What Dr Julian Medical Group does

Dr Julian Medical Group Limited is a UK-based, privately held healthcare company founded in 2015 and headquartered in East Malling, Kent, operating as a dual clinical-services and digital-infrastructure provider for mental health. The company delivers regulated mental health and neurodiversity services through a network of more than 400 accredited clinicians offering CBT, EMDR, DBT, IPT, counselling, ADHD assessments, and specialist pathways, while simultaneously licensing and operating JMIS (Joined-up Mental Health Information System), a modular digital platform that consolidates referral, triage, appointment management, clinician matching, video/voice/text consultations, outcomes tracking, finance, and supervision into a single interoperable system. JMIS is integrated with NHS clinical record systems IAPTus and PCMIS and is white-labelled for partners such as SAMH (for The Nook walk-in hub in Scotland) and Vita Health Group.

The company monetises through multiple revenue streams: NHS block contracts, Any Qualified Provider (AQP), and flexible subcontractor arrangements with NHS trusts, ICBs, and national programmes (NHS Practitioner Health, Op COURAGE, Cumbria ICB WorkWell); employer EAP and staff wellbeing subscriptions; JMIS platform licensing and white-label deployment to independent providers; ADHD pre-screening and diagnostic assessments (private and NHS-aligned); and direct-to-consumer private therapy at £80/hour via a self-serve web and mobile platform. The go-to-market is primarily enterprise field sales targeting NHS commissioners and employer HR/benefits buyers, supplemented by self-serve patient acquisition.

Operational credentials include CQC registration, ISO 27001:2013 and ISO 9001:2015 certifications, Cyber Essentials, NHS DSPT compliance (ODS code DVF), and a 4.9/5 Trustpilot rating, supporting claimed outcomes of 80.3% mental health improvement (11.8% above NHS IAPT average), <2% DNA rate across 250,000+ sessions, 21.6% dropout rate (less than half the national average), and 60% waiting-list reduction at NHS partner sites. Leadership comprises Dr Julian Nesbitt (Founder and CEO), Robert Harris (Chair), Kathy Elson (COO and Clinical Director), and Paul Fardoe (CIO), with the company remaining founder-owned without disclosed institutional investors.

Name

Dr Julian Medical Group

Legal name

Dr Julian Medical Group Limited

Website

https://dr-julian.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr Julian Medical Group is a UK-based healthcare company combining regulated mental health clinical services (400+ accredited clinicians) with its proprietary JMIS digital platform, serving NHS trusts, ICBs, national programmes, employers, and self-pay patients across England and Scotland.

Ownership category

akta.pro rank

Product category

Mental Health Services and Digital Health Platform

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Psychiatry & Medication Management Platforms (HLALAEAB), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Mental health services
• Digital health platform
• Talking therapies delivery
• ADHD assessment services
• Employee assistance programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. NHS Commissioning - Block Contracts: Dr Julian delivers mental health pathways under NHS block contract arrangements, providing clinical capacity for NHS Talking Therapies services. This includes step 2-4 services, complex care pathways, and specialist programmes.
2. NHS Commissioning - AQP/Flexible Subcontractor: Flexible commissioning models including Any Qualified Provider (AQP) and flexible subcontractor arrangements for NHS organisations needing additional clinical capacity.
3. Employer EAP/Staff Wellbeing Programmes: Staff benefit programmes for employers providing rapid, flexible mental health and neurodiversity support. Employers pay for access to therapy, digital resources, and personalised mental health support.
4. Platform Licensing (JMIS): Digital infrastructure platform licensed to NHS trusts, independent providers, and organisations seeking to deploy Dr Julian's mental health management system.
5. ADHD Assessment Services: Private ADHD pre-screening consultations and full diagnostic assessments available to individuals and organisations. Pre-screen consultations provide informed guidance before deciding on full assessment.
6. Private Therapy Sessions: Direct-to-consumer private therapy appointments at £80 per hour or £40 per half hour. NHS-funded patients access free; private patients pay directly via secure payment processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Dr Julian Medical Group is a UK-based mental health provider operating a dual model: it delivers regulated clinical mental health services (talking therapies, ADHD assessment, complex care, neurodiversity support) through a network of 400+ accredited clinicians, and licenses its proprietary JMIS digital infrastructure platform to NHS trusts, ICBs, independent providers, and employers to manage end-to-end mental health pathways from referral through to outcomes tracking. Services are commissioned by the NHS under block contracts or AQP, sold to employers as EAP/staff benefit programmes, and offered direct-to-consumer as self-pay private therapy and ADHD assessments.

Product overview

Dr Julian Medical Group operates as a dual model combining clinical service delivery with a modular digital platform architecture. The core product is JMIS (Joined-up Mental Health Information System), a modular digital infrastructure that manages the complete mental health pathway from referral through to outcomes tracking. Supporting modules include the Healthcare Resource and Care Pathway Builder for social prescribing and WorkWell programmes, and the ADHD Pre-Screening & Assessment Pathway for neurodiversity services. Clinical services are delivered through a network of 400+ accredited clinicians providing therapy (CBT, EMDR, DBT, counselling), ADHD assessment, and specialist pathways. The company offers different deployment models including NHS Talking Therapies partnerships, employer EAP services, and white-label platform deployment (e.g., SAMH Connect for The Nook in Scotland). The platform supports video, voice, and text-based appointments through web app, Android, and iOS applications.

Differentiator

Problem solved

Functional benefit

Brands

• JMIS: Digital mental health infrastructure platform (Joined-up Mental Health Information System) for managing appointments, patient workflows, outcomes tracking, and clinical delivery.

Products and services

• JMIS (Joined-up Mental Health Information System) A modular digital infrastructure platform for managing mental health services end-to-end, from referral and triage through to appointment booking, clinician matching, care delivery, and outcomes tracking. Consolidates 4-6 systems into a single interoperable platform for NHS trusts, ICBs, independent providers, and employers.
• Healthcare Resource and Care Pathway Builder A governed digital infrastructure enabling organisations to design, deliver, and manage structured patient pathways using localised resources, assessments, and digital support. Used across NHS commissioned services, social prescribing programmes, and Work Well pathways.
• ADHD Pre-Screening & Assessment Pathway A structured ADHD clinical pathway providing pre-screening consultations and full diagnostic assessments following NHS-aligned standards. Includes clinical triage, differential diagnosis, outcome reports suitable for NHS shared-care arrangements, and medication initiation where clinically appropriate. Available to individuals and organisations.
• Therapy Services Evidence-based mental health therapy delivered by over 400 accredited clinicians. Includes CBT, specialist modalities (EMDR, DBT, IPT, CfD), counselling and psychotherapy, neurodiversity support, child and adolescent mental health, and complex care pathways including eating disorders. Delivered via video, voice, and text-based appointments.
• NHS Talking Therapies Partnership Commissioned partnership model for delivering NHS mental health services, providing additional clinical capacity alongside existing NHS provision. Covers Step 2-4 services including talking therapies, ADHD pathways, and complex presentations.
• Employee Assistance Programme (EAP) Flexible, choice-led mental health and wellbeing support for employees delivered as a staff benefit. Provides rapid access to therapy, ADHD pre-screening, personalised resources, and comprehensive reporting for employers.
• SAMH Connect A white-labelled digital platform deployed for SAMH (Scottish Association for Mental Health) to support The Nook walk-in mental health hub in Scotland. Provides digital front door, appointment booking, structured onboarding, and ongoing patient engagement beyond the physical hub.

