Mbrella
Mbrella is a Brussels-based SaaS platform that helps Belgian employers and employees manage corporate mobility budgets, commuting allowances, public transport subscriptions, EV charging, and CO2 reporting, integrated with 60+ payroll and mobility partners and operating under D'Ieteren Group ownership.
- Company typePrivate
- Founded2021
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mbrella does
Mbrella is a Brussels-based B2B SaaS platform that enables Belgian employers and their employees to manage corporate mobility budgets, commuting allowances, public transport subscriptions, electric fleet charging, and CO2 reporting from a single integrated system. The platform is built on cloud infrastructure hosted on AWS (servers located in EEA/Ireland), integrates with 60+ partners including all major Belgian social secretaries (Securex, Attentia, Partena, sdworx, Acerta, Besox), public transport operators (NMBS/SNCB, De Lijn, STIB/MIVB, TEC), shared mobility (Poppy) and EV charging providers (Deftpower, LMS), and uses OpenAI and Google Maps for AI-powered receipt scanning and distance calculations. Native iOS and Android apps, a public API (doc.mbrella.io), and payroll-grade controls support employee self-service alongside HR and mobility manager workflows.
Mbrella monetizes through a per-active-user subscription model with a freemium tier for self-serve SMB onboarding and paid monthly or annual tiers, supplemented by one-time onboarding fees and time-and-materials professional services. Distribution combines direct enterprise sales ("Book a demo" / "Talk to Sales") with PLG-driven self-registration, and benefits from strategic ownership by D'Ieteren Group, a publicly listed Belgian mobility conglomerate. The platform is ISO 27001 certified (since 2024), B Corp certified, and serves 1,500+ companies and 45,000+ active users in Belgium; its Terms of Service restrict the license to Belgian territory, which both concentrates the company in a single high-context market and aligns it directly with the Belgian mobility budget law of 17 March 2019, under which larger employers will be required to comply by January 2027 and 2028.
Mbrella firmographics
Firmographics- Name
- Mbrella
- Legal name
- Mbrella SA/NV
- Website
- https://mbrella.eu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mbrella is a Brussels-based SaaS platform that helps Belgian employers and employees manage corporate mobility budgets, commuting allowances, public transport subscriptions, EV charging, and CO2 reporting, integrated with 60+ payroll and mobility partners and operating under D'Ieteren Group ownership.
- Ownership category
- akta.pro rank
Mbrella industry classification
Industry- Product category
- Corporate Mobility Management Software
- NAICS
- Support Activities for Transportation (488), Office Machinery and Equipment Rental and Leasing (532420)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Corporate MaaS & Commuter Benefits Platforms (THADALAG)
- akta.pro secondary industries
- Corporate Mobility Policy, Compliance & Duty-of-Care Solutions (THADAOAG), Corporate & Employee Fleet Programs (THADAKAC)
Keywords
Where Mbrella is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Mbrella business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Platform License): Employers pay a License Fee for access to the Mbrella platform. There is a free subscription plan available as well as paying subscription plans (monthly or yearly). The License Fee is calculated based on the number of effectively active users (Mobility Managers and Qualifying Employees) during the billing cycle. The company offers SME Pack terms and conditions.
- Onboarding Fees: One-time onboarding fee for initial registration, setup of accounts, and onboarding training services. Onboarding services are mandatory for paying plans and optionally available (for a fee) for free plan users.
- Professional Services: Employers can request additional services beyond standard platform usage, which are billed as Services Fees (either fixed fee or time-and-materials basis). This includes additional training, custom integrations, or consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan — self-serve onboarding for small teams |
| Subscription | Monthly | Paying Plans — monthly or annual subscription |
| Subscription | Multi-year contract | Onboarding Fee — one-time setup |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Mbrella product offering
Product offeringCore offering
Mbrella is a SaaS platform that enables Belgian employers to centralize corporate mobility management, allowing employees to compose and spend a personalized mobility budget while automating reimbursements, commuting allowances, public transport subscriptions, and EV fleet charging. The platform integrates with payroll providers, social secretaries, and Belgian public transport operators (NMBS/SNCB, De Lijn, STIB/MIVB, TEC) to remove administrative burden from HR, complemented by a mobile app, AI-powered expense scanning, Mbrella Pay payment card, and CO2 emissions reporting.
