Turna
Turna is a Turkish online travel platform offering flights, hotels, buses, car rentals, and ferry bookings to 1M+ consumers, founded in 2014 by CEO Abdulkadir KIRMIZI and headquartered in Istanbul.
- Company typePrivate
- Founded2014
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Turna does
Turna is a Turkish online travel agency and metasearch platform, operating under the legal entity TRNCOM Seyahat Acentası (IATA-accredited, TÜRSAB member, ETBIS registered), that aggregates and resells flights, hotels, bus tickets, car rentals, and ferry services to primarily Turkish consumers. Founded in 2014 by CEO Abdulkadir KIRMIZI and headquartered at YTÜ Teknopark in Istanbul, the platform connects travelers with 500+ airlines, 450+ bus companies, 650+ car rental firms, thousands of hotels, and multiple ferry operators. Turna's user base exceeds 1 million, with mobile apps rated 4.4/5 across more than 100,000 reviews on iOS and Android app stores.
Turna firmographics
Firmographics- Name
- Turna
- Legal name
- TRNCOM Seyahat Acentası
- Website
- https://turna.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Turna is a Turkish online travel platform offering flights, hotels, buses, car rentals, and ferry bookings to 1M+ consumers, founded in 2014 by CEO Abdulkadir KIRMIZI and headquartered in Istanbul.
- Ownership category
- akta.pro rank
Turna industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD), Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ), Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)
Keywords
Where Turna is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Turna business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Booking Commissions: Turna earns commissions from airlines, bus companies, hotels, car rental firms, and ferry operators for bookings processed through its platform. The platform compares 500+ airlines, 450+ bus companies, 650+ car rental firms, and thousands of hotels.
- Service Fees: Service fees charged on transactions processed through the platform, including payment processing and transaction handling.
- Cancellation Insurance: Revenue from selling cancellation guarantee insurance services on flight and bus tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No subscription required - Pay per transaction |
| Transaction based/ take rate | Pay-as-you-go | Domestic Round-Trip Flight Discount |
| Transaction based/ take rate | Pay-as-you-go | Hotel Booking Discount Tiers |
| Transaction based/ take rate | Pay-as-you-go | Car Rental Discount Tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Turna product offering
Product offeringCore offering
Turna is an online travel agency operating under TRNCOM Seyahat Acentası that aggregates and sells travel services from third-party providers including 500+ airlines, 450+ bus companies, 650+ car rental firms, thousands of hotels, and ferry operators. The platform enables Turkish travelers to compare, book, and manage flight tickets, hotel reservations, bus tickets, car rentals, and ferry tickets through a single website and mobile application. Its proprietary Akıllı Uçuş (Smart Flight) Technology creates virtual connecting routes between non-partnered airlines, offering multi-airline itineraries on a single ticket.
Product overview
Turna is a comprehensive Turkish travel platform founded in 2014 that aggregates and compares multiple travel services through a unified platform. The core offerings include flight booking (500+ airlines), hotel reservations, bus tickets (450+ companies), car rental (650+ firms), and ferry services. Key differentiating features include the proprietary Akıllı Uçuş Teknolojisi (Smart Flight Technology) that creates virtual connecting routes between non-partnering airlines for up to 70% savings, and the Turna Puan loyalty program integrated with Turkish bank credit card point systems (Bonus, World, Axess, Maximum, Paraf, Bankkart, Cardfinans). Additional services include ticket protection, cancellation guarantee insurance, and various promotional campaigns. The platform operates as a metasearch and online travel agency with 1M+ users in Turkey.
Differentiator
Problem solved
Functional benefit
Brands
- Akıllı Uçuş® (Smart Flight): A world-first intelligent flight technology that connects airlines that don't have agreements with each other to create special connecting routes, enabling savings of up to 70% on flight tickets.
Companies that use Turna
Customer profileSegments3 records
Ideal customer profiles3 records
Turna technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
Turna partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Vodafone TurkeyminorVodafone Red subscribers receive 400-600 TL discounts on flight tickets purchased through Turna. Vodafone general subscribers receive up to 400 TL discount.
- Garanti BBVAminorGaranti BBVA partnership offers mobile users up to 1,500 TL in travel benefits and promotions through Turna platform.
