LOQED
LOQED B.V. is a Dutch company selling the keyless LOQED Touch Smart Lock for European doors via e-commerce and retail. It serves residential homeowners, short-term rental hosts, and SMBs across Benelux, Germany, Austria, Slovakia, and the UK.
- Company typePrivate
- Founded2016
- HeadquartersMaarssen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What LOQED does
LOQED B.V. designs, manufactures, and sells the LOQED Touch Smart Lock, a keyless Bluetooth smart lock purpose-built for European door cylinders. The lock opens with a single touch when the user's smartphone is nearby, removing the physical keyhole and adding a patented outdoor display with PIN backup, an emergency power jump-start connector, and 256-bit bank-grade encryption. It carries the highest-tier SKG three-star certification as well as EN 1303 and EN 15684 compliance, and integrates natively with Google Assistant, Apple HomeKit/Watch, Homey, Loxone, Home Assistant, IFTTT, DoorBird, and Olisto via a public API. The product ships in Standard (€299 excl. VAT) and Black Edition (€299) variants, with an optional LOQED Power Kit (€49.95) providing permanent power.
The business model is a one-time hardware sale distributed through a hybrid channel: a multi-language direct-to-consumer webshop (EN, NL, DE, FR), consumer-electronics retailers (Coolblue, bol.com, Amazon DE/UK, notebooksbilliger.de) plus 20+ specialist smart-home stores, and named B2B distributors covering Benelux and Germany with planned rollout to Austria, Slovakia, and the UK. A certified-locksmith network offers fixed-price €99 professional installation for customers who prefer it. Customer segmentation is horizontal: residential homeowners (the dominant cohort, with 30,000+ users as of 2023), short-term rental hosts such as Airbnb operators, residential tenants, and small-to-medium businesses seeking office access control.
LOQED was founded in Amsterdam in 2016 by Jeroen van Oorschot and Pierre van den Oord. The company raised a €700K seed round from NextStage Early Stage Fund in March 2018, achieved SKG three-star certification in March 2020, shipped its first products in March 2021, and by 2023 had reached Dutch market-leader status while beginning European expansion beyond the Benelux. It operates with a team of roughly 12 members and is a subsidiary of Shelly Europe Ltd. (Bulgaria), part of the Shelly Group PLC.
LOQED firmographics
Firmographics- Name
- LOQED
- Legal name
- LOQED B.V.
- Website
- https://loqed.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LOQED B.V. is a Dutch company selling the keyless LOQED Touch Smart Lock for European doors via e-commerce and retail. It serves residential homeowners, short-term rental hosts, and SMBs across Benelux, Germany, Austria, Slovakia, and the UK.
- Ownership category
- akta.pro rank
LOQED industry classification
Industry- Product category
- Smart Locks
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Cutlery, Handtools & General Hardware (3420), Computer Communications Equipment (3576)
- akta.pro primary industry
- Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)
- akta.pro secondary industries
- Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG), Smart Locks & Access Control Retail (CRACAGAD)
Keywords
Where LOQED is headquartered
LocationHeadquarters
- HQ city
- Maarssen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
LOQED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Hardware Sales - Smart Locks: Primary revenue from selling LOQED Touch Smart Lock units (Standard and Black Edition) directly through e-commerce and retail channels
- Hardware Sales - Accessories: Revenue from LOQED Power Kit accessory (battery solution) priced at €49.95
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LOQED Touch Smart Lock - Standard Edition |
| One time/ perpetual license | Pay-as-you-go | LOQED Touch Smart Lock - Black Edition |
| One time/ perpetual license | Pay-as-you-go | LOQED Power Kit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
LOQED product offering
Product offeringCore offering
LOQED designs, manufactures, and sells the LOQED Touch Smart Lock, a keyless Bluetooth-enabled smart lock for European doors that opens with a single touch when the user's smartphone is nearby. The portfolio includes Standard and Black Edition lock variants (€299 excl. VAT), the LOQED Power Kit accessory (€49.95), and a WiFi Bridge for remote access, all backed by SKG three-star certification and 256-bit encryption.