Product overview
Mbrella is a corporate mobility management platform designed as an HR solution that empowers employees with choice and unburdens HR professionals. The platform provides a unified mobility ecosystem combining mobility budget and expense management, commuting allowances, public transport subscriptions, electric fleet charging management, Mbrella Pay (mobility payment card), mobile app with AI-powered expense scanning, analytics dashboard, and CO2 tracking. The platform integrates with 60+ social secretaries, payroll providers, and mobility partners (including Belgian public transport operators), with data stored on AWS infrastructure and processing via OpenAI for AI features.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobility Budget & Expense Management Core module of the Mbrella platform that enables Belgian employers to centrally manage mobility budgets, set spending controls, and simplify reimbursement of mobility expenses, integrated with payroll and mobility partners.
- Commuting Allowances Module that lets employees log commuting trips, automatically calculates and pays commute allowances, and tracks team CO2 emissions, integrated with payroll providers.
- Public Transport Subscriptions Module that centralizes ordering of public transport subscriptions using third-party payer agreements, with a single monthly invoice covering NMBS/SNCB, De Lijn, STIB/MIVB, and TEC.
- Electric Fleet Charging Management Smart charging pass and app for understanding and managing corporate electric fleet charging patterns, with home-charging reimbursement via payroll and cost controls.
- Mbrella Pay Mobility payment card (physical or virtual) that lets employees pay for mobility expenses anywhere, integrated with the Mbrella platform for seamless expense tracking.
- Mobile App Native iOS and Android application that enables employees to scan expenses, check mobility budgets, add commute trips, and manage mobility on the go.
- Mbrella Analytics Analytics and reporting dashboard providing insights into mobility data, CO2 emissions, spending patterns, and fleet management metrics for employers.
- AI-Powered Expense Scanner Standalone AI feature using OpenAI and computer vision to automatically extract expense details from photos or PDFs and pre-fill expense forms on the mobile app.
- Payroll Corrections Standalone feature enabling post-payroll-closure corrections through full replacement (overwrite) or partial adjustment (delta) of payroll entries, ensuring 100% payroll accuracy.
- Invoice Control Panel Standalone feature providing centralized invoice management with full transparency on payment statuses, ability to edit billing information, and settle outstanding invoices directly through the platform.
Quantifiable outcome
- 11+ hours saved in HR admin per month per company
- +3 more outcomes
Companies that use Mbrella
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Mbrella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature10 records
Mbrella partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- NMBS/SNCB (National Railway Company of Belgium)coreNational railway company of Belgium. Integration with Mbrella allows employees to order and manage NMBS/SNCB subscriptions through the Mbrella platform. One of the key public transport integrations.
- De LijncoreFlemish public transport operator. Integration with Mbrella allows employees to manage De Lijn subscriptions through the platform. One of the key public transport integrations.
- STIB/MIVB (Brussels Metro and Bus Company)coreBrussels public transport operator. Integration with Mbrella for managing STIB/MIVB subscriptions. Key integration for Brussels-based companies.
- TEC (Transport En Commun)coreWalloon public transport operator. Integration with Mbrella allows employees to manage TEC subscriptions through the platform.
- SecurexcoreSocial secretariat in Belgium. Integration with Mbrella connects mobility management with payroll processing through Securex's HR and payroll systems.
- AttentiacoreBelgian HR and payroll services provider (social secretariat). Integration with Mbrella enables payroll-connected mobility expense processing.
- PartenacoreBelgian social secretariat. Integration with Mbrella enables employees to manage mobility benefits connected to Partena's payroll system.
- sdworxcoreBelgian HR and payroll services provider. Integration with Mbrella allows payroll-connected mobility expense and allowance management.
- AcertacoreBelgian social secretariat and HR services provider. Integration with Mbrella connects mobility management to Acerta's payroll platform.
- Amazon Web Services (AWS)coreCloud hosting provider for Mbrella's platform. AWS provides the infrastructure for hosting the Mbrella platform and data storage. Servers are located within the EEA (Ireland). AWS implements technical and organisational measures compliant with recognized security standards (SOC 2, ISO 27001).
- StripecorePayment processing provider. Stripe processes credit card and SEPA Direct Debit payments for subscription billing. Online payments are executed via closed security system (SSL).
- HubSpotcoreCRM tool used by Mbrella for sales and marketing interaction management, lead tracking, and customer relationship management.
- IntercomcoreCustomer support and communication tool. Used by Mbrella to respond to customer requests and improve user experience through in-app messaging.
- Google WorkspacecoreCommunication and collaboration tools used by Mbrella for internal operations, including email and workspace productivity. Data stored in Ireland and the Netherlands.
