Planfit
Planfit operates an AI-powered fitness app that generates personalized workout plans, video demonstrations, voice coaching, and progress tracking for 4M+ individual users globally through a freemium mobile product.
- Company typePrivate
- Founded2021
- HeadquartersMapo, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Planfit does
Planfit is a consumer fitness technology company that operates an AI-powered personal training mobile application targeting gym beginners and fitness enthusiasts across all experience levels. The company's core product is a mobile app that generates personalized workout plans — including exercises, sets, reps, rest times, and recommended weights — based on a user's stated fitness level, goals (muscle building, fat loss, strength, or general fitness), available equipment, and training history. The app pairs these plans with HD video exercise demonstrations, real-time voice coaching, automatic workout logging, and visual progress tracking including strength gains, muscle recovery, and workout balance analysis. Supporting the core app, Planfit maintains an in-house exercise library, a user community platform with 14,638+ posts across exercise-specific discussion boards, an evidence-based fitness blog, and a suite of free standalone calculators (protein intake, body fat, steps-to-miles, steps-to-calories).
The underlying technology is a recommendation and optimization engine that combines user inputs with logged workout data to produce adaptive training prescriptions, including automatic progressive overload adjustment as users log results. Planfit's AI capabilities span three modalities — text-based plan generation, video demonstrations, and audio voice coaching — and the company has accumulated 100M+ workouts logged across 4M+ users globally, forming a data flywheel for personalization refinement.
The business model is freemium with a product-led growth motion: users download the free app, complete a brief profile, and receive an AI-generated personalized workout plan in under 30 seconds with no credit card required. Revenue is intended to come from conversion of free users to a paid premium tier offering advanced customization, though specific premium pricing is not publicly disclosed. Distribution is primarily through the Apple App Store, Google Play, and a web platform, supplemented by organic content marketing and SEO. The company is domiciled in the USA as Planfit Inc., with operational headquarters in Mapo, South Korea, and a headcount of 11-50 employees. Two early-stage funding rounds were closed in January and April 2022 (Springcamp and the TIPS Program), with no subsequent funding rounds disclosed.
Planfit firmographics
Firmographics- Name
- Planfit
- Legal name
- Planfit Inc.
- Website
- https://planfit.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Planfit operates an AI-powered fitness app that generates personalized workout plans, video demonstrations, voice coaching, and progress tracking for 4M+ individual users globally through a freemium mobile product.
- Ownership category
- akta.pro rank
Planfit industry classification
Industry- Product category
- AI Fitness and Workout Planning Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Planfit is headquartered
LocationHeadquarters
- HQ city
- Mapo
- HQ country
- South Korea
- HQ region
- Asia
Markets served
Planfit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium App Model: Core app features including personalized workout plans, video demonstrations, voice coaching, and progress tracking are provided free. Premium features unlock advanced customization options. Revenue is generated through conversion of free users to paid premium subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free personalized workout plans for all users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Planfit product offering
Product offeringCore offering
Planfit operates a free AI-powered personal training mobile app that generates personalized workout plans in under 30 seconds based on user fitness level, goals, available equipment, and training history. The app delivers video exercise demonstrations, voice coaching, automatic set/rep/weight logging, adaptive progressive overload programming, and progress dashboards, with optional premium features for advanced customization. Supporting offerings include a community forum, an exercise guide database, evidence-based blog content, and free fitness calculators.
Product overview
Planfit is a fitness technology company offering an AI-powered personal training ecosystem. The core product is the Planfit mobile app, which provides an AI Workout Generator and Free Workout Plans that create personalized training routines based on user fitness level, goals, and available equipment. Supporting the core app, Planfit offers an Exercise Guide with hundreds of video demonstrations, Progress Tracking for logging workouts, and a Community feature for exercise discussions. Additional free tools include a Protein Intake Calculator, Body Fat Calculator (US Navy Method), Steps to Miles Calculator, and Steps to Calories Calculator. The company also maintains a research-backed Blog covering exercise science topics. The platform is designed primarily for gym beginners and is available free with optional premium features.
