Labrie
Labrie Environmental Group, founded 1971 in Lévis, Quebec, manufactures side, rear, and front loader waste collection vehicles under the Labrie, Leach, and Wittke brands, selling through 30+ North American distributors to municipalities, private haulers, and national waste service providers.
- Company typePrivate
- Founded1971
- HeadquartersLévis, Canada
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Labrie does
Labrie Environmental Group, founded in 1971 and headquartered in Lévis, Quebec, is one of the three largest North American manufacturers of waste collection and recycling vehicles. It operates three sub-brands — Labrie (side loaders), Leach (rear loaders), and Wittke (front loaders) — covering residential, commercial, demolition, organics, and recycling applications. Its technology stack is anchored by patented systems including the Pendulum Packer (a stationary, self-cleaning packing unit between hopper and body), the Zero Kick-Out Alley-Hand arm (designed to reduce driver fatigue), and the four-compartment collection system for multi-stream curbside pickup; alternative-fuel variants include CNG vehicles (since 2001) and an EV (Automizer Right-Hand EV). The EnviroLink software platform supports fleet optimization for waste operators.
The company monetizes almost exclusively through hardware sales of new vehicles, supplemented by recurring parts, service, and retrofit revenue via its wholly owned LabriePlus 24/7 support centers in Lévis (St-Nicolas), Quebec and Lafayette, Georgia, and a Pronto Stock pre-built inventory program for faster delivery. Pricing is not publicly disclosed; sales are executed through a network of over 30 certified distributors operating 50+ service locations across the US and Canada, with an additional government/education/nonprofit channel via Sourcewell cooperative purchasing (50,000+ member organizations). End customers include municipal governments, private waste haulers, and national waste management service providers; named accounts include Coastal Waste & Recycling (600+ vehicle fleet), City of Chilliwack, City of Gatineau, and University Endowment Lands BC.
As of June 2026, Labrie Environmental Group is a privately held corporation with 550+ employees and six facilities across Quebec (Lévis, St-Romuald, St-Ubalde), Georgia (Lafayette), and Arizona (San Luis). The company has signed a definitive agreement to be acquired by Finland-based Hiab Corporation, with closing expected in Q3 2026 subject to regulatory approval.
Labrie firmographics
Firmographics- Name
- Labrie
- Legal name
- Labrie Environmental Group inc.
- Website
- http://www.labriegroup.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Labrie Environmental Group, founded 1971 in Lévis, Quebec, manufactures side, rear, and front loader waste collection vehicles under the Labrie, Leach, and Wittke brands, selling through 30+ North American distributors to municipalities, private haulers, and national waste service providers.
- Ownership category
- akta.pro rank
Where Labrie is headquartered
LocationHeadquarters
- HQ city
- Lévis
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Labrie business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Waste Collection Vehicle Sales: Sale of new waste collection trucks including side loaders (Labrie brand), rear loaders (Leach brand), and front loaders (Wittke brand). Trucks are sold through certified distributor network.
- Parts and Service: LabriePlus provides 24/7 customer support, parts supply, maintenance, repairs, and retrofits for customer equipment. Operates service centers in St-Romuald, Quebec and Lafayette, Georgia.
- Pronto Stock Program: Stock truck sales for situations where buying a pre-built truck instead of build-to-order makes sense, offering quicker delivery times.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Labrie product offering
Product offeringCore offering
Labrie Environmental Group designs and manufactures waste collection and recycling vehicles, including automated side loaders (Labrie brand), rear loaders (Leach brand), and front loaders (Wittke brand), sold primarily to municipalities, government agencies, and private waste haulers across North America. The company also provides 24/7 parts, service, and retrofit support through its LabriePlus customer centers and offers the EnviroLink fleet optimization software platform and alternative fuel (CNG and EV) vehicle variants. Products are distributed exclusively through a network of over 30 certified distributors and 50+ service locations across the United States and Canada.
