What Hull and East Yorkshire Mind does

Hull and East Yorkshire Mind is a UK-registered mental health charity (Registered Charity No. 1101976; Company No. 4936165; Registered Social Landlord No. 4828) founded in 1976 and headquartered at Wellington House, 108 Beverley Road, Hull. It delivers an integrated portfolio of mental health services across Hull and the East Riding of Yorkshire, including one-to-one counselling, social housing with built-in support, peer support, creative wellbeing and art groups, eating disorders support (in partnership with SEED), bereavement-by-suicide support, a crisis pad, Mental Health Support Teams in schools, personal budgets support, and homelessness services. The charity also operates Workplace Wellbeing services such as the Business Wellbeing Charter, training, and consultancy for local employers.

The organisation employs 51-100 staff and operates as a community-led, hybrid-segment charity. Its income is diversified across donations and community fundraising, government and local authority contracts (notably a housing support contract with Hull City Council and partnerships with Hull Youth Justice Service), corporate partnerships (KCOM, Nisa, IPL, Quickline, Sticker Mule, Age UK Hull and East Yorkshire), grant funding, and — as of May 2026 — fee-based private therapy through its Motiva service. In 2021 it secured a £2.65 million social investment from Social and Sustainable Capital to expand its accommodation portfolio, and in 2024 received over £350,000 in grant funding to support homelessness services.

Technology is not a differentiator: there is no public-facing product, no proprietary software platform, and the only disclosed integration is Mailchimp for newsletter marketing. Distribution is direct via the Wellington House site, a regional helpline (01482 240133), text service, and self-referral/referral networks spanning schools, the NHS, Hull City Council, and the youth justice system. The 2017 merger with Grimsby, Cleethorpes and District Mind extended geographic reach, and 2026 marks the charity's 50th anniversary with the appointment of its first-ever Patron, Amy Gledhill.

Name

Hull and East Yorkshire Mind

Legal name

Hull and East Yorkshire Mind

Website

https://heymind.org.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Hull and East Yorkshire Mind is a Hull-based UK mental health charity and registered social landlord founded in 1976, delivering counselling, supported housing, crisis support, and workplace wellbeing services to individuals, families, employers, and partner agencies across Hull and the East Riding of Yorkshire.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Mental health services
• Counselling therapy
• Social housing support
• Crisis intervention
• Workplace wellbeing

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Investment Capital: Social and Sustainable Capital investment of £2.65 million specifically for expanding accommodation services by purchasing multiple properties. This represents external investment capital for property acquisition and service expansion.
2. Donations and Fundraising: Charitable donations from individuals, corporate partners, and community fundraising activities including events like Pups in the Park, Mindful Makers Market, and individual fundraising campaigns.
3. Government Contracts: Contracts with local authorities including Hull City Council for housing support services and other commissioned mental health services.
4. Private Counselling: Fee-based private counselling services offering flexible therapy options for individuals seeking mental health support outside of statutory services.
5. Corporate Partnerships: Partnerships with businesses including charity of the year designations, workplace wellbeing training, and corporate sponsorships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hull and East Yorkshire Mind is a mental health charity providing a comprehensive portfolio of support services across Hull and the East Riding of Yorkshire, including one-to-one counselling, social housing with built-in support as a Registered Social Landlord, crisis intervention, peer support, creative wellbeing groups, eating disorders support, bereavement by suicide support, and workplace wellbeing training and consultancy. Services are delivered through direct service delivery, an information line, online self-referral, and referral networks with local authorities and the NHS.