Product overview
LOQED offers a focused portfolio of smart lock products centered on the LOQED Touch Smart Lock — a keyless smart lock designed specifically for European doors. The flagship LOQED Touch Smart Lock opens with a single touch via Bluetooth when the user's smartphone is nearby, and comes in Standard Edition and Black Edition variants. An optional LOQED Power Kit accessory provides extended battery management. All lock variants feature 256-bit bank-grade encryption, SKG three-star certification, EN 1303/EN 15684 compliance, and integrate with multiple smart home platforms including Google Assistant, Home Assistant, Homey, Loxone, Apple Watch, and IFTTT. The system includes a Bridge for Wi-Fi connectivity, enabling remote access and management through the LOQED app.
Differentiator
Problem solved
Functional benefit
Products and services
- LOQED Touch Smart Lock (Standard Edition) Flagship keyless smart lock for European doors that opens with a single touch via Bluetooth when the user's smartphone is nearby, without removing the phone from a pocket. Includes the outdoor touch display unit, indoor handle with rosette and Twist Assist knob, Bridge for WiFi connectivity, batteries (up to 12 months), and a certified cylinder (EN 1303, EN 15684, SKG***). Sells at €299 excl. VAT and is sold to homeowners, renters and short-term rental hosts through the LOQED webshop and retail partners.
- LOQED Touch Smart Lock – Black Edition Same keyless Touch Smart Lock functionality as the standard edition, finished in matte black for consumers who prefer a different aesthetic. Priced at €299 excl. VAT and sold through the LOQED webshop and retail channels.
- LOQED Power Kit Standalone accessory for installed LOQED Touch Smart Locks that replaces the need to change batteries by providing a permanent power solution. Sold to existing LOQED lock owners at €49.95 excl. VAT.
Companies that use LOQED
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
LOQED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
LOQED partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Google AssistantcoreNative voice assistant integration allowing users to check lock status and control via Google Home ecosystem
- Apple HomeKitcoreApple Watch integration enabling touch-to-open functionality through Apple Watch wearable device
- HomeycoreDutch smart home hub integration for automation scenarios with LOQED lock, enabling conditional automations based on lock status
- LoxonecoreSmart home automation system integration for unified home control including LOQED lock management
- Home AssistantcoreOpen source home automation platform integration for local control and customization
- Open APIcorePublic API for third-party developers and custom integrations beyond pre-built partnerships
- NAVSTARcoreDutch distribution partner for LOQED products in Benelux market
- 4PhonescoreDutch consumer electronics distributor carrying LOQED smart lock products
- NAUTAcoreDutch distribution partner for consumer technology products including LOQED
- SnoeckminorDutch retail and distribution partner for smart home products
- SchuurmanminorDutch electronics retailer and distributor carrying LOQED products
- ZEITFRACHTcoreGerman distribution partner for LOQED products in German-speaking markets
- Shelly Europe Ltd.coreParent company entity (part of Shelly Group PLC) that owns LOQED brand. Handles B2B partner and distribution requests through [email protected]. Registered in Bulgaria with European operations.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
LOQED competitors and assessment
Company assessmentDirect peers
- Nuki Home Solutions: Austrian smart lock company offering retrofit and full-replacement smart locks for European doors. Direct competitor to LOQED in DACH and broader European markets, with overlapping target customers (homeowners, renters, short-term rental hosts) and similar product-led growth motion; LOQED's website explicitly features comparison content against Nuki.
- Bold Smart Locks: Netherlands-based smart lock startup targeting European doors with keyless entry solutions. Directly comparable to LOQED in product, geography, and target customer (Dutch/Benelux homeowners and short-term rental hosts); featured by LOQED in head-to-head comparison content.
