Rewind
Rewind operates a structured, multi-year clinical program combining virtual physician and dietitian care with a mobile app to help adults in Michigan and South Carolina reverse Type 2 diabetes and obesity through medical nutrition therapy and team-based support.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rewind does
Rewind generates revenue through insurance-reimbursed clinical program fees (in-network with BCBSM, Blue Care Network, HAP, Priority Health in Michigan, BlueCross BlueShield of South Carolina, and Medicare in South Carolina) plus direct-to-consumer meal replacement sales at approximately $10-14/day during the Reset phase. Go-to-market combines direct enrollment via the company website with healthcare provider referrals through an online portal and the Michigan Medicine M-LINE system, supplemented by a B2B2C channel covering Rewind as an obesity benefit for University of Michigan employees and brand-building athlete ambassador partnerships (Desmond Howard, Dawn Staley). The company is privately held, incorporated in California as Rewind, Inc., headquartered by mail in San Francisco, and operates virtually with clinical services delivered in Michigan and South Carolina.
Rewind firmographics
Firmographics- Name
- Rewind
- Legal name
- Rewind, Inc.
- Website
- https://joinrewind.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rewind operates a structured, multi-year clinical program combining virtual physician and dietitian care with a mobile app to help adults in Michigan and South Carolina reverse Type 2 diabetes and obesity through medical nutrition therapy and team-based support.
- Ownership category
- akta.pro rank
Rewind industry classification
Industry- Product category
- Digital Health / Chronic Disease Management
- NAICS
- Other Ambulatory Health Care Services (6219), Offices of Physicians (6211), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Type 1 Diabetes Care (HLAKADAB)
Keywords
Where Rewind is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rewind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription/Clinical Program Fees: Rewind generates revenue through subscription-based clinical program fees, which are largely covered by commercial insurance (Blue Cross Blue Shield, and some other plans). Patients pay co-pays, annual deductibles, and appointment costs according to their insurance plan. The program is a 2+ year structured clinical and behavioral intervention.
- Meal Replacements: Nutritionally complete meal replacement shakes and soups are sold directly to patients at $10-14/day. These are foundational to the very-low energy diet phase and are purchased from approved vendors directly, not covered by insurance.
- Insurance Reimbursement: The program accepts most Blue Cross Blue Shield plans and some other commercial insurance. In South Carolina, Medicare is also accepted. Medicaid, Medicare (Michigan), and Tricare are not currently covered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 2+ Year Clinical Program - Insurance-Covered with Patient Costs |
| One time/ perpetual license | Pay-as-you-go | Late Cancellation/No-Show Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Rewind product offering
Product offeringCore offering
Rewind delivers a structured, long-term (2+ year) clinical program for adults with Type 2 diabetes, pre-diabetes, or obesity, combining evidence-based medical nutrition therapy, continuous 1:1 virtual visits with dietitians and physicians, and a Team Rewind mobile app for curriculum, tracking, and community. The program is offered in Michigan and South Carolina, covered primarily by commercial insurance (Blue Cross Blue Shield and partners) with Medicare accepted in South Carolina.
Product overview
Rewind is a clinical health program designed to reverse Type 2 diabetes through a structured, multi-year approach combining medical nutrition therapy, expert clinical care, and peer support. The core offering consists of the Rewind Clinical Program, delivered through the Team Rewind mobile application, which guides members through three phases: RESET (intensive meal replacement for rapid weight loss), TRANSITION (gradual food reintroduction), and SUSTAIN (long-term maintenance). Additional offerings include meal replacement products, a Provider Referral Portal for healthcare provider referrals, and the Michigan Medicine-integrated program offering weight loss medications including GLP-1s. The program is currently available to adults in Michigan and South Carolina who meet specific medical criteria.
Differentiator
Problem solved
Functional benefit
Products and services
- Rewind Clinical Program
Quantifiable outcome
- 43% of members achieve Type 2 diabetes remission at 18 months
- +5 more outcomes
Companies that use Rewind
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Rewind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rewind partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Michigan MedicinecoreRewind was developed based on 15+ years of clinical research within Michigan Medicine. The program is fully integrated into Michigan Medicine clinical care with expert obesity medicine providers. Pre-publication clinical research was conducted in partnership with University of Michigan Medicine. Michigan providers can refer patients via M-LINE (800-962-3555) or specialty clinic referral.
- University of Michigan (Employee Benefits)coreRewind is a covered benefit for University of Michigan employees with obesity. The program is specifically marketed to U-M employees through dedicated landing pages and enrollment forms, creating a B2B2C channel with Michigan Medicine as the institutional partner.
