Esaal
Esaal is an Egypt-founded, direct-to-consumer telemedicine platform operating across 8+ MENA countries, connecting Arabic-speaking individuals with certified physicians, psychologists, psychiatrists, and nutritionists for 24/7 online video and messaging consultations in mental health, physical health, nutrition, and family wellness.
- Company typePrivate
- Founded2018
- HeadquartersCairo, Egypt
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Esaal does
Esaal is an Egyptian-founded, direct-to-consumer telemedicine platform launched in 2018 and headquartered in Cairo, operating across 8+ MENA markets including Saudi Arabia, Tunisia, Kuwait, Qatar, Iraq, and Egypt. The platform connects Arabic-speaking individual consumers with certified physicians, psychologists, psychiatrists, and nutritionists for 24/7 online consultations via video calls and secure messaging. Service categories span mental health (therapy, psychiatric care, addiction treatment), physical health (general medicine, chronic conditions, neurology), nutrition and fitness, family and women's health, and marital/relationship counseling.
The core product is a web-based booking and consultation platform (esaal.me) without a dedicated mobile app in current data. Underlying technology is a standard telemedicine stack: real-time video, messaging, expert profile directory, and payment integration supporting multiple regional payment options. Esaal has built an extensive Arabic-language health content library (blog, YouTube, Facebook, Instagram) covering psychiatric medications, mental health topics, physical health, and family wellness — functioning as the primary customer acquisition channel through organic search and social.
The business model is direct-to-consumer with session-based pricing: nutrition consultations start at approximately 50 EGP, while relationship and marriage consultations range 80–250 EGP for 30-minute sessions. Revenue is generated per session, with a secondary subscription-recurring stream implied in the data. The only disclosed institutional capital is a $1.7M seed round led by A15 in May 2022, bringing total disclosed funding to $3M since 2018. A minor strategic partnership with Burjeel Medical Center Dubai Silicon Oasis (April 2026) marks the company's first move into the UAE and into physical in-clinic wellness services via an IV Therapy Lounge.
Esaal firmographics
Firmographics- Name
- Esaal
- Legal name
- Esaal
- Website
- https://esaal.me
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Esaal is an Egypt-founded, direct-to-consumer telemedicine platform operating across 8+ MENA countries, connecting Arabic-speaking individuals with certified physicians, psychologists, psychiatrists, and nutritionists for 24/7 online video and messaging consultations in mental health, physical health, nutrition, and family wellness.
- Ownership category
- akta.pro rank
Where Esaal is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Esaal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Online Consultation Fees: Revenue generated from per-session online consultation fees charged to individual consumers seeking mental health, physical health, and nutrition consultations through the platform
- Session-based Consultations: Per-session pricing model where users pay for individual consultation sessions with certified experts. Sessions are available via messaging or video calls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nutrition consultation sessions starting from 50 EGP |
| Unit Pricing | Pay-as-you-go | Marriage and relationships consultations priced between 80-250 EGP |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Esaal product offering
Product offeringCore offering
Esaal is an online health and wellness consultation platform that connects Arabic-speaking users across the MENA region with certified experts for mental health, physical health, nutrition, family health, and marital/relationship counseling. Consultations are delivered via real-time video calls and secure messaging, available 24/7 across multiple Arab countries, with per-session pricing starting from 50 EGP for nutrition and 80–250 EGP for marital counseling sessions.
Product overview
Esaal is a unified online health and wellness consultation platform operating across the MENA region (available in 8 countries including Egypt, Saudi Arabia, Tunisia, Kuwait, Qatar, and Iraq). The platform connects users with certified experts through real-time video calls and secure messaging, providing mental health services (psychological counseling, psychiatric care, addiction treatment), physical health consultations, nutrition and fitness guidance, and family health services (child health, women's health, pregnancy care). All consultations are conducted online with privacy and confidentiality protection, available 24/7 across 6 Arab countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Esaal Online Consultation Platform A unified online health and wellness consultation platform connecting users with certified experts in the MENA region through real-time video calls and secure messaging, available 24/7.