Product overview
Labrie Environmental Group is a leading North American manufacturer of waste collection vehicles operating three distinct sub-brands: Labrie™ (side loaders), Leach™ (rear loaders), and Wittke™ (front loaders). The company offers a comprehensive portfolio of collection vehicles including automated and manual models for residential, commercial, demolition, organics, and recycling applications. Supporting the vehicle portfolio is LabriePlus™ (24/7 parts and service support) and EnviroLink™ (fleet optimization software). The Group also provides alternative fuel variants including CNG (Compressed Natural Gas) and EV (Electric Vehicle) options. Products are distributed through a network of over 30 certified distributors across the United States and Canada, with manufacturing facilities in Quebec, Canada (Lévis, St-Romuald, St-Ubalde) and Georgia, USA (Lafayette, San Luis).
Differentiator
Problem solved
Functional benefit
Products and services
- Labrie Side Loaders Side loader waste collection vehicles featuring automated arm technology for curbside waste pickup. Sub-brand portfolio includes Right-Hand, Helping-Hand, Alley-Hand, Full-Eject, Pendulum Packer, Top Select, and Minimax models for residential, commercial, organics, recycling, and alley/tight-area collection.
- Leach Rear Loaders Rear loader waste collection vehicles designed for manual or automated rear-loading collection. Sub-brand portfolio includes 2R-III, Alpha III, Split Rear, and Mini Rear models for varied commercial and residential collection requirements.
- Wittke Front Loaders Front loader waste collection vehicles designed for commercial and industrial waste pickup. Sub-brand portfolio includes Xpress, Superduty, and Starlight models featuring Wittke's signature green branding.
- Automizer Pendulum Packer Side loader with patented stationary packing system between hopper and body. Features continuous quiet operation, fully sealed self-cleaning hopper that prevents trash accumulation behind the blade, ideal for solid waste and organics collection.
- Automizer Full-Eject Side loader with full eject capability providing complete payload discharge when a traditional tip-to-dump truck is not an option.
- Automizer Right-Hand
Quantifiable outcome
- Self-cleaning hopper prevents trash accumulation behind blade
- +1 more outcomes
Companies that use Labrie
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Labrie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Labrie partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and strategic.
- Hiab CorporationcoreHiab Corporation has signed agreement to acquire Labrie Environmental Group. The acquisition is expected to complete in Q3 2026 subject to regulatory approval. Hiab is a leading provider of smart and sustainable on-road load handling solutions with approximately EUR 1.6 billion in sales in 2025.
- SourcewellcoreSourcewell holds hundreds of competitively solicited cooperative contracts for government, education, and nonprofit organizations. Labrie trucks can be purchased through Sourcewell contracts, enabling 50,000+ member organizations to buy Labrie products through pre-negotiated terms.
- Rollins MachinerystrategicLabrie's certified distributor on Canada's West Coast. Partnered with Labrie and E360S to develop a custom 4-compartment truck for Chilliwack's four-stream collection program.
- E360SstrategicCollection operator partnering with Labrie and Rollins Machinery to develop a 4-compartment truck for garbage, glass, soft plastics, and recyclables collection in British Columbia.
- J&J EquipmentcoreExclusive distributor for Western New York including Syracuse, Rochester, and Buffalo markets, representing Labrie, Leach, Wittke, Labrie Plus and Envirolink brands.
- Environmental Products Group (EPG)coreExclusive distributor for North Carolina and South Carolina. EPG already represents Labrie brands in Florida, Georgia, Alabama and Tennessee.
- Reliance Truck & EquipmentcoreExclusive distributor for Colorado. Company already represents Labrie brands in Texas and New Mexico as part of Owen Equipment Group.
- Superior North AmericacoreExclusive distributor for Manitoba province. SNA already represents Labrie brands in Alberta, Saskatchewan, Yukon and Northwest Territories.
- Infrastructure Solutions Group (ISG)coreISG is an authorized distributor for Virginia and the Outer Banks of North Carolina, with 34 years of experience distributing Labrie, Leach, and Wittke trucks.
- Graybill Equipment & RepaircoreAuthorized distributor for Central Pennsylvania, serving counties including Adams, Lancaster, York, and others.
- Total Equipment SolutionscoreAuthorized distributor for West Virginia and Western Pennsylvania, providing sales, service and parts supply for Labrie products.
- Municipal Maintenance Equipment (MME)coreAuthorized distributor for Southern California since 1992, with four locations in Hayward, Placentia, Redding, and Sacramento.
- R.N.O.W. Inc.coreFamily-owned distributor for Wisconsin and Northeastern Illinois, with decades of experience in refuse management equipment supply.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Labrie competitors and assessment
Company assessmentDirect peers
- Curbtender: Curbtender is an Iowa-based manufacturer of side loader refuse collection trucks and recycling vehicles. It is a direct competitor to Labrie in automated side loaders, including EV variants, for municipal and private fleets.
- Pak-Mor: Pak-Mor is a Texas-based manufacturer of refuse collection vehicles, particularly rear loaders and automated side loaders. It serves municipal and commercial customers and overlaps with Labrie and Leach rear loader offerings.
- Bridgeport Manufacturing: Bridgeport Manufacturing produces a range of refuse collection vehicle bodies including rear loaders and front loaders. It competes with Labrie's Leach and Wittke brands across rear and front loader categories in the North American market.
- Heil (Environmental Solutions Group): Heil is a leading North American refuse vehicle body manufacturer and a brand of Dover Corporation's Environmental Solutions Group. It competes head-to-head with Labrie and its Leach brand across rear loaders and side loaders for municipal and private hauler fleets.
- New Way Trucks: New Way is a US manufacturer of automated side loader refuse collection vehicles. It competes directly with Labrie's side loader products for municipal curbside collection contracts, particularly among smaller and mid-sized operators.
- Schwarze Industries: Schwarze Industries manufactures street sweepers and waste collection equipment, including rear loader refuse vehicles. It competes with Labrie in selected waste collection equipment categories for municipal and contractor customers.
- McNeilus Truck and Manufacturing: McNeilus, a brand within Oshkosh Corporation's Vocational segment, is one of the largest North American manufacturers of refuse collection vehicle bodies, including front loaders and rear loaders. It is Labrie's most direct competitor for municipal and commercial waste contracts.
Emerging players
- BYD: BYD manufactures electric commercial vehicles including refuse collection trucks for the North American market. It is an emerging player competing with Labrie's EV initiatives as zero-emission fleet mandates accelerate.
- Lion Electric: Lion Electric is a Canadian manufacturer of all-electric medium and heavy-duty vehicles, including electric refuse trucks. It is an emerging competitor targeting the same municipal fleet electrification opportunity as Labrie's EV variants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Labrie social profiles
Digital presenceLabrie compliance and trust
Trust signalCompliance1 record
Labrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labrie leadership team
Management profileNumber of profiles
Profiles6 records
Labrie subsidiaries and ownership
Company hierarchySubsidiaries1 record
Labrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labrie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labrie
What does Labrie do?
Labrie Environmental Group designs and manufactures waste collection and recycling vehicles, including automated side loaders (Labrie brand), rear loaders (Leach brand), and front loaders (Wittke brand), sold primarily to municipalities, government agencies, and private waste haulers across North America. The company also provides 24/7 parts, service, and retrofit support through its LabriePlus customer centers and offers the EnviroLink fleet optimization software platform and alternative fuel (CNG and EV) vehicle variants. Products are distributed exclusively through a network of over 30 certified distributors and 50+ service locations across the United States and Canada.
Is Labrie a public or private company?
Labrie is a private company. It is classified as unknown and is currently operating.
When was Labrie founded?
Labrie was founded in 1971. It employs 251 to 500 people.
Where is Labrie based?
Labrie is headquartered in Lévis, Canada, in the North America region.
How does Labrie make money?
Three revenue lines are on record. Waste Collection Vehicle Sales are the primary driver. The others are parts and Service and pronto Stock Program.
Who are Labrie's main competitors?
Direct peers on record are Curbtender, Pak-Mor, Bridgeport Manufacturing, Heil (Environmental Solutions Group), New Way Trucks, Schwarze Industries and McNeilus Truck and Manufacturing. Emerging players are BYD and Lion Electric.
Does Labrie have an API?
No public API is recorded for Labrie.