Qualifio
Qualifio is a Belgian SaaS platform that enables brands to build gamified interactive marketing campaigns (quizzes, polls, contests, games) and collect GDPR-compliant first- and zero-party data, serving 400+ enterprise and mid-market customers across FMCG, media, sports, and retail.
- Company typePrivate
- Founded2010
- HeadquartersLouvain-la-neuve, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Qualifio does
Qualifio is a Belgian-headquartered SaaS company, founded in 2010 and based in Louvain-la-Neuve with additional offices in France and Spain, that operates an interactive marketing and data-collection platform. The product lets brand marketers build, publish, and distribute gamified campaigns across 50+ formats — quizzes, polls, contests, instant wins, arcade and skill games, personality tests, surveys, and landing pages — without coding, capturing first- and zero-party data that flows into customers' CRM, DMP, CMP, and marketing-automation tools. The platform is GDPR-compliant by design (consent management, right to erasure, data portability, activity logs) and is localised in 45+ languages.
The company monetises primarily through an annual subscription whose price scales with three dimensions — brand scope (number of brands, websites, users, deployment regions), service level (dedicated Customer Success Manager, integrations, Studio access), and add-ons (Advanced Formats arcade/skill games, Data Validation). A professional Studio services team of approximately seven designers and project managers produces fully custom campaigns and promotional assets for enterprise clients requiring bespoke experiences beyond the standard catalogue. Distribution combines a consultative enterprise sales motion ('Request a Demo') with a self-service product-led motion and an extensive integration ecosystem spanning Salesforce, HubSpot, Adobe Audience Manager, Google Cloud, Mailchimp, Piano, Tealium, and 25+ other tools.
Qualifio serves 400+ brands across four primary verticals — FMCG (L'Oréal, Nestlé, Unilever, Groupe SEB, Swinkels), media and publishers (Bonnier Publications, RTBF, RTL Luxembourg, Vocento, M6 Group, DailyMail), sports clubs and federations (Valencia CF, Toulouse FC, LOSC Lille, FFF, Clermont Foot 63), and retail/e-commerce (Decathlon, Carrefour, Delhaize, Coop, LolaLiza, Mr. Wonderful) — with adjacent exposure to banking (BNP Paribas Fortis) and automotive clubs (ANWB). The company operates as part of the Ibexa Orchestration Platform alongside Ibexa DXP, Actito, Quable, Raptor, and Cohesivo, and has raised approximately $4.7M in disclosed funding across a 2018 Series 2 (S.R.I.W., Volta Ventures) and a 2020 round (Volta Ventures), following a 2016 acquisition of Swelly.
Qualifio firmographics
Firmographics- Name
- Qualifio
- Legal name
- Qualifio
- Website
- https://qualifio.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Qualifio is a Belgian SaaS platform that enables brands to build gamified interactive marketing campaigns (quizzes, polls, contests, games) and collect GDPR-compliant first- and zero-party data, serving 400+ enterprise and mid-market customers across FMCG, media, sports, and retail.
- Ownership category
- akta.pro rank
Qualifio industry classification
Industry- Product category
- Interactive Marketing & Data Collection Software
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)
- akta.pro secondary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
Keywords
Where Qualifio is headquartered
LocationHeadquarters
- HQ city
- Louvain-la-neuve
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Qualifio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: Annual subscription-based licensing model with pricing based on brand scope (number of brands, websites, users, deployment regions), service level (support tier, integrations, Studio access), and add-ons (advanced formats, data validation). This is the primary revenue stream.
- Professional Services (Studio): Custom campaign creation, promotional assets design, and consulting services provided by the dedicated Studio team for brands requiring fully custom digital experiences
- Advanced Formats Add-on: Premium add-on offering arcade and skill games, with 7 games included and 3 new ones added each year
- Data Validation Add-on:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Plan - Core Platform |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Qualifio product offering
Product offeringCore offering
Qualifio is a SaaS data collection and interactive marketing platform that enables brands to create, publish, and manage interactive marketing campaigns (50+ formats including quizzes, polls, contests, instant wins, and arcade games) across digital channels. The platform collects first-party and zero-party data in a GDPR-compliant manner and feeds it into customers' CRM, DMP, and marketing tools through native integrations.
