LoopUp
LoopUp provides cloud-based Microsoft Teams telephony consolidation for multinational enterprises across 100+ countries, offering Operator Connect, Direct Routing, BYOC, and SIP Trunking managed through a unified global portal.
- Company typePublic
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What LoopUp does
LoopUp is a UK-headquartered cloud communications provider that delivers Microsoft Teams telephony services to multinational enterprises across more than 100 countries. Founded in 2003 and listed on AIM in 2016 (subsequently delisted), the company has executed a strategic pivot away from legacy audio conferencing toward consolidating enterprise PSTN replacement onto the Microsoft Teams platform. Its core product suite includes Operator Connect (Microsoft-certified SBC-less connectivity), Direct Routing as a Service (DRaaS), Bring Your Own Carrier (BYOC), and SIP Trunking, all administered through a unified global management portal called LoopUp One.
The underlying technology leverages a private global IP/MPLS voice network with peerings to 20 tier-1 regional carriers for QoS-optimized routing. LoopUp holds Microsoft Solutions Partner status with Advanced Specialization in Calling for Microsoft Teams and is the top-ranked Operator Connect provider per Microsoft. The company operates six offices across the UK, US, Australia, Hong Kong, and historically Barbados, with localized sales presence in Germany, France, Spain, Sweden, Australia/NZ, and both Traditional and Simplified Chinese markets.
LoopUp generates revenue through recurring subscription-based telephony services priced per user/number, supplemented by professional services for design, deployment, and onboarding. The go-to-market is direct enterprise field sales targeting large multinational IT and finance decision-makers, with quote-based pricing tailored to geographic footprint and volume. The customer base is concentrated in enterprise multinationals across manufacturing, commercial real estate, staffing/recruitment, and consumer goods, with named logos including Thyssenkrupp, Avison Young, Allegis Group, and PUMA. The company is led by co-CEOs and co-founders Steve Flavell and Michael Hughes.
LoopUp firmographics
Firmographics- Name
- LoopUp
- Legal name
- LoopUp Limited
- Website
- https://loopup.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LoopUp provides cloud-based Microsoft Teams telephony consolidation for multinational enterprises across 100+ countries, offering Operator Connect, Direct Routing, BYOC, and SIP Trunking managed through a unified global portal.
- Ownership category
- akta.pro rank
LoopUp industry classification
Industry- Product category
- Cloud Telephony / Unified Communications
- NAICS
- Wired Telecommunications Carriers (517111), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Management & Automation for Switching (Provisioning/Telemetry) (HDAFAAAK)
- akta.pro secondary industry
- Collaboration Security for Chat & Messaging (Teams/Slack) (HDADAKAF)
Keywords
Where LoopUp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
LoopUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Microsoft Teams Telephony Services: Subscription-based cloud telephony services providing PSTN replacement via Operator Connect and Direct Routing, including phone numbers and call management in 100+ countries. Revenue is generated through recurring subscription charges, likely per-user or per-number pricing.
- Professional Services: Design, deployment, and onboarding services for Teams Phone implementation, including call-flow design, policy configuration, third-party software integrations, and user device planning.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
LoopUp product offering
Product offeringCore offering
LoopUp provides cloud-based Microsoft Teams telephony as a single global PSTN replacement service for multinational enterprises, delivering phone numbers and calling capabilities in 100+ countries through Operator Connect and Direct Routing as a Service (DRaaS). The offering is managed centrally through the LoopUp One portal and includes design, deployment, and ongoing 24/7 multilingual support. It also offers Bring Your Own Carrier (BYOC), SIP Trunking, call recording, and contact centre integrations.
Product overview
LoopUp is a global cloud-based Microsoft Teams telephony provider offering a unified, single-partner solution for multinational enterprises. The core offering is Microsoft Teams Telephony — a PSTN replacement service providing phone numbers and full cloud-based calling in over 100 countries. This is delivered through multiple deployment methods: Operator Connect (Microsoft-certified direct routing), Direct Routing as a Service (DRaaS), and Bring Your Own Carrier (BYOC) for hybrid environments. Central to the offering is LoopUp One — the global management portal enabling centralized administration of all telephony numbers, users, reporting, and invoicing from a single interface. Additional products include SIP Trunking, Call Recording, and Contact Centre integrations. The portfolio also features GlobalPooling for spend optimization across global users. LoopUp positions itself as a 20-year-old telecommunications provider with deep voice solutions expertise, operating a premium global voice network leveraging 20 tier-1 carriers.
