Flowlance
Flowlance is an all-in-one SaaS platform enabling solopreneurs, coaches, and creators to build, market, and sell digital products via its Flowie AI agent, with bundled funnels, email, CRM, calendar, and 0% transaction fees on paid plans.
- Company typePrivate
- Founded2022
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Flowlance does
Flowlance is a Prague-based SaaS company that provides an all-in-one platform for solopreneurs, coaches, and creators to build, market, and sell digital products and services online. Founded around 2022-2023 by Štěpán Calta and Patrik Kruntorád, the company is legally operated through StudyHub Online s.r.o. and was originally a tutoring marketplace before pivoting to its current creator-commerce positioning following early funding shortfalls and team layoffs. The platform currently serves 6,000+ creators and is supported by approximately $527,598 in cumulative disclosed funding from a 2023 angel round and a November 2024 round involving Czech Founders VC, Patero, and Purple Ventures.
The technical core of Flowlance is Flowie AI, a flowie-branded autonomous agent that analyses user skills, validates product-market fit against current demand signals, generates product descriptions and sales copy, assembles sales pages, recommends pricing, and orchestrates automated email sequences, one-click upsell/order bump flows, and checkout. Around this agent, the platform consolidates funnels with conversion boosters (scarcity timers, reviews), email automation, community features, real-time analytics dashboards, contacts CRM with tagging/notes, and a calendar and booking system that supports hourly-rate 1:1 sessions and prepaid appointments. The architecture relies on native integrations with Stripe for payments and payouts, Meta Pixel for ad tracking and retargeting, Google Analytics, and Zapier for connectivity to 7,000+ external applications, delivered as a web-based SaaS accessible to users globally.
Flowlance operates a product-led, self-serve go-to-market model. New users can register and start a 14-day free trial, with weekly live training sessions, the Flowlance Academy free educational platform, a community presence, and an affiliate programme all driving top-of-funnel activation. Monetisation follows a freemium-to-subscription structure: a free tier carries transaction fees per price list, while a Professional tier (monthly or annual) unlocks full platform features and eliminates transaction fees. Customer segments are split horizontally across solopreneurs, freelancers, coaches (life, business, health, fitness), and experts/thought leaders; no enterprise or anchor accounts are disclosed.
Flowlance firmographics
Firmographics- Name
- Flowlance
- Legal name
- StudyHub Online s.r.o.
- Website
- https://flowlance.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flowlance is an all-in-one SaaS platform enabling solopreneurs, coaches, and creators to build, market, and sell digital products via its Flowie AI agent, with bundled funnels, email, CRM, calendar, and 0% transaction fees on paid plans.
- Ownership category
- akta.pro rank
Flowlance industry classification
Industry- Product category
- Creator Economy Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Standalone Creator Course Platforms (Branded Schools) (MPACALAB)
- akta.pro secondary industries
- Booking Engines & Direct Web Booking (THALACAD), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where Flowlance is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Flowlance business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue (Professional Plan): Monthly or annual subscription plans for the Professional tier, providing full access to all platform features without transaction fees.
- Freemium Model (Transaction Fees): Free tier automatically assigned upon registration; includes transaction fees in accordance with the current price list. Allows users to try the platform before upgrading.
- 0% Transaction Fees (Professional): Professional plan subscribers benefit from 0% transaction fees, making it economical for high-volume sellers compared to competitors who charge transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium (Free tier with transaction fees) |
| Subscription | Monthly | Professional Plan (Full access) |
| Subscription | Annual | Professional Plan Annual |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Flowlance product offering
Product offeringCore offering
Flowlance is a cloud-based SaaS platform that lets solopreneurs, coaches, freelancers, and creators build, launch, and sell digital products, online courses, memberships, communities, and coaching services. The platform bundles an AI agent (Flowie) with funnels, automated email marketing, conversion boosters, community hosting, analytics, and a CRM into a single product. Distribution, payments, and delivery are handled natively through Stripe, Meta Pixel, and Zapier integrations, with 0% transaction fees on the Professional subscription plan.
Product overview
Flowlance is a unified all-in-one platform for digital product sales, combining AI-powered automation with comprehensive business tools. The core product is the Flowlance Platform featuring Flowie AI - an autonomous agent that finds products to sell, builds them automatically, creates sales pages, and orchestrates promotional workflows. The platform integrates Funnels for conversion optimization, Email Marketing for automated outreach, Conversion Boosters (scarcity timers, upsells, order bumps), Community features, Analytics dashboards, and Contact/CRM management into a single system with 0% transaction fees. Supporting offerings include Flowlance Academy (free educational resources), Live Training sessions, and an Affiliate Program. The platform supports digital products including courses, coaching, memberships, communities, lead magnets, and affiliate links.
Differentiator
Problem solved
Functional benefit
Brands
- Flowie: Flowie is the AI agent/AI coach feature within the Flowlance platform that helps creators find products to sell, builds products, creates sales pages, and helps promote them. It is marketed as a personal AI coach for creators.