- OpenAIcoreAI technology provider used for Mbrella's AI-powered expense scanner that automatically extracts details from receipts and pre-fills expense forms. Used without autonomous decision-making.
- Google MapscoreMapping and routing tool used to calculate travel distances and mobility allowances for commuting expense calculations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mbrella competitors and assessment
Company assessmentDirect peers
- Skipr: Belgian/Dutch corporate mobility platform that lets employers manage mobility budgets, commuting allowances, and multi-modal transport subscriptions for employees — the closest direct competitor to Mbrella in the BeNeLux mobility management space.
- Wheelmen: Belgian corporate mobility platform focused on company car and mobility budget management for employers, serving a similar HR and fleet buyer as Mbrella in the Belgian market.
Broad incumbents
- Athlon: Large European fleet leasing and mobility services provider (part of Mercedes-Benz Mobility). Overlaps with Mbrella on EV fleet management and corporate mobility policy, but operates a much broader fleet-leasing portfolio.
- LeasePlan: Major European fleet management and car-as-a-service company. Comparable to Mbrella on the corporate mobility and EV fleet charging dimensions, but delivers via long-term vehicle leasing rather than a pure mobility budget SaaS.
- ALD Automotive: Large European fleet leasing and mobility operator (part of Société Générale). Comparable to Mbrella on corporate fleet and EV transition topics but as a broad incumbent rather than a mobility-budget SaaS specialist.
- SAP Concur: Global enterprise expense, travel, and invoice management platform. Comparable on the expense-scanning and corporate reimbursement side of Mbrella, but as part of a much broader enterprise spend management suite.
Regional players
- Swapfiets: Dutch-founded micro-mobility subscription service active across Belgium. Comparable to Mbrella as a flexible, subscription-based mobility option that an employer could include in an employee's mobility mix.
Others
- Uber for Business: Global corporate mobility platform used by employers for business travel and employee commute reimbursements. Adjacent ecosystem participant — integrates with mobility budgets but is a transport supplier rather than a budget management SaaS.
- Poppy: Belgian shared-mobility operator (cars, scooters, bikes) currently integrated into Mbrella. Comparable as an ecosystem mobility provider, not a direct competitor — illustrates Mbrella's open-architecture strategy.
- TravelPerk: Corporate travel and expense management platform. Adjacent to Mbrella on the corporate expense automation side but focused on business travel rather than commuting and mobility budget compliance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mbrella social profiles
Digital presenceMbrella compliance and trust
Trust signalCompliance1 record
Mbrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mbrella leadership team
Management profileNumber of profiles
Profiles3 records
Mbrella funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mbrella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mbrella
What does Mbrella do?
Mbrella is a SaaS platform that enables Belgian employers to centralize corporate mobility management, allowing employees to compose and spend a personalized mobility budget while automating reimbursements, commuting allowances, public transport subscriptions, and EV fleet charging. The platform integrates with payroll providers, social secretaries, and Belgian public transport operators (NMBS/SNCB, De Lijn, STIB/MIVB, TEC) to remove administrative burden from HR, complemented by a mobile app, AI-powered expense scanning, Mbrella Pay payment card, and CO2 emissions reporting.
Is Mbrella a public or private company?
Mbrella is a private company. It is classified as corporate owned and is currently operating.
When was Mbrella founded?
Mbrella was founded in 2021. It employs 11 to 50 people.
Where is Mbrella based?
Mbrella is headquartered in Brussels, Belgium, in the Europe region.
How does Mbrella make money?
Three revenue lines are on record. Subscription Plans (Platform License) is the primary driver. The others are onboarding Fees and professional Services.
Who are Mbrella's main competitors?
Direct peers on record are Skipr and Wheelmen. Broad incumbents are Athlon, LeasePlan, ALD Automotive and SAP Concur. Swapfiets is listed as a regional player. Others are Uber for Business, Poppy and TravelPerk.
Does Mbrella have an API?
Yes. Mbrella provides a Public API that developers can use to integrate with the platform. The API documentation is accessible at https://doc.mbrella.io/. The platform supports integrations with social secretaries, mobility partners, and third-party services. Developer documentation is at doc.mbrella.io.
What industry is Mbrella in?
Mbrella's product category is Corporate Mobility Management Software. Its primary akta.pro industry code is THADALAG, Corporate MaaS & Commuter Benefits Platforms, with a secondary code of THADAOAG, Corporate Mobility Policy, Compliance & Duty-of-Care Solutions. Its NAICS code is 488 and its SIC code is 7359.