Tinuiti

What Tinuiti does

Tinuiti is a privately-held, full-funnel performance marketing agency headquartered in New York, founded in 2004 and self-described as the largest US independent performance marketing company in the United States. The firm sells integrated digital marketing services spanning commerce (Amazon, retail media, commerce operations), TV/audio/display (streaming, linear TV, online video, audio, display/OOH), search (paid search, AI SEO, shoppable media), social (Meta, TikTok), and adjacent offerings (affiliate, creative, CRO, email/SMS, influencer), alongside a dedicated SMB offering called Foundation. Its go-to-market combines dedicated enterprise account teams, an inside-sales motion for mid-market, and platform partner channels; revenue is generated through agency fees and media commissions on managed advertising spend across multi-year contracts, with pricing not publicly disclosed.\n\nThe core technology platform is Bliss Point, a proprietary marketing operating system built on causal inference and machine learning that connects audience, creative, media, and measurement capabilities. It is organized as a platform-plus-modules architecture, with audience tooling (Customer Insights), creative tooling (AdCopy AI, co-developed with Google and demonstrating at least 15% performance lift in beta), media tooling, and measurement tooling (Incrementality Lab, Brand Equity, Media Mix Modeling including Rapid MMM and GeoMMM, Holistic ROAS, and the YouTube Intelligence Suite, which reports 47% average incremental conversion impact for brands). The platform is supplemented by the Web Traffic Optimizer for CRO A/B testing.\n\nTinuiti operates an unusually broad ecosystem of platform partnerships that functions as a structural advantage: it holds Google Premier Partner status (top 3% of agencies), Amazon Ads Advanced Partner (top 7%, charter member, first agency partner with Amazon Marketing Cloud access), Meta Business Partner (top 5%), Microsoft Elite Partner, TikTok Marketing Partner (one of only two with Agency badge), Walmart Premium+ Partner (inaugural, highest tier), Netflix inaugural ad-tier launch partner, Disney Verified Measurement Partner, Snap Advanced Partner, and Reddit Global Ads Partner, plus retail media partnerships with Target, Instacart, Kroger, Ulta, CVS, Macy's, Best Buy, Home Depot, and 50+ additional retailers. The company has executed three acquisitions since 2021 (Ortega Group, Bliss Point Media and its subsidiary Prospect Point Media in July 2021, and Ampush in January 2023) to add OTT/CTV, digital audio, and paid social capabilities. Notable enterprise and mid-market clients include Carter's, e.l.f. Beauty, DSW, Sony, Beyond Meat, Honest Company, Seventh Generation, Unilever, Bombas, TOMS, Zipcar, Poppi, illy, Olly, Away, The Shade Store, Blue Apron, Liquid I.V., and Serta Simmons Bedding.

Name

Tinuiti

Legal name

Tinuiti

Website

https://tinuiti.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tinuiti is the largest US independent full-funnel performance marketing agency, serving enterprise and mid-market brands across commerce, TV/audio, social, and search channels via its proprietary Bliss Point AI-powered marketing operating system and elite platform partnerships with Google, Amazon, Meta, TikTok, Walmart, and others.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Performance marketing services
• Paid media management
• Retail media advertising
• Marketing measurement solutions
• Commerce marketing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance Marketing Agency Services: Full-funnel performance marketing agency providing integrated services across commerce, TV/audio, social, search, and more. Revenue generated through agency fees and media commissions for managing client advertising spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tinuiti is a full-funnel performance marketing agency that plans, buys, and optimizes paid media across commerce, TV/audio/display, social, and search channels for enterprise and mid-market brands. Service delivery is enabled by Bliss Point, a proprietary marketing operating system built on causal inference and machine learning that connects audience insights, creative, media activation, and measurement.

Product overview

Tinuiti is a full-funnel performance marketing agency organized as a platform-plus-modules architecture. At its core is the proprietary Bliss Point marketing operating system, which integrates audience insights, creative optimization, media activation, and measurement capabilities. Bliss Point connects sub-modules including Customer Insights (audience analysis), AdCopy AI (generative ad copy), Media tools (planning and buying), and Measurement tools (Incrementality Lab, Brand Equity, Media Mix Modeling, Holistic ROAS, and YouTube Intelligence Suite). The platform is powered by causal inference and machine learning to optimize media spend and measure marketing impact. Tinuiti also offers Foundation, a dedicated offering for SMBs and startups. Services span Commerce (Amazon, Commerce Media, Commerce Operations), TV/Audio/Display (Streaming, Linear TV, Online Video, Audio, Display/OOH), Social (Meta, TikTok), Search (Paid Search, Shoppable Media, AI SEO), and Additional services (Affiliate, Creative, CRO, Email/SMS, Influencer).

Differentiator

Problem solved

Functional benefit

Brands

• Bliss Point: Tinuiti's proprietary marketing operating system that connects audience, creative, media, and measurement. Includes tools for Audience, Creative (AdCopy AI), Media, and Measurement (Incrementality Lab, Brand Equity, YouTube Intelligence Suite, Holistic ROAS, Media Mix Modeling).

