Hrlink
Hrlink is a private B2B software company founded in 2020 that provides AI-powered digital document services for HR processes, with a HeadHunter ecosystem integration for Russian employer distribution and an India-focused accounting document recognition product called Entera Global.
- Company typePrivate
- Founded2020
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hrlink does
Hrlink is a private software company founded in 2020 that provides digital document services for HR processes, enabling companies to digitize and automate HR document workflows such as employee onboarding and recordkeeping. The core HRlink platform launched in 2020 and integrates with HeadHunter's ecosystem, the leading Russian online recruitment platform, which provides distribution access to Russian employers. HeadHunter acquired a 9.09% strategic stake in Hrlink in July 2022 for 100 million rubles, implying a post-money valuation of approximately 1.1 billion rubles.
The company's technology stack centers on AI, OCR, and RPA for document recognition and processing, applied across both HR document management (core platform) and accounting document recognition (Entera Global, launched in India in May 2023 under a UAE-registered entity). Entera Global targets the Indian market where Western companies outsource bookkeeping operations, representing a geographic and vertical expansion beyond the original Russian HR focus.
Hrlink generates revenue through a subscription-based recurring model targeting enterprise B2B customers (HR departments and outsourced accounting operations). The company employs 51-100 people and is headquartered in Dubai, UAE, though its founders are Russian entrepreneurs and primary operations are in Russia. The company reported 94 million rubles in revenue and 25 million rubles in profit in 2021, with subsequent growth supported by the HeadHunter channel partnership and India expansion. GTM motion is enterprise field sales, with the HeadHunter ecosystem serving as a primary distribution channel in Russia and direct enterprise sales via Entera Global in India.
Hrlink firmographics
Firmographics- Name
- Hrlink
- Website
- https://hrlink.space
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hrlink is a private B2B software company founded in 2020 that provides AI-powered digital document services for HR processes, with a HeadHunter ecosystem integration for Russian employer distribution and an India-focused accounting document recognition product called Entera Global.
- Ownership category
- akta.pro rank
Hrlink industry classification
Industry- Product category
- HR Document Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Document Preparation Services (561410)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HRIS Administration & Data Management (BPAAAIAC)
Keywords
Where Hrlink is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Hrlink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital HR Document Services: HRlink provides digital document services for HR processes, enabling companies to digitize and automate their HR document workflows. The platform was launched in 2020.
Go-to-market motion1 record
Distribution channels2 records
Hrlink product offering
Product offeringCore offering
Hrlink provides a digital document management platform for HR processes, enabling companies to digitize, automate, and manage employee onboarding, HR workflows, and record-keeping. The platform uses AI, OCR, and RPA technologies to recognize and process documents, and integrates with HeadHunter's HR ecosystem for distribution. The company has extended its offerings internationally through Entera Global, an AI/OCR/RPA-based service for accounting document recognition targeting the Indian bookkeeping outsourcing market.
Product overview
Hrlink operates as a digital document service platform for HR processes (launched 2020), with its broader product development extending to Entera Global, a separate AI/OCR/RPA-powered service for accounting document recognition launched in India in 2023. The core HRlink platform focuses on HR document management, while Entera Global represents an expansion into document processing for bookkeeping functions.
Differentiator
Problem solved
Functional benefit
Products and services
- HRlink Platform A digital document management platform for HR processes, enabling companies to digitize, automate, and manage employee onboarding, HR documentation, and record-keeping workflows. The platform uses AI, OCR, and RPA technologies and integrates with HeadHunter's HR ecosystem for distribution. Targeted at HR departments at companies seeking to replace manual, paper-based HR document workflows.
- Entera Global An AI-powered document recognition service for accounting and bookkeeping documents, leveraging OCR and RPA technologies to automate processing of financial paperwork. Targeted at Indian companies and outsourcing firms handling large volumes of accounting documents, particularly those serving international clients that outsource bookkeeping operations to India.
Companies that use Hrlink
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Hrlink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Hrlink partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hrlink competitors and assessment
Company assessmentDirect peers
- BambooHR: BambooHR is an HRIS platform for SMBs that includes employee record management, onboarding documents, and HR workflow automation — directly comparable to HRlink's digital HR document service, particularly in mid-market employers seeking to digitize paper-based HR processes.
- ABBYY: ABBYY provides OCR and intelligent document processing technology used for accounting and HR document recognition — a direct technology peer to the AI/OCR/RPA engine HRlink and Entera Global rely on.
- Kofax (Tungsten Automation): Kofax/Tungsten Automation sells intelligent document processing and RPA solutions for automating high-volume document workflows — directly comparable to HRlink's automation of HR and accounting document handling.
- Rippling: Rippling is an HCM/HRIS platform that unifies HR document management, employee records, onboarding, and workflow automation for SMB and mid-market — directly comparable to HRlink's positioning as a digital HR document and workflow layer.
- Gusto: Gusto is an HR, payroll, and benefits platform that includes digital onboarding, document storage, and HR workflow automation for SMBs — comparable to HRlink as a subscription-based HR document and workflow service for employers.
Broad incumbents
- DocuSign: DocuSign is a broad incumbent in digital document and e-signature workflows used widely in HR for offer letters, onboarding, and policy distribution. It overlaps with HRlink's digital HR document proposition at a much larger scale and broader feature set.
- UiPath: UiPath is a leading RPA platform commonly used to automate document-processing workflows in HR and accounting — a broad incumbent whose RPA tooling competes with and complements the automation layer in HRlink/Entera Global.
- Workday: Workday is a broad incumbent HCM and HRIS platform serving enterprise HR departments with core HR, onboarding, and document management. It is comparable as a higher-end HRIS alternative that also addresses digital HR document workflows.
Emerging players
- Automation Anywhere: Automation Anywhere is an RPA and intelligent document-processing vendor that competes with HRlink's RPA-based document automation approach, especially for accounting and back-office document workflows.
Others
- HeadHunter: HeadHunter is HRlink's strategic investor (9.09%) and ecosystem distribution partner in Russia — not a direct product competitor but a critical channel partner and shareholder whose relationship materially shapes HRlink's go-to-market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hrlink social profiles
Digital presenceHrlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hrlink leadership team
Management profileNumber of profiles
Profiles1 record
Hrlink subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hrlink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hrlink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hrlink
What does Hrlink do?
Hrlink provides a digital document management platform for HR processes, enabling companies to digitize, automate, and manage employee onboarding, HR workflows, and record-keeping. The platform uses AI, OCR, and RPA technologies to recognize and process documents, and integrates with HeadHunter's HR ecosystem for distribution. The company has extended its offerings internationally through Entera Global, an AI/OCR/RPA-based service for accounting document recognition targeting the Indian bookkeeping outsourcing market.
When was Hrlink founded?
Hrlink was founded in 2020. It employs 51 to 100 people.
Where is Hrlink based?
Hrlink is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Hrlink make money?
One revenue line is on record: digital HR Document Services.
Who are Hrlink's main competitors?
Direct peers on record are BambooHR, ABBYY, Kofax (Tungsten Automation), Rippling and Gusto. Broad incumbents are DocuSign, UiPath and Workday. Automation Anywhere is listed as an emerging player. HeadHunter is listed as an others.
Does Hrlink have an API?
No public API is recorded for Hrlink.
What industry is Hrlink in?
Hrlink's product category is HR Document Management Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAKAC, HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt). Its NAICS code is 5182 and its SIC code is 7370.