What Yasno.live does

Yasno.live is a Moscow-based, privately-held online psychotherapy marketplace that connects individual clients, couples, and families in the Russian-speaking market with a curated network of verified psychologists for secure video consultations. Founded in 2017 and operating as OOO «Ясно.лайв», the company maintains a selective therapist network of approximately 4,800 specialists (only ~9% of applicants pass selection based on education, experience, recommendations, interview, and ethical code assessment), with an average of seven years of clinical experience per practitioner. The platform has facilitated matching for over 420,000 clients and reports an 81% positive outcome rate after five sessions.

The core product is a cloud-based platform built on Ruby on Rails with a Vue.js frontend, a PostgreSQL distributed database, and native iOS/Android apps built on Dart/Flutter with gRPC/Protobuf communication. Key technical components include an ML-based therapist matching algorithm, integrated secure video consultation infrastructure, scheduling and payment processing, and 24/7 customer support. Supporting sub-products include paid courses and webinars (Telegram, email, and recorded formats), gift certificates, psychological self-assessment tests, a curated directory of free psychological help resources, and the B2B 'Yasno for Business' corporate wellness channel. The company is an accredited Russian IT company with software registered in the Russian software registry (PO Nos. 19027, 28398, 29276).

Yasno.live generates revenue primarily through a commission on therapy sessions (individual sessions priced 3,150-5,150 RUB, couple/family sessions from 4,850 RUB), supplemented by educational content sales (990-7,000 RUB), gift certificates, and B2B corporate contracts. The company has raised approximately $1.3M across two funding rounds (2019 and 2021, the latter led by Xploration Capital), employs 110+ staff across IT, HR, marketing, and operations, and operates as a bootstrapped-leaning private entity with no disclosed PE/VC backing beyond the 2021 round.

Name

Yasno.live

Legal name

OOO «Yasno.layv» (ООО «Ясно.лайв»)

Website

https://yasno.live

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Online Psychotherapy Marketplace

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Online therapy platform
• Psychologist matching service
• Video psychotherapy consultations
• Corporate mental wellness
• Psychology education courses

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Therapy Session Commission: Platform charges a commission fee on each therapy session transaction between psychologist and client. Psychologists receive approximately 2,000 RUB per session on average at start, with opportunity to increase rates with platform tenure. The platform retains the difference between client payment and fixed transfer amount to psychologist.
2. Educational Courses and Webinars: Revenue from paid courses and webinars on psychological topics. Individual course access ranges from 990 RUB to 7,000 RUB. Team and corporate pricing available with volume discounts.
3. Gift Certificates: Sale of gift certificates for psychotherapy sessions as an additional revenue stream.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yasno.live operates an online psychotherapy marketplace that connects individual clients, couples, and families with a curated network of vetted psychologists and psychotherapists for secure video consultations. The platform combines a machine learning-based therapist matching engine with integrated scheduling, payment processing, and in-platform video sessions, supplemented by educational courses, webinars, and a separate corporate mental wellness offering (Yasno for Business).

Product overview

Yasno.live is a cloud-based online psychotherapy platform operated by OOO «Ясно.лайв» (Yasno.live LLC), an accredited Russian IT company. The core offering is a marketplace connecting users seeking psychological help with vetted, qualified psychologists and psychotherapists for online video consultations. The platform architecture consists of the core web-based Yasno.live Platform (Ruby on Rails/Ruby, Vue.js/JavaScript/TypeScript, PostgreSQL) and a companion Mobile App for iOS and Android (Dart/Flutter). The core product includes a machine learning-powered recommendation engine for therapist matching, secure in-platform video consultations, scheduling, and payment processing. Supporting sub-products include Courses and Webinars (educational content on psychology topics delivered via Telegram chatbot, email, or recorded video), a curated directory of free psychological help resources across Russia, gift certificates, psychological self-assessment tests, and corporate wellness services (Yasno for Business). The therapist-facing side offers community support including free supervision groups and professional seminars. All services operate under OKVED 62.01 (computer software development) and are registered in the Russian software registry (PO numbers 19027, 28398, 29276).