Quantifiable outcome

• 60% reduction in waiting lists achieved with NHS partners within six months of implementation
• +8 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• SAMH (Scottish Association for Mental Health)coreStrategic or Co-development Partner · 1 October 2025Partnership supporting Scotland's first walk-in mental health hub, The Nook. Dr Julian provides digital front door, appointment booking, structured onboarding, personalised dashboards with tailored tools and resources, and ongoing support beyond the physical hub.
• Milton Keynes NHS TrustflagshipStrategic or Co-development PartnerSix-year ongoing partnership for talking therapies delivery, one of the longest-standing NHS relationships in Dr Julian's network. Dr Julian provides additional clinical capacity, patient self-matching with therapists, and administrative workflow support. Partnership has sustained waiting list reduction and pathway performance targets.
• NHS Practitioner HealthcoreStrategic or Co-development PartnerNational programme partnership providing digital infrastructure for appointment management, patient access, clinician workflows, and remote consultations supporting healthcare professionals across the UK. Platform deployed as digital delivery and operational management layer.
• Op COURAGEcoreStrategic or Co-development PartnerNational veterans' mental health programme partnership providing mental health support infrastructure and clinical services for veterans and service personnel.
• Vita Health GroupcoreTechnology or IntegrationIndependent provider partnership where Dr Julian's platform has been deployed to streamline contracts and services. Multiple services consolidated onto JMIS platform with improved UX and simplified workflows increasing satisfaction for customers and business users.
• Alliance PsychologyminorChannel Partner/ Reseller/ DistributorIndependent provider partner receiving clinical service delivery support from Dr Julian's clinician network.
• Cumbria ICB (Integrated Care Board)coreStrategic or Co-development PartnerICB-led initiative partnership deploying ADHD pathway within Cumbria ICB Work Well programme. Real-time reporting and outcomes tracking via JMIS platform. Healthcare Resource Builder configured for localised, governed resource pathways.
• IAPTus and PCMIS SystemscoreTechnology or IntegrationTechnical integrations with NHS clinical record systems IAPTus and PCMIS enabling seamless operation alongside existing NHS clinical infrastructure.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterHelp: Global direct-to-consumer online therapy platform offering video, audio, and text-based sessions with licensed therapists. Directly comparable to Dr Julian's private therapy offering at £80/hour and self-serve patient model.
• Ieso Digital Health: UK-based online CBT provider with NHS IAPT contracts and outcomes-tracking technology. Closest UK peer in NHS-commissioned talking therapies with measurement-based care.
• Lyra Health: Enterprise mental health benefits platform providing therapy and coaching to employees worldwide. Directly comparable to Dr Julian's EAP and employer staff wellbeing channel.
• Spring Health: Global employer mental health platform offering therapy, coaching, and EAP services. Directly comparable to Dr Julian's employer EAP offering, though at much larger scale and capitalisation.

Emerging players

• Limbic: UK AI mental health platform supporting NHS Talking Therapies with patient-facing technology for self-referral and triage. Comparable in NHS mental health digital infrastructure and patient engagement tooling.
• Eleos Health: Behavioural health SaaS platform providing session transcription, clinical documentation, and outcomes tracking for mental health providers. Comparable in the digital infrastructure layer that supports therapy delivery and outcomes measurement.
• Quartet Health: Mental health platform connecting patients to appropriate care with payer and provider relationships. Comparable in the integration of digital infrastructure with clinical service delivery in mental health.

Broad incumbents

• SilverCloud Health (Amwell): Digital mental health platform acquired by Amwell, providing NHS-commissioned cognitive behavioural therapy programmes. Comparable in NHS-facing digital mental health infrastructure and IAPT-aligned services.
• Vita Health Group: UK independent mental health and physiotherapy provider with NHS contracts and a platform deployment via Dr Julian. Comparable NHS-facing mental health service provider and platform customer/partner.
• Headspace Health: Global digital mental health company combining meditation, therapy, and coaching for consumers and employers. Comparable in employer-facing mental health benefits and digital mental health infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drjulianapp
• Instagraminstagram.com/dr.julian.therapy
• LinkedInlinkedin.com/company/dr-julian-medical-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr Julian Medical Group