Avocode

What Avocode does

Avocode was a Prague, Czech Republic-based software company founded in 2014 that developed a design-to-code conversion platform. Its core product enabled product and design teams to export assets from Photoshop and Sketch files and translate them into production-ready code, streamlining the design-to-engineering handoff, reducing implementation time, and accelerating product and campaign development timelines. The company operated with a headcount of 11-50 employees and served a horizontal customer base of design and product teams.

Avocode raised approximately $1.525 million across two disclosed funding rounds: a $1.025M seed in May 2016 (backed by 500 Global, Hinge Capital, Kima Ventures, Phase4 Partners, Reflex Capital, TSVC, and Wisemont Capital) and a $500K round in August 2020 co-led by Hustle Fund and Phase4 Partners. The company was subsequently acquired by Ceros, a strategic operating company focused on interactive digital experience design. Founder Petr Brzek served as Co-Founder, Product Owner, and Chief Product Officer.

Following the acquisition, Ceros discontinued the entire Avocode product line on October 1, 2023, replacing it with two internally developed tools—Studio (for designing and publishing interactive digital experiences) and MarkUp (for collecting feedback on websites, videos, images, and design files). No pricing or revenue model details are publicly available, and the Avocode entity now exists only as a discontinued brand under Ceros ownership.

Name

Avocode

Website

https://avocode.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

11–50 employees

Short description

Avocode was a Prague-based design-to-code platform that enabled product and design teams to export Photoshop and Sketch assets and convert them into production-ready code. Acquired by Ceros and fully sunset on October 1, 2023, with functionality superseded by Ceros' Studio and MarkUp tools.

Ownership category

akta.pro rank

Product category

Design-to-Code Collaboration Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAHAFAE

Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling)

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Electronic Design Automation (EDA) & IP Cores

Keywords

• Design-to-code tool
• Design handoff software
• Developer collaboration tools
• Design export platform
• UI asset inspection

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Core offering

Avocode was a design-to-code tool that enabled product and design teams to open, inspect, export assets, and share specifications from Photoshop, Sketch, and other design files. It streamlined the design-to-engineering handoff process by allowing developers to extract code-ready assets, colors, fonts, and measurements directly from design files. The product was sunset on October 1, 2023, following its acquisition by Ceros.

Product overview

Avocode was a single design-to-code tool that has been discontinued as of October 1, 2023. The company has since transitioned to Ceros, which now offers Studio (for designing and publishing interactive digital experiences) and MarkUp (for collecting feedback on websites, videos, images, and design files). The Avocode product itself is no longer in service.

Differentiator

Problem solved

Functional benefit

Products and services

• Avocode (Discontinued) Avocode was a desktop and cloud-based design-to-code tool that let product teams open, inspect, export assets, and share specifications from Photoshop, Sketch, and Adobe XD design files. It targeted design and engineering teams seeking to streamline the design handoff process. The product was discontinued on October 1, 2023.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Direct peers

• Zeplin: Zeplin is a design-to-code handoff and collaboration platform that helps product teams translate designs into developer-ready specs and assets. It is the closest direct peer to Avocode in the design handoff category.
• Anima: Anima is a Figma/Sketch plugin that converts designs into production-ready HTML/CSS/React code. It competes directly with Avocode in the design-to-code automation space.
• Abstract: Abstract provides version control and design management for Sketch and Figma files, sitting adjacent to the design-to-code handoff workflow that Avocode addressed. It is now part of Adobe's design tooling portfolio.
• Framer: Framer is a design and no-code publishing platform that converts designs into production code and live websites. It overlaps with Avocode's core value proposition of turning designs into deployable code.

Broad incumbents

• Figma: Figma is the leading collaborative design platform and added a native Dev Mode focused on developer handoff. As a broad incumbent with bundled dev-handoff features, it is a key competitive force against standalone tools like Avocode.
• Sketch: Sketch is a long-standing macOS-native design tool with developer handoff features and a plugin ecosystem. It overlaps with Avocode's source design ecosystem and competes in adjacent handoff workflows.
• Webflow: Webflow is a visual web development platform that converts designs into production HTML/CSS/JS without manual coding. It is a broader incumbent that overlaps with Avocode's design-to-production value proposition at greater scale.
• Adobe XD: Adobe XD is Adobe's design and prototyping tool with built-in developer handoff features and integration with Creative Cloud. As a broad incumbent, it competes with Avocode in design-to-code workflows.

Emerging players

• Uizard: Uizard uses AI to generate UI designs and front-end code from sketches, screenshots, or text prompts. It competes with Avocode in the automated design-to-code space with a more AI-native approach.

Others

• Ceros: Ceros is the parent company that acquired Avocode and now offers Studio and MarkUp as replacements for Avocode's products. It is the natural successor entity in which Avocode's assets, brand, and team now reside.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/avocode
• Facebookfacebook.com/madebysource
• LinkedInlinkedin.com/company/avocode-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avocode