ElasticRun

What ElasticRun does

ElasticRun (legally Ntex Transportation Services Private Limited) operates one of India's largest plug-and-play fulfillment networks, founded in 2016 in Pune. The company serves brands, marketplaces, and D2C businesses through a connected platform that unifies inventory, order processing, and delivery across 2-hour, same-day, and next-day speeds. As of FY25 it processes 5M+ daily shipments across 600+ cities, backed by 1,000+ fulfillment stations, 2.5M+ sq ft of shared warehousing, and 50,000+ delivery partners. Named enterprise customers include Amazon, Flipkart, Myntra, Meesho, IKEA, Blinkit, BigBasket, DMart, Udaan and DeHaat, alongside 70+ recently onboarded D2C brands such as Purplle, Healthkart, mCaffeine and Mokobara.

The product surface spans two core assets. SwiftER is a unified multi-speed fulfillment platform offering shared warehousing, intelligent inventory placement and last-mile delivery through a single integration, including dark store operations for quick commerce. Libera is the company's AI techstack, productized as SaaS for global deployments, encompassing an autonomous Transportation Management System (TMS), Warehouse Management System (WMS), AI forecasting and optimization, a control tower, an autonomous vendor bidding engine, and an automated invoicing module with 10-point compliance validation. Reported AI capabilities include agentic systems that predict network failures 30-45 minutes in advance, autonomously reroute fleets, and dynamically close or reopen logistics facilities — delivering 99.96% SLA adherence and processing 65M+ daily checkpoints.

The business model combines transaction-based fulfillment revenue (storage, picking, last-mile delivery scaled to shipment volume) with subscription-based Libera SaaS revenue. The company has pivoted to a fulfillment-first, asset-light model emphasizing D2C quick commerce, while maintaining its legacy B2B kirana commerce platform for rural distribution. FY25 gross revenue (GMV) reached Rs 2,653 crore with high-margin service revenue of Rs 477 crore (up 17.5% YoY); losses narrowed 60% to Rs 145 crore. The company is venture-backed by SoftBank Vision Fund 2, Goldman Sachs, Prosus Ventures, Avataar Ventures and Kalaari Capital, with $461M raised in total funding and a peak post-money valuation of $1.5B in February 2022 (subsequently marked down by HSBC to $800M in 2024).

Name

ElasticRun

Legal name

Ntex Transportation Services Private Limited

Website

https://elastic.run

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ElasticRun is an India-based plug-and-play fulfillment network serving brands, marketplaces and D2C businesses across 600+ cities. It offers unified multi-speed delivery (2-hour, same-day, next-day) through its SwiftER platform and a proprietary AI supply-chain techstack called Libera, available as SaaS for global deployments.

Ownership category

akta.pro rank

Product category

Logistics & Fulfillment Services

NAICS

Warehousing and Storage (493), Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Marketplace / Multi-Client Fulfillment Centers (TLALADAD), Value-Added Services (VAS) Fulfillment Centers (Kitting, Labeling, Light Assembly) (TLALADAH), B2B / Wholesale Fulfillment Centers (TLALADAB), Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB), Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE)

Keywords

• Logistics fulfillment platform
• Supply chain management
• E-commerce fulfillment services
• Quick commerce delivery
• Rural distribution network

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fulfillment Services Revenue: ElasticRun generates primary revenue through fulfillment and logistics services, charging brands for inventory storage, order processing, and last-mile delivery. Revenue is transaction-based, scaling with shipment volumes. The company posted Rs 2,653 crore in gross revenue (GMV) in FY25 with 17.5% growth in high-margin service revenue to Rs 477 crore.
2. Libera SaaS Platform: Libera, ElasticRun's AI techstack, is offered as a production-ready SaaS platform for global deployments. Provides AI-powered WMS, TMS, autonomous bidding, automated invoicing, and supply chain control tower capabilities on a subscription basis to logistics providers and enterprise customers.
3. B2B Commerce Platform: Revenue from connecting FMCG brands and ecommerce companies with rural stores through the kirana commerce platform, providing logistics and digital services to underserved rural markets in India.
4. D2C Quick Commerce Fulfillment: Emerging revenue stream from D2C-led quick commerce fulfilment, with the company pivoting towards fulfillment-first, asset-light model for D2C brands. D2C emerged as fastest-growing segment driving higher volumes and improved network utilisation with shipment volumes growing ~40% year-on-year.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ElasticRun operates India's largest plug-and-play multi-channel fulfillment network through its SwiftER platform, enabling brands to manage inventory, process orders, and deliver within 2 hours, same-day, or next-day across e-commerce, quick commerce, and B2B channels from a single integrated system. The company also offers Libera, an AI-powered supply chain SaaS techstack with autonomous capabilities including WMS, TMS, predictive analytics, and automated invoicing, and a B2B eCommerce platform connecting FMCG brands with rural kirana stores across India.

