JoinedUp
JoinedUp by Beeline is a cloud-based SaaS platform for managing high-volume, shift-based frontline workforces, connecting staffing suppliers, venues, and workers through real-time shift visibility, automated booking, compliance workflows, and multi-supplier coordination across hospitality, logistics, events, and facilities management verticals.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What JoinedUp does
JoinedUp, marketed as "JoinedUp by Beeline," is a cloud-based SaaS platform purpose-built for managing high-volume, shift-based frontline workforces. The platform connects staffing suppliers, venues, and workers through a centralized interface that delivers live shift visibility, automated booking and notifications, integrated compliance and onboarding (right-to-work, credentials, documentation), advanced pay-rate management including jurisdiction-specific calculations such as UK National Insurance for under-21 workers, and time-and-attendance capture via QR code and facial recognition. It is designed for organizations operating thousands of shifts across hundreds or thousands of sites and is deployed across hospitality, logistics/courier, events, facilities management, and seasonal labor verticals.
The product is one module within Beeline's broader Extended Workforce Platform, which also includes Beeline Enterprise and Beeline Professional VMS offerings, the Beeline Supplier Network, and MBO Partners (Agent of Record and Employer of Record services). Founded in 2017 in London and operating with 51–100 employees, JoinedUp raised approximately $2.5M in disclosed funding (2019, second round) and is held as a private sub-brand within Beeline rather than as a standalone entity. It holds ISO 27001 certification (UKAS-accredited), supporting enterprise procurement requirements.
JoinedUp sells primarily through enterprise direct sales complemented by a partner ecosystem (MSP Partners, Solution Partners, Certified System Integrators) and the Beeline Supplier Network. Pricing is quote-based on a subscription model with multi-year contracts, structured around organization size, locations, workers, and shift volume. Onboarding typically completes in under four weeks. Named enterprise customers include a leading global hospitality company, the UK's largest courier service, the world's largest event technology company, Encore (1,300+ venues), a major U.S. facilities management company (250+ locations), and CDS Labour (3,600–8,000 monthly shifts). The platform is positioned for organizations where manual shift coordination across multiple suppliers and sites has become operationally untenable.
JoinedUp firmographics
Firmographics- Name
- JoinedUp
- Website
- https://joinedup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JoinedUp by Beeline is a cloud-based SaaS platform for managing high-volume, shift-based frontline workforces, connecting staffing suppliers, venues, and workers through real-time shift visibility, automated booking, compliance workflows, and multi-supplier coordination across hospitality, logistics, events, and facilities management verticals.
- Ownership category
- akta.pro rank
JoinedUp industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)
- akta.pro secondary industries
- Work Management & Collaboration Suites (BPAMAMAG), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where JoinedUp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
JoinedUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: JoinedUp operates as a cloud-based workforce management platform with subscription-based pricing for organizations managing high-volume shift-based workforces. Pricing appears quote-based and tailored to organization size and requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise-level platform for large organizations with high-volume shift-based workforces |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
JoinedUp product offering
Product offeringCore offering
JoinedUp provides a cloud-based SaaS platform for managing high-volume shift-based workforces, connecting staffing suppliers, venues, and frontline workers. The platform automates shift booking, scheduling, compliance checks, and real-time attendance tracking, while giving employers centralized visibility across multiple suppliers, sites, and locations for industries such as hospitality, logistics, events, and facilities management.
Product overview
JoinedUp by Beeline operates as a modular extended workforce platform comprising multiple integrated products. The core offerings include JoinedUp (shift-based workforce management for high-volume frontline labor), Beeline Enterprise and Beeline Professional (VMS solutions for large and mid-sized organizations respectively), Beeline Supplier Network (supplier collaboration tools), and MBO Partners by Beeline (AOR/EOR services). These products are designed to work together as part of an Extended Workforce Platform, enabling unified management of contingent workers, shift-based staff, and independent professionals across multiple industries including hospitality, logistics, events, and facilities management.
Differentiator
Problem solved
Functional benefit
Products and services
- JoinedUp by Beeline
Quantifiable outcome
- 30-50% reduction in admin time through workflow automation
- +10 more outcomes
Companies that use JoinedUp
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
JoinedUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
JoinedUp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Beeline Supplier NetworkcoreBeeline Supplier Network enables staffing agencies and suppliers to use JoinedUp to manage their shift-based workforce operations. Suppliers can source candidates and manage fulfillment in real-time through the platform.
- MSP PartnerscoreManaged Service Provider partners work with Beeline for enterprise workforce management success. Partners integrate with JoinedUp to deliver comprehensive workforce solutions.