Product overview
Qualifio is a European data collection platform delivered as a unified platform-plus-modules architecture. At its core is the Qualifio platform offering 50+ interactive campaign formats (quizzes, polls, contests, games, instant wins, personality tests, surveys, landing pages) for digital channels, paired with data collection and GDPR Toolbox modules. The platform feeds first- and zero-party data into customers' CRM, DMP, and marketing tools via a set of native integrations. The portfolio is extended by add-on modules — Advanced Formats (arcade and skill games) and Data Validation (email/phone/address verification) — and by the professional Studio service for fully custom campaign creation. Pricing is delivered through a flexible Annual Plan with three configurable dimensions: brand scope, service level, and add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualifio Core Platform
Quantifiable outcome
- 5.5 million users reached in one year for L'Oréal
- +11 more outcomes
Companies that use Qualifio
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles5 records
Qualifio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability2 records
Feature8 records
Qualifio partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- UnidycoreSSO integration partner enabling unified login experiences for campaign participants through seamless single sign-on connectivity.
- Sports AlliancecoreSSO integration specifically designed for sports organizations, enabling secure and easy fan access to campaigns through integrated authentication.
- HubSpotcoreCRM integration sending actionable customer and prospect information directly into HubSpot for marketing automation and customer management.
- SalesforcecoreSalesforce DMP integration populating segments with qualitative data collected via Qualifio Engage for advanced audience targeting.
- Adobe Audience ManagercoreIntegration populating segments in Adobe Audience Manager with qualitative data collected through Qualifio campaigns.
- MailchimpcoreEmail marketing automation integration enabling personalized emails via Mailchimp enriched by freshly collected data from Qualifio campaigns.
- ActitocoreMarketing automation integration for personalized communications via Actito, enriched with data collected through Qualifio. Strategic and operational collaboration strengthened in 2025.
- Google AnalyticscoreAnalytics integration measuring Qualifio campaign ROI directly within Google Analytics dashboards.
- Google CloudcoreIntegration bringing valuable customer and prospect information directly into Google Cloud for data storage and analysis.
- ZapiercoreIntegration enabling connection of Qualifio account to Zapier for integration with hundreds of third-party services and workflow automation.
- TealiumcoreAnalytics integration setting up tracking for interactive campaigns within Tealium's customer data platform.
- 1plusXcoreDMP integration sending qualitative data collected via Qualifio to segments in 1plusX for advanced audience segmentation.
- LotamecoreDMP integration filling segments in Lotame with actionable data collected via Qualifio Engage.
- PermutivecoreDMP integration enriching Permutive segments with qualitative data collected via Qualifio.
- PianocoreAnalytics integration enriching Piano segments with qualitative insights collected via Qualifio for content monetization.
- GigyacoreSSO integration helping participants easily and securely enter campaigns through Gigya's identity management platform.
- IbexaflagshipQualifio is now part of the Ibexa Orchestration Platform, representing a significant corporate integration and strategic alignment. The Ibexa Orchestration Tour spans 6 cities across Europe.
- Webhook (Custom)coreCustom webhook integration automatically sending collected data to customer web services in real time, plus nightly file uploads with daily participation data.
Scale indicators15 records
Recent moves6 records
Expansion highlights4 records
Qualifio competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
Qualifio social profiles
Digital presenceQualifio compliance and trust
Trust signalCompliance1 record
Qualifio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qualifio leadership team
Management profileNumber of profiles
Profiles5 records
Qualifio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qualifio M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qualifio
What does Qualifio do?
Qualifio is a SaaS data collection and interactive marketing platform that enables brands to create, publish, and manage interactive marketing campaigns (50+ formats including quizzes, polls, contests, instant wins, and arcade games) across digital channels. The platform collects first-party and zero-party data in a GDPR-compliant manner and feeds it into customers' CRM, DMP, and marketing tools through native integrations.
Is Qualifio a public or private company?
Qualifio is a private company. It is classified as corporate owned and is currently operating.
When was Qualifio founded?
Qualifio was founded in 2010. It employs 51 to 100 people.
Where is Qualifio based?
Qualifio is headquartered in Louvain-la-neuve, Belgium, in the Europe region.
How does Qualifio make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services (Studio), advanced Formats Add-on and data Validation Add-on.
Does Qualifio have an API?
Yes. Qualifio provides a developer-facing integration layer including Zapier connectivity (allowing integration with hundreds of third-party services) and Webhook support for real-time data forwarding to external web services. A File to server push mechanism uploads daily participation data files to the customer's server. OAuth 2.0 is supported for SSO integration enabling participants to securely enter campaigns via federated identity. Developer portal and design guidelines are publicly accessible. Developer documentation is at developers.qualifio.com.
What industry is Qualifio in?
Qualifio's product category is Interactive Marketing & Data Collection Software. Its primary akta.pro industry code is MPAEAKAK, Affiliate/Acquisition Tech, Tracking & Marketing Automation, with a secondary code of MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts). Its NAICS code is 541830 and its SIC code is 7311.