Red Mountain Resort

What Red Mountain Resort does

RED Mountain Resort, operated through Red Resort Limited Partnership, is one of North America's last great independent ski resorts, located in Rossland, British Columbia along Canada's Powder Highway and minutes from the USA border. The resort traces its origins to 1890 gold mining on Red Mountain and is the oldest in Western Canada, yet ranks as the 4th largest ski resort in Canada and Top 10 in North America by skiable acreage at 3,850 acres across 5 skiable peaks with nearly 3,000 ft of vertical drop, 8 lifts, a 7km longest run, and an average annual snowfall of 760cm (300 inches). Terrain is distributed 17% beginner, 34% intermediate, 23% advanced, and 26% expert. In 2025 the resort launched the Gravity Logic-designed RED MTN Bike Park, converting operations into a year-round destination. Core technology comprises RFID lift access cards, the SnowCloud online booking platform, and a 3D mobile trail map app (BoonMaps) with GPS route tracking and a ski-patrol safety assist button. There is no disclosed AI/ML capability layer.

The business model is a vertically integrated resort platform with diversified revenue across eight streams: lift tickets and passes (ski and bike), equipment rentals and service (RED Sports), lodging (The Josie 106-room boutique hotel plus Slalom Creek condos, The Crescent, Silver Tip, White Wolf, Nowhere Special, and Constella mid-mountain/backcountry cabins), retail (Piste Off Supply Company), food and beverage (Rafters Bar, The Velvet Restaurant), lessons (Bike School and Snow School), and weddings/events. Distribution is primarily direct-to-consumer via the SnowCloud e-commerce platform, on-site guest services, phone reservations, and a physical retail store at base area, augmented by Ikon Pass partnership providing 7 unrestricted days to global passholders and reciprocal deals with Revelstoke, Sun Peaks, SilverStar, Panorama, and Mount Washington. Customer segments include destination skiers and riders, families with children, women riders, mountain bikers, local/regional pass holders, and wedding/event groups, with a Book Direct program offering 22% savings to incentivize direct booking.

The resort is privately held, headquartered at 4280 Old Red Mountain Road, Rossland BC, with subsidiary operations spanning hotels, lodging, retail, rental, and real estate development (RED Mountain Homes including The Wildwood, a 54-home alpine neighborhood). Leadership transitioned in June 2025 with Mark Schroetel appointed as President succeeding a 22-year incumbent, while Howard Katkov continues as Chairman. The company has been recognized as Canada's #1 Ski Town for two consecutive years, with The Josie ranked #1 Ski Hotel in Canada. Revenue is not publicly disclosed; the only external capital event in the data is a 2018 StartEngine crowdfunding raise of approximately $1.16M.

Name

Red Mountain Resort

Legal name

Red Resort Limited Partnership

Website

https://redresort.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

RED Mountain Resort is a privately held, vertically integrated independent ski and mountain bike resort in Rossland, British Columbia, operating year-round across 3,850 acres and 5 peaks with lift tickets, lodging, rentals, retail, lessons, events, and Ikon Pass distribution serving destination and regional guests.

Ownership category

akta.pro rank

Product category

Ski Resort

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain & Ski Luxury Resorts (THAGACAB), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Ski Homes (THAMAAAG)

Keywords

• Ski resort operations
• Mountain biking services
• Boutique hotel lodging
• Outdoor recreation destination
• Lift accessed skiing