Products and services

• Commerce Marketing Services Full-service commerce marketing spanning Amazon (Sponsored Ads, Amazon DSP, Amazon Marketing Cloud), Commerce Media (retail media networks including Walmart Connect, Target, Instacart, Kroger, Ulta Beauty, CVS, Macy's, Best Buy, Home Depot), and Commerce Operations for consumer brands selling across DTC, marketplaces, and retail.
• TV, Audio & Display Advertising Services Full-funnel planning, buying, and measurement for Streaming (Hulu, Netflix, Disney+, Peacock, Paramount+, Amazon Prime Video), Linear TV, Online Video, Audio (Spotify, Pandora, iHeartRadio, podcasts), and Display & OOH advertising, with unified OTT measurement across platforms.
• Social Media Advertising Services Performance-driven social media advertising on Meta (Facebook and Instagram) and TikTok, including Shopping, Reels, and TikTok Shop capabilities, with early access to platform features and beta programs.
• Search Marketing Services Paid Search, AI SEO, and Shoppable Media services covering Google search, Bing, and emerging AI-driven search surfaces for enterprise and mid-market brands.
• Affiliate Marketing Services Affiliate and partnership management across Impact.com, Rakuten Advertising, Partnerize, AWIN, and creator platforms, with creator and influencer affiliate integrations.
• Creative Services Creative production for Amazon (A+ Content, Stores, Sponsored Brands video), social (high-impact units, video, AR/VR experiences), and display, including the AI-powered AdCopy AI for search ad copy.
• Conversion Rate Optimization (CRO) CRO services backed by the proprietary Web Traffic Optimizer (WTO) technology, splitting traffic between landing page variants for A/B testing with optimized page load speeds.
• Email & SMS Marketing Lifecycle email and SMS marketing services including ESP migration strategy and platform switching for consumer brands.
• Influencer Marketing Influencer and creator marketing across LTK, MagicLinks, and platform-native creator programs to drive measurable performance outcomes for beauty, lifestyle, and consumer brands.
• Bliss Point Tinuiti's proprietary marketing operating system that connects audience, creative, media, and measurement to identify growth opportunities and eliminate wasted marketing spend. Built on causal inference and machine learning, Bliss Point underpins Tinuiti's full-funnel service delivery for enterprise and mid-market brands.
• Foundation Tinuiti's midsize offering designed for startups and SMBs to build brand foundation and infrastructure that converts early traction into repeatable growth.

Quantifiable outcome

• 47% average incremental conversion impact for brands using YouTube Intelligence Suite
• +15 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability11 records

Feature12 records

Partnerships

27 partnerships are on record, tiered core.

