What Datami does

Datami is a private company that operates sponsored mobile data infrastructure, enabling brands, governments, and telecom operators to provide consumers with zero-rated access to digital services without consuming the end user's mobile data allowance. The company's core technology, marketed as 'Dados Móveis Patrocinados' (Sponsored Mobile Data) and colloquially the '0800 of mobile data,' works by having sponsoring organizations pay for the data consumed when end users access designated applications, with the underlying billing and identification flow integrated into partner telecom operator networks. The product portfolio extends beyond sponsored data into specialized vertical solutions: an SOS video-and-voice emergency communication system for Brazilian highways built to ARTESP regulatory specifications, a toll evasion recovery solution ('Recuperação de Pedágio Evadido') for Freeflow and conventional toll systems, an automated fleet notification service called Informa, and a VPN SDK for integration (scheduled to discontinue new integrations on May 1, 2026). Datami maintains a developer portal at developer.datami.com for SDK and API integration resources.

The company operates a B2B and B2G go-to-market model through direct enterprise sales, government direct sales, and channel partnerships with system integrators such as Cleartech. Revenue is generated through three primary streams: subscription/recurring sponsored data services, advertising-supported mobile marketing campaigns enabled by the sponsored data platform, and managed/custom value-added services (SVA) for government, highway concession, and enterprise clients. Datami claims a presence in 20+ countries across the Americas, Africa, Asia, and Europe through first-line telecom operator partnerships, serving government clients across 19 Brazilian states, dozens of Brazilian municipalities, and national/sub-national governments in Mexico and Colombia. Named customers include Domino's Pizza (delivery driver connectivity), Defensoria Pública do RJ (digital justice access), and ARTESP (highway emergency systems). The company maintains offices in Barueri (São Paulo, Brazil) and Mexico City (Mexico). Datami is privately held with no disclosed funding, revenue, or ownership information in the source material, and operates with an estimated 51-100 employees.

Name

Datami

Legal name

Datami

Website

https://datami.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Datami operates sponsored mobile data infrastructure that lets brands, governments, and telecom operators cover the data costs of end users accessing specific apps. It serves public-sector clients across 19 Brazilian states plus Mexico and Colombia, highway concessionaires, and enterprises across 20+ countries.

Ownership category

akta.pro rank

Product category

Mobile Data Platform / Sponsored Data Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)

Keywords

• Sponsored mobile data
• Mobile data platform
• Digital inclusion solutions
• Highway emergency systems
• Telecom operator partnerships

Headquarters

HQ city

Chelmsford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sponsored Data Services: Revenue generated by providing technology that allows brands to sponsor mobile data for consumers. Telecom operators partner with Datami to enable these sponsored data flows, while brands pay for the data sponsorship as a marketing/distribution tool.
2. Mobile Marketing: Marketing services enabled through the sponsored data platform, allowing brands to engage consumers and generate additional revenue through mobile marketing campaigns.
3. Value-Added Services (SVA): Supplementary value-added services including emergency SOS systems, toll management solutions, and other custom solutions for government, concessions, and enterprise sectors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Datami operates a sponsored mobile data platform that enables brands, governments, and enterprises to pay for end users' mobile data consumption, removing access barriers for digital applications and services. The core offering, "Dados Móveis Patrocinados" (also marketed as "0800 of mobile data"), is delivered through integrations with first-line telecom operators and is complemented by vertical-specific solutions including SOS emergency communication systems for highways (built to meet ARTESP requirements), toll evasion recovery tools, and automated fleet toll notification services.