- Credit Card Programs (Bonus, World, Axess, Maximum, Paraf, Bankkart, Cardfinans)minorPartnerships with major Turkish credit card programs allowing cardholders to transfer accumulated points to Turna accounts for travel bookings. Points transfer with no depreciation at current exchange rates.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Turna competitors and assessment
Company assessmentDirect peers
- Enuygun: Enuygun is the leading Turkish online travel aggregator for flights, hotels, and buses, operating since 2007. It is Turna's closest domestic direct peer, with overlapping supplier coverage, price-comparison model, and Turkish consumer focus.
- Obilet: Obilet is a dominant Turkish bus and intercity travel ticketing platform that has expanded into flights and ferries. It directly overlaps with Turna's bus, flight, and ferry verticals and competes for the same Turkish consumer.
- Biletall: Biletall is a Turkish online travel agency offering flights, hotels, and bus tickets with similar commission-based economics. It competes head-to-head with Turna in the Turkish domestic OTA segment.
- Kiwi.com: Kiwi.com pioneered virtual interline connecting flights across non-partnered carriers — the same conceptual model as Turna's Akıllı Uçuş. It is a direct functional peer and the most relevant competitor to Turna's key differentiated technology.
Broad incumbents
- Booking.com: Booking.com is the global OTA incumbent with massive hotel inventory and growing flight and ground transport offerings. It competes with Turna on Turkish hotels and inbound international travel, with vastly larger brand and budget.
- Skyscanner: Skyscanner is a global travel metasearch leader with deep presence in Turkey for flight comparison. It competes with Turna for upper-funnel Turkish flight shoppers and is a key benchmark for Smart Flight-style capabilities.
- Google Flights: Google Flights is a global metasearch product that competes for Turkish flight search demand and increasingly adjacent travel verticals. As a default search entry point, it represents a structural competitive threat to mid-sized OTAs like Turna.
Emerging players
- Hopper: Hopper is an AI-driven OTA offering price predictions, flight and hotel booking, and ancillary financial products. It overlaps with Turna on price-led flight booking and ancillary monetization, though focused on North American and European markets.
Regional players
- Tatilbudur: Tatilbudur is a Turkish tour operator and OTA focused on package holidays and hotel bookings. It overlaps with Turna on Turkish hotel distribution and consumer travel marketing.
Others
- Pegasus Airlines: Pegasus is a major Turkish low-cost carrier and a key supplier on Turna's platform. While a partner today, its direct booking program and mobile app compete with Turna for Turkish domestic flight demand.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Turna social profiles
Digital presenceTurna compliance and trust
Trust signalCompliance4 records
Turna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turna leadership team
Management profileNumber of profiles
Turna funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turna
What does Turna do?
Turna is an online travel agency operating under TRNCOM Seyahat Acentası that aggregates and sells travel services from third-party providers including 500+ airlines, 450+ bus companies, 650+ car rental firms, thousands of hotels, and ferry operators. The platform enables Turkish travelers to compare, book, and manage flight tickets, hotel reservations, bus tickets, car rentals, and ferry tickets through a single website and mobile application. Its proprietary Akıllı Uçuş (Smart Flight) Technology creates virtual connecting routes between non-partnered airlines, offering multi-airline itineraries on a single ticket.
Is Turna a public or private company?
Turna is a private company. It is classified as venture growth investor backed and is currently operating.
When was Turna founded?
Turna was founded in 2014. It employs 51 to 100 people.
Where is Turna based?
Turna is headquartered in Istanbul.
How does Turna make money?
Three revenue lines are on record. Booking Commissions are the primary driver. The others are service Fees and cancellation Insurance.
Who are Turna's main competitors?
Direct peers on record are Enuygun, Obilet, Biletall and Kiwi.com. Broad incumbents are Booking.com, Skyscanner and Google Flights. Hopper is listed as an emerging player. Tatilbudur is listed as a regional player. Pegasus Airlines is listed as an others.
Does Turna have an API?
Yes. Turna API service that allows developers and partners to access Turna's travel booking infrastructure. The API enables integration with Turna's flight, hotel, bus, car rental, and ferry booking services. Developer documentation is at turna.com/turna-api-hizmeti.
What industry is Turna in?
Turna's product category is Online Travel Agency. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of BPAMAIAD, Ground Transportation Booking Platforms (Rail/Bus/Ferry). Its NAICS code is 56151 and its SIC code is 4700.