Form.com
- Company typePrivate
- Founded2002
- HeadquartersBraintree, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Form.com firmographics
Firmographics- Name
- Form.com
- Legal name
- WorldAPP Inc.
- Website
- https://form.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Form.com industry classification
Industry- Product category
- Retail execution and field operations software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
- akta.pro secondary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Form.com is headquartered
LocationHeadquarters
- HQ city
- Braintree
- HQ country
- United States
- HQ region
- North America
Markets served
Form.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Annual subscription model based on number of user licenses, display types captured, product portfolio size, and annual volume of store visits. Provides predictable spend without variability in photo counts.
- Professional Services: Third-party workforce of 100,000 retail specialists available in 100% of U.S. markets for photo capture support when customers lack internal team resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise annual subscription with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Form.com product offering
Product offeringCore offering
Form.com (FORM) provides an enterprise SaaS platform for frontline field execution that combines mobile task management, AI-powered image recognition, photo reporting, and business intelligence dashboards to help consumer goods brands, retailers, beverage distributors, restaurants, facilities operators, and natural resources companies digitize audits, merchandising, compliance, and sales workflows. Its two flagship product lines are GoSpotCheck by FORM for market execution and FORM OpX for operational excellence and audit management, delivered via native iOS/Android apps, web dashboards, and an open API.
Product overview
Form.com offers a modular mobile digital assistant platform for frontline teams with two primary product lines: GoSpotCheck by FORM for market execution and FORM OpX for operational excellence. The platform integrates AI-powered image recognition as a native capability, enabling product detection, planogram compliance, and shelf intelligence. Additional modules include PhotoWorks for photo reporting, Insights powered by Looker for business intelligence, Task Management with 12 task types, Workflow Builder for automation, Survey tools, and FieldConnector for team communication. Following a 2026 merger with Trax Retail, the combined entity enhanced FORM's image recognition technology with Trax's capabilities, creating a unified retail execution and data intelligence platform.
Differentiator
Problem solved
Functional benefit
Brands
- GoSpotCheck: Field sales management and market execution platform for mobile teams.
- FORM OpX
- Image Recognition
- PhotoWorks
- Pic&Plan
Products and services
- GoSpotCheck by FORM Mobile execution platform for market execution and frontline management that combines AI-powered field data collection with task management for brands, retailers, and operators. Enables field teams to drive consistency and performance at scale through intelligent task distribution, guided workflows, and real-time insights.
- FORM OpX Mobile audit management software platform for operational compliance that improves quality and increases safety in real time. Designed for leaders in safety, quality, manufacturing, and facilities to control costs and increase compliance. Includes corrective action software, incident management, and digital audits.
- Image Recognition AI AI-powered shelf intelligence solution that turns field photos into instant, SKU-level insights. Reduces audit times by 75% by detecting and analyzing products in minutes using computer vision. Covers display types including shelf, cooler, back bar, tap handles, menus, and off-shelf displays for both on-premise and off-premise environments, delivering 97%+ product detection accuracy and a contractual 95%+ SKU recognition SLA.
- Pic&Plan AI-powered planogram creation and compliance tracking solution that transforms shelf photos into editable planograms in seconds. Provides real-time compliance scoring and automated planogram distribution for retail shelf compliance and planogram management.
- PhotoWorks Next-generation photo library and reporting platform that automatically filters, sorts, and organizes execution photos in a shareable library. Enables teams to capture, analyze, and share visual confirmation of field execution by location, campaign, or category.
- Insights Business intelligence dashboards powered by Looker that deliver configurable reports, KPI scorecards, and embedded analytics. Enables leaders to track and analyze field data in real time with customizable data visualizations.
- Task Management No-code task builder and mobile app for field teams to distribute, guide, and track task completion. Features 12 different task types including image recognition, temperature, and signature with conditional logic support.
- Workflow Builder Automated workflow creation tool that designs flexible workflows connecting people, places, and processes with tasks, notifications, reports, and alerts. Enables automated escalation paths and conditional task assignments.
- Survey Mobile feedback forms with end-to-end design options and customizable questions. Offers powerful reporting capabilities and plugin options for gathering detailed insights from respondents.
- FieldConnector Team communication app providing instant messaging, bulletins, and polls to connect field teams to management and essential systems. Includes 54 in-app languages support.
Quantifiable outcome
- 75% reduction in audit times using image recognition AI
- +8 more outcomes
Companies that use Form.com
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles5 records
Form.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature6 records
Form.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Trax RetailcoreStrategic merger combining FORM's field execution software (GoSpotCheck, FORM OpX) with Trax's AI-powered image recognition technology. Created a global leader in retail execution and shelf intelligence for CPG and retail brands. Backed by Gemspring Capital private equity firm. Combined entity serves 750+ customers across North America, Europe, Asia-Pacific, and Latin America.