Product overview

Datami is a technology solutions provider offering a platform of sponsored mobile data products. The core offering is Dados Móveis Patrocinados (Sponsored Mobile Data), also called the '0800 of mobile data', which enables organizations to sponsor data access for users. This platform is complemented by specialized products including SOS de Vídeo e Voz for emergency highway communication, Recuperação de Pedágio Evaso for toll evasion recovery, and Informa for automated fleet toll notification. The solutions serve diverse sectors including government (19 Brazilian states, Mexico, and Colombia), highways and concessions, education, finance, aviation, defense and security, and utilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dados Móveis Patrocinados (Sponsored Mobile Data) A platform technology solution that enables brands, governments, and organizations to sponsor mobile data access for end users, eliminating access barriers in digital applications without consuming the user's own data package. Also known as the '0800 of mobile data', it is delivered through partnerships with first-line telecom operators across the Americas, Africa, Asia, and Europe.
• SOS de Vídeo e Voz (Highway Emergency SOS) Emergency communication system providing video and voice SOS capabilities on Brazilian highways, allowing users to request emergency assistance via a personalized web address without consuming their mobile data balance. Developed to meet ARTESP (São Paulo Highway Authority) regulatory requirements.
• Recuperação de Pedágio Evaso (Toll Evasion Recovery) Solution for recovering toll evasion debts, applicable to both Freeflow and conventional toll systems, enabling operators to recover unpaid tolls through automated identification and collection workflows. Integrated with fleet operators for automated billing and information transfer.
• Informa (Automated Fleet Toll Notification) Automated service that notifies associated fleet operators about toll evasions and unpaid tolls, with an integrated flow for collection, transfer, and information management.
• Internet Patrocinada Core sponsored internet solution that eliminates access barriers in applications through sponsored mobile data, expanding service reach to all customers including those with limited mobile data allowances.

Quantifiable outcome

• Presence in 20+ countries with millions of daily users
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• First-line Telecommunications Operators (Americas, Africa, Asia, Europe)coreChannel Partner/ Reseller/ DistributorStrategic partnerships with first-line telecom operators across multiple continents enabling Datami's sponsored data platform and global connectivity network reaching millions of consumers daily.
• CleartechminorImplementation/ SI/ Consulting PartnerCleartech presented Datami's sponsored data solution at Futurecom 2025 in the Arena Gov section, specifically in the 'Cidades Conectadas, Inteligentes e Resilientes' (Connected, Smart and Resilient Cities) panel as an alternative for expanding digital access in public policies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bango: Bango is the pioneering global platform for sponsored data and direct carrier billing, enabling brands and app stores to pay for mobile data usage. It is the most direct comparable to Datami's sponsored-data core offering, sharing the same zero-rating product model and telco-integration DNA.
• Upstream: Upstream provides mobile marketing, VAS, and commerce platforms that mobile operators monetize through end-user engagement. It is highly comparable to Datami's mobile-marketing and telecom-VAS revenue streams, particularly in emerging markets.
• Jampp: Jampp is a mobile marketing and programmatic advertising platform focused on app developers and brands, with deep LATAM presence. It overlaps with Datami's mobile-marketing revenue stream and shares a similar customer base of brands seeking to engage mobile users efficiently.
• Q-Free: Q-Free provides intelligent transportation systems, including tolling, traffic management, and highway solutions. It is a direct comparable to Datami's highway concession offerings (SOS, toll evasion recovery, Informa), particularly in regulated tolling environments.
• Kapsch TrafficCom: Kapsch TrafficCom delivers tolling, highway ITS, and connected mobility solutions globally. It is comparable to Datami's highway concession and toll-management products and shares the same regulated-customer DNA in transportation agencies and concessionaires.

Broad incumbents

• Syniverse: Syniverse is a large incumbent providing telecom network services and VAS to operators globally. While broader than Datami, it overlaps in mobile operator-facing services, billing integration, and messaging VAS — all of which are adjacent to Datami's sponsored data and telecom partnerships.
• Comviva: Comviva (a Mahindra group company) delivers mobile VAS, digital financial services, and customer value management to telecom operators worldwide. It shares Datami's B2B-to-telco model and VAS-centric product portfolio, though at much greater scale.
• InMobi: InMobi is a global mobile advertising and marketing platform serving brands and app developers across emerging and developed markets. It is comparable to Datami's mobile-marketing arm and to brand-sponsorship monetization mechanics, though at significantly larger scale.
• Infobip: Infobip is a global cloud communications and mobile VAS provider, offering messaging, authentication, and operator-integrated services. It competes in adjacent mobile-VAS categories where Datami monetizes sponsored data and value-added services.
• Cubic Transportation Systems: Cubic provides large-scale transportation and tolling technology to public agencies and operators worldwide. While broader than Datami, it competes for the same regulated highway and transportation customer wallet that drives Datami's SOS and toll-recovery contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DatamiInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datami