Products and services
- Flowlance Platform An all-in-one cloud SaaS platform for solopreneurs, coaches, freelancers, and creators to build, launch, and sell digital products, online courses, coaching sessions, memberships, and communities. Includes an embedded AI agent (Flowie) plus funnels, automated email marketing, conversion boosters, community hosting, real-time analytics, and a built-in CRM.
Quantifiable outcome
- 6.5 days average time to first sale for new users
- +4 more outcomes
Companies that use Flowlance
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
Flowlance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Flowlance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- StripecorePrimary payment processor for handling all payments, payouts, and transaction processing. Stripe is integrated natively into Flowlance for checkout, payment links, and automatic payment collection for appointments and products.
- ZapiermajorIntegration partner allowing Flowlance users to connect with 7,000+ external applications. Enables workflow automation between Flowlance and other tools creators already use.
- Meta (Facebook/Instagram)majorMeta Pixel integration for tracking and retargeting ads. Enables creators to run Facebook and Instagram ad campaigns with proper conversion tracking.
- GooglemajorGoogle Analytics integration for website traffic analysis and user behavior tracking. Also supports Google account registration/login for the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Flowlance competitors and assessment
Company assessmentDirect peers
- Stan Store: Stan Store is an all-in-one link-in-bio and digital product storefront for creators and solopreneurs, very similar to Flowlance: lets users sell digital products, courses, bookings, and memberships from a single branded storefront with built-in checkout and 0% transaction fees on paid tiers.
- Gumroad: Gumroad is a long-standing creator commerce platform that enables solopreneurs to sell digital products, subscriptions, and memberships directly to their audience. Flowlance competes head-on by offering a more "all-in-one" bundle (funnels, email, calendar, community) versus Gumroad's leaner checkout-first product.
- Kajabi: Kajabi is an established all-in-one creator platform for courses, coaching, communities, and email marketing. While Kajabi is broader/enterprise-leaning, it overlaps directly with Flowlance in the creator tools bundle (courses + email + community + funnels) and is the benchmark incumbent Flowlance undercuts on price/fees.
- Teachable: Teachable is a creator-focused online course and digital product platform with checkout, coaching, and email add-ons. It is a direct competitor in the "creator-led courses" space, particularly for Flowlance users selling courses and coaching.
- Podia: Podia offers an all-in-one platform for creators to sell online courses, downloads, memberships, and coaching with built-in email marketing and a zero-transaction-fee model. Its positioning around flat-fee access for small creators closely mirrors Flowlance's "one price, all features, 0% fees" pitch.
- Samcart: Samcart is a checkout and funnel platform for digital sellers focused on order bumps, upsells, and one-click conversion boosters. Flowlance's "conversion boosters" feature is a direct competitive overlap for sellers optimizing average order value.
- Systeme.io: Systeme.io is an all-in-one marketing platform for solopreneurs providing funnels, email, courses, and automation under a single low-cost subscription, with no transaction fees. It targets the same budget-conscious creator persona as Flowlance and competes on bundle pricing.
- Thinkific: Thinkific is a course creation and commerce platform that lets creators build, market, and sell online courses and digital products. It overlaps with Flowlance in the creator-course subset of the platform's product mix.
Emerging players
- Linktree: Linktree started as a link-in-bio tool and has expanded into digital product storefronts and a creator marketplace, putting it in direct competition with Flowlance's my.flowlance.com/[username] creator storefronts and link-in-bio use case for influencers.
- Whop: Whop is a creator marketplace and commerce platform enabling sellers to launch paid communities, courses, and digital products with built-in payments. It overlaps with Flowlance's community, course, and digital product modules and competes for the same solopreneur sellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Flowlance social profiles
Digital presenceFlowlance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowlance leadership team
Management profileNumber of profiles
Profiles2 records
Flowlance funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowlance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowlance
What does Flowlance do?
Flowlance is a cloud-based SaaS platform that lets solopreneurs, coaches, freelancers, and creators build, launch, and sell digital products, online courses, memberships, communities, and coaching services. The platform bundles an AI agent (Flowie) with funnels, automated email marketing, conversion boosters, community hosting, analytics, and a CRM into a single product. Distribution, payments, and delivery are handled natively through Stripe, Meta Pixel, and Zapier integrations, with 0% transaction fees on the Professional subscription plan.
Is Flowlance a public or private company?
Flowlance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flowlance founded?
Flowlance was founded in 2022. It employs 11 to 50 people.
Where is Flowlance based?
Flowlance is headquartered in Prague, Czechia, in the Europe region.
How does Flowlance make money?
Three revenue lines are on record. Subscription Revenue (Professional Plan) is the primary driver. The others are freemium Model (Transaction Fees) and 0% Transaction Fees (Professional).
Who are Flowlance's main competitors?
Direct peers on record are Stan Store, Gumroad, Kajabi, Teachable, Podia, Samcart, Systeme.io and Thinkific. Emerging players are Linktree and Whop.
Does Flowlance have an API?
No public API is recorded for Flowlance.
What industry is Flowlance in?
Flowlance's product category is Creator Economy Software. Its primary akta.pro industry code is MPACALAB, Standalone Creator Course Platforms (Branded Schools), with a secondary code of THALACAD, Booking Engines & Direct Web Booking. Its NAICS code is 5132 and its SIC code is 7372.