Sherpr

What Sherpr does

Sherpr is a London-based technology platform that aggregates third-party carrier capacity (FedEx, DHL, UPS, DPD, TNT) behind a single booking interface to offer door-to-door luggage, box, and sports-equipment shipping to more than 200 UK and global destinations. Founded in 2017 by CEO Andrew Watson after personal frustration with international excess baggage fees, the company built a self-serve online booking experience at booking.sherpr.com with instant quoting, multi-currency support (GBP, EUR, USD, AUD), real-time tracking, and complimentary loss/damage cover up to £100 per order (upgradeable to £1,200). Its product surface extends beyond generic luggage into specialized services for international students, relocating expats, golfers, cyclists, and skiers/snowboarders, with add-on modules (Flexi and Super Flexi fare tiers, Print My Label, optional enhanced compensation cover) that monetize flexibility and convenience.

Sherpr monetizes as a booking agent, charging a transaction fee on the carriage services it arranges on behalf of customers at quote-based flat rates starting from £20 per shipment, with surcharges for oversized (over 120cm) and overweight items. Go-to-market is primarily direct-to-consumer through content marketing (shipping guides, study-abroad content), organic social (Twitter, Instagram, Facebook), and Trustpilot reputation (2,000+ reviews rated excellent), supplemented by a B2B partner programme that pays commissions to travel brands — including luxury hospitality groups (Accor, Jumeirah, Mr & Mrs Smith), concierge operators (John Paul, Quintessentially), furnished-housing providers (Blueground, Vonder), and niche verticals (Rapha, Golfbreaks, Student Crowd, Amber). The company has shipped hundreds of thousands of items since launch.

In late November 2025, Sherpr was acquired by Belfast-based competitor My Baggage for undisclosed terms, adding approximately seven-figure annual revenue, nine employees, and expanded operational reach across the UK, Ireland, France, the US, and Australia to the My Baggage Group.

Name

Sherpr

Legal name

Sherpr Global Ltd

Website

https://sherpr.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Sherpr is a London-based luggage and box shipping aggregator that books door-to-door deliveries across 200+ destinations using a self-serve platform and partner referrals, serving individual travelers, students, relocators, and sports-equipment shippers.

Ownership category

akta.pro rank

Product category

Luggage Shipping Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

Keywords

• Luggage shipping service
• Door-to-door delivery
• Excess baggage shipping
• International box shipping
• Student luggage delivery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Luggage and Box Shipping Services: Sherpr acts as a booking agent arranging carriage services with third-party carriers (FedEx, DHL, TNT, UPS, DPD). Customers pay for door-to-door shipping services with prices based on dimensions, weight, and destination. Sherpr charges a flat rate with complimentary compensation cover included. Additional fees apply for oversized items and overweight shipments.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Sherpr provides door-to-door luggage, box, and sports equipment shipping services to over 200 UK and global destinations. The company operates an online booking platform that aggregates third-party carriers (FedEx, DHL, UPS, DPD, TNT), allowing customers to obtain instant quotes, schedule pickup and delivery, and track shipments in real time. Services are targeted at travelers, international students, relocators, golfers, and expats, with pricing starting from £20 per shipment.

Product overview

Sherpr is a door-to-door luggage and box shipping aggregator launched in 2017, operating as a technology platform that aggregates third-party carrier services (FedEx, DHL, UPS, DPD, TNT) to offer shipping to over 200 global and UK destinations. The core product is the Sherpr Luggage & Box Shipping Service, which is available through the Sherpr Booking Platform (booking.sherpr.com) for consumers and through the Sherpr Partner Programme for B2B partners. The product portfolio includes specialized sub-services for travelers, students, relocating individuals, golfers, and sports equipment shippers (Luggage Shipping, Box Shipping, Student Shipping, Excess Baggage Shipping, International Shipping, Domestic Shipping, Home & Relocation Shipping, Golf Club Shipping, Bicycle Shipping, Ski & Snowboard Shipping, Sports Equipment Shipping), alongside optional add-on modules (Print My Label, Flexi Fare, Super Flexi Fare, and Compensation Cover) that enhance the core booking and delivery experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Luggage Shipping

Quantifiable outcome

• 85% cheaper than leading luggage couriers
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AccorcoreGTM or Marketing PartnerAccor is a global hospitality group operating hotels worldwide. Through this partnership, Sherpr provides luggage shipping services as a value-added benefit for Accor's hotel guests.
• QuintessentiallycoreGTM or Marketing PartnerQuintessentially is a luxury lifestyle management service. Partnership enables Sherpr to reach high-net-worth individuals requiring premium luggage shipping services.
• One Fine StaycoreGTM or Marketing PartnerOne Fine Stay offers luxury holiday rentals. Partnership allows Sherpr to provide luggage shipping to guests staying at their properties.
• John PaulcoreGTM or Marketing PartnerJohn Paul is a concierge service provider operating globally. Partnership enables Sherpr to reach clients requiring luggage shipping through concierge referrals.
• Mr & Mrs SmithcoreGTM or Marketing PartnerMr & Mrs Smith is a luxury travel club. Partnership provides Sherpr access to members seeking premium luggage shipping services for their travel experiences.
• Jumeirah HotelscoreGTM or Marketing PartnerJumeirah operates luxury hotels primarily in the Middle East. Partnership enables Sherpr to provide luggage shipping services to Jumeirah's hotel guests.
• BluegroundminorGTM or Marketing PartnerBlueground offers furnished apartments for short and long-term stays. Partnership provides Sherpr access to relocations customers moving to furnished accommodations.
• VonderminorGTM or Marketing PartnerVonder provides urban living spaces and co-living accommodations. Partnership enables Sherpr to reach relocations customers in European markets.
• RaphaminorGTM or Marketing PartnerRapha is a premium cycling apparel brand. Partnership enables Sherpr to offer cycling gear shipping services to Rapha's customer base.
• GolfbreaksminorGTM or Marketing PartnerGolfbreaks specializes in golf travel packages. Partnership allows Sherpr to provide golf club shipping services to customers booking golf trips.
• Student CrowdminorGTM or Marketing PartnerStudent Crowd provides student accommodation reviews and resources. Partnership enables Sherpr to reach students looking for luggage shipping services for their studies abroad.
• AmberminorGTM or Marketing PartnerAmber is a student housing platform. Partnership provides Sherpr access to international students seeking affordable luggage shipping services for studying abroad.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• My Baggage: Belfast-based international luggage and personal effects shipping company that directly competes with Sherpr in the same door-to-door baggage shipping market; also Sherpr's acquirer as of November 2025, making it the most direct and most significant peer.
• Send My Bag: UK-based door-to-door luggage and sports equipment shipping service with comparable online booking model, multi-carrier network, and target segments (travelers, students, golfers, relocators). Operates in essentially the same niche as Sherpr.
• Excess Baggage: UK-based baggage and sports equipment courier offering door-to-door excess baggage shipping for travelers, students, and relocators; the same problem-statement (avoid airline baggage fees) and similar self-serve booking experience as Sherpr.
• Luggage Free: US-based door-to-door luggage and box shipping service targeting travelers, students, and relocating individuals; operates the same aggregator-plus-carrier model with comparable pricing tiers and use cases.
• Sendabag: UK-based luggage courier service offering door-to-door international baggage shipping with multi-carrier backing; competes head-to-head with Sherpr in UK-to-UK and UK-to-international routes.
• Parcel2Go: UK parcel comparison and booking platform that aggregates multiple carrier rates for parcel shipping; broader than Sherpr's luggage focus but operates the same multi-carrier aggregator model with self-serve online booking.
• Packlink: European shipping aggregator that allows customers to compare and book parcel delivery across multiple carriers; a wider parcel platform but shares the carrier-aggregation playbook and self-serve booking model with Sherpr.

Emerging players

• Seven Seas Worldwide: International shipping and relocation specialist with door-to-door excess baggage and household effects services; overlaps with Sherpr on the relocation and excess-baggage use cases but with a heavier legacy relocation focus.

Broad incumbents

• FedEx International Priority: Global integrator that is itself one of Sherpr's underlying carriers; competes directly with Sherpr's value proposition by offering direct international parcel services, validating the market while also representing both a partner and a competitive substitute.
• DHL Express: Global integrator that fulfills a portion of Sherpr's shipments; also a direct competitor in international express parcel shipping and the dominant cross-border carrier in many of Sherpr's routes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sherprshipping
• Facebookfacebook.com/sherprdelivery
• Instagraminstagram.com/sherprdelivery
• LinkedInlinkedin.com/company/sherpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherpr