Nomagic
Nomagic builds Physical AI-driven robotic picking, packing, sorting, and order-verification systems for warehouses. It sells RaaS and CAPEX+SaaS deployments to e-commerce, fashion, pharmaceutical, and 3PL customers across Europe and North America.
- Company typePrivate
- Founded2017
- HeadquartersWarsaw, Poland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Nomagic does
Nomagic is a privately held Physical AI company founded in 2017 in Warsaw, Poland, that builds smart pick-and-place robotic systems for warehouse order fulfillment. Its product platform comprises five core solutions — Pick (robotic picking at ports), Pack (automated packing), Sort (high-speed sorting via the justInduct arm), Spot (AI order verification), and the Shoebox Picker (handling two-piece shoeboxes with unsealed lids) — unified by an AI Brain composed of three proprietary modules: Grip AI for object identification and grasp planning, Place AI for optimal item placement, and Observe AI for real-time anomaly response. The stack is trained on a proprietary 'Library of Chaos' dataset and is being extended toward Vision-Language-Action (VLA) and a Robotics Foundation Model under a Chief Scientist hired from Google DeepMind in April 2026. Integrations cover WMS, WCS, SAP, AutoStore, and conveyor systems via no-code interfaces.
The company sells through a direct enterprise field-sales motion (regional teams across Germany, Italy, Spain, Amsterdam, Atlanta) and through OEM/channel partnerships with ABB, Vanderlande, StrongPoint, and AutoStore. Revenue is generated via Robot-as-a-Service (monthly subscription including hardware, software, and 24/7 remote operations), CAPEX-plus-SaaS (customer-owned hardware with software licensing), and partner software licensing. Customers include Zalando (up to 50 robots planned), ASOS, Cdiscount, Brack.Alltron, Komplett, Arvato, Fiege, Apo.com, Lyko, Vetlog.one, and CEVA Logistics across e-commerce, fashion/apparel, pharmaceutical, and 3PL verticals, with operating entities in Poland, Germany, Switzerland, and the United States. As of 2024, the company reported more than tripling the size of its business and customer base, and has raised over $84 million across a $44M Series B (Feb 2025) and a $10M Series B extension (Jan 2026) from Khosla Ventures, EBRD VC, Almaz Capital, the European Investment Bank, and Cogito Capital Partners.
Nomagic firmographics
Firmographics- Name
- Nomagic
- Legal name
- NOMAGIC Sp. z o.o.
- Website
- https://nomagic.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nomagic builds Physical AI-driven robotic picking, packing, sorting, and order-verification systems for warehouses. It sells RaaS and CAPEX+SaaS deployments to e-commerce, fashion, pharmaceutical, and 3PL customers across Europe and North America.
- Ownership category
- akta.pro rank
Nomagic industry classification
Industry- Product category
- Warehouse Automation Robotics
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Commercial and Service Industry Machinery Manufacturing (3333), Computer Systems Design and Related Services (54151)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Nomagic is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices7 records
Markets served
Nomagic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Robot as a Service (RaaS): Combined software and hardware offering including maintenance and parts, AI & software licenses with all upgrades, and 24/7 remote operations. Customers pay a monthly leasing fee without needing to purchase robots upfront.
- CAPEX and SaaS Model: Customers own the hardware and license Nomagic's AI software. Includes hardware maintenance (including minor parts) and AI & software licenses with all upgrades.
- Software Licensing: AI Brain and intelligence layer licensed to hardware partners (ABB, Vanderlande, StrongPoint) to add autonomous decision-making to existing robotic hardware assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Robot as a Service (RaaS) - Full solution leasing |
| Subscription | Monthly | CAPEX and SaaS - Own hardware, license software |
| Subscription | Annual | AI Software Licensing for Partners |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Nomagic product offering
Product offeringCore offering
Nomagic provides an AI-driven robotic automation platform for warehouse order fulfillment, delivering solutions for picking, packing, sorting, and order verification. The company's Physical AI stack combines Vision-Language-Action models with proprietary grippers and robotic arms to autonomously handle millions of SKUs in e-commerce, fashion, pharmaceutical, and 3PL warehouses. The platform is sold as Robot as a Service, as a CAPEX-plus-SaaS bundle, and as a licensed AI software layer for partner hardware.
