iMumz
iMumz is a Bengaluru-based mobile wellness platform founded in 2019 that delivers holistic fertility, pregnancy, and parenting programs via subscription and one-time fees to urban Indian couples, combining Ayurvedic coaching, live yoga, and expert chat support.
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What iMumz does
iMumz, operated by Pruoo Healthcare Technologies Private Limited, is a Bengaluru-based digital wellness platform founded in 2019 that delivers holistic fertility, pregnancy, and parenting support to urban Indian couples through a mobile-first model. The company combines Ayurvedic practices with modern science, offering live yoga sessions, nutrition guidance, expert consultations, and community support via its iOS and Android apps, supplemented by WhatsApp-based cohort engagement. Headcount is approximately 50 internal staff supported by a network of 120+ coaches, Ayurvedic doctors, lactation consultants, and yoga instructors.
The product portfolio comprises three core programs—Beej Sanskar (90-day fertility program at ₹23,999), Womb Care (pregnancy program at ₹2,799/month), and Super Parenting (postnatal program at ₹2,499/month)—plus one-time offerings including a ₹299 fertility workshop and a Fertility Assessment module. The platform reports 1M+ downloads, a 4.7 Google Play rating, and self-reported outcomes of 60,000+ babies delivered and 2,000+ conceptions attributed to its programs. Distribution is primarily through the Apple App Store and Google Play Store, with direct website sales and content marketing via YouTube and blogs.
iMumz monetizes through recurring subscriptions and one-time program fees, with a refund guarantee tied to fertility outcomes. In 2024, the company expanded into physical healthcare by partnering with Fernandez Foundation to launch a fertility clinic in J.P. Nagar, Bengaluru. It has raised approximately $300K in seed funding from Enzia Ventures, Titan Capital, and AngelList, plus ₹10 lakhs from Piyush Bansal on Shark Tank India for 1% equity (implying a ~₹10 crore valuation), with smaller subsequent raises bringing cumulative external capital to roughly $510K.
iMumz firmographics
Firmographics- Name
- iMumz
- Legal name
- Pruoo Healthcare Technologies Private Limited
- Website
- https://imumz.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iMumz is a Bengaluru-based mobile wellness platform founded in 2019 that delivers holistic fertility, pregnancy, and parenting programs via subscription and one-time fees to urban Indian couples, combining Ayurvedic coaching, live yoga, and expert chat support.
- Ownership category
- akta.pro rank
iMumz industry classification
Industry- Product category
- Maternal Health & Wellness
- NAICS
- Other Ambulatory Health Care Services (6219), Family Planning Centers (621410), Health Care and Social Assistance (62)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)
- akta.pro secondary industries
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Prenatal & Postnatal Yoga/Pilates (HSADACAD), Prenatal, Postpartum & Fertility Nutrition (HSADAFAK), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
Keywords
Where iMumz is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
iMumz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Monthly Programs: Monthly subscription programs including Womb Care (₹2,799/month) and Super Parenting (₹2,499/month) providing ongoing access to content, live sessions, and expert guidance with 18% GST additional
- One-Time Program Fees: One-time payment for structured programs like Beej Sanskar (₹23,999 for 90 days) providing comprehensive fertility preparation course
- Workshop Fees: One-time workshop fees such as the 3-hour Fertility Workshop at ₹299
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Beej Sanskar Program - ₹23,999 for 90 days |
| Subscription | Monthly | Womb Care Program - ₹2,799/month |
| Subscription | Monthly | Super Parenting Program - ₹2,499/month |
| One time/ perpetual license | Pay-as-you-go | 3-hour Fertility Workshop - ₹299 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
iMumz product offering
Product offeringCore offering
iMumz delivers holistic fertility, pregnancy, and parenting wellness programs through a mobile application, combining Ayurvedic medicine, live yoga sessions, nutrition planning, and 24/7 access to coaches and doctors. Its core offerings include the Beej Sanskar 90-Day fertility program, the Womb Care pregnancy program, and the Super Parenting program, sold via monthly subscriptions and one-time fees to urban Indian couples and new parents.
Product overview
iMumz is a holistic wellness platform offering a unified product portfolio centered around its mobile application, which provides digital programs for fertility, pregnancy, and parenting support. The core product suite includes three main programs: the Beej Sanskar 90-Day Program for natural fertility support, the Womb Care Program for pregnancy wellness, and the Super Parenting Program for new parents. These programs are delivered through the iMumz mobile app available on Android and iOS, offering guided yoga, meditation, nutrition guidance, expert consultations, and community features. The company has also expanded into physical healthcare services through its Fernandez Foundation clinic partnership in Bengaluru.
Differentiator
Problem solved
Functional benefit
Products and services
- iMumz Mobile App A mobile application available on Android and iOS that delivers guided yoga sessions, meditation content, nutrition tracking, expert consultations, and community support across fertility, pregnancy, and parenting stages.
