1mg
- Company typePrivate
- Founded2015
- HeadquartersGurugram, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
1mg firmographics
Firmographics- Name
- 1mg
- Legal name
- TATA 1mg Healthcare Solutions Pvt. Ltd.
- Website
- https://1mg.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
1mg industry classification
Industry- Product category
- Online Pharmacy & Digital Healthcare
- NAICS
- Pharmacies and Drug Retailers (456110), Medical and Diagnostic Laboratories (62151)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)
- akta.pro secondary industries
- Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)
Keywords
Where 1mg is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
1mg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medicine Sales: Online sale of prescription and OTC medicines with margins of 10-25% on products sold.
- Diagnostic Lab Commissions: Commission-based revenue from partnerships with 2,500+ diagnostic labs for sample collection and testing services, with commissions of 20-30%.
- Doctor Consultation Fees: Telemedicine consultations with doctors at fees ranging from ₹100-₹500 per session.
- Care Plan Subscriptions: Monthly subscription service (Care Plan) starting at ₹99/month providing discounts and benefits on medicines and health products.
- Pharmaceutical Advertising: Advertising services for pharmaceutical companies and health product brands on the platform.
- B2B Corporate Health Services: Corporate wellness programs and employee health benefits packages sold to enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Care Plan subscription offering platform-wide discounts on medicines and health products |
| Per seat | Pay-as-you-go | Doctor consultation fees |
| Unit Pricing | Pay-as-you-go | Lab test packages with discounts up to 70% |
| Unit Pricing | Pay-as-you-go | Over-the-counter health products and supplements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
1mg product offering
Product offeringCore offering
1mg (Tata 1mg) operates a full-stack digital healthcare platform combining an online pharmacy (prescription and OTC medicine sales with 10-25% margins), diagnostic lab services through Tata 1mg Labs, and online doctor consultations (₹100-₹500 per session). The platform distributes medicines, diagnostics, and consultations via its website and mobile app across 1,000+ cities in India, with same-day and 40-minute quick commerce delivery in major metros, and adds a subscription Care Plan and B2B corporate wellness programs on top.
Product overview
1mg (operated as Tata 1mg) is a full-stack digital healthcare platform under Tata Digital, functioning as a multi-category health marketplace and services aggregator. The core offering comprises an online pharmacy (medicine sales with 10-25% margins) integrated with Tata 1mg Labs for diagnostic testing (offering tests from basic blood work to comprehensive full-body checkups with 20-30% lab commissions), and online doctor consultations (₹100-₹500 per session). The platform extends into specialized verticals including Cancer Care, Ayurveda, and Homeopathy product categories, alongside a private label brand (Tata 1mg Tejasya) covering supplements, pain relief devices, and personal care products. A subscription-based Care Plan (starting at ₹99/month) drives recurring revenue, while Corporate Wellness services address B2B employer health benefits. The platform has evolved from a classifieds model to an inventory-led quick commerce operation achieving 40% of orders within 30 minutes in major cities, with delivery coverage across 1,000+ Indian cities and partnerships with 2,500+ diagnostic labs. Revenue is generated through medicine sales, diagnostic commissions, consultation fees, pharmaceutical advertising, Care Plan subscriptions, and B2B corporate health services.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicines (Online Pharmacy)
Quantifiable outcome
- 40% of quick commerce orders delivered within 30 minutes
- +3 more outcomes
Companies that use 1mg
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
1mg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
1mg partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Tata Group CompaniescoreTata 1mg is expanding into full-stack healthcare ecosystem by integrating online and offline services, leveraging cross-brand synergies within Tata Group for multi-category quick commerce.
- Diagnostic Laboratories (2,500+)coreExtensive network of diagnostic lab partners providing pathology testing services. Labs offer sample collection at patient homes and process tests with commissions of 20-30% paid to 1mg.
- BigBasketcoreTata Group sister company enabling pharmacy delivery through existing dark store infrastructure. Pharmacy service live across 40 locations in Bengaluru, Hyderabad, and Chennai, leveraging BigBasket's quick commerce capabilities.
- CromaminorTata brand electronics retailer integrated into multi-category quick commerce offering through BigBasket platform.
- QminminorTata food delivery brand being integrated into multi-category quick commerce expansion through dark store network.
- Starbucks (Tata Starbucks)minorTata brand included in multi-category quick commerce expansion plans through dark store distribution.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
1mg competitors and assessment
Company assessmentDirect peers
- PharmEasy: PharmEasy is one of India's largest online pharmacy and diagnostic platforms, offering medicine delivery, lab test bookings, and teleconsultations. It is the most direct competitor to Tata 1mg in the Indian e-pharmacy space, with a comparable full-stack model including own diagnostics (Thyrocare acquisition) and aggressive discounting.
