Glue Loyalty

What Glue Loyalty does

Glue Loyalty is an AI-powered, white-label loyalty management platform built for small and micro local businesses such as restaurants, retail shops, bakeries, nail salons, aesthetic clinics, pet shops, pubs, vape shops, and car detailing operators. The platform combines a Branded Members Club (CRM) with a suite of configurable loyalty mechanics — points systems, digital punch cards, digital coupons, subscriptions, scratch cards, punch passes, geo-location notifications, mobile booking, and reputation management — exposed through a native branded mobile app per business. Its differentiating layer is an "Automated Loyalty Manager" that uses AI to autonomously design, execute, and self-optimize weekly loyalty strategies (reward deployment, coupon issuance, points allocation, engagement campaigns) without manual intervention by the business owner.

The technology backbone is delivered through Bobile LTD, the Israeli parent under which Glue was incubated since 2014 and from which it draws experience working with 50,000+ local businesses. Glue's AI capabilities span autonomous-agent style execution, recommendation/incentive targeting, predictive analytics on customer behavior, and process automation; these produce text-based personalized outreach (push, SMS, email, WhatsApp) and QR/barcode-driven redemption flows. The platform exposes a public API (api.glueloyalty.com) and integrates natively with Square, Clover, LightSpeed, Treez, Shopify, WooCommerce, and QuickBooks, allowing POS-triggered reward earning and ecommerce-linked point issuance.

Glue monetizes via a freemium-to-enterprise subscription model priced per active loyalty club member, with a free tier (up to 7 members), Growth tier (~$88–109/mo, up to 500 members), Auto-Pilot Club (~$127–159/mo, up to 1,000 members), Auto-Pilot Club+POS (~$159/mo billed annually, up to 2,000 members), and custom enterprise pricing for 250+ members. A $199 one-time setup fee covers a physical kit and onboarding. Distribution is fully product-led and self-serve: businesses onboard via a 10–15 minute mobile flow on the website, manage from iOS/Android admin apps, and acquire end-customers through app-store-distributed branded apps. A partner/affiliate program (15% recurring commission, $50–$100 + per-business payouts, 90-day cookie) targets consultants, agencies, developers, and influencers. The legal entity is glue Ltd. in Israel; the company operates in 6 countries, with disclosed funding of an $8M Series A in 2020.

Name

Glue Loyalty

Legal name

glue Ltd.

Website

https://glueloyalty.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Glue Loyalty is an AI-powered, white-label loyalty management platform that enables small and micro local businesses to run automated, branded customer loyalty clubs with points, digital cards, coupons, and subscriptions via a self-serve product-led model across 6 countries.

Ownership category

akta.pro rank

Product category

Customer Loyalty Management Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Membership Organizations (8600)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Loyalty, Rewards & Incentive Programs (BPAFAMAE), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Customer loyalty platform
• Loyalty management software
• AI loyalty automation
• Branded loyalty app
• Small business CRM

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Per Member Pricing: Glue operates on a subscription-recurring model where businesses pay a monthly fee based on the number of active members in their loyalty club. The platform offers tiered pricing from free (up to 7 members) to custom enterprise pricing (250+ members), with monthly billing. This model aligns costs with business growth, making it accessible for micro-businesses while enabling upsell as customer bases expand.
2. Branded App Publishing Services: Optional setup fee and physical kit for businesses that want to add members and build reputation, including shipping. This is a one-time revenue stream for initial onboarding and physical materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Glue Loyalty operates an AI-powered, automated loyalty management platform that enables small and micro local businesses to launch a fully branded digital loyalty club (mobile app + web) in minutes, with the system automatically generating a tailored loyalty strategy and executing engagement plans weekly without owner intervention. The platform includes a Branded Members Club CRM, points earning system, digital loyalty cards (punch cards), digital coupons, subscriptions/recurring billing, and an Automated Loyalty Manager that uses AI to autonomously build and optimize rewards, coupons, points, and weekly outreach. It integrates with POS (Square, Clover, LightSpeed, Treez) and e-commerce (Shopify, WooCommerce) systems and is offered on a freemium, per-member subscription model.

