Bumbee Labs

What Bumbee Labs does

Bumbee Labs AB is a Stockholm-based, privately held software company founded in 2011 that provides GDPR-compliant footfall analytics for physical venues. The company measures anonymous visitor flows, dwell time, capture rates, and cross-site trends using a multi-source stack that combines Wi-Fi probe data, optical 3D sensors and cameras, IoT sensors, and 4G/5G cellular network data into a single analytics platform and API. Bumbee Labs holds what it describes as the only footfall methodology in Europe formally approved by a data protection authority, with personal data irreversibly deleted at source and only aggregated statistics retained.

The product surface is organized into Wi-Fi counting, camera/sensor counting, cellular analytics, hybrid solutions, a centralized analytics platform and API, and an Xovis 3D sensor integration. Each deployment is calibrated against manual control measurements, and the methodology is validated by academic and partner review. Customers span mall operators and property owners, retail chains, cities and municipalities, transport hubs (rail, airports, public transport), museums and libraries, and DOOH media owners. Notable deployments include SkiStar (real-time AI-based lift queue status), Jernhusen stations in Stockholm, the City of Västerås, and flagship Stockholm shopping malls that have moved from sales-based to footfall-based rents.

Bumbee Labs generates revenue primarily through annual SaaS subscriptions to its analytics platform and API, with quote-based pricing tied to venue count, data sources, and analytics tier; professional services and hardware deployment are bundled into subscription contracts. The company sells via direct enterprise field sales and a layered channel programme that includes technology partners (Cisco, CommScope RUCKUS, Extreme Networks, Xovis), resellers and distributors (Mantis Tecnologia in Brazil, DOTS in the Middle East, Bluecom and Atracta in Sweden), and its September 2025 inclusion in CGI's Unicorn Academy. The company operates primarily in Europe and North America from its Stockholm headquarters (Org.nr 556845-1198) with 11–50 employees.

Name

Bumbee Labs

Legal name

Bumbee Labs AB

Website

https://bumbeelabs.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bumbee Labs AB is a Stockholm-based SaaS company, founded in 2011, that provides GDPR-compliant, multi-source footfall analytics (Wi-Fi, camera, sensor, 4G/5G cellular) for retailers, property owners, transport hubs, cities, museums and DOOH media owners across Europe and North America.

Ownership category

akta.pro rank

Product category

Footfall Analytics Software

akta.pro primary industry

Mobile BI (HDAEAMAI)

Keywords

• Footfall analytics
• People counting solutions
• GDPR-compliant analytics
• Visitor measurement platform
• Wi-Fi analytics

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Analytics Platform & API Subscription: Bumbee Labs delivers footfall analytics via a cloud-hosted analytics platform and API on a subscription basis. Customers — retail chains, property companies, transport operators, cities, museums, DOOH media owners — pay recurring subscription fees for ongoing access to dashboards, data exports, and API queries. Pricing is quote-based, varying by venue count, data volume, and feature tier.
2. Professional Services & Implementation: Deployment involves site surveys, hardware installation (Wi-Fi access points, sensors, cameras where applicable), calibration with manual control measurements, and onboarding. These implementation and professional services are likely bundled with subscription contracts or sold as one-time setup fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bumbee Labs provides GDPR-compliant footfall and visitor analytics to enterprises by combining Wi-Fi probe signals, optical 3D camera/sensor counting, and cellular (4G/5G) network data into anonymous aggregated statistics delivered through a cloud analytics platform and API. Customers — including retail chains, mall operators, transport hubs, cities, museums, libraries, and DOOH media owners — subscribe to access dashboards, reports, and API queries on passer-by counts, visits, dwell time, capture rates, visitor paths, and event impact.

Product overview

Bumbee Labs offers a privacy-first footfall analytics platform providing multiple counting methods (Wi-Fi, cameras, sensors, and cellular data) unified through a single analytics platform and API. The core offering consists of Wi-Fi people counting, camera & sensor counting, cellular (4G/5G) analytics, and hybrid solutions that combine these methods. All methods feed into the centralised Analytics platform & API which delivers metrics including passer-by counts, visit counts, dwell time, visitor paths, peak hours, and cross-portfolio benchmarking. Xovis analytics provides an add-on for venues using Xovis hardware. The company, founded in Stockholm in 2011, serves diverse industries including retail, transport hubs, airports, museums, libraries, smart cities, and DOOH advertising, positioning itself as the only footfall method in Europe approved by a data protection authority.

Differentiator

Problem solved

Functional benefit

Products and services

• Wi-Fi People Counting People counting using existing Wi-Fi infrastructure to measure anonymous visitor counts, capture rates, and movement patterns at venues without requiring dedicated new hardware. Designed for retailers, property owners, transport hubs, and venues that need GDPR-safe passive measurement.
• Camera and Sensor Counting People counting using cameras and optical 3D sensors that process video exclusively for analytics, with no personal images stored. Provides accurate entrance counts and zone-level occupancy data for venues such as retail destinations, museums, and transport hubs.
• Cellular (4G/5G) Analytics Analytics using aggregated, anonymised 4G/5G mobile network operator data to measure footfall and audience presence in outdoor and wide-area locations without requiring on-site sensor installation. Suited for outdoor pedestrian areas, transit passengers, motorists, and DOOH audience measurement.
• Hybrid People Counting Solutions Combined approach using Wi-Fi, camera, sensor, and cellular data in a single platform to deliver consistent visitor measurement across diverse venue types and coverage requirements. Enables catchment area and cross-site flow analysis with anonymous aliases across measured zones.
• Analytics Platform and API Central cloud-hosted analytics platform and pull-based API that aggregates footfall data from all counting methods, delivering visitor metrics including passer-by counts, visit counts, dwell time, paths, capture rates, and trends via dashboards, scheduled exports, and API integration. Customer owns all visitor data.
• AI-Based Queue Status Real-time AI-based queue status system built on anonymised Wi-Fi analytics from Bumbee Labs, operational at SkiStar ski resort for two years as of November 2025. Designed for ski resorts and leisure venues needing live queue information for visitors.

