Laagam

Name

Laagam

Legal name

CID BRAND, S.L.

Website

https://laagam.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Fashion

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAAABAM

Streetwear & Contemporary Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAAAAAB

Premium & Contemporary Apparel Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

Keywords

• Women's fashion
• Contemporary apparel
• Direct-to-consumer
• Sustainable fashion
• E-commerce clothing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: LAAGAM generates revenue through direct sales of clothing, fashion accessories, footwear, and bags through its e-commerce platform and physical retail stores. Products are sold at fixed retail prices with VAT included, and the company offers payment plan options through Scalapay for customer convenience.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Laagam designs, produces, and sells contemporary women's fashion—including dresses, tops, bottoms, outerwear, knitwear, beachwear, bags, accessories, and footwear—under its own brand. Products are sold primarily through the brand's DTC e-commerce site laagam.com with shipping to 50+ countries, supported by owned flagship stores in Barcelona, Madrid, Amsterdam, Bilbao, and Monterrey, plus a sustainable pre-order production system for select pieces.

Product overview

Laagam is an independent fashion brand based in Barcelona, founded in 2017 by Inés Arroyo, operating as a B2C e-commerce platform with physical retail stores in Barcelona, Madrid, and Amsterdam. The brand offers a comprehensive women's fashion portfolio centered around its core e-commerce platform and three flagship stores. The product range includes seasonal collections (Summer 2026, Best Sellers, New Arrivals, Occasion Wear) and spans multiple categories: Tops & Blouses (including the No Boyfriend Shirt, Cecile Blouse, Harlem Zippered Shirt), Dresses (Cosmopolitan Dress, Creta Midi Dress), Skirts, Pants & Shorts (Caos Boxer Pants, Horus Textured Pants, TIRSA Cargo Pants, Duse Polo T-Shirt), Outerwear (Cobra Trench, Alexa Faux Leather Jacket, Dalston Denim Jacket, Cupido Bomber), Knitwear (Camelia Knitted Top), Beachwear, Bags & Accessories (Miranda Braided Bag, Georgia Bag, Vixen Bag, Jane Bag, Nilah Belt), and Footwear (Billie Sneakers, Cloe Boots, Jolie Mules). The brand also offers gift cards and operates a sustainable pre-order system for select pieces alongside ready-to-ship fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses

Quantifiable outcome

• 30-day returns and exchanges policy ensures customer satisfaction

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform and hosting provider powering laagam.com online store operations, including platform functionality, session management, and security.
• Global-ecoreTechnology or IntegrationInternational e-commerce partner handling customs processes, duties, taxes, and localized pricing for international orders. Also provides returns portal for international customers.
• KlaviyocoreTechnology or IntegrationEmail marketing platform for personalized communications, abandoned cart recovery, and promotional campaigns including newsletter subscriptions.
• FortercoreTechnology or IntegrationFraud detection and prevention during checkout process to secure transactions and protect customers.
• DHL, FedEx, Correos, Colis PrivécoreChannel Partner/ Reseller/ DistributorShipping and logistics partners handling domestic and international delivery of orders.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• COS (H&M Group): Contemporary womenswear and menswear brand from H&M Group, with stores in fashion capitals and global e-commerce. Comparable in minimal, design-led contemporary aesthetic and price band, though backed by a large incumbent parent.
• & Other Stories: H&M Group-owned contemporary womenswear brand with concept stores in major European cities and global e-commerce. Comparable in price band and design-led positioning, but operates with significantly larger scale and corporate backing.
• Massimo Dutti: Inditex-owned premium contemporary womenswear and menswear brand sold globally via stores and e-commerce. Comparable in elevated-contemporary price positioning and Spanish origin, though it operates as a large corporate-owned incumbent with broader assortment.
• ASOS: UK-based online fashion destination carrying contemporary womenswear labels to a global customer base. Comparable in cross-border DTC contemporary womenswear distribution model, though ASOS operates as a multi-brand marketplace rather than a single brand.
• Mango: Spanish-headquartered global fashion retailer with broad contemporary womenswear assortment and large physical + digital footprint. Comparable as a Spanish-origin contemporary womenswear peer, though Mango operates at materially greater scale and category breadth.

Direct peers

• Ganni: Danish contemporary womenswear brand combining DTC e-commerce with flagship stores in Copenhagen and other major cities, plus global wholesale. Comparable as a design-led, founder-driven contemporary brand with similar omnichannel structure and international ambitions.
• Reiss: British contemporary fashion brand with own retail stores and international e-commerce, positioned in the premium contemporary price band. Comparable in style, price points, and omnichannel model, though with a menswear focus Reiss does not have.
• Farm Rio: Brazilian contemporary womenswear brand combining vibrant design identity with DTC e-commerce and selected flagship stores in the US and Brazil. Comparable as a founder-driven, design-led contemporary brand with omnichannel distribution and international reach.
• Sézane: French DTC contemporary womenswear brand with flagship stores in Paris and other European capitals, plus online shipping to 70+ countries. Highly comparable in positioning, omnichannel model, founder-led brand identity, and price points to Laagam.

Regional players

• Desigual: Barcelona-headquartered contemporary womenswear brand with global e-commerce and extensive European retail footprint. Comparable as a Spanish contemporary peer with similar geographic DNA, though more mass-market in positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/laagam
• Facebookfacebook.com/laagam
• Instagraminstagram.com/laagam______
• TikToktiktok.com/@laagam
• Xx.com/laagam______

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laagam