GetSteps

What GetSteps does

GetSteps GmbH is a Berlin-based direct-to-consumer orthopedic insole company founded in 2019 by Vincent Hoursch and Annik Wolf. The company manufactures custom-made orthotic insoles using a home impression kit model: customers order online, receive a foot impression kit by mail, return it, and receive handcrafted insoles built on carbon/fiberglass cores by certified orthopedic shoemaker master craftsmen (Meisterbetrieb) at the company's Berlin Lichtenberg facility. The product line spans variants for sneakers, sports shoes, heavy boots, safety shoes (DGUV 112-191 compliant), business/formal shoes, low shoes, and seasonal wool and faux-fur winter insoles, plus a digital gift voucher SKU.

The business model is product-led growth through a Shopify-based e-commerce storefront with optional Berlin showroom visits. Pricing is unit-based at 99.99 EUR per pair, with premium color upgrades (+10 EUR) and wool cover upgrades (+40 EUR). Critically, GetSteps holds GKV-Spitzenverband pre-qualification and partnerships with statutory health insurers including Debeka, enabling insured German customers to obtain prescriptions and reduce effective out-of-pocket cost to approximately 5 EUR per pair. Customer reach is reported at 100,000+ customers with a 4.6-star Trustpilot rating across 4,000+ reviews and self-reported 92.5% satisfaction.

Go-to-market relies on content marketing, SEO around foot-pain and foot-deformity queries, an online foot assessment quiz, email newsletters, organic social, and earned media in German lifestyle press. The company also operates a B2B/corporate channel ("Für Geschäftskunden") for employee wellness programs. Geographic scope is Germany-centric (DACH region with Austrian prescriptions currently not accepted), and the company has not disclosed external venture funding beyond an approximately 2.95M USD STS Ventures round in July 2021 and Google for Startups support in June 2022.

Name

GetSteps

Legal name

GetSteps GmbH

Website

https://get-steps.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GetSteps GmbH is a Berlin-based DTC orthopedic insole maker founded in 2019 that sells custom-made insoles online through a home foot impression kit model, serving German consumers with statutory insurance reimbursement reducing co-pay to about 5 EUR.

Ownership category

akta.pro rank

Product category

Custom Orthopedic Insoles

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (31621), Shoe Retailers (45821)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140)

akta.pro primary industry

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear (CRAAACAG), Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Custom orthotic insoles
• Orthopedic footwear
• Foot impression kits
• Shoe insoles
• Orthopedic shoemaking

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Orthotic Insole Sales: One-time purchase of custom-made orthotic insoles. Base price is 99.99 euros with optional premium upgrades (premium colors +10 euros, wool cover +40 euros). Additional revenue generated through gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GetSteps designs, manufactures, and sells custom-made orthopedic insoles tailored to individual foot anatomy and shoe type, produced by hand in Berlin by certified orthopedic shoemakers using carbon/fiberglass cores with OEKO-TEX-certified cover materials. Customers order online, receive a home foot impression kit by mail, and obtain their finished insoles; variants are configured for sneaker, sports, heavy boots, safety shoes (DGUV 112-191), business/formal shoes, low shoes, boots, and seasonal wool/faux-fur winter covers. The offering also extends to gift vouchers and integration with German statutory health insurance (GKV) reimbursement, bringing customer out-of-pocket cost to approximately €5.

Product overview

GetSteps is a German orthopedic insole company offering custom-made orthopedic insoles as its core product. The company operates a platform model where customers order insoles online and receive a home kit to take foot impressions. The main offering is the Maßgefertigte Schuheinlagen (Custom-Made Orthopedic Insoles) available in multiple variants optimized for different shoe types: Sneakers, Sports shoes, Heavy boots, Safety shoes, Boots/Stiefel, Low shoes (Halbschuhe), and Business/Formal shoes. Seasonal variants include Winter insoles with wool or fake fur coverings. Additional products include gift vouchers. All insoles are handcrafted in Berlin by certified orthopedic shoemakers using carbon/fiberglass cores and various cover materials including onSteam (Black, Leo, Camou pattern, and seasonal colors).