Quantifiable outcome

• A flagship Stockholm shopping mall moved from sales-based to footfall-based rents using Bumbee Labs data, enabling fairer terms as stores act as showrooms while sales happen online.
• +4 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CGIcoreTechnology or Integration · 24 September 2025Bumbee Labs was welcomed into CGI's Unicorn Academy in September 2025, joining a select group of innovators backed by one of the world's largest IT and business consulting firms. CGI offers Bumbee Labs' solution to its customers across retail, transportation, public sector and other segments, standalone or integrated into CGI's own offerings. CGI provides access to its global presence and consulting expertise to support Bumbee Labs' growth and international expansion.
• CommScope RUCKUScoreTechnology or IntegrationCommScope RUCKUS evaluated Bumbee Labs extensively and found the solution quality and remote installation efficiency compelling. RUCKUS' senior leadership described the collaboration as a valuable alliance that presents an opportunity for its distribution ecosystem to offer new service offerings to customers, opening up new revenue streams. The partnership integrates Bumbee Labs analytics into RUCKUS' enterprise Wi-Fi customer ecosystem.
• Telia CompanycoreTechnology or IntegrationTelia Company partners with Bumbee Labs to combine its anonymized and aggregated mobile network data with Bumbee Labs' GDPR-safe Wi-Fi probe data. The partnership allows Telia to develop more granular location and movement insights for its customers while ensuring full GDPR compliance throughout the data collection process.
• DOTScoreChannel Partner/ Reseller/ DistributorDOTS (Dubai-based IoT and technology distributor) partners with Bumbee Labs to complement its IoT know-how with Bumbee Labs' data expertise, providing an unparalleled service to clients across several verticals, industries and markets in the Middle East. DOTS CEO described the collaboration as a key expansion into the Middle East market.
• Mantis TecnologiacoreChannel Partner/ Reseller/ DistributorMantis Tecnologia (Brazil) partnered with Bumbee Labs to boost its wireless solutions portfolio and bring GDPR-compliant visitor analytics to retail businesses across Brazil. The CEO described Bumbee Labs as 'the future for retail businesses, measured by trustful data.'
• BluecomminorChannel Partner/ Reseller/ DistributorBluecom (Sweden) is listed as a customer logo on the Bumbee Labs website, indicating a partner relationship for the Swedish market.
• AtractaminorChannel Partner/ Reseller/ DistributorAtracta (Sweden) is listed as a customer logo on the Bumbee Labs website, indicating a partner relationship for the Swedish market.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Placer.ai: Placer.ai provides footfall analytics and location intelligence for retail, real estate, and CPG using anonymized mobile location data. Direct competitor in the visitor analytics category, though primarily US-focused and built on panel-based data rather than on-site measurement.
• FootfallCam: FootfallCam provides people-counting sensors and analytics software for retail and building management. Direct competitor in the visitor analytics category with a hardware-led business model that overlaps with Bumbee Labs' camera/sensor counting line.
• Cuebiq: Cuebiq delivers offline location intelligence and footfall measurement based on aggregated SDK and panel data. Direct competitor in the broader visitor analytics market, particularly for outdoor and catchment-area measurement that overlaps with Bumbee Labs' cellular analytics.
• SafeGraph: SafeGraph provides point-of-interest and footfall data products for retailers, real estate, and analysts. Direct competitor in the visitor-counting data category, though more focused on data licensing than full analytics platforms.
• Walkbase (Ubermetrics): Walkbase (part of Ubermetrics Group) delivers in-store analytics and customer flow measurement for retailers. Direct competitor in the retail-focused footfall analytics market with comparable Wi-Fi-based measurement capability.
• V-Count: V-Count manufactures 3D sensors and people-counting technology for retail, airports, and public venues. Direct competitor in the on-site counting infrastructure layer that Bumbee Labs also integrates via Xovis and camera-based deployments.
• Adentro: Adentro provides footfall analytics for retailers and real estate operators using Wi-Fi and location data. Direct peer targeting the same mall-operator and retail-chain customer segments with a similar subscription model.
• RetailNext: RetailNext offers in-store traffic counting, dwell time, and conversion analytics for retailers using a mix of sensors, video, and Wi-Fi. Direct competitor targeting the same retail-chain and mall-operator segments with a comparable multi-source architecture.

Others

• Xovis: Xovis manufactures optical 3D sensors for people counting, with a complementary rather than purely competitive position. Bumbee Labs already integrates Xovis as a technology partner, but Xovis also sells its own analytics, making it an adjacent player in the same ecosystem.

Broad incumbents

• Foursquare: Foursquare operates a broader location data and consumer insights platform, including footfall and visitation analytics. A larger incumbent whose location intelligence products overlap with Bumbee Labs' catchment-area and outdoor measurement capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bumbeelabs
• Facebookfacebook.com/bumbeelabs
• LinkedInlinkedin.com/company/bumbee-labs
• Instagraminstagram.com/bumbeelabs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bumbee Labs