- Clinical PartnerscoreRewind partners with clinical providers who deliver Licensed Services. Medical physicians with professional licenses in relevant clinical areas deliver aspects of the program requiring such licensure. The clinical team includes obesity medicine specialists and registered dietitians.
- Athlete Ambassadors (Desmond Howard & Dawn Staley)minorSports legends Desmond Howard (University of Michigan Heisman Trophy winner) and Dawn Staley (University of South Carolina Women's Basketball coach) serve as Team Rewind Ambassadors, sharing personal testimonials and promoting the program through their social media platforms.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Rewind competitors and assessment
Company assessmentDirect peers
- Virta Health: Virta Health is the most direct competitor, offering a telehealth-based T2D reversal and weight loss program built on a very-low-carbohydrate nutritional protocol with continuous physician/dietitian coaching. It targets the same employer and payer channels and publishes similar remission-oriented outcomes.
- Calibrate: Calibrate combines clinician-supervised metabolic reset coaching with GLP-1 prescribing for weight management — a hybrid model that overlaps directly with Rewind's Michigan offering. Both target self-insured employers and members seeking outcomes-based obesity care.
- Found: Found is a telehealth weight-loss platform pairing physicians with personalized plans and (in select markets) medication access. It competes for the same chronic weight-management customer with a similar clinician-led, hybrid in-person/virtual care model.
- Omada Health: Omada Health delivers digitally-enabled chronic disease prevention and management programs (including prediabetes and diabetes) via coaching, connected devices, and curriculum. It serves the same employer/payer buyer and overlaps directly on T2D and obesity management.
- Noom: Noom is a consumer- and employer-facing weight management and diabetes prevention platform using coaching, curriculum, and behavior change. It competes for the same self-paying and employer-covered members seeking sustainable weight loss and T2D prevention.
Emerging players
- Vida Health: Vida Health provides virtual chronic condition coaching and care programs (diabetes, weight, mental health) sold to employers and health plans. It is comparable in delivery model (coaching-led virtual care) and buyer segments (employers/payers).
- mySugr (Roche): mySugr is a diabetes self-management app focused on logging, coaching, and behavior change for people with diabetes. It overlaps with Rewind on diabetes management behavior support, though less on intensive clinical/medical nutrition therapy.
- Ro: Ro operates a direct-to-patient telehealth platform with a weight management program (Ro Body) that includes clinician visits and, where appropriate, obesity medication prescribing. It overlaps with Rewind on virtual chronic weight management with optional pharmacotherapy.
Broad incumbents
- WW International (Weight Watchers): WW is a mass-market weight management incumbent with a long-standing consumer brand and employer/worksite wellness offerings. It competes in adjacent weight-loss customer segments with a less clinically intensive model.
- Livongo (Teladoc Health): Livongo, now part of Teladoc Health, is a broader chronic-condition management incumbent offering connected devices, coaching, and clinical programs for diabetes, hypertension, and weight. It competes for employer/payer contracts and is a broad-incumbent benchmark for chronic-disease digital therapeutics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rewind social profiles
Digital presenceRewind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewind leadership team
Management profileNumber of profiles
Profiles2 records
Rewind funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewind
What does Rewind do?
Rewind delivers a structured, long-term (2+ year) clinical program for adults with Type 2 diabetes, pre-diabetes, or obesity, combining evidence-based medical nutrition therapy, continuous 1:1 virtual visits with dietitians and physicians, and a Team Rewind mobile app for curriculum, tracking, and community. The program is offered in Michigan and South Carolina, covered primarily by commercial insurance (Blue Cross Blue Shield and partners) with Medicare accepted in South Carolina.
Is Rewind a public or private company?
Rewind is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rewind founded?
Rewind was founded in 2020. It employs 11 to 50 people.
Where is Rewind based?
Rewind is headquartered in San Francisco, United States, in the North America region.
How does Rewind make money?
Three revenue lines are on record. Subscription/Clinical Program Fees are the primary driver. The others are meal Replacements and insurance Reimbursement.
Who are Rewind's main competitors?
Direct peers on record are Virta Health, Calibrate, Found, Omada Health and Noom. Emerging players are Vida Health, mySugr (Roche) and Ro. Broad incumbents are WW International (Weight Watchers) and Livongo (Teladoc Health).
Does Rewind have an API?
No public API is recorded for Rewind.
What industry is Rewind in?
Rewind's product category is Digital Health / Chronic Disease Management. Its primary akta.pro industry code is HLAKADAB, Type 1 Diabetes Care. Its NAICS code is 6219 and its SIC code is 8000.