Headquarters

HQ city

Rossland

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lift Tickets and Passes: Primary revenue driver from ski and snowboard lift ticket sales, including single-day tickets, multi-day passes (Triple Play), and season passes. Bike park lift tickets and season passes also contribute during summer months. RED Card offers 5 anytime days with no blackouts.
2. Equipment Rentals: Full-service rental operations through RED Sports offering mountain bikes (downhill, freeride, enduro, e-bike, youth), ski/snowboard equipment, high-performance rentals, and protective gear. Backcountry equipment (powder skis, splitboards, avalanche gear) also available.
3. Lodging: On-mountain accommodations including The Josie boutique hotel (106 rooms), The Crescent, Slalom Creek condos, Silver Tip Lodge, White Wolf Cabins, Nowhere Special Lodge, and Constella mid-mountain/backcountry cabins. Revenue from direct bookings with seasonal promotions.
4. Retail Sales: Piste Off Supply Company retail store offering ski/snowboard gear, outerwear, accessories, and RED branded merchandise. Operates from first floor of The Crescent.
5. Food and Beverage: On-mountain dining through Rafters Bar (après bar), The Velvet Restaurant & Lounge at The Josie, and catering for events and weddings. Beverage service for weddings and functions.
6. Lessons and Instruction: RED Mountain Bike School and Snow School offering youth camps, adult group lessons, private coaching, and skill progression programs. Includes lift ticket packages with lessons.
7. Service and Boot Fitting: Full-service ski/snowboard repair shop offering tunes, stone grinds, waxing, binding mounting/inspection, and professional boot fitting services.
8. Events and Weddings: Event venue rentals including wedding celebrations with customizable packages, conference facilities, and event space rental (base lodge main floor, deck, Rafters Lounge add-on).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

RED Mountain Resort operates a year-round mountain recreation destination in Rossland, British Columbia, offering lift-accessed skiing and snowboarding across 3,850 acres of terrain spanning five interconnected peaks, plus a summer mountain bike park, on-mountain lodging, equipment rentals and retail, ski and bike instruction, and on-site food and beverage. The property functions as a full-service mountain hospitality operation combining lift-served terrain, hotels, restaurants, and supporting amenities under one operator.

Product overview

RED Mountain Resort is a year-round mountain resort in Rossland, British Columbia operating as a unified platform with distinct seasonal product lines. The resort is organized around a ski and snowboard operation (RED Mountain Ski Resort) during winter — covering 3,850 acres across 5 peaks with cat skiing, heli skiing, a terrain park, and night skiing — and a mountain bike park and outdoor recreation platform (RED MTN Bike Park) during summer. Supporting the core experience are directly managed lodging properties (RED Mountain Lodging, including The Crescent, Slalom Creek, The Daly, Silver Tip Lodge, White Wolf Cabins, Nowhere Special Lodge, Constella Cabins, and the boutique The Josie Hotel), equipment rental and retail (RED Sports and Piste Off Supply Company), instructional programs (RED Mountain Bike School and Snow School), and event/wedding venues. The resort also offers a mobile trail map app (RED 3D Trail Map via BoonMaps) and various pass products (Season Passes, RED Card, Ikon Pass access) that tie together the resort's services.

Differentiator

Problem solved

Functional benefit

Brands

• The Josie Hotel: Canada's Best Ski Boutique Hotel, ranked #1 Ski Hotel in Canada, featuring 106 rooms with ski-in/ski-out access, cedar saunas, spa, and dining
• The Crescent
• Slalom Creek Condos
• RED Mountain Homes
• Constella Cabins
• Silver Tip Lodge
• White Wolf Cabins
• Nowhere Special Lodge
• RED Sports
• Piste Off Supply Co
• RED MTN Bike Park
• RED Mountain Bike School
• RED Mountain Lodging