Product overview

ElasticRun operates as a platform-plus-modules architecture serving as India's fastest-growing fulfillment network. The product portfolio centers on SwiftER (unified multi-speed fulfillment platform for 2-hour, same-day, and next-day delivery across channels), Libera (AI-powered SaaS techstack for autonomous supply chain management), and B2B eCommerce (rural distribution platform). Libera comprises integrated sub-modules including TMS, WMS, Control Tower, Bidding Engine, and Automated Invoicing, while SwiftER offers shared fulfillment infrastructure, dark store operations, and last-mile delivery. The architecture enables brands to access fulfillment capabilities without building logistics infrastructure, serving e-commerce, quick commerce, D2C, retail, and B2B customers through a single connected platform.

Differentiator

Problem solved

Functional benefit

Brands

• SwiftER: Unified multi-speed fulfilment platform offering 2-hour delivery, same-day delivery, and next-day delivery across multiple channels including e-commerce, q-commerce, retail, and D2C.
• Libera

Products and services

• SwiftER Unified multi-speed fulfillment platform enabling brands to manage inventory, process orders, and deliver within 2 hours, same-day, or next-day across every channel and location through one integrated system. Features shared warehousing infrastructure, intelligent inventory placement, and last-mile delivery network serving e-commerce, q-commerce, and B2B customers.
• Libera AI-powered supply chain techstack offered as SaaS for multi-channel fulfillment. Provides autonomous capabilities including AI forecasting, optimization, analytics, auto TMS, WMS, route planning, and workforce ecosystem technology. Available for global deployments.
• B2B eCommerce Platform Rural B2B commerce platform enabling brands to reach underserved rural markets in India through technology, data, and AI-powered logistics. Unlocks $600B Indian rural consumption by making rural markets serviceable through supply aggregation, demand aggregation, and plug-and-play logistics.

Quantifiable outcome

• 99.96% SLA Adherence across 5M+ daily shipments
• +9 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Unicommerce eSolutions (Shipway)coreTechnology or IntegrationPartnership between Unicommerce's logistics platform Shipway and ElasticRun to enhance last-mile delivery services in India. The collaboration currently covers intra-city shipments with plans to expand to inter-city deliveries in future phases. Enables Shipway's customers to access ElasticRun's fulfillment network.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shiprocket: Indian shipping aggregator and fulfillment platform enabling D2C and SME brands to access multiple couriers and warehouses. Comparable to ElasticRun's SwiftER self-serve D2C fulfillment model and its goal of providing multi-channel, plug-and-play logistics through a single integration.
• Delhivery: India's largest listed third-party logistics and fulfillment provider, offering end-to-end supply-chain services including warehousing, transportation, and last-mile delivery. Delhivery is the most direct competitor to ElasticRun's multi-channel fulfillment business, competing head-to-head for marketplace, D2C and enterprise customers across India.
• Ecom Express: Major Indian e-commerce-focused logistics company providing delivery, fulfillment, and reverse logistics to e-commerce marketplaces and brands. Competes directly with ElasticRun for marketplace and D2C fulfillment contracts, particularly in Tier 1 and Tier 2 cities.
• Shadowfax: Indian last-mile delivery and crowdsourced logistics platform serving e-commerce, hyperlocal and D2C segments. Shadowfax directly overlaps with ElasticRun's last-mile and quick-commerce delivery operations, especially for marketplace and D2C clients.
• Xpressbees: Indian third-party logistics and e-commerce delivery provider with pan-India network. Closely comparable to ElasticRun in serving D2C, marketplace, and B2B fulfillment customers, including warehousing and last-mile delivery.
• Ekart Logistics: Captive logistics arm of Flipkart providing warehousing, fulfillment and last-mile delivery. Direct overlap with ElasticRun in serving large marketplaces; also increasingly competes for third-party D2C and enterprise fulfillment, making it both a partner and a competitor to ElasticRun.
• Loadshare Networks: Indian logistics-tech platform providing last-mile delivery, line-haul and warehousing services to e-commerce, D2C and enterprise customers. Directly comparable to ElasticRun in serving quick-commerce and marketplace fulfillment, with similar focus on tech-enabled, asset-light operations in India.

Broad incumbents

• Mahindra Logistics: Indian third-party logistics and supply chain company providing warehousing, transportation, and last-mile delivery to enterprises. Comparable to ElasticRun's B2B distribution and enterprise fulfillment operations, particularly in serving FMCG and large brand customers.
• BlueDart (DHL Group): India's largest express logistics company and part of the DHL Group, offering air and ground express delivery, supply chain solutions, and warehousing. Overlaps with ElasticRun in warehousing, express delivery and enterprise fulfillment, but as a much broader incumbent serving B2B, B2C and international shipments.

Emerging players

• Porter: Indian intra-city logistics and on-demand delivery platform serving SMEs and enterprises. While Porter is more focused on B2B intra-city transport, its crowdsourced delivery model and tech stack overlap with parts of ElasticRun's last-mile network and AI-driven routing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInin.linkedin.com/company/elasticrun
• Xx.com/elastic_run

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ElasticRun