- igloohome: Singapore-based smart lock company offering keyless locks with digital key sharing for residential and short-term rental markets. Comparable to LOQED on product positioning, mobile app-driven access control, and Airbnb-host use cases, though igloohome's primary geographic focus is APAC.
- Level Home (Level Lock): US-based smart lock company known for invisible/minimalist design smart locks with keyless entry. Comparable to LOQED on product category (smart lock hardware), target customer (premium residential), and product differentiation focus (design + technology), though primarily serving the North American market.
Broad incumbents
- Yale (ASSA ABLOY): Global lock and smart lock brand under ASSA ABLOY with broad residential smart lock portfolio including the Yale Linus and Assure lines. Competes with LOQED on European door compatibility and serves overlapping residential and short-term rental segments, but operates as a broad incumbent across multiple categories rather than specializing in keyless retrofit smart locks.
- Schlage (Allegion): Major US lock manufacturer with a smart lock portfolio including Schlage Encode and Sense lines. Comparable as a broad incumbent in residential locks and smart locks, though primarily focused on North American door standards and retrofit smart deadbolts rather than European cylinder replacement.
- August Home (ASSA ABLOY): Smart lock pioneer acquired by ASSA ABLOY, offering retrofit smart locks popular in North America. Comparable category (smart lock hardware) and customer base (residential and short-term rental hosts), but operates in a different geographic and door-standard market from LOQED.
- Salto Systems: Spanish electronic access control company with broad commercial and residential smart lock portfolio. Comparable on electronic access control technology and European footprint, though Salto's primary focus is commercial/enterprise access rather than consumer keyless entry like LOQED.
Regional players
- Tado°: German smart home company focused on heating/cooling control with growing smart home ecosystem. Comparable as a European smart home player overlapping with LOQED's smart home integration ecosystem (Home Assistant, Homey, Loxone), but does not currently offer smart locks; represents an adjacent rather than directly competing company.
Others
- Shelly Group (parent): Bulgarian smart home automation company (Shelly Europe Ltd.) that is the corporate parent of LOQED. Provides distribution, B2B sales infrastructure, and operational support; not a peer but the strategic owner that processes personal data for LOQED services and handles B2B partner requests.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LOQED social profiles
Digital presenceLOQED compliance and trust
Trust signalCompliance4 records
LOQED financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOQED leadership team
Management profileNumber of profiles
Profiles2 records
LOQED funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOQED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOQED
What does LOQED do?
LOQED designs, manufactures, and sells the LOQED Touch Smart Lock, a keyless Bluetooth-enabled smart lock for European doors that opens with a single touch when the user's smartphone is nearby. The portfolio includes Standard and Black Edition lock variants (€299 excl. VAT), the LOQED Power Kit accessory (€49.95), and a WiFi Bridge for remote access, all backed by SKG three-star certification and 256-bit encryption.
Is LOQED a public or private company?
LOQED is a private company. It is classified as corporate owned and is currently operating.
When was LOQED founded?
LOQED was founded in 2016. It employs 1 to 10 people.
Where is LOQED based?
LOQED is headquartered in Maarssen, Netherlands, in the Europe region.
How does LOQED make money?
Two revenue lines are on record. Hardware Sales - Smart Locks are the primary driver. The others are hardware Sales - Accessories.
Who are LOQED's main competitors?
Direct peers on record are Nuki Home Solutions, Bold Smart Locks, igloohome and Level Home (Level Lock). Broad incumbents are Yale (ASSA ABLOY), Schlage (Allegion), August Home (ASSA ABLOY) and Salto Systems. Tado° is listed as a regional player. Shelly Group (parent) is listed as an others.
Does LOQED have an API?
No public API is recorded for LOQED.
What industry is LOQED in?
LOQED's product category is Smart Locks. Its primary akta.pro industry code is HSAHAEAA, Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected), with a secondary code of HSAHAEAG, Smart Lock Software Platforms & Mobile Apps (Access Control SaaS). Its NAICS code is 561621 and its SIC code is 3420.