Differentiator
Problem solved
Functional benefit
Brands
- LoopUp One: Global management portal for managing all global telephony numbers and users in one place with role and location-based access
- GlobalPooling
Products and services
- Microsoft Teams Telephony
Quantifiable outcome
- Equipment savings by moving to the cloud, along with efficiencies and productivity gains
- +2 more outcomes
Companies that use LoopUp
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
LoopUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
LoopUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreLoopUp is a certified Microsoft Solutions Partner for Modern Work with Advanced specialization in Calling for Microsoft Teams. The company is top-ranked Operator Connect provider and offers both Operator Connect and Direct Routing (DRaaS) integration with Microsoft Teams. This partnership enables LoopUp to provide PSTN connectivity via Microsoft's certified infrastructure, eliminating the need for on-premises SBCs for customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
LoopUp competitors and assessment
Company assessmentBroad incumbents
- BT Global Services: BT is a major global carrier offering Teams-integrated telephony through Operator Connect and Direct Routing, competing for the same multinational enterprise consolidation mandates that LoopUp targets, with deeper owned network infrastructure.
- Vodafone Business: Vodafone Business delivers global UC, SIP, and Teams telephony services to multinationals. As a top-tier Operator Connect provider with its own carrier network across Europe, Africa, and Asia, it is a direct competitor for LoopUp's multinational consolidation deals.
- Verizon Business: Verizon offers Teams Calling via Operator Connect and broader managed communications for global enterprises. Its combination of owned network assets and large enterprise sales force makes it a key incumbent competitor to LoopUp in North American and EMEA multinational accounts.
- Orange Business: Orange Business provides global Teams telephony, SIP trunking, and unified communications to multinationals across EMEA, APAC, and the Americas. Its owned carrier footprint and global enterprise relationships compete directly with LoopUp's consolidation pitch.
- Vonage (Ericsson): Vonage, now part of Ericsson, offers cloud communications APIs and UCaaS, including Teams integrations for enterprise customers. It represents a larger, API-led alternative competing for cloud telephony and collaboration budgets.
- Sinch: Sinch is a cloud communications provider offering voice, messaging, and SIP trunking to enterprises globally. Its enterprise voice and SIP offerings overlap with LoopUp's SIP Trunking and PSTN replacement products.
Direct peers
- 8x8: 8x8 is a cloud UCaaS and CCaaS provider that integrates with Microsoft Teams and targets mid-market and enterprise customers globally. It competes with LoopUp for Microsoft-aligned enterprise telephony and broader unified communications budgets.
- RingCentral: RingCentral is a leading cloud communications platform offering voice, UC, and contact center, with Teams integration capabilities. It is a comparable cloud-native alternative for enterprises evaluating Microsoft-centric telephony consolidation.
- IntelePeer: IntelePeer is a cloud communications provider offering Teams-certified Operator Connect and Direct Routing services, with automation and AI features layered on top. It is a direct niche competitor targeting similar mid-market and enterprise UC customers.
Emerging players
- Alianza: Alianza provides cloud-based communications platforms for service providers and enterprises, including Teams Calling support. As a smaller cloud-native player, it competes in overlapping Microsoft-aligned telephony niches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LoopUp social profiles
Digital presenceLoopUp compliance and trust
Trust signalCompliance3 records
LoopUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoopUp leadership team
Management profileNumber of profiles
Profiles7 records
LoopUp subsidiaries and ownership
Company hierarchySubsidiaries6 records
LoopUp funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoopUp M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoopUp
What does LoopUp do?
LoopUp provides cloud-based Microsoft Teams telephony as a single global PSTN replacement service for multinational enterprises, delivering phone numbers and calling capabilities in 100+ countries through Operator Connect and Direct Routing as a Service (DRaaS). The offering is managed centrally through the LoopUp One portal and includes design, deployment, and ongoing 24/7 multilingual support. It also offers Bring Your Own Carrier (BYOC), SIP Trunking, call recording, and contact centre integrations.
Is LoopUp a public or private company?
LoopUp is a public company. It is classified as public and is currently operating.
When was LoopUp founded?
LoopUp was founded in 2003. It employs 101 to 250 people.
Where is LoopUp based?
LoopUp is headquartered in London, United Kingdom, in the Europe region.
How does LoopUp make money?
Two revenue lines are on record. Microsoft Teams Telephony Services are the primary driver. The others are professional Services.
Who are LoopUp's main competitors?
Broad incumbents on record are BT Global Services, Vodafone Business, Verizon Business, Orange Business, Vonage (Ericsson) and Sinch. Direct peers are 8x8, RingCentral and IntelePeer. Alianza is listed as an emerging player.
Does LoopUp have an API?
No public API is recorded for LoopUp.
What industry is LoopUp in?
LoopUp's product category is Cloud Telephony / Unified Communications. Its primary akta.pro industry code is HDAFAAAK, Management & Automation for Switching (Provisioning/Telemetry), with a secondary code of HDADAKAF, Collaboration Security for Chat & Messaging (Teams/Slack). Its NAICS code is 517111 and its SIC code is 4813.