• GooglecoreStrategic or Co-development Partner · 1 January 2024Google Premier Partner (Top 3% of agencies), Certified Meridian Partner for MMM technology, AdCopy AI co-development, early access to alphas and betas, Local Inventory Ad Partner Program member. Deep integration across search, YouTube, and measurement technologies.
• AmazoncoreStrategic or Co-development Partner · 1 January 2024Amazon Ads Advanced Partner (charter member, top 7% of agencies), first agency partner with Amazon Marketing Cloud access, AMC Services & Software Provider badge. Deep expertise in Amazon Sponsored Ads, Amazon DSP, and AMC for cross-channel measurement.
• MetacoreStrategic or Co-development Partner · 1 January 2024Meta Business Partner (less than 5% of agencies worldwide), driving client success on Facebook and Instagram. Early access to Meta features and beta programs for clients.
• MicrosoftcoreStrategic or Co-development Partner · 1 January 2024Microsoft Elite Partner, Premier Launch Partner for Microsoft Advertising Network for Retail, Global Client Partner of Year 2023, Global Agency Partner of Year 2022.
• TikTokcoreStrategic or Co-development Partner · 1 January 2024TikTok Marketing Partner with Agency badge (one of only two agencies), Campaign Management badge holder, TikTok Shop Partner with exclusive access to alphas, betas, and platform support.
• WalmartcoreStrategic or Co-development Partner · 1 January 2024Walmart Premium+ Partner (inaugural, highest designation in Walmart Connect's Partner Status Program), Walmart Connect Partner for retail media strategies.
• NetflixcoreStrategic or Co-development Partner · 1 January 2024Netflix Inaugural ad tier launch partner with exclusive access to custom performance-based offering. Piloted Conversion API testing showing 75%+ campaign outperformance.
• DisneycoreStrategic or Co-development Partner · 1 January 2024Disney Verified measurement partner with unique access to performance insights across Disney's streaming bundle and custom investment structure for streaming advertising.
• SnapcoreStrategic or Co-development Partner · 1 January 2024Snap Advanced Partner 2024, first independent agency to become a Snap Strategic Partner. Specializes in Snapchat advertising campaigns.
• RedditcoreStrategic or Co-development Partner · 1 January 2024Reddit Global Ads Partner, first independent agency to achieve this status. Specializes in Reddit marketing and community engagement strategies.
• HulucoreStrategic or Co-development Partner · 1 January 2024Strategic streaming partnership for OTT advertising, premium content access at competitive rates, direct insertion orders and private marketplaces.
• NBCUniversalcoreStrategic or Co-development Partner · 1 January 2024Streaming and Linear TV partnership enabling access to premium content, custom investment structures, and performance insights.
• Disney+coreStrategic or Co-development Partner · 1 January 2024OTT streaming partnership providing access to Disney+'s streaming audience for targeted advertising campaigns.
• PeacockcoreStrategic or Co-development Partner · 1 January 2024OTT streaming partnership for advertising on Peacock platform with flexible buying tactics and competitive rates.
• Paramount+coreStrategic or Co-development Partner · 1 January 2024Streaming partnership providing access to Paramount+ content for targeted advertising and campaign management.
• Amazon Prime VideocoreStrategic or Co-development Partner · 1 January 2024OTT streaming partnership for advertising on Amazon Prime Video, leveraging Amazon DSP and audience targeting capabilities.
• SpotifycoreStrategic or Co-development Partner · 1 January 2024Audio advertising partnership providing access to Spotify's streaming audience with competitive upfront deals and precise targeting.
• PandoracoreStrategic or Co-development Partner · 1 January 2024Audio streaming partnership for podcast and streaming audio advertising campaigns.
• TargetcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Retail media network partner providing access to Target's audience for product advertising and retail media campaigns.
• InstacartcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Pioneer retail media partner for grocery advertising on Instacart platform with advanced audience targeting.
• KrogercoreChannel Partner/ Reseller/ Distributor · 1 January 2024Retail media network partnership for advertising across Kroger's digital properties and in-store media.
• Ulta BeautycoreChannel Partner/ Reseller/ Distributor · 1 January 2024Retail media partnership for beauty brand advertising on Ulta's digital platform.
• CVScoreChannel Partner/ Reseller/ Distributor · 1 January 2024Retail media network partner for health and wellness brand advertising.
• Macy'scoreChannel Partner/ Reseller/ Distributor · 1 January 2024Department store retail media partnership for fashion and lifestyle brand advertising.
• Best BuycoreChannel Partner/ Reseller/ Distributor · 1 January 2024Electronics retail media partnership for technology brand advertising.
• Home DepotcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Home improvement retail media partnership for DIY and home improvement brands.
• CriteocoreTechnology or Integration · 1 January 2024Criteo API Partner for advanced retail media strategies and programmatic advertising solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wpromote: Wpromote is a US-based independent performance marketing agency offering paid search, paid social, SEO, programmatic, and analytics services. It is the most direct comparable independent to Tinuiti given overlapping service lines, customer mix (mid-market to enterprise), and full-funnel positioning.
• Rise Interactive: Rise Interactive is a US-based performance marketing agency under Quad focused on paid media, SEO, analytics, and creative. It is comparable to Tinuiti on the data-driven, channel-agnostic performance agency model.
• Goodway Group: Goodway Group is an independent US performance media agency with strong programmatic, retail media, and analytics capabilities. It is comparable to Tinuiti on the independent, tech-forward, full-funnel performance agency positioning.
• Power Digital Marketing: Power Digital Marketing is a US-based independent growth marketing agency offering paid media, SEO, CRO, content, and analytics. It is comparable to Tinuiti on service breadth and tech-enabled delivery, though typically skewed to mid-market clients.
• Merkle: Merkle is a data-driven performance marketing agency within Dentsu, focused on CRM, customer experience, analytics, and media. It is highly comparable to Tinuiti given shared emphasis on measurement, first-party data, and enterprise commerce media engagements.
• iProspect (Dentsu): iProspect is Dentsu's global digital performance agency covering paid search, SEO, paid social, programmatic, and commerce. It competes head-to-head with Tinuiti on enterprise performance marketing RFPs, with similar media-buying and measurement capabilities at greater geographic scale.
• Croud: Croud is a global digital marketing agency with proprietary tech-enabled delivery for paid media, SEO, content, and programmatic. It overlaps with Tinuiti on the full-funnel, tech-led performance agency model, particularly for enterprise clients.

Broad incumbents

• GroupM (WPP): GroupM is WPP's media investment group, encompassing Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners. It is the largest global media buyer and competes with Tinuiti on enterprise mandates but offers broader creative, content, and production integration.
• Publicis Groupe / Publicis Media: Publicis Media operates the holding company's media agencies including Starcom, Zenith, and Digitas. It competes with Tinuiti on full-funnel enterprise pitches and brings greater global scale, creative, and data capabilities.
• Digitas (Publicis): Digitas is Publicis's connected brand and commerce agency, offering media, creative, data, and technology. It overlaps with Tinuiti on commerce media, programmatic, and measurement services for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tinuiti
• YouTubeyoutube.com/channel/UC5JcRfswre-c0qSeNpkwM9Q
• Facebookfacebook.com/tinuiti1
• LinkedInlinkedin.com/company/tinuiti
• Instagraminstagram.com/tinuitilife

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tinuiti