SoulUp

Name

SoulUp

Legal name

SoulUp

Website

https://soulup.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Online mental health platform
• Therapist-led support groups
• Peer support network
• Online therapy sessions
• Behavioral health subscriptions

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Support Group Sessions: Individual paid support group sessions priced between Rs. 1,400 and Rs. 7,000 per group. Groups are therapist-led, conducted via Zoom in small cohorts of 5-6 participants, typically running 4-6 weekly sessions.
2. One-on-One Therapy Sessions: Individual therapy sessions with fees starting at INR 800 per session. Users can browse and book therapists by specialty, approach, language, and price point.
3. Peer Call Sessions: 45-minute video peer support calls with verified peers who have lived experience with specific challenges. Peer calls provide affordable support as an entry point before higher-commitment therapy or group sessions.
4. Group Access Annual Membership: Annual subscription at Rs. 24,000 (regularly Rs. 40,000) providing unlimited access to support groups, exclusive Women/Men Unfiltered weekly series, and 24 free peer calls over 12 months.
5. Therapy Access Annual Membership: Annual subscription at Rs. 20,000 (reduced to Rs. 16,000) for 10 therapy sessions, therapist switch option, and 5 free peer calls.
6. All Access Annual Membership: Comprehensive annual subscription combining unlimited support groups, 24 therapy sessions, exclusive weekly series, and 24 free peer calls for maximum engagement and retention.
7. Enterprise Workplace Programs: B2B mental health programs for employers to support employee wellbeing, creating corporate revenue stream alongside consumer business.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

SoulUp is a peer-led mental health platform that sells therapist-led support groups, 1-on-1 therapy, peer support calls, psychiatric consultations, psychological diagnosis, and annual memberships to individuals and corporate clients in India. Sessions are delivered online via Zoom in small groups of 5–8 participants, and the platform pairs users with curated peers and therapists across 200+ life and mental health challenge categories.

Product overview

SoulUp is a peer-led mental health ecosystem based in India offering therapist-led support groups, 1-on-1 therapy, peer calls, self-assessments, psychiatric consultations, and diagnosis services. The platform operates through small group sessions (5–8 participants) via Zoom, categorized as support groups, therapy groups, skill-based workshop groups, and decision groups. Core offerings include individual and group therapy across 20+ mental health and life challenge categories (ADHD, anxiety, depression, addiction, trauma, relationships, grief, neurodivergence, chronic illness, and more), peer matching via 1-on-1 calls with verified peers, and 100+ free self-assessment tools. The company offers three annual membership tiers (Group Access at Rs. 24,000, Therapy Access at Rs. 16,000, and All Access combining both), plus à la carte group sessions starting at Rs. 1,400. Additional products include corporate workplace mental health programs, professional training in group facilitation, and bundled 2-group and 3-group packs at discounted rates. The platform was featured on Shark Tank India Season 2.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Access Annual Membership
• Certification in Group Facilitation

Quantifiable outcome

• Avg. Session rating 4.7/5 across all sessions
• +2 more outcomes

Segments12 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YourDOST: YourDOST is an Indian online counseling and emotional support platform connecting users with experts across India. Directly comparable to SoulUp on consumer mental health access, expert matching, and corporate EAP programs.
• Wysa: Wysa is an AI-powered mental health chatbot and therapist platform based in India/UK. Overlaps with SoulUp on therapy access and emotional support, but differentiates via AI-first delivery rather than peer-led groups.
• Amaha: Amaha (formerly InnerHour) is an Indian mental health platform offering online therapy, psychiatric consultations, and self-care tools. Directly competes with SoulUp in India across therapist-led support, 1-on-1 therapy, and corporate mental health, with similar Indian-cultural specialization.
• BetterLyf: BetterLyf is an Indian mental health platform offering therapy, counseling, and emotional wellness services via chat, voice, and video. Direct competitor to SoulUp with overlapping therapy and corporate mental health offerings in India.

Regional players

• DocOn Technologies: DocOn is an India-based digital health consultation platform. Overlaps with SoulUp on online therapy access and healthcare marketplace, but operates more broadly in primary care and chronic conditions.

Emerging players

• Lyra Health: Lyra Health provides mental health benefits for employees via enterprise contracts. Closely comparable to SoulUp's Employee Mental Health Programs offering, though focused exclusively on the US enterprise market.
• Talkspace: Talkspace is a US-based online therapy marketplace offering 1-on-1 therapy and psychiatry. Comparable to SoulUp's 1-on-1 therapy offering but operates in the US market with a marketplace model rather than peer-led groups.

Broad incumbents

• Practo: Practo is India's largest digital healthcare platform offering doctor consultations, including mental health specialists. Broad incumbent with overlapping therapy offerings but not specialized in peer-led mental health groups like SoulUp.
• BetterHelp: BetterHelp is the world's largest online therapy platform offering 1-on-1 counseling via subscription. Comparable to SoulUp's individual therapy offering but serves a global audience without India-specific cultural specialization or peer group model.
• Headspace Health: Headspace Health (Ginger + Headspace) offers mental health support including therapy, coaching, and meditation. Overlaps with SoulUp's mindfulness/wellness content (journaling, meditation workshops) and B2B workplace programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SoulUp7
• Instagraminstagram.com/soulup_now/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoulUp