Glue Home
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Glue Home does
Glue Home (legal entity: Glue AB, Swedish reg. no. 556944-8102) is a Stockholm-based smart home access and unattended delivery company founded in 2016 by Diego Oliva (formerly Facebook EMEA, JustEat board) and Carl Johan Grandinson (serial entrepreneur, co-founder of Tre Kronor Media). The company designs and sells motorized smart door locks — the Smart Door Lock Pro (3rd generation, 2,690 kr) and the Smart Door Lock/Glue Lite (1,699 kr) — that mount over existing European deadbolts and enable keyless entry, digital key sharing, remote lock/unlock via an optional WiFi Hub (990 kr), and activity logging. Its software stack includes iOS, Android, and WatchOS mobile apps, a public Homebridge plugin for Apple HomeKit integration, and AES-256/TLS-encrypted communication between lock, app, and backend.
Glue Home firmographics
Firmographics- Name
- Glue Home
- Legal name
- Glue AB
- Website
- https://gluehome.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Glue Home industry classification
Industry- Product category
- Smart Home Locks
- NAICS
- Locksmiths (561622), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)
- akta.pro secondary industries
- Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Access Control & Smart Locks (Managed/Monitored) (HSAHAAAG), Smart Lock Installation, Retrofit & Door Hardware Services (HSAHAEAB)
Keywords
Where Glue Home is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Glue Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: One-time purchase of smart lock devices and accessories including Smart Door Lock Pro (2,690 kr), Smart Door Lock (1,699 kr), Glue WiFi Hub (990 kr), and Glue Compatibility Kit (270 kr).
- InHome Delivery Fee: 69 SEK per InHome delivery transaction, charged for the InHome delivery service that enables packages and services to be delivered inside the home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | InHome Delivery - 69 SEK per delivery |
| Unit Pricing | One time/ perpetual license | Smart Door Lock Pro (3rd Gen) |
| Unit Pricing | One time/ perpetual license | Smart Door Lock (Gen 2/Lite) |
| Unit Pricing | One time/ perpetual license | Glue WiFi Hub |
| Unit Pricing | One time/ perpetual license | Glue Compatibility Kit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Glue Home product offering
Product offeringCore offering
Glue Home designs, manufactures, and sells motorized smart door locks (Smart Door Lock and Smart Door Lock Pro) paired with a mobile app and optional WiFi hub. The company also operates an InHome delivery platform that allows authorized partners (parcel, grocery, and service providers) to deliver items inside customers' homes using secure, time-limited encrypted digital keys and video-verified proof of delivery.
Product overview
Glue Home is a smart home access and delivery platform consisting of hardware products (Smart Door Lock Pro and Smart Door Lock/Glue Lite) paired with a mobile app ecosystem. The core Smart Door Lock devices are motorized locks that mount over existing door locks, enabling smartphone control, digital key sharing, and remote access via the optional WiFi Hub. The platform extends into InHome delivery services where authorized delivery partners can use one-time encrypted keys to deliver parcels, groceries and services (like Washaway laundry) directly inside the home. Key accessories include the WiFi Hub for remote connectivity and the Compatibility Kit for certain door types. The company also offers an Apple Watch app and Homebridge plugin for additional access methods.
Differentiator
Problem solved
Functional benefit
Brands
- Glue InHome: InHome delivery platform allowing parcels, groceries, and services to be delivered directly inside the home through the Smart Door Lock.
- InHome Paket
- InHome Mathandel
- InHome Tjänster
Products and services
- Smart Door Lock Pro (3rd Gen) Motorized smart door lock (3rd generation) that replaces physical keys. Features faster unlocking, motion sensors, lock status detection, and door alert notifications. Battery-powered with up to 6 months battery life. Sold to Swedish consumers for 2,690 kr.
- Smart Door Lock (Glue Lite Gen 2) Standard motorized smart door lock providing keyless access via smartphone. Features digital key sharing, Press & Go auto-lock, remote locking, activity logging, and InHome delivery acceptance. Sold to Swedish consumers for 1,699 kr.
- Glue WiFi Hub WiFi connectivity hub that enables remote lock/unlock functionality from anywhere in the world. Required for lock status and door alert features. Must be installed within 5 meters of the door. Sold for 990 kr.
- Glue Compatibility Kit Additional mounting plate and foam backing required for doors with combined Thumbturn and Key Cylinder mechanism on one plate. Sold for 270 kr.
- Glue Mobile App (iOS/Android) Mobile application available on iOS and Android. Controls door locking/unlocking, manages digital keys and keyholders, tracks InHome deliveries, monitors activity log, and receives battery and lock status notifications.
- Glue InHome Delivery Service Platform enabling delivery partners to deliver parcels, groceries, and services (like laundry) directly inside customers' homes via secure one-time encrypted keys. Includes video proof of delivery, scheduled delivery windows, and real-time tracking via the app. Priced at 69 SEK per delivery.
- Glue Apple Watch App Apple Watch companion app providing lock/unlock functionality using Bluetooth BLE within 10 meters proximity. Designed for convenience when hands are full or during exercise.
Quantifiable outcome
- Over 1.5 million door unlocks
- +2 more outcomes
Companies that use Glue Home
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Glue Home technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature10 records
Glue Home partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- BestcoreBest is a delivery service partner enabling InHome parcel deliveries for Glue Home customers. Customers can shop from Best's network of e-retailers (19+ including Babyworld, Apotea, Apohem, Kicks, NetOnNet) and select InHome delivery at checkout. Best's delivery drivers use encrypted one-time keys to access homes and deliver packages inside the door.
- WashawaycoreWashaway is Sweden's largest laundry app offering pickup and InHome delivery of laundry and dry cleaning services. Partners with Glue for InHome access. Offers RUT tax deduction (25%) for Swedish customers. Available in Stockholm inner city and surrounding areas.
- TechBuddysupportingProfessional installation service partner helping Glue customers install their smart locks. Customers can book installation through techbuddy.se/partner/glue for expert installation support.
- HomebridgesupportingOpen platform integration allowing Glue Smart Door Lock to work with Apple HomeKit via Homebridge. Glue released publicly available plugin on GitHub enabling users to integrate with Apple Home ecosystem and create custom automations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Glue Home competitors and assessment
Company assessmentDirect peers
- Nuki Home Solutions: Austrian smart lock company offering motorized retrofit smart locks with smartphone, Apple HomeKit and Homebridge integration. Closest direct European peer to Glue in product, retrofit installation approach, and HomeKit/Homebridge ecosystem support.
- Tedee: Polish smart lock company offering a retrofit motorized lock with smartphone, keypad, and smart home integration. Comparable in product approach, retrofit model, and European market positioning to Glue.
- igloohome: Smart lock and access solutions company focused on retrofit deadbolts and keyboxes for residential and short-stay rental use cases. Comparable product and target customer overlap with Glue's smart lock and key-sharing use cases.
Broad incumbents
- Yale (ASSA ABLOY): Global smart lock incumbent owned by ASSA ABLOY offering Linus and Assure lock lines with broad retail distribution. Competes with Glue in residential smart lock category with significantly larger scale and brand.
- August Home: US pioneer of retrofit smart locks (now part of ASSA ABLOY) with HomeKit integration. Highly comparable product proposition to Glue in retrofit smart lock category, though at much larger scale and primarily US-focused.
- Schlage (Allegion): Major US residential lock brand (owned by Allegion) with the Encode smart lock line including WiFi and HomeKit variants. Broad incumbent competitor in residential smart lock retail channels.
- Ring (Amazon): Amazon-owned smart home security brand offering doorbells, cameras, and increasingly integrated smart access. Broad incumbent competing in adjacent home access/security space with substantially more resources and ecosystem reach.
Emerging players
- Salto (Salto Systems / Salto KS): Spanish access control provider with cloud-managed smart lock platform targeting residential and SMB use cases. Comparable smart access technology with a more commercial tilt, expanding into residential with cloud-first delivery.
- Loqed: Dutch smart lock startup offering a fully integrated touchscreen smart door lock with HomeKit support. Comparable emerging European peer with similar HomeKit-first product positioning and retrofit/door-replacement hybrid model.
Regional players
- Keynest: UK-based smart key exchange and access management platform primarily serving short-stay rental hosts. Comparable in adjacent smart access space with focus on attended/key-handover use cases complementary to Glue's unattended InHome model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
Glue Home social profiles
Digital presenceGlue Home compliance and trust
Trust signalCompliance2 records
Glue Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glue Home leadership team
Management profileNumber of profiles
Profiles9 records
Glue Home funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glue Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glue Home
What does Glue Home do?
Glue Home designs, manufactures, and sells motorized smart door locks (Smart Door Lock and Smart Door Lock Pro) paired with a mobile app and optional WiFi hub. The company also operates an InHome delivery platform that allows authorized partners (parcel, grocery, and service providers) to deliver items inside customers' homes using secure, time-limited encrypted digital keys and video-verified proof of delivery.
Is Glue Home a public or private company?
Glue Home is a private company. It is classified as venture growth investor backed and is currently operating.
When was Glue Home founded?
Glue Home was founded in 2016. It employs 11 to 50 people.
Where is Glue Home based?
Glue Home is headquartered in Stockholm, Sweden, in the Europe region.
How does Glue Home make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are inHome Delivery Fee.
Who are Glue Home's main competitors?
Direct peers on record are Nuki Home Solutions, Tedee and igloohome. Broad incumbents are Yale (ASSA ABLOY), August Home, Schlage (Allegion) and Ring (Amazon). Emerging players are Salto (Salto Systems / Salto KS) and Loqed. Keynest is listed as a regional player.
Does Glue Home have an API?
Yes. Glue Home offers a public API that has been deprecated in favor of the Homebridge plugin. Users who were using the old API needed to switch over to the Homebridge plugin before 15th February 2021 or their connection would be lost. Developer documentation is at github.com/GlueHome/homebridge-plugin.
What industry is Glue Home in?
Glue Home's product category is Smart Home Locks. Its primary akta.pro industry code is HSAHAEAA, Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected), with a secondary code of HSAPAQAB, Home Security & Access Control (Cameras, Alarms, Smart Locks). Its NAICS code is 561622 and its SIC code is 3822.