Ankorstore

What Ankorstore does

Ankorstore is a French B2B wholesale marketplace founded in 2019 that connects independent specialty brands with independent neighborhood retailers across 26 European countries. The platform operates a self-serve two-sided model where brands apply to list products on customizable B2B storefronts and retailers register with company verification to discover and purchase at wholesale. As of the available data, the platform reports 30,000+ brands and 300,000+ retailers, with no inventory or warehouses owned by Ankorstore.

The core technology is a B2B marketplace platform augmented by an integrated tool suite: Ankorlogistics (negotiated UPS/DHL carrier rates, label generation, tracking, and fulfillment), a built-in CRM with segmentation and follow-ups, Conversion Tools (Carts to Convert) that flag retailer cart activity for outreach, automated e-invoicing, real-time Dashboard & Analytics, and a native Shopify integration for catalog and inventory synchronization. Product taxonomy spans eight main categories including Home & Kitchen, Food & Drinks, Beauty & Wellness, Fashion & Accessories, Baby & Kids, Jewellery, and Stationery & Hobbies.

Monetization combines a 3% payment fee on all transactions (covering guaranteed payment and payment-at-delivery) with optional revenue streams: a one-time €49 fee per new B2B customer acquired via the Customer Acquisition Service, margin-based Ankorlogistics services, and on-platform advertising. Registration, catalog tools, CRM, e-invoicing, and analytics are included free, with brands setting their own commercial terms including minimum order value and free-shipping thresholds. The company is venture-backed (approximately €420M total raised across four rounds through January 2022), employs 501–1,000 people, and was valued at €1.75 billion at its Series C led by BOND and Tiger Global.

Name

Ankorstore

Legal name

Ankorstore

Website

https://ankorstore.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Ankorstore is a French B2B wholesale marketplace connecting 30,000+ independent brands with 300,000+ independent retailers across 26 European countries via a self-serve platform with integrated logistics, CRM, and e-invoicing tools.

Ownership category

akta.pro rank

Product category

B2B Wholesale Marketplace

NAICS

Wholesale Trade Agents and Brokers (42512)

SIC

Wholesale-Durable Goods (5000)

akta.pro industry

PRIMARYCRAFAAAF

Wholesale/B2B Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• B2B wholesale marketplace
• Independent brand distribution
• Retailer sourcing platform
• Wholesale e-commerce
• European retail marketplace

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees (Payment Processing): A 3% payment fee on all sales, covering guaranteed payment and payment at delivery for brands. This is the primary revenue stream replacing traditional commission models.
2. Customer Acquisition Service: Optional €49 fee charged once for each new B2B customer acquired through Ankorstore. This service is never charged for existing customers or prospects.
3. Logistics Services: Optional Ankorlogistics services including negotiated carrier rates and fulfillment, billed based on usage.
4. Advertising: Optional advertising services on the Ankorstore platform for brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ankorstore operates a B2B wholesale marketplace connecting independent brands with independent retailers across 26 European countries. Brands list products on branded storefronts, set their own commercial terms, and process orders without owning inventory or warehouses. The platform supplements marketplace transactions with integrated services including Ankorlogistics (negotiated carrier shipping via UPS and DHL), built-in CRM, e-invoicing, conversion tools, and native Shopify integration.

Product overview

Ankorstore is a French B2B wholesale marketplace founded in 2019 that operates as a platform connecting independent brands with independent retailers across 26 European countries. The platform does not own inventory or warehouses. The core offering consists of the Ankorstore Platform for marketplace transactions, supplemented by integrated services including Ankorlogistics (fulfillment and shipping), Custom Online Store/Brand Page for branded storefronts, Built-in CRM for customer management, Conversion Tools (carts to convert), Offers & Discounts management, E-invoicing, and Dashboard analytics. An optional Customer Acquisition Service charges €49 per new B2B customer. The marketplace offers seven product categories: Home & Kitchen, Food & Drinks, Beauty & Wellness, Baby & Kids, Jewellery, Fashion & Accessories, and Stationery & Hobbies. The pricing model features 0% commission with only a 3% payment fee and free tool access.

Differentiator

Problem solved

Functional benefit

Products and services

• Ankorstore Platform A B2B wholesale marketplace operating in 26 European countries that connects independent brands with independent retailers. Brands showcase catalogs, set commercial terms, and process wholesale orders, while retailers browse and purchase at wholesale prices, all without brands owning inventory or warehouses.
• Ankorlogistics Integrated logistics service offering negotiated carrier rates (UPS, DHL), label generation, shipment tracking, and fulfillment options, allowing brands to outsource storage and shipping operations.
• Customer Acquisition Service Optional paid service charging a €49 fee once for each new B2B customer acquired through Ankorstore. Not applied to existing customers or prospects.

Quantifiable outcome

• 40% average reorder rate
• +3 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationNative Shopify integration allowing brands to synchronize their Ankorstore B2B shop with their Shopify store for seamless management of products, orders, and inventory.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Handshake: Handshake is a B2B marketplace and order management platform that connects brands with retailers, particularly in the lifestyle and design categories. It targets the same independent-brand-to-independent-retailer dynamic as Ankorstore.
• Joor: Joor is a B2B wholesale platform specializing in fashion and apparel brands selling to retailers globally. It overlaps with Ankorstore's Fashion & Accessories category and serves a similar indie-brand-to-retailer use case with a more verticalized focus.
• Faire: Faire is the leading global B2B wholesale marketplace connecting independent retailers with brands. It is the closest direct competitor to Ankorstore, operating on a similar commission-free model and now actively expanding into European markets where Ankorstore leads.
• Abound: Abound is a curated B2B marketplace connecting independent brands with retailers, focusing on premium and design-led products. It is comparable to Ankorstore in serving independent brands seeking retail distribution, with overlapping home, beauty, and lifestyle categories.
• Tundra: Tundra is a zero-commission B2B wholesale marketplace connecting brands and bulk buyers. It directly competes with Ankorstore's no-fee positioning and targets SMB buyers sourcing consumer goods in volume.

Broad incumbents

• Shopify (B2B / Shopify Plus): Shopify has launched B2B features within Shopify Plus and is a key integration partner of Ankorstore. As a broad incumbent in commerce infrastructure, Shopify could expand into B2B wholesale marketplace functionality that overlaps with Ankorstore's offering.
• Alibaba.com: Alibaba.com is the largest global B2B marketplace, connecting international buyers with manufacturers and brands primarily from Asia. It competes indirectly with Ankorstore in cross-border B2B sourcing but operates at a vastly larger and more manufacturing-focused scale.

Emerging players

• RangeMe: RangeMe is a product discovery platform where brands can list products and retailers can source them, with strong adoption in grocery and specialty retail. It overlaps with Ankorstore's B2B sourcing mission but focuses more on product discovery than transactions.
• Modalyst: Modalyst is a dropshipping and B2B sourcing platform integrated with Shopify, enabling merchants to source independent brands and products. It overlaps with Ankorstore in connecting Shopify merchants to indie brands but focuses on automated dropship rather than traditional wholesale.

Others

• Mirakl: Mirakl provides marketplace-as-a-service technology that powers third-party seller programs for large retailers and B2B operators. It is ecosystem-adjacent infrastructure rather than a direct competitor, but operates in the same B2B marketplace technology category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ankorstore
• Facebookfacebook.com/AnkorstoreDE
• LinkedInlinkedin.com/company/ankorstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ankorstore