CityLegends
CityLegends is a Dutch mobile-first street culture platform connecting urban athletes, creators, and fans through a community-built Spotmap, competitive 1v1 battles and tournaments with cash prizes, and a gamified rewards shop, operating across 40+ cities in Europe, US, and Asia.
- Company typePrivate
- Founded2021
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What CityLegends does
CityLegends is a Dutch street culture platform headquartered at the High Tech Campus in Eindhoven, Netherlands, operating a mobile-first application that connects urban athletes, content creators, and fans across skateboarding, BMX, freerunning, scooter, and breaking communities. The platform combines a community-built Spotmap for discovering skate spots and urban sports locations with competitive gaming mechanics including 1v1 battles, tournaments, and cash-for-tricks challenges, alongside a gamified Coins & Shop rewards system, Street Funds community support programs in Amsterdam, Rotterdam, and Nijmegen, and an extensive content blog. The platform operates across 40+ cities in Europe, the US, and Asia, with a stated ambition of reaching 200 million athletes and 2 billion fans globally, and was founded in 2020-2021 by Jimmy Hermans (Founder & CEO).
The underlying technology is a mobile application available on iOS and Android with web access, social-login integration across major networks, location-based services, community-generated spot mapping with ownership mechanics, and real-time user tracking at spots. The company is incorporated as CityLegends B.V. in the Netherlands, is GDPR and CCPA compliant, and meets EU GPSR and REACH requirements for consumer products. It has raised approximately €1.71-2 million across multiple seed-stage rounds from a syndicate including LUMO Labs, LeanSquare, imec.istart, Dutch Sport Tech Fund, GFR Fund, Leisure Fund, SportInnovator, and angel Matthieu de Clercq.
The business model is freemium product-led growth: the app is free for users, and revenue is generated through brand partnerships and sponsorships (Vans, Etnies, SkatePro, Skatedeluxe, Fritz Kola, Berg Toys, Tempest Freerunning), sponsored contests with cash prizes, and an integrated print-on-demand merchandise shop fulfilled by Printful. Distribution is mobile-app self-serve, supplemented by a web platform, the e-commerce storefront, and partner brand channels. Customer segments are hybrid, spanning urban athletes and street culture creators as primary personas, with street culture fans and street culture brands as secondary segments.
CityLegends firmographics
Firmographics- Name
- CityLegends
- Legal name
- CityLegends B.V.
- Website
- https://citylegends.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CityLegends is a Dutch mobile-first street culture platform connecting urban athletes, creators, and fans through a community-built Spotmap, competitive 1v1 battles and tournaments with cash prizes, and a gamified rewards shop, operating across 40+ cities in Europe, US, and Asia.
- Ownership category
- akta.pro rank
CityLegends industry classification
Industry- Product category
- Action Sports Community Platform
- NAICS
- Amusement, Gambling, and Recreation Industries (713), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where CityLegends is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
CityLegends business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Brand Partnerships & Sponsorships: Partnering with street culture brands (Vans, Etnies, SkatePro, etc.) to provide sponsored contests, brand vouchers, and engagement tools. Brands pay for access to the urban athlete community.
- E-commerce Shop: Integrated merchandise shop selling CityLegends branded apparel and accessories. Physical merchandise fulfillment handled by Printful.
- Contest Entry & Premium Features: Cash prize tournaments and contests where users compete for rewards. Potential freemium model with premium features for enhanced engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free community access with brand-sponsored rewards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
CityLegends product offering
Product offeringCore offering
CityLegends operates a mobile-first street culture platform that connects urban athletes, content creators, and fans through a single app. Its core products are a user-generated Spotmap of skate spots, BMX parks, and freerunning locations, competitive 1v1 Battles and cash-prize Tournaments, a Coins & Shop rewards system redeemable for brand vouchers and CityLegends merchandise, and local Street Funds initiatives that support street culture communities.
Product overview
CityLegends is a unified street culture app that connects urban athletes, creators, and fans globally. The platform operates as a single mobile application featuring Spotmap for location-based spot discovery, 1v1 Battles and Tournaments for competitive engagement, Coins & Shop for gamification and rewards, and Street Funds for local community support. The ecosystem spans over 40 cities across Europe, the US, and Asia, serving skate, BMX, freerunning, scooter, and breaking communities.