Products and services

• RED Mountain Ski Resort

Quantifiable outcome

• Canada's #1 Ski Town (two consecutive years)
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gravity LogiccoreTechnology or IntegrationGravity Logic, a premier trail design company, collaborated with RED Mountain to design and build the RED MTN Bike Park. The partnership resulted in lift-accessed trails engineered for progression featuring flow trails, technical sections, and variety for all skill levels. The bike park is considered a flagship implementation of Gravity Logic's trail design expertise.
• Kootenay Columbia Trails Society (KCTS)coreStrategic or Co-development PartnerKCTS is a trail maintenance and development organization that preserves and improves the trail network in the Lower Columbia Valley. RED supports KCTS through promoting membership and supporting the seasonal trail crew, land access negotiations with 30+ landowners, and local volunteer coordination.
• Ikon PasscoreChannel Partner/ Reseller/ DistributorIkon Pass partnership provides RED Mountain access to Ikon Pass holder base. Ikon Pass holders receive 7 days at RED with no blackout dates; Ikon Base Pass holders receive 5 days with select blackout dates; Ikon Session Pass holders receive 2-4 days depending on pass type. This is a major distribution partnership for attracting destination skiers.
• WildSafe BCminorStrategic or Co-development PartnerWildSafe BC Junior Rangers collaboration for Mountain Adventure Camp, combining wildlife education with mountain exploration activities for children ages 6-10.
• Get Lost Adventure CentreminorImplementation/ SI/ Consulting PartnerGet Lost Adventure Centre offers backcountry programs and courses to help skiers develop safety skills needed for backcountry travel. Referenced in relation to backcountry rental equipment (powder skis, splitboards, avalanche beacons).
• Revelstoke Mountain ResortminorChannel Partner/ Reseller/ DistributorReciprocal partnership providing RED Season Passholders with 1 free day at Revelstoke Mountain Resort plus 25% off additional days (blackout dates apply Dec 19-Jan 3, Feb 12-15).
• Sun Peaks ResortminorChannel Partner/ Reseller/ DistributorReciprocal partnership providing RED Season Passholders with 1 free day at Sun Peaks plus 25% off additional days (blackout dates apply Dec 19-Jan 3, Feb 12-15).
• SilverStar Mountain ResortminorChannel Partner/ Reseller/ DistributorReciprocal partnership providing RED Season Passholders with 25% off lift tickets at SilverStar Mountain Resort (proof of RED season pass required).
• Panorama Mountain ResortminorChannel Partner/ Reseller/ DistributorReciprocal partnership providing RED Season Passholders with 25% off lift tickets at Panorama Mountain Resort (proof of RED season pass required).
• Mount Washington Alpine ResortminorChannel Partner/ Reseller/ DistributorReciprocal partnership providing RED Season Passholders with 25% off lift tickets at Mount Washington Alpine Resort (proof of RED season pass required).

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Revelstoke Mountain Resort: BC interior ski resort with similar independent positioning, comparable lift-served plus cat/heli skiing offering, and reciprocal pass partnership with RED Mountain. Comparable scale and target demographic.
• Kicking Horse Mountain Resort: Independent BC ski resort with comparable size, similar authentic positioning, and advanced/expert terrain focus. Direct competitor for powder-seeking destination skiers in the Kootenay/Powder Highway corridor.
• Fernie Alpine Resort: BC Powder Highway resort with similar terrain scale (~2,500+ acres), comparable snowfall, and overlapping target customer. Ikon Pass partner competing for destination skier dollars in the same regional market.
• Whitewater Ski Resort: Independent BC ski resort near Nelson with similar authentic culture, expert terrain focus, and community-owned positioning. Competes for the same destination skier segment seeking uncrowded alternatives to corporate resorts.
• Panorama Mountain Resort: BC interior resort with reciprocal partnership with RED. Comparable family-friendly terrain mix, similar lodging model, and overlapping Kootenay region customer base.
• Sun Peaks Resort: BC's second largest ski resort and Ikon Pass partner with reciprocal pass deal. Family-oriented positioning and on-mountain village lodging model comparable to RED's diversified offering.
• SilverStar Mountain Resort: BC resort with reciprocal pass partnership, similar village-style lodging, comparable mid-size terrain, and overlapping family demographic focus. Direct competitor for BC/Alberta drive-up market.

Broad incumbents

• Whistler Blackcomb: North America's largest ski resort by skiable acreage, also in British Columbia and an Ikon Pass partner. Represents the mega-resort benchmark for terrain, lodging, and F&B scale in the same regional market.

Regional players

• Mt. Bachelor: Pacific Northwest ski area in Oregon with similar mid-size independent positioning (though POWDR-operated). Comparable terrain scale and Pacific Northwest destination skier demographic, though operating in different national market.
• Schweitzer Mountain Resort: Idaho-based independent ski resort with comparable size, authentic positioning, on-mountain lodging, and Pacific Northwest destination skier overlap. Serves as a US-side comparable for size and business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/redresort
• Facebookfacebook.com/redresort

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Mountain Resort