Differentiator

Problem solved

Functional benefit

Products and services

• Maßgefertigte Schuheinlagen (Custom-Made Orthopedic Insoles) Core custom-made orthopedic insole tailored to individual foot shape, foot type, and chosen shoe type, manufactured by hand in Berlin using a carbon/fiberglass core with selected support components. Configurable variants cover sneaker, sports, heavy boots, safety shoes (DGUV 112-191), boots/ankle boots, low shoes (Halbschuhe), and business/formal shoes. Targeted at adults with foot, knee, hip, and back pain, athletes, and corporate customers needing occupational safety compliance. Base price €99.99 with optional premium color (+€10) and wool cover (+€40) upgrades; GKV prescription reduces co-pay to approximately €5.
• Wintereinlagen aus Wolle (Wool Winter Insoles) Custom winter insoles with 100% natural wool covering that traps cold air and keeps feet warm while remaining breathable. Sold as a limited-availability seasonal variant.
• Wintereinlagen aus Kunstfell (Faux Fur Winter Insoles) Custom winter insoles with plush faux fur covering that provides warmth without causing excessive sweating. Sold as a limited-availability seasonal variant.
• Geschenkgutschein (Gift Voucher) Digital gift voucher redeemable in the GetSteps online shop, allowing recipients to configure and order their own custom orthopedic insoles.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DebekacoreChannel Partner/ Reseller/ DistributorDebeka is a German statutory health insurance provider (GKV) that has partnered with GetSteps to enable policyholders to obtain reimbursement for custom orthotic insoles. Customers can receive a prescription and submit claims for partial reimbursement, reducing their out-of-pocket cost to approximately 5 euros.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Superfeet: Superfeet is a long-established premium insole brand with global distribution across sports, work, and casual use. A broader incumbent serving overlapping customer needs (foot pain, performance) but via standardized rather than custom products.
• Aetrex: Aetrex combines orthotic insoles with comfort footwear and foot-scanning technology, operating in both DTC and retail channels. Overlaps with GetSteps in custom-feel orthotic positioning and foot-measurement-led GTM.
• Birkenstock: Birkenstock's contoured footbed is positioned as orthopedic-grade foot support and the company increasingly markets insoles separately. A heritage German brand with overlapping biomechanics narrative and German manufacturing roots.
• Bauerfeind: Bauerfeind is a leading German orthopedic products manufacturer (braces, supports, insoles) with deep German healthcare-channel relationships and statutory insurance integration. A natural adjacent incumbent, though vastly larger and broader in scope than GetSteps.
• medi GmbH: medi is a major German medical-device company producing orthopedic braces, compression, and foot-care products sold through medical retailers and reimbursed via statutory insurance. Comparable regulatory positioning and German-market channel mix.
• Dr. Scholl's: Dr. Scholl's is a global mass-market foot-care brand offering insoles, orthotics, and foot-care products. Competes for the same end consumer in the comfort/orthotic category, though through standardized OTC products rather than custom manufacturing.

Direct peers

• Powerstep: Powerstep designs and distributes premium orthotic insoles across athletic, dress, and casual categories. Comparable product category, though predominantly off-the-shelf rather than custom-built.
• Upstep: Upstep sells custom-made orthotic insoles DTC online using a home footprint/impression kit — a near-identical business model, product category, and GTM motion to GetSteps, making it the closest cross-border direct peer.
• FootBalance: FootBalance provides custom-molded insoles via in-store and DTC channels, with a similar focus on personalized foot support. Comparable product and target customer to GetSteps, though historically more retail-partner driven.
• Currex: Currex makes activity-specific custom insoles (running, soccer, hiking, etc.) with a fit/arch-profile system. Directly comparable to GetSteps' variant portfolio and sports/active-customer focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getsteps.einlagen
• Instagraminstagram.com/get_steps
• Xx.com/get_steps

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetSteps