Fika
Fika is a London-based subscription platform founded in 2017 that delivers AI-driven personalized mental fitness training pathways to individual consumers seeking cognitive and wellness improvement.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Fika does
Fika is a London-based, for-profit private company founded in 2017 that operates a subscription mental fitness training platform targeting individual consumers. Its core product, also called Fika, delivers AI-driven personalized pathways intended to improve mental wellness and cognitive fitness, with the company explicitly framing its offering as a distinct category from traditional mental health. The platform is described as a unified consumer experience that provides structured mental fitness exercises and adaptive pathways, monetized via recurring subscription fees. Distribution is direct-to-consumer via the web, and the company has not disclosed named customer logos, public pricing, or marketing channels.
The company is co-led by co-founders Gareth Fryer and Nick Bennett, who serve as co-CEOs, with Brian Posner holding the Executive Chair role on the board. Fika raised £1.2 million in a seed round in October 2021 from Rising Stars and US and UK angel investors, with proceeds earmarked for team expansion, R&D, and development of its AI-driven pathway capability. In January 2022 the company joined the DigitalHealth.London Accelerator, indicating alignment with the UK digital health ecosystem. No subsequent funding rounds, product launches, partnerships, or headcount updates are disclosed in the available data. A material caveat: the company's listed web domain (fika.community) currently displays unrelated online casino affiliate content, which suggests the domain may have been parked, sold, or repurposed, and should be diligenced directly before relying on the company's commercial status.
Fika firmographics
Firmographics- Name
- Fika
- Website
- https://fika.community
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fika is a London-based subscription platform founded in 2017 that delivers AI-driven personalized mental fitness training pathways to individual consumers seeking cognitive and wellness improvement.
- Ownership category
- akta.pro rank
Fika industry classification
Industry- Product category
- Mental Fitness Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Fika is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Fika business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mental Fitness Training: Mental fitness training platform offering AI-driven personalized pathways for users
Go-to-market motion1 record
Fika product offering
Product offeringCore offering
Fika operates a mental fitness training platform that delivers AI-driven personalized pathways for mental wellness and cognitive development. The platform offers structured mental fitness exercises designed to build mental resilience through systematic, technology-driven training rather than traditional therapy. It targets individuals seeking to improve their mental fitness through personalized programs.
Product overview
Fika is a single, unified mental fitness training platform that delivers AI-driven personalized pathways for mental wellness. The platform provides mental fitness exercises and cognitive development programs designed to enhance mental health through technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Fika
Companies that use Fika
Customer profileSegments1 record
Ideal customer profiles1 record
Fika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fika partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Fika competitors and assessment
Company assessmentDirect peers
- Mindvalley: Mindvalley offers subscription-based personal transformation and self-development programs delivered digitally — overlapping with Fika's mental fitness positioning as a structured, subscription personal development product.
- Calm: Calm is a direct competitor offering a subscription mental wellness and meditation app with personalized content pathways — the same core use case Fika targets, just with a broader meditation/sleep content library.
- Headspace Health: Headspace is a direct competitor in the consumer mental wellness and meditation subscription market, with both B2C and B2B (employer) channels — directly comparable offering and business model to Fika.
- Happify Health: Happify offers digital, app-based mental wellness training tracks built around CBT and positive psychology — very similar in concept to Fika's structured mental fitness programs delivered through a digital platform.
- Wysa: Wysa is an AI-driven mental wellness chatbot app offering structured self-help programs — closest direct peer to Fika in terms of AI-personalized, subscription mental wellness delivery.
Broad incumbents
- BetterUp: BetterUp is a broader incumbent in digital mental wellness and coaching, with AI-augmented personalization for enterprise and consumer customers — directly relevant to Fika's AI-personalization thesis at a much larger scale.
- BetterHelp: BetterHelp is a broad incumbent in digital mental wellness — offering online therapy subscriptions. It serves an overlapping consumer need (digital mental health support) but with clinician-led rather than AI-driven delivery.
- Spring Health: Spring Health is a broader mental health benefits and digital wellness platform serving employers — relevant comparable for Fika's potential B2B/employer channel expansion.
- Talkspace: Talkspace is an incumbent in online mental health subscriptions — adjacent comparable for Fika's category on the subscription-based mental wellness axis.
Emerging players
- Woebot Health: Woebot delivers AI-driven conversational mental wellness support, a closely adjacent product to Fika's AI-personalized mental fitness pathways — same AI-first mental wellness thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Fika social profiles
Digital presenceFika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fika leadership team
Management profileNumber of profiles
Profiles3 records
Fika funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fika
What does Fika do?
Fika operates a mental fitness training platform that delivers AI-driven personalized pathways for mental wellness and cognitive development. The platform offers structured mental fitness exercises designed to build mental resilience through systematic, technology-driven training rather than traditional therapy. It targets individuals seeking to improve their mental fitness through personalized programs.
When was Fika founded?
Fika was founded in 2017. It employs 11 to 50 people.
Where is Fika based?
Fika is headquartered in London, United Kingdom, in the Europe region.
How does Fika make money?
One revenue line is on record: mental Fitness Training.
Who are Fika's main competitors?
Direct peers on record are Mindvalley, Calm, Headspace Health, Happify Health and Wysa. Broad incumbents are BetterUp, BetterHelp, Spring Health and Talkspace. Woebot Health is listed as an emerging player.
Does Fika have an API?
No public API is recorded for Fika.
What industry is Fika in?
Fika's product category is Mental Fitness Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 71394.