- Mental Health Consultation Services
Quantifiable outcome
- Services available in 8 countries across MENA region
- +1 more outcomes
Companies that use Esaal
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Esaal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Esaal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Burjeel Medical Center Dubai Silicon OasisminorPartnership to launch IV Therapy Lounge at Burjeel Medical Center Dubai Silicon Oasis, offering physician-led wellness services. The facility provides hydration support, immunity enhancement, energy optimization, and recovery management, with 50 Esaad members receiving Dh1,000 wellness credits and a Dh1 million community healthcare initiative for residents.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Esaal competitors and assessment
Company assessmentDirect peers
- Vezeeta: Egypt-founded telehealth and doctor-booking platform operating across the MENA region. Directly competes with Esaal on online doctor consultations, with overlapping geographic footprint and a similar DTC consumer model.
- Altibbi: Leading Arabic-language telehealth platform providing remote medical consultations across MENA. Closely comparable to Esaal in target audience (Arabic-speaking consumers), service breadth (multi-specialty), and regional coverage.
- Cura: Egypt-based telemedicine startup offering online doctor consultations and health services. Directly comparable to Esaal in geography, customer segment, and online consultation delivery model.
- Shezlong: Egyptian mental health platform providing online therapy and psychiatric consultations. Highly comparable to Esaal's mental health vertical in geography, Arabic-language delivery, and digital therapy model.
- Sanar: Saudi Arabia-based telehealth startup providing online consultations with licensed physicians. Comparable to Esaal's regional MENA expansion strategy and DTC Arabic-language consultation model.
- Okadoc: MENA-focused doctor appointment booking and telemedicine platform serving patients and providers across the region. Comparable to Esaal in online consultation booking, multi-country MENA presence, and consumer-facing model.
- Meddy: UAE-based doctor booking and telemedicine marketplace operating across the Gulf. Comparable to Esaal in DTC online doctor booking, multi-specialty coverage, and MENA consumer focus.
- Health at Hand: UAE-based telehealth provider offering video consultations with doctors. Directly comparable to Esaal's online video consultation model for the MENA consumer market.
Emerging players
- Yodawy: Egyptian digital health platform focused on pharmacy and insurance services with growing telehealth offerings. Comparable as a Cairo-based healthtech targeting Egyptian consumers via online channels, though its core is pharmacy rather than consultations.
Broad incumbents
- Seha (Saudi MoH): Saudi Ministry of Health's national telemedicine and appointment platform. Comparable to Esaal as a wide-reaching MENA telehealth incumbent with overlapping services (consultations, mental health, family health), though operated as a public-sector platform rather than a private DTC competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Esaal social profiles
Digital presenceEsaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Esaal leadership team
Management profileNumber of profiles
Profiles1 record
Esaal funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Esaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Esaal
What does Esaal do?
Esaal is an online health and wellness consultation platform that connects Arabic-speaking users across the MENA region with certified experts for mental health, physical health, nutrition, family health, and marital/relationship counseling. Consultations are delivered via real-time video calls and secure messaging, available 24/7 across multiple Arab countries, with per-session pricing starting from 50 EGP for nutrition and 80–250 EGP for marital counseling sessions.
Is Esaal a public or private company?
Esaal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Esaal founded?
Esaal was founded in 2018. It employs 101 to 250 people.
Where is Esaal based?
Esaal is headquartered in Cairo, Egypt, in the Africa region.
How does Esaal make money?
Two revenue lines are on record. Online Consultation Fees are the primary driver. The others are session-based Consultations.
Who are Esaal's main competitors?
Direct peers on record are Vezeeta, Altibbi, Cura, Shezlong, Sanar, Okadoc, Meddy and Health at Hand. Yodawy is listed as an emerging player. Seha (Saudi MoH) is listed as a broad incumbent.
Does Esaal have an API?
No public API is recorded for Esaal.