Product overview
Nomagic offers a unified Physical AI platform for end-to-end warehouse automation with five core robotic solutions: Pick (robotic picking), Pack (automated packing), Sort (high-speed sorting), Spot (AI order verification), and Shoebox Picker (specialized shoebox handling). The platform is powered by three AI technologies—Grip AI for object identification and grasping, Place AI for optimal item placement, and Observe AI for real-time anomaly detection and adaptation. Together, these products enable autonomous warehouse operations handling millions of SKUs across picking, packing, sorting, and verification workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Pick AI-powered robotic picking solution for high-volume e-commerce and 3PL fulfillment, integrating with AutoStore AS/RS and shuttle ports to deliver up to 500 picks per hour with 99.4% first pick accuracy. Designed for enterprise retailers and logistics providers seeking 24/7 autonomous picking.
- Pack Automated robotic packing solution that picks items from storage bins and places them into shipping containers, processing 200+ orders per hour with 95%+ SKU coverage. Integrates with existing SAP, WMS, and AutoStore systems with no-code integration, targeting enterprise e-commerce and 3PL operations with ROI in under six months.
- Sort High-speed robotic sorting solution powered by the justInduct robotic arm that handles fashion items, polybags, and general merchandise at up to 850 units per hour with 99.8% six-side barcode scanning accuracy. Used by enterprise customers such as ASOS to sort, group, and route products to packing stations.
- Spot AI-powered order verification solution that uses visual inspection to verify every order in seconds, catching quantity errors, wrong items, and damaged packaging before shipments leave the warehouse, with 98% error detection. Built for enterprise e-commerce, 3PL, and pharmaceutical operations.
- Shoebox Picker First-of-its-kind Physical AI solution that autonomously handles two-piece shoeboxes with hinged and unsealed lids, covering 98% of shoebox SKUs at 412-555 units per hour, two to three times faster than manual picking. Combines a novel mechanical gripper with AI perception software to identify each shoebox's type, position, and orientation. Won the IFOY Award 2026 for Robot Warehouse System.
- Physical AI Platform (AI Brain) Hardware-agnostic AI Brain and intelligence layer combining Grip AI, Place AI, and Observe AI. Sold standalone via software licensing to robotics hardware partners such as ABB, Vanderlande, and StrongPoint to add autonomous picking, placement, and adaptation capabilities to their existing robotic fleets. Available with Station API and Grip AI API for systems integrators and WCS providers.
Quantifiable outcome
- 99.9% reliability rate
- +6 more outcomes
Companies that use Nomagic
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Nomagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
Nomagic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and supporting.
- Brack.AlltroncoreExpanded partnership in May 2026 to deploy Vision-Language-Action (VLA) systems in live warehouse operations. VLA-enabled robots support autonomous fulfillment during nights, weekends, and Sunday shifts. Brack is Switzerland's second-largest e-commerce platform.
- Google DeepMindstrategicDr. Markus Wulfmeier, formerly Senior Research Scientist at Google DeepMind, hired as Nomagic's Chief Scientist to lead development of Vision-Language-Action models and Robotics Foundation Model.
- ZalandocoreMajor customer partnership to deploy up to 50 AI-powered Nomagic robots across European fulfillment network. Shoebox Picker solution specifically addressing Zalando's shoebox handling challenges. Pilot achieved 100,000 picks per day.
- VanderlandecoreStrategic cooperation announced September 2025 to transform logistics with AI-driven robotics. Vanderlande, a global leader in logistics automation, integrates Nomagic's Physical AI software into its warehouse automation systems.
- StrongPointsupportingRetail technology partner integrating Nomagic's AI intelligence layer into its hardware solutions for comprehensive Physical AI solutions.
- ABBsupportingIndustrial robotics partner where Nomagic's AI software adds autonomous decision-making capabilities to ABB robotic arms for warehouse applications.
- AutoStoresupportingIntegration partnership with AutoStore AS/RS systems. Nomagic's solutions transform AutoStore or shuttle ports into intelligent ports for high-volume picking automation.