- Third-Party Workforce NetworksupportingPartnership with 100,000 retail specialists available in 100% of U.S. markets for photo capture support when customers lack internal team resources for model training and data collection.
- LookercoreBusiness intelligence platform integration powering FORM's Insights dashboards. Looker is a Gartner Magic Quadrant Leader in Business Intelligence, providing configurable data visualizations, KPI scorecards, and custom reporting for FORM customers.
Scale indicators14 records
Recent moves7 records
Form.com competitors and assessment
Company assessmentDirect peers
- Repsly: Repsly is a mobile field-execution and retail-audit SaaS that targets CPG brands and field teams — directly overlapping Form's GoSpotCheck by FORM product line in market execution, merchandising compliance, and photo-based store audits.
- Yoobic: Yoobic provides a mobile execution platform for in-store audits, merchandising, and team collaboration used by major retailers and CPG brands. It competes head-to-head with Form in store audits, task management, and photo-based field reporting.
- AFS (Retail Solutions): AFS offers an integrated retail-execution suite covering audits, planograms, and store-level analytics for consumer goods vendors. It overlaps Form's FORM OpX and Pic&Plan capabilities in audit/merchandising and competes for similar CPG accounts.
- Crisp: Crisp delivers retail-data and shelf-intelligence analytics for CPG brands, including computer-vision-based shelf analytics. It competes directly with Form's Image Recognition AI and Insights modules in the same category of retail/shelf intelligence.
Emerging players
- WorkJam: WorkJam is a frontline workforce-management and employee-engagement platform used by retailers and CPG. It overlaps Form's FieldConnector and task-management modules but is narrower in scope and emerging relative to Form's combined field-execution stack.
- Beekeeper: Beekeeper provides a frontline-communications and operations platform for shift-based workforces, with task and form capabilities. It competes with Form's communication and workflow features rather than the image-recognition core, putting it in adjacent rather than fully overlapping territory.
Broad incumbents
- Salesforce Consumer Goods Cloud: Salesforce's Consumer Goods Cloud is a broad CRM and retail-execution platform already deeply integrated with Form via bidirectional sync. Salesforce could choose to expand its own field-execution capability into the niche Form currently occupies, applying its scale advantage.
- Microsoft Dynamics 365 Field Service: Microsoft Dynamics 365 Field Service is a broad field-service and CRM platform used by large enterprises, including those integrating with Form via open API. Microsoft is a horizontal incumbent that could absorb Form-style workflows into its enterprise stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Form.com social profiles
Digital presenceForm.com compliance and trust
Trust signalCompliance3 records
Form.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Form.com leadership team
Management profileNumber of profiles
Profiles13 records
Form.com subsidiaries and ownership
Company hierarchySubsidiaries2 records
Form.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Form.com M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Form.com
What does Form.com do?
Form.com (FORM) provides an enterprise SaaS platform for frontline field execution that combines mobile task management, AI-powered image recognition, photo reporting, and business intelligence dashboards to help consumer goods brands, retailers, beverage distributors, restaurants, facilities operators, and natural resources companies digitize audits, merchandising, compliance, and sales workflows. Its two flagship product lines are GoSpotCheck by FORM for market execution and FORM OpX for operational excellence and audit management, delivered via native iOS/Android apps, web dashboards, and an open API.
Is Form.com a public or private company?
Form.com is a private company. It is classified as private equity controlled and is currently operating.
When was Form.com founded?
Form.com was founded in 2002. It employs 501 to 1,000 people.
Where is Form.com based?
Form.com is headquartered in Braintree, United States, in the North America region.
How does Form.com make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Form.com's main competitors?
Direct peers on record are Repsly, Yoobic, AFS (Retail Solutions) and Crisp. Emerging players are WorkJam and Beekeeper. Broad incumbents are Salesforce Consumer Goods Cloud and Microsoft Dynamics 365 Field Service.
Does Form.com have an API?
Yes. FORM offers an open API that allows customers to integrate the solution with existing systems in their tech stack. The API enables data flow into other systems of record, including data lakes. FORM also offers SSO, deep-linking, and SDKs for easy implementation. Integration capabilities include Salesforce (with bidirectional sync allowing data to be written between Salesforce and FORM), Microsoft Dynamics, and other CRM platforms. Developer documentation is at www.form.com.
What industry is Form.com in?
Form.com's product category is Retail execution and field operations software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms, with a secondary code of HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 541910 and its SIC code is 7374.