- Beej Sanskar 90-Day Program A 90-day structured program supporting couples in conceiving naturally through holistic practices including daily live yoga, meditation, nutrition planning, Ayurvedic doctor support, unlimited chat, and weekly webinars.
- Womb Care Program A pregnancy support subscription offering guided daily live yoga, nutrition advice, Ayurvedic doctor support, unlimited chat, and Garbhasanskar classes for expecting mothers throughout their pregnancy journey.
- Super Parenting Program
Quantifiable outcome
- 60,000+ babies delivered through iMumz programs
- +3 more outcomes
Companies that use iMumz
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
iMumz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
iMumz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fernandez FoundationcoreStrategic partnership with Fernandez Foundation in 2024 to enhance pregnancy wellness programs and expand reach in maternal care segment. Fernandez Foundation brings expertise in fetal medicine and high-risk pregnancy management.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
iMumz competitors and assessment
Company assessmentDirect peers
- Healofy: Indian pregnancy and motherhood community app with content, expert Q&A, and peer support groups. Direct peer of iMumz with overlapping target audience of expectant and new mothers, comparable content + community + expert model, and similar Indian market focus.
- Mylo: Indian pregnancy, parenting, and baby care D2C app community offering content, products, and expert guidance for expecting couples. Directly comparable to iMumz as a content + community + expert-led pregnancy platform targeting urban Indian consumers with similar subscription and freemium models.
- Glow: US-based fertility and women's health app offering cycle tracking, fertility insights, and conception support. Direct peer of iMumz's Beej Sanskar fertility program, with comparable consumer-led fertility coaching, content, and community offerings.
Broad incumbents
- BabyCenter: Global pregnancy and parenting platform owned by Everyday Health Group, offering medically-reviewed content, week-by-week pregnancy tracking, and a large community. Broad incumbent with overlapping pregnancy content and community features, far larger reach, but not India-specialized.
- The Bump: US pregnancy and baby development app owned by The Knot Worldwide, providing week-by-week content, registry tools, and community. Comparable to iMumz on pregnancy content and community but as a much larger global incumbent.
Emerging players
- Celes Care: Indian digital health clinic for women's hormonal, sexual, and reproductive health, offering teleconsultations and personalized programs. Comparable to iMumz on India-focused women's health with teleconsultations and personalized programs, though Celes is more clinical and less community-led.
- Veera Health: Indian women's health startup focused on PCOS and hormonal health with telehealth and coaching. Comparable to iMumz on India-focused women's digital health with expert-led coaching, though Veera is more condition-specific (PCOS) while iMumz covers the full maternal journey.
- Peanut: Social networking app for women across fertility, pregnancy, motherhood, and menopause. Comparable to iMumz on the community + women's health navigation layer, but with a stronger social-networking emphasis and Western user base.
- Parentlane: Indian parenting app providing developmental tracking, expert content, and community for parents from pregnancy through early childhood. Comparable to iMumz's Super Parenting program in parenting content and community, though Parentlane is more child-development oriented.
- Proactive For Her: Indian women's health clinic and telehealth platform offering consultations, lab tests, and ongoing care across reproductive and sexual health. Comparable to iMumz on India-focused women's digital health with an omnichannel (app + clinic) approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
iMumz social profiles
Digital presenceiMumz financial estimates
Financial estimateRevenue estimate
Valuation estimate
iMumz leadership team
Management profileNumber of profiles
Profiles1 record
iMumz funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iMumz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iMumz
What does iMumz do?
iMumz delivers holistic fertility, pregnancy, and parenting wellness programs through a mobile application, combining Ayurvedic medicine, live yoga sessions, nutrition planning, and 24/7 access to coaches and doctors. Its core offerings include the Beej Sanskar 90-Day fertility program, the Womb Care pregnancy program, and the Super Parenting program, sold via monthly subscriptions and one-time fees to urban Indian couples and new parents.
Is iMumz a public or private company?
iMumz is a private company. It is classified as venture growth investor backed and is currently operating.
When was iMumz founded?
iMumz was founded in 2019. It employs 11 to 50 people.
Where is iMumz based?
iMumz is headquartered in Bengaluru, India, in the Asia region.
How does iMumz make money?
Three revenue lines are on record. Subscription - Monthly Programs are the primary driver. The others are one-Time Program Fees and workshop Fees.
Who are iMumz's main competitors?
Direct peers on record are Healofy, Mylo and Glow. Broad incumbents are BabyCenter and The Bump. Emerging players are Celes Care, Veera Health, Peanut, Parentlane and Proactive For Her.
Does iMumz have an API?
No public API is recorded for iMumz.
What industry is iMumz in?
iMumz's product category is Maternal Health & Wellness. Its primary akta.pro industry code is HLALAHAC, Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring), with a secondary code of HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation). Its NAICS code is 6219 and its SIC code is 8090.