Scale indicators18 records
Recent moves8 records
Expansion highlights6 records
Nomagic competitors and assessment
Company assessmentDirect peers
- Locus Robotics: Locus Robotics develops autonomous mobile robots (AMRs) for warehouse picking alongside human workers. It competes most directly with Nomagic's Pick and Sort solutions for fulfillment center piece-picking volumes across e-commerce and 3PL customers.
- Geek+: Geek+ is a global smart logistics provider offering AMRs, goods-to-person systems, and AI-driven picking solutions. It is one of Nomagic's closest competitors in piece-picking robotics for e-commerce and 3PL fulfillment.
- Berkshire Grey: Berkshire Grey (now under SoftBank) provides AI-enabled robotic picking, sorting, and pack automation for retail and logistics fulfillment. Its integrated AI robotics portfolio overlaps directly with Nomagic's Pick, Pack, and Sort offerings.
- Symbotic: Symbotic builds end-to-end AI-powered robotic warehouse automation systems for retailers and wholesalers. Its portfolio of palletizing, case handling, and storage automation competes with Nomagic at the high end of fulfillment center transformation projects.
- Covariant: Covariant built foundation models for robotic picking and was acquired by Amazon to deploy AI picking in Amazon fulfillment. It is the most direct technological analog to Nomagic's VLA-based picking approach and validates the category opportunity.
Broad incumbents
- AutoStore: AutoStore pioneered the cube-based AS/RS and is both a Nomagic integration partner and adjacent competitor. AutoStore's storage-layer automation increasingly competes with end-to-end picking automation stacks like Nomagic's.
- ABB: ABB is a global industrial robotics incumbent and a Nomagic partner (Nomagic's AI is integrated onto ABB arms). ABB's broader portfolio in industrial automation and its own AI initiative position it as both a channel and an indirect competitor.
- Vanderlande: Vanderlande is a global logistics automation leader and a Nomagic partner (Nomagic's AI Brain integrates into Vanderlande systems). Its broad portfolio in warehousing, parcel, and airport automation makes it both a channel and an adjacent competitor.
- Knapp: Knapp is a European intralogistics specialist offering shuttle-based AS/RS, goods-to-person systems, and integrated picking solutions. It competes with Nomagic in fashion, pharmaceutical, and e-commerce fulfillment across European customers.
Emerging players
- Vecna Robotics: Vecna Robotics develops autonomous material handling robots and workflow orchestration software for warehouse and manufacturing operations. It is an emerging direct competitor in AI-driven warehouse piece picking and case handling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nomagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nomagic leadership team
Management profileNumber of profiles
Profiles11 records
Nomagic funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nomagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nomagic
What does Nomagic do?
Nomagic provides an AI-driven robotic automation platform for warehouse order fulfillment, delivering solutions for picking, packing, sorting, and order verification. The company's Physical AI stack combines Vision-Language-Action models with proprietary grippers and robotic arms to autonomously handle millions of SKUs in e-commerce, fashion, pharmaceutical, and 3PL warehouses. The platform is sold as Robot as a Service, as a CAPEX-plus-SaaS bundle, and as a licensed AI software layer for partner hardware.
Is Nomagic a public or private company?
Nomagic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nomagic founded?
Nomagic was founded in 2017. It employs 101 to 250 people.
Where is Nomagic based?
Nomagic is headquartered in Warsaw, Poland, in the Europe region.
How does Nomagic make money?
Three revenue lines are on record. Robot as a Service (RaaS) is the primary driver. The others are CAPEX and SaaS Model and software Licensing.
Who are Nomagic's main competitors?
Direct peers on record are Locus Robotics, Geek+, Berkshire Grey, Symbotic and Covariant. Broad incumbents are AutoStore, ABB, Vanderlande and Knapp. Vecna Robotics is listed as an emerging player.
Does Nomagic have an API?
Yes. Nomagic offers Station API for systems integrators, WCS providers, and customers to control Physical AI operations. Additionally, a separate API allows robot integrators to add an intelligence layer to their hardware with Grip AI. The APIs enable control and integration of Nomagic's robotic systems with existing warehouse management infrastructure. Developer documentation is at nomagic.ai/technology.
What industry is Nomagic in?
Nomagic's product category is Warehouse Automation Robotics. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 333924 and its SIC code is 3530.