, supported by FERPA- and COPPA-compliant policies.
• LessonCrafts A wholly-owned subsidiary product that uses generative AI to turn teacher prompts into classroom-ready lesson plans, worksheets, flashcards, rubrics, and 2D/3D learning materials, integrated with the Assemblr EDU workflow.
• Assemblr Spaces A browser-accessible metaverse accessible via PC, mobile, tablet, and VR headsets without app downloads, supporting avatar customization, virtual space decoration with 2D and 3D objects, voice and chat communication, screen sharing, and 3D emoticons, with branded virtual spaces for 15+ IP and brand partners.
• Assemblr Enterprise A custom-engagement business line that delivers tailored AR/3D implementations for brands and organizations across industries for marketing campaigns, training simulations, and product or space visualization, with quote-based pricing per project.
• BLR Coin Assemblr's proprietary in-app digital currency, convertible at US$1 = 100 BLR Coins, used to purchase 3D bundles, avatar accessories, virtual spaces, and microtransactions on Assemblr Studio and Assemblr Spaces, with top-up support via credit card, bank transfer, e-wallet, or QR payment.

Quantifiable outcome

• AR experiences can be created in minutes with drag-and-drop interface

Named customers12 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle partnered with Assemblr for the Ramadhan AR Parcel project, creating an AR virtual package for seasonal greetings. Google is listed as a trusted customer/case study partner.
• Bank Central Asia (BCA)coreTechnology or IntegrationBank Central Asia, Indonesia's largest private bank, partnered with Assemblr for AR training simulations, specifically for merchant EDC training to make training more seamless and cost-effective.
• DucaticoreTechnology or IntegrationDucati collaborated with Assemblr to enable buyers to explore and visualize Ducati Scrambler and Monster motorcycles in AR at real scale through their fingertips.
• WWFcoreTechnology or IntegrationWorld Wildlife Fund partnered with Assemblr to create an AR rainforest exploration experience, allowing users to dive into the jungle, complete challenges, and learn about conservation and forest sustainability.
• DekorumacoreTechnology or IntegrationIndonesian furniture e-commerce platform Dekoruma used Assemblr's AR technology to enable virtual tours and 3D visualization of furnished spaces for homeowners.
• PertaminacoreTechnology or IntegrationIndonesian state-owned oil company used Assemblr's AR technology for training purposes.
• AaksencoreTechnology or IntegrationCapsule hotel brand Aaksen partnered with Assemblr for AR-powered visualization helping homeowners walk through and experience future homes in 3D before construction.
• Nussa OfficialcoreTechnology or IntegrationIndonesian animation IP Nussa Official collaborated with Assemblr for augmented reality experiences.
• Kementerian Riset dan Teknologi (Kemenristek)coreTechnology or IntegrationIndonesian Ministry of Research and Technology partnered with Assemblr for AR exhibition solutions.
• LessonCraftscoreStrategic or Co-development PartnerAI-powered lesson preparation workspace integrated into the Assemblr ecosystem. LessonCrafts generates localized lesson plans, worksheets, flashcards, rubrics, and 2D/3D learning experiences, complementing Assemblr EDU.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Adobe Aero: Adobe's no-code AR authoring tool that lets designers build and view AR experiences across iOS. Directly comparable to Assemblr Studio's drag-and-drop AR creation workflow, though Adobe's reach comes from Creative Cloud bundling rather than education- or Indonesia-led distribution.
• Spark AR (Meta): Meta's no-code AR effect creation platform built for Instagram and Facebook filters and immersive experiences. Overlaps with Assemblr Studio in enabling non-coders to build AR, but Spark is anchored to Meta's social-graph distribution rather than education or enterprise.
• Unity (Unity Reflect / Industry Tools): Unity provides real-time 3D development platforms including AR Foundation, asset tools, and creator services. A broad incumbent that increasingly competes with Assemblr for creator mindshare, though Unity targets developers whereas Assemblr targets no-code creators.
• Canva: Global design platform with which Assemblr has an embed integration (AR projects can be embedded in Canva designs). Comparable as a no-code visual authoring destination for creators and education users, though Canva's AR footprint is shallow compared to Assemblr.

Direct peers

• MyWebAR: A no-code web-based AR creation platform offering drag-and-drop tools, asset libraries, and code-free AR publishing. Closest direct competitor to Assemblr Studio, sharing the same PLG browser-based model and pursuit of cross-industry AR adoption.
• Blippar: A long-standing AR creation and publishing platform that enables brands and creators to build web-based AR experiences without coding. Competes directly with Assemblr Studio for enterprise AR campaigns and brand experiences.
• Zappar: A no-code AR content creation and publishing platform (Zapworks) with a creator marketplace, consumer AR app, and enterprise SaaS. Comparable to Assemblr Studio's and Assemblr Enterprise offerings across marketing, education, and packaging use cases.
• Merge EDU: An AR platform purpose-built for K-12 and higher-ed classrooms, offering hands-on STEM content via Merge Cube and the Merge app. Closest education-focused analog to Assemblr EDU, and a direct competitor for school AR subscriptions globally.
• JigSpace: A 3D/AR presentation and learning platform that lets users build step-by-step "Jigs" for product demos and education. Comparable to Assemblr Studio and EDU in the spatial-learning and visualization category.
• Sketchfab: A large 3D model marketplace and viewer (now part of Epic Games) with a creator community and AR viewing. Adjacent to Assemblr's 6,000+ asset 3D library as a competitor for 3D asset sourcing and AR consumption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/assemblrworld
• YouTubeyoutube.com/channel/UCMlHs_KbnPecEBtelIUBpSw
• Facebookfb.me/assemblrworld
• Instagraminstagram.com/assemblrworld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assemblr