Differentiator
Problem solved
Functional benefit
Products and services
- Planfit App
Quantifiable outcome
- 4M+ app users worldwide
- +2 more outcomes
Companies that use Planfit
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Planfit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Planfit partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Planfit competitors and assessment
Company assessmentDirect peers
- Future (Future.co): Future is an AI-personalized fitness coaching app that pairs users with a remote human coach augmented by AI-driven workout personalization. It competes with Planfit on the AI-personalized workout delivery layer for self-directed fitness consumers.
- Jefit: Jefit is a workout tracking and planning app with a large exercise database, strength-training focus, and community features. It competes directly with Planfit on workout logging, exercise guides, and personalized strength training plans.
- Fitbod: Fitbod is an AI-powered strength training app that generates personalized workout plans based on available equipment, training history, and goals. It is the closest direct peer to Planfit, competing head-to-head in the same AI workout generation category with a comparable freemium subscription model.
- Strong (Stronger): Strong is a workout tracking and planning app with strong strength-training focus, AI-assisted set/rep/weight recommendations, and a community element. It overlaps Planfit on workout logging, progression tracking, and personalized plan generation.
- Freeletics: Freeletics is an AI-driven personal training app offering personalized bodyweight and gym workout plans with adaptive coaching. It targets the same gym-beginner and self-directed fitness user and operates a freemium model with premium AI coaching features.
Emerging players
- Aaptiv: Aaptiv is an audio-based fitness coaching app with structured workout plans across running, strength, and conditioning. It overlaps with Planfit's voice coaching and structured plan features, but is narrower in modality and lacks the adaptive AI personalization layer.
Broad incumbents
- Whoop: Whoop is a fitness wearable and subscription platform that uses AI-driven strain, recovery, and coaching recommendations to guide training decisions. It overlaps with Planfit on the personalized workout/recovery recommendation layer, with the addition of a hardware data stream.
- Tonal: Tonal is a connected strength-training hardware system with AI-powered personal coaching that adapts workouts based on user performance. It competes in AI-personalized strength training from a higher-priced hardware-plus-software angle relative to Planfit's app-only model.
- Apple Fitness+: Apple Fitness+ is a subscription fitness service bundled with Apple Watch offering guided workouts across modalities with adaptive recommendations. It is a broad incumbent using platform leverage to compete in personalized workout guidance.
- Nike Training Club: Nike Training Club is a global fitness app from Nike offering guided workouts, training plans, and video demonstrations across strength, mobility, and conditioning. It competes with Planfit on guided strength training content and personalization, leveraging Nike's brand and athlete ecosystem.
Market position
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Planfit social profiles
Digital presencePlanfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planfit leadership team
Management profileNumber of profiles
Planfit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planfit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planfit
What does Planfit do?
Planfit operates a free AI-powered personal training mobile app that generates personalized workout plans in under 30 seconds based on user fitness level, goals, available equipment, and training history. The app delivers video exercise demonstrations, voice coaching, automatic set/rep/weight logging, adaptive progressive overload programming, and progress dashboards, with optional premium features for advanced customization. Supporting offerings include a community forum, an exercise guide database, evidence-based blog content, and free fitness calculators.
Is Planfit a public or private company?
Planfit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planfit founded?
Planfit was founded in 2021. It employs 51 to 100 people.
Where is Planfit based?
Planfit is headquartered in Mapo, South Korea, in the Asia region.
How does Planfit make money?
One revenue line is on record: freemium App Model.
Who are Planfit's main competitors?
Direct peers on record are Future (Future.co), Jefit, Fitbod, Strong (Stronger) and Freeletics. Aaptiv is listed as an emerging player. Broad incumbents are Whoop, Tonal, Apple Fitness+ and Nike Training Club.
Does Planfit have an API?
No public API is recorded for Planfit.
What industry is Planfit in?
Planfit's product category is AI Fitness and Workout Planning Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 71394 and its SIC code is 7372.