- Solution PartnerscoreExtensive contingent workforce partner network providing vital services alongside JoinedUp. Solution partners offer integration and supplementary services.
- Certified System IntegratorsminorBeeline's certified System Integrator model delivers flexible, scalable implementations of JoinedUp and Beeline's extended workforce platform.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
JoinedUp competitors and assessment
Company assessmentDirect peers
- Deputy: Deputy is a shift scheduling, timesheet, and workforce management platform widely used in hospitality, healthcare, and retail for high-volume shift-based operations — closely aligned with JoinedUp's target verticals and SMB-to-mid-market customer base.
- Shiftboard: Shiftboard specializes in shift-based workforce scheduling and management for industries with rotating and complex shift patterns (security, manufacturing, healthcare) — a direct competitor in the same shift-based WFM niche JoinedUp targets.
- When I Work: When I Work provides shift scheduling, time clock, and team messaging for hourly workforces, with a focus on shift-based industries like hospitality, retail, and healthcare — overlapping with JoinedUp's shift management and workforce visibility features.
- Planday: Planday is a shift planning and employee scheduling platform for hourly workforces, with strong adoption in hospitality, retail, and food service — directly comparable to JoinedUp's core scheduling and shift-management functionality.
- Quinyx: Quinyx offers AI-powered workforce management with strong scheduling, demand forecasting, and frontline employee engagement features — directly competing in the same enterprise shift-based WFM space as JoinedUp, particularly in retail and hospitality.
- WorkForce Software: WorkForce Software provides enterprise workforce management software with strong capabilities in time & attendance, scheduling, and compliance — directly comparable to JoinedUp's shift-based WFM focus, particularly in industries with complex pay rules and unionized workforces.
- Humanity (Nice Ltd): Humanity is a shift-based employee scheduling and workforce management platform used across hospitality, healthcare, and retail — directly comparable to JoinedUp's scheduling, time & attendance, and shift-fill capabilities.
Broad incumbents
- UKG (Ultimate Kronos Group): UKG is a large incumbent in workforce management and HCM with industry-leading scheduling, time & attendance, and compliance capabilities; it competes for the same shift-based enterprise customers as JoinedUp but serves a much broader workforce scope including salaried employees.
- Reflexis Systems (Zebra Technologies): Reflexis (now part of Zebra Technologies) provides real-time workforce management, task management, and store operations for retail and hospitality — overlapping with JoinedUp's vertical focus but bundled into Zebra's broader enterprise mobility and operations platform.
Others
- Beeline (parent / sister products): Beeline is JoinedUp's parent company and offers adjacent VMS products (Beeline Enterprise, Beeline Professional) for external/contingent workforce management; while not a direct competitor, the sister products share customers and overlap in extended workforce value propositions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks8 records
Key highlights7 records
Customer concentration
JoinedUp social profiles
Digital presenceJoinedUp compliance and trust
Trust signalCompliance1 record
JoinedUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoinedUp leadership team
Management profileNumber of profiles
Profiles3 records
JoinedUp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoinedUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoinedUp
What does JoinedUp do?
JoinedUp provides a cloud-based SaaS platform for managing high-volume shift-based workforces, connecting staffing suppliers, venues, and frontline workers. The platform automates shift booking, scheduling, compliance checks, and real-time attendance tracking, while giving employers centralized visibility across multiple suppliers, sites, and locations for industries such as hospitality, logistics, events, and facilities management.
Is JoinedUp a public or private company?
JoinedUp is a private company. It is classified as corporate owned and is currently operating.
When was JoinedUp founded?
JoinedUp was founded in 2017. It employs 51 to 100 people.
Where is JoinedUp based?
JoinedUp is headquartered in London, United Kingdom, in the Europe region.
How does JoinedUp make money?
One revenue line is on record: saaS Platform Subscription.
Who are JoinedUp's main competitors?
Direct peers on record are Deputy, Shiftboard, When I Work, Planday, Quinyx, WorkForce Software and Humanity (Nice Ltd). Broad incumbents are UKG (Ultimate Kronos Group) and Reflexis Systems (Zebra Technologies). Beeline (parent / sister products) is listed as an others.
Does JoinedUp have an API?
No public API is recorded for JoinedUp.
What industry is JoinedUp in?
JoinedUp's product category is Workforce Management Software. Its primary akta.pro industry code is BPAAAIAI, Workforce Time, Attendance & Scheduling Administration, with a secondary code of BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 51821 and its SIC code is 7370.