Mikey's

What Mikey's does

Mikey's is a privately held consumer packaged goods company that manufactures baked goods positioned as a healthy snack alternative. The company was founded in 2014 by Michael Tierney, who serves as CEO, and is headquartered in Bethlehem, Pennsylvania. Mikey's operates with a lean team of 1-10 employees and sells its products under the Mikey's brand via its consumer-facing website at eatmikeys.com. The company's stated purpose is to provide consumers with a healthier option within the baked-goods and snack category.

The company has funded its operations through multiple rounds of equity financing, raising a cumulative disclosed total of approximately $12.75M across rounds dated 2017, 2021 (two rounds), and 2023. The 2017 round was led by Factory, and subsequent rounds were filed via SEC Form D as exempt securities offerings involving equity securities and pooled investment funds. Beyond the SEC filings and the existence of a consumer website, no further information is publicly available regarding product SKUs, ingredient positioning, manufacturing footprint, distribution channels, retailer relationships, pricing, or revenue.

Mikey's operates as an LLC domiciled in Pennsylvania and serves consumers in the United States, with no documented international footprint. The source material does not disclose any distribution partnerships, marketing channels, technology stack, or AI/ML capabilities. The unrelated Xoilac TV webpage content present in the aggregated data is not pertinent to Mikey's and is excluded from this analysis.

Name

Mikey's

Legal name

Mikey's LLC

Website

https://eatmikeys.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Mikey's is a privately held baked-goods manufacturer founded in 2014 in Bethlehem, Pennsylvania, that produces snack products positioned as a healthier alternative for health-conscious consumers in the United States.

Ownership category

akta.pro rank

Product category

Healthy Baked Snack Foods

NAICS

Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAAAF

Frozen Bakery Products Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYCRADADAC

Frozen Breakfast Foods

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Healthy baked snacks
• Gluten-free baked goods
• Better-for-you snacks
• Packaged baked foods
• Consumer snack manufacturing

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Core offering

Mikey's LLC manufactures and sells baked goods positioned as a healthy snack alternative to end consumers in the United States. The company operates as a small, privately held packaged-food producer based in Bethlehem, Pennsylvania, marketing its products under the Mikey's brand via eatmikeys.com.

Product overview

No product or service information available for Mikey's in the provided sources. The source data consists of a Form D securities filing for Mikey's LLC (Bethlehem, Pennsylvania) indicating an exempt offering of $1,250,000, and a separate unrelated webpage about Xoilac TV, a Vietnamese sports streaming platform, which does not pertain to Mikey's.

Differentiator

Problem solved

Functional benefit

Products and services

• Mikey's Baked Snack Goods Branded baked goods manufactured by Mikey's LLC and sold to individual U.S. consumers as a healthier snack alternative, distributed and marketed via the eatmikeys.com brand.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Simple Mills: Simple Mills makes clean-label, gluten-free crackers, cookies, baking mixes, and pizza crusts sold through natural and conventional grocery. Most directly comparable to Mikey's by product format, ingredient philosophy, and refrigerated/baked goods distribution footprint.
• Banza: Banza produces chickpea-based pasta, pizza, rice, and baking products positioned as better-for-you alternatives. Overlaps with Mikey's on pizza crusts and the broader gluten-free/grain-free pantry category, with similar retail channels and consumer target.
• Cali'flour Foods: Cali'flour Foods makes cauliflower-based pizza crusts, wraps, sandwich thins, and flatbreads. Directly comparable to Mikey's refrigerated/baked better-for-you product line and overlapping target shopper.
• Outer Aisle: Outer Aisle produces cauliflower and plant-based pizza crusts, sandwich thins, and wraps sold in the refrigerated section. Strong product format overlap with Mikey's and same better-for-you positioning.
• Caulipower: Caulipower is a leading cauliflower-crust frozen pizza brand that has expanded into wraps, tortillas, and baking products. Comparable in category, retail channels, and better-for-you positioning to Mikey's.
• Base Culture: Base Culture makes grain-free, paleo, and gluten-free breads, wraps, and baked goods. Overlaps with Mikey's on ingredient philosophy (grain-free, clean label) and refrigerated bakery format.
• BFree Foods: BFree Foods produces gluten-free wraps, breads, rolls, and pizza bases for U.S. and international markets. Comparable to Mikey's on product format, gluten-free positioning, and grocery distribution model.

Broad incumbents

• Udi's Gluten Free: Udi's is an established, larger-scale gluten-free baked goods brand owned by Smartfood/Peak Rock. Operates broadly in the same gluten-free bakery category as Mikey's but at significantly greater scale and with a wider product portfolio.
• Canyon Bakehouse: Canyon Bakehouse produces gluten-free breads and baked goods sold in major grocery and club channels. Comparable category and channels to Mikey's, but operates at a meaningfully larger distribution scale.

Emerging players

• Smart Baking Company: Smart Baking Company makes gluten-free, high-fiber SmartBun and Smartmufin products positioned as a healthier alternative. Comparable in better-for-you refrigerated baked goods category, though narrower product range than Mikey's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/mikeysmuffins
• Facebookfacebook.com/eatmikeys
• LinkedInlinkedin.com/company/jmt-foods-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mikey's