Product overview

Hull and East Yorkshire Mind operates as a mental health charity offering a comprehensive portfolio of support services across Hull and the East Riding of Yorkshire. The organization provides a single integrated service model comprising counselling, social housing with built-in support, peer support groups, crisis intervention services, and specialized programs for children, young people, and those experiencing homelessness. Additionally, the organization offers workplace wellbeing services including The Business Wellbeing Charter and corporate training programs. The portfolio also includes the newly launched Motiva flexible therapy service and Private Counselling options. All services are delivered by trained staff and volunteers, with the organization holding Registered Social Landlord status and Mind Quality Mark accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling One-to-one talking therapies providing emotional support for individuals in Hull and the East Riding experiencing mental health challenges.
• Social Housing (Accommodation) Registered Social Landlord providing social housing with built-in mental health support to help people get well and stay well, with homes focused on recovery.
• Creative Wellbeing Group Group activities focused on creative expression as a means to support mental health and wellbeing.
• Eating Disorders Support Specialized support services for individuals experiencing eating disorders, delivered in partnership with SEED Eating Disorders.
• Peer Support Peer support services enabling individuals to connect with others who have similar lived experiences of mental health challenges.
• Crisis Pad Emergency mental health crisis support service providing immediate assistance to individuals in crisis.
• Bereavement by Suicide Support Specialized support for individuals affected by suicide loss, provided across Hull and the East Riding.
• Homelessness Support Practical and emotional support services for individuals experiencing homelessness in the East Riding area, including housing with built-in mental health support.
• Motiva Flexible Therapy Flexible therapy service launched in May 2026, designed to fit around real life, providing accessible private counselling and therapy options to the local community.
• Private Counselling Fee-based counselling services available to individuals seeking private mental health support outside of statutory services.
• Workplace Wellbeing Services Corporate mental health services including The Business Wellbeing Charter, mental health training, consultancy, and corporate partnership programmes for local employers.
• Children & Young People Services Mental health support services specifically designed for children and young people, including counselling and Mental Health Support Teams working within educational settings.
• Mental Health Support Teams (MHST) Dedicated teams providing mental health support within educational settings for children and young people.
• Personal Budgets Support Services supporting individuals to manage personal budgets related to their mental health care, available in both Hull and East Riding.
• Art Group Therapeutic art sessions providing creative outlets for mental health support and recovery.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SEED Eating DisorderscoreStrategic or Co-development PartnerLocal charity partnership to provide comprehensive eating disorder support services in Hull.
• Child DynamixminorStrategic or Co-development PartnerJoint training programme to support boys' mental health across Hull and East Yorkshire.
• Active HumberminorStrategic or Co-development PartnerPartnership using sport to tackle mental health problems in the local community.
• Hull Youth Justice ServicecoreStrategic or Co-development PartnerMental health support partnership working with young people in the youth justice system.
• KCOMminorGTM or Marketing PartnerKCOM's 120th anniversary charity partnership supporting local mental health services.
• IPLminorGTM or Marketing PartnerOfficial charity partner for mental health awareness and fundraising.
• NisaminorGTM or Marketing PartnerDelivering mental health training to Nisa colleagues to create mental health champions in the workplace.
• Sticker MuleminorGTM or Marketing PartnerDonation of custom suicide prevention pins for mental health awareness campaigns.
• Mind (National)coreStrategic or Co-development PartnerWhole School Approach partnership working with National Mind to support mental health in local schools.
• Age UK Hull and East YorkshireminorStrategic or Co-development PartnerPartnership with Age UK to help expand digital support initiatives for older residents in rural East Riding communities.
• QuicklineminorStrategic or Co-development PartnerBroadband provider training engineers to support older residents when connecting homes to full fibre broadband under Project Gigabit.
• Hull City CouncilcoreStrategic or Co-development PartnerContract to provide housing support services in Hull, commissioned by the local authority.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mind (National): National umbrella mental health charity of which HEY Mind is a local affiliate. Mind sets quality standards (Mind Quality Mark), runs campaigns, and provides network infrastructure — directly comparable as the parent brand and benchmark for service delivery model.
• Turning Point: UK social enterprise providing mental health, learning disability, and substance misuse services under local authority and NHS contracts. Comparable as a scaled provider of integrated mental health and social support, including housing-related services.

Direct peers

• Rethink Mental Illness: UK national mental health charity providing housing, support groups, and services for people severely affected by mental illness. Directly comparable as a similarly structured charity offering housing-integrated mental health support with regional service delivery.
• Together for Mental Wellbeing: UK mental health charity delivering one-to-one support, housing, and community-based services. Closely comparable as a person-centred mental health support provider combining supported housing with wellbeing services, often under local authority contracts.
• Richmond Fellowship: Part of Recovery Focus, providing supported housing, community mental health services, and employment support across England. Directly comparable as a charity delivering mental health services integrated with housing and personalised support plans.
• St Mungo's: UK charity supporting people experiencing homelessness and rough sleeping, with significant overlap on HEY Mind's homelessness support service. Comparable as a charity combining housing provision with mental health, recovery, and complex needs support.
• Centrepoint: UK charity providing housing and support for homeless young people aged 16-25. Comparable for HEY Mind's youth homelessness and Children & Young People services, with overlapping mental health and housing support models.
• Samaritans: UK mental health charity providing emotional support via a national helpline and local branches. Comparable for HEY Mind's crisis support and information line services, with overlapping mission of supporting people in mental distress.

Emerging players

• YoungMinds: UK charity focused on children and young people's mental health, with comparable school-based Mental Health Support Teams (MHST) overlap. HEY Mind's youth-focused services and MHST delivery are directly comparable in mission and intervention model.

Regional players

• Shelter: National UK housing and homelessness charity providing advice, support, and campaigning. Comparable for HEY Mind's Registered Social Landlord status, housing support contracts, and homelessness services, though Shelter operates at much greater national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MindHEY
• Facebookfacebook.com/MindHEY

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hull and East Yorkshire Mind