Differentiator
Problem solved
Functional benefit
Products and services
- CityLegends App
Companies that use CityLegends
Customer profileSegments4 records
Ideal customer profiles4 records
CityLegends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
CityLegends partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- VanscoreIconic skate footwear and apparel brand. Brand partnership providing sponsored contests, brand vouchers, and co-marketing within the CityLegends platform.
- EtniescoreSkate, BMX, and snowboarding footwear brand. Brand partner offering sponsorship and promotional opportunities.
- SkateProcoreEuropean skate shop and online retailer. Brand partnership for sponsored content and promotional campaigns.
- SkatedeluxeminorEuropean online skate shop. Brand partner providing promotional support.
- Fritz KolaminorGerman beverage brand known for street culture association. Brand partnership for sponsored content.
- Berg ToysminorDutch toy manufacturer. Brand partner for urban sports themed products.
- Tempest FreerunningminorFreerunning and parkour brand. Partnership for content collaboration and athlete representation.
- PrintfulcorePrint-on-demand fulfillment partner for physical merchandise. Handles production, fulfillment, and shipping of CityLegends shop merchandise.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CityLegends competitors and assessment
Company assessmentDirect peers
- Strava: Social fitness platform with location-based activity tracking, community challenges, and brand integrations. Closely comparable in product-led growth model and mobile-first community engagement with athletes.
- The Berrics: Skateboarding community platform featuring contests, video content, and brand partnerships. Directly competes in skate culture community engagement and street sports content.
- Urban Sports Club: European subscription platform providing access to urban sports facilities and activities. Comparable in targeting urban action sports enthusiasts with a digital community-driven model.
Emerging players
- BallerTV: Sports video streaming and community platform for amateur and youth sports. Comparable business model in monetizing grassroots sports content through sponsorships and community engagement.
- AllTrails: Community-driven platform for discovering outdoor activity locations with user-generated content and reviews. Comparable in mobile-first location discovery with community contributions and brand partnerships.
Broad incumbents
- Woodward: Action sports camps and digital content platform serving skate, BMX, and freerunning communities. Overlaps with CityLegends in action sports community engagement and youth athlete development.
- Thrasher Magazine: Iconic skateboarding media brand covering street culture, contests, and athlete content. Comparable as established skate culture authority with similar audience demographics.
- Dew Tour: Multi-sport action sports event series with contests, live streaming, and brand activations. Comparable as a platform monetizing action sports competitions and brand engagement.
- Street League Skateboarding (SLS): Professional skateboarding league hosting competitive events with major brand sponsorships. Comparable in monetizing street sports through contests and brand partnerships.
- House of Vans: Vans' owned community platform for skate culture events, contests, and content. Directly comparable as a street culture community hub but operated by CityLegends' largest brand partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CityLegends social profiles
Digital presenceCityLegends compliance and trust
Trust signalCompliance4 records
CityLegends financial estimates
Financial estimateRevenue estimate
Valuation estimate
CityLegends leadership team
Management profileNumber of profiles
Profiles1 record
CityLegends funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CityLegends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CityLegends
What does CityLegends do?
CityLegends operates a mobile-first street culture platform that connects urban athletes, content creators, and fans through a single app. Its core products are a user-generated Spotmap of skate spots, BMX parks, and freerunning locations, competitive 1v1 Battles and cash-prize Tournaments, a Coins & Shop rewards system redeemable for brand vouchers and CityLegends merchandise, and local Street Funds initiatives that support street culture communities.
Is CityLegends a public or private company?
CityLegends is a private company. It is classified as venture growth investor backed and is currently operating.
When was CityLegends founded?
CityLegends was founded in 2021. It employs 11 to 50 people.
Where is CityLegends based?
CityLegends is headquartered in Eindhoven, Netherlands, in the Europe region.
How does CityLegends make money?
Three revenue lines are on record. Brand Partnerships & Sponsorships are the primary driver. The others are E-commerce Shop and contest Entry & Premium Features.
Who are CityLegends's main competitors?
Direct peers on record are Strava, The Berrics and Urban Sports Club. Emerging players are BallerTV and AllTrails. Broad incumbents are Woodward, Thrasher Magazine, Dew Tour, Street League Skateboarding (SLS) and House of Vans.
Does CityLegends have an API?
No public API is recorded for CityLegends.
What industry is CityLegends in?
CityLegends's product category is Action Sports Community Platform. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 713 and its SIC code is 7900.