Differentiator

Problem solved

Functional benefit

Products and services

• Yasno.live Online Therapy Platform Cloud-based psychotherapy marketplace (Ruby on Rails + Vue.js) connecting clients with vetted psychologists via in-platform secure video chat, scheduling, ML-based therapist matching, and payment processing. Available to adult individuals, couples, and families in Russia.
• Yasno.live Mobile App (iOS and Android) Native mobile application for iOS and Android enabling registration, therapist matching, video consultations, text chat with psychologists, payment, and push notifications.
• Individual Online Therapy Sessions 50-minute online therapy sessions with a vetted Yasno psychologist via in-platform secure video. Three price tiers (entry 3,150 RUB, standard 4,150 RUB, premium 5,150 RUB) reflect therapist experience and tenure.
• Couple and Family Therapy Sessions Approximately 90-minute joint online therapy sessions for couples, families, or parent-teen pairs, conducted via in-platform video and priced from 4,850 RUB per session.
• Educational Courses and Webinars Online psychology courses and webinars on topics including parenting, burnout prevention, and management skills, priced individually (990 - 7,000 RUB) or as team/corporate bundles with volume discounts.
• Therapy Gift Certificates Gift certificates redeemable for Yasno.live therapy sessions, sold directly on the platform for use as gifts.
• Psychological Self-Assessment Tests Self-assessment psychological tests available on the platform for users to explore aspects of their mental health and well-being.
• Yasno for Business (Corporate Mental Wellness) B2B mental wellness service for companies, offering employee mental health programs, team therapy, burnout prevention, and management training; 300+ corporate clients served.
• Free Psychological Help Directory Public directory of free psychological support resources across Russia, including crisis hotlines, services for children, women in crisis, and other specialized support services.
• Therapist Community and Support Services Therapist-facing community and support offering free weekly supervision groups, seminars with invited speakers, access to a professional community, and continuing education for platform psychologists.

Quantifiable outcome

• 81% of clients feel positive results after the 5th session
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Московский Гештальт Институт (МГИ)coreStrategic or Co-development PartnerEducational partner providing training and certification for Gestalt therapy approach. МГИ trainers conduct seminars and training for Yasno therapists. The institute is a key component of Yasno's professional development ecosystem.
• НИУ Высшая школа экономики (ВШЭ)coreStrategic or Co-development PartnerEducational partner providing master's program 'Psychoanalysis and Psychoanalytic Psychotherapy'. Students and graduates offer free consultations as part of their training. Yasno curators include HSE преподаватели.
• Институт практической психологии и психоанализаcoreStrategic or Co-development PartnerEducational partner whose graduates provide free psychological consultations through the 'Yaroslavna' project. Also involved in therapist training programs.
• Институт психотерапии и консультирования «Гармония»coreStrategic or Co-development PartnerPartner providing psychological crisis hotline services and training for therapists. Their specialists staff emergency psychological help lines.
• Международный институт гештальта (МИГ)coreStrategic or Co-development PartnerInternational educational partner for Gestalt therapy training. Joint activities include seminars and professional development for Yasno therapists.
• Московский институт психоанализаcoreStrategic or Co-development PartnerPartner providing psychological hotline services. Their psychologists-volunteers offer emotional support for people experiencing anxiety, stress, and grief.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: BetterHelp is the largest global online therapy marketplace, connecting users with licensed therapists via video, chat, and asynchronous messaging. It is the most direct comparator in terms of business model (commission-based therapy marketplace) though it operates at much greater scale and outside Russia.
• Talkspace: Talkspace is a publicly traded online therapy platform offering individual, couples, and teen therapy via messaging and video, plus a B2B segment serving health plans and employers. Comparable business model (therapist marketplace with B2B/enterprise tier) makes it a strong benchmark for Yasno for Business growth.
• Lyra Health: Lyra Health is a high-growth B2B mental health benefits platform combining therapist matching, live therapy sessions, and digital self-care tools for enterprise customers. Comparable in its curated-network approach and strong B2B orientation, analogous to the Yasno for Business trajectory.
• Spring Health: Spring Health is an enterprise mental health platform providing therapy, coaching, and wellness resources through employer-sponsored plans. Its vetted provider network and B2B-first GTM are directly comparable to Yasno's enterprise ambitions.
• Headspace Health: Headspace Health combines a meditation/self-care app with on-demand therapy (Ginger acquisition) under employer and consumer subscriptions. Overlaps with Yasno's content+courses product and mental health service positioning, particularly in B2B sales motion.

Direct peers

• Zigmund.online: Zigmund.online is a leading Russian online psychotherapy platform connecting users with verified psychologists via video sessions. It is the most direct domestic competitor, operating the same marketplace model in the same regulatory and cultural environment as Yasno.live.
• Alter (Alter.ru): Alter is a Russian online therapy and psychological support platform offering consultation with psychologists, including B2B services for corporate clients. Comparable product offering (video therapy plus corporate wellness) and shared Russian market make it a head-to-head competitor.
• Psysovet: Psysovet is a Russian online counseling service offering therapy sessions with psychologists, often positioned at lower price points than competitors. Operates in the same Russian-language market with a similar marketplace-plus-low-price GTM, making it a relevant domestic competitor.

Emerging players

• 7 Cups: 7 Cups offers online therapy and emotional support combining peer listeners with licensed therapists, plus self-help content. Comparable niche overlap in accessible talk therapy and educational content, though smaller and more consumer-skewed.

Others

• Doctor on Demand (Included Health): Doctor on Demand (now part of Included Health) is a US virtual care platform offering therapy and psychiatry alongside urgent/medical care, primarily through employer and health plan contracts. Adjacent comparable for the B2B/enterprise telehealth GTM model Yasno is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Яснолайв
• Facebookfacebook.com/yasnotherapy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yasno.live