- Apollo 24/7: Apollo 24/7 is the digital healthcare arm of Apollo Hospitals, offering online pharmacy, diagnostic tests, and doctor consultations. It is a directly comparable full-stack digital health platform leveraging a strong hospital brand, similar to Tata 1mg's Tata Group backing.
- Netmeds: Netmeds is an online pharmacy platform acquired by Reliance Industries. It directly competes with Tata 1mg in medicine delivery, diagnostics, and teleconsultations across India, with similar subscription and quick delivery models.
- Flipkart Health+: Flipkart Health+ is the e-pharmacy venture of Flipkart/Walmart, offering online medicine delivery and diagnostics. It is a direct competitor leveraging Flipkart's consumer reach, logistics infrastructure, and aggressive pricing to challenge Tata 1mg.
- Practo: Practo is an Indian digital healthcare platform focused on doctor consultations, clinic management, and diagnostic bookings. It directly overlaps with Tata 1mg's telemedicine and diagnostics verticals, though less focused on pharmacy fulfillment.
- MedPlus: MedPlus is one of India's largest pharmacy retail chains with an online medicine delivery platform. It competes with Tata 1mg on both physical pharmacy presence and online medicine delivery, leveraging its nationwide store network.
Broad incumbents
- Amazon Pharmacy (India): Amazon Pharmacy is the global e-commerce giant's online pharmacy offering in India, providing prescription and OTC medicine delivery. As a global incumbent with deep capital and logistics infrastructure, it represents a significant competitive threat to Tata 1mg's e-pharmacy business.
Emerging players
- Blinkit (Zomato): Blinkit, owned by Zomato, is a leading quick commerce platform in India that has expanded into medicine delivery. It competes with Tata 1mg's quick commerce offering through its established dark store network and 10-15 minute delivery promise.
- Swiggy Instamart: Swiggy Instamart is the quick commerce arm of Swiggy, offering rapid delivery of groceries and increasingly medicines. It is an emerging competitor to Tata 1mg's quick commerce pharmacy delivery, leveraging Swiggy's existing logistics infrastructure.
- Zepto: Zepto is an Indian quick commerce startup promising 10-minute delivery. While primarily focused on groceries, it has been expanding into pharmacy and health products, representing an emerging competitive threat to Tata 1mg's quick commerce medicine delivery.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
1mg social profiles
Digital presence1mg financial estimates
Financial estimateRevenue estimate
Valuation estimate
1mg leadership team
Management profileNumber of profiles
Profiles4 records
1mg subsidiaries and ownership
Company hierarchySubsidiaries1 record
1mg funding detail
Funding detailFunding overview
Funding rounds15 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1mg M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1mg
What does 1mg do?
1mg (Tata 1mg) operates a full-stack digital healthcare platform combining an online pharmacy (prescription and OTC medicine sales with 10-25% margins), diagnostic lab services through Tata 1mg Labs, and online doctor consultations (₹100-₹500 per session). The platform distributes medicines, diagnostics, and consultations via its website and mobile app across 1,000+ cities in India, with same-day and 40-minute quick commerce delivery in major metros, and adds a subscription Care Plan and B2B corporate wellness programs on top.
Is 1mg a public or private company?
1mg is a private company. It is classified as corporate owned and is currently operating.
When was 1mg founded?
1mg was founded in 2015. It employs 1,001 to 5,000 people.
Where is 1mg based?
1mg is headquartered in Gurugram, India, in the Asia region.
How does 1mg make money?
Six revenue lines are on record. Medicine Sales are the primary driver. The others are diagnostic Lab Commissions, doctor Consultation Fees, care Plan Subscriptions, pharmaceutical Advertising and B2B Corporate Health Services.
Who are 1mg's main competitors?
Direct peers on record are PharmEasy, Apollo 24/7, Netmeds, Flipkart Health+, Practo and MedPlus. Amazon Pharmacy (India) is listed as a broad incumbent. Emerging players are Blinkit (Zomato), Swiggy Instamart and Zepto.
Does 1mg have an API?
No public API is recorded for 1mg.
What industry is 1mg in?
1mg's product category is Online Pharmacy & Digital Healthcare. Its primary akta.pro industry code is CRAFAHAG, Medical, Dental & Lab Supply Marketplaces, with a secondary code of HLACAKAG, Specialty Pharmacy & Complex Therapy Management Platforms. Its NAICS code is 456110 and its SIC code is 5122.