Product overview

Glue Loyalty is a white-label, AI-powered loyalty management platform designed for small and micro businesses such as restaurants, retail shops, hairdressers, bakeries, pubs, nail salons, aesthetic clinics, and pet shops. The platform is built around a core Branded Members Club with integrated CRM capabilities, and is powered by an Automated Loyalty Manager that uses AI to autonomously build, execute, and optimize loyalty strategies. The product portfolio includes the Branded Members Club (complete CRM with membership tiers, behavior tracking, and multi-channel communication), the Points Earning System (flexible points management with online redemption), Digital Loyalty Cards (cardless punch-card system), Digital Coupons Creator (Buy One Get One, discounts, and custom deals), Subscriptions (recurring revenue management), Punch Passes / Multi-Pass Cards (prepaid volume-discount passes), Scratch Cards (play-to-win gamification), Branded Loyalty App (customer-facing native mobile app), and the Glue Loyalty Admin App (business owner mobile management tool). Additional modules include Geo-Location Notifications, Reputation Management, Mobile Booking, Open Tab payment requests, Glue Online Listing marketplace, Google Ads Campaign Builder, and Push Campaign Builder. The platform integrates with POS systems including Square, Clover, LightSpeed, Treez, and e-commerce platforms Shopify and WooCommerce, plus QuickBooks for accounting. Glue also offers a partner/affiliate program and a public API at api.glueloyalty.com. The company is operated by Bobile LTD, founded in 2013, and is incorporated as glueloyalty.com, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Members Club A fully branded members club and CRM platform that enables small businesses to store, manage, and communicate with all customers from one place, featuring unlimited leads and contacts storage, purchase and behavior tracking, membership tiers, self-registration, and bulk invite capabilities.
• Points Earning System A flexible points earning and management system that allows businesses to reward customers with redeemable points for purchases and engagement, featuring automatic point allocation, an online points shop, and a bring-along referral program.
• Digital Loyalty Cards A digital punch-card system allowing businesses to create and manage loyalty cards on customers' phones, with options for automatic or manual card punching, unlimited card creation, and behavior-based incentive delivery.
• Digital Coupons Creator A cardless digital coupon creation tool enabling businesses to design and distribute coupons including Buy One Get One deals, percentage discounts, and custom deals, with QR, barcode, or unique code redemption options delivered via SMS, app, or email.
• Subscriptions A recurring revenue management feature allowing businesses to offer subscription-based or retainer-style billing to customers, with flexible limits by time, number of uses, billing, renewal, and expiration options.
• Automated Loyalty Manager (Autopilot) An AI-powered autonomous loyalty management system that builds, executes, and self-optimizes loyalty strategies automatically — handling reward deployment, coupon management, points systems, and weekly engagement plans without manual intervention.
• Branded Loyalty App A native mobile app fully branded to the business, delivered to customers' phones for downloading and joining the loyalty club, featuring membership tiers, points earning, digital loyalty cards, coupons, and referral programs with a white-label option to remove Glue branding.
• Glue Loyalty Admin App A mobile admin application for business owners to manage their loyalty club from their phone, including adding members, controlling the points system, redeeming points, and accessing business revenue tracking.

Quantifiable outcome

• Turns 30% of customers into regulars on average each month
• +6 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, supporting and growth.

• SquarecoreTechnology or IntegrationSquare POS integration enabling automatic loyalty earning after purchase. When customers make purchases through Square, they automatically earn loyalty rewards without manual intervention. Glue's branded app connects with Square's payment processing for seamless customer experience.
• ShopifycoreTechnology or IntegrationShopify integration allowing e-commerce businesses to automatically award loyalty points and rewards for online purchases made through Shopify stores.
• WooCommercecoreTechnology or IntegrationWooCommerce integration for WordPress-based e-commerce stores, enabling automatic loyalty reward distribution for online purchases.
• QuickbookssupportingTechnology or IntegrationQuickbooks integration for accounting and financial management, allowing loyalty program costs and revenue to be tracked alongside business finances.
• TreezsupportingTechnology or IntegrationTreez integration for cannabis and related retail businesses, enabling POS-connected loyalty rewards for dispensary and retail operations.
• ClovercoreTechnology or IntegrationClover POS integration enabling automatic loyalty stamps and rewards for businesses using Clover's point-of-sale system.
• Business Consultants & Digital AgenciesgrowthChannel Partner/ Reseller/ DistributorPartners program for business consultants, digital agencies, and web developers who recommend Glue to their clients. Partners earn $50-$100 + 15% recurring monthly commission per referred business. Average payout of $500 per business with 90-day cookie window.
• Bloggers & InfluencersgrowthChannel Partner/ Reseller/ DistributorAffiliate program for bloggers and influencers in the small business, marketing, and local business spaces who promote Glue to their audiences.
• Bobile LTDcoreOEM/ Whitelabel/ Licensing PartnerGlue's loyalty apps are powered by Bobile LTD. Glue was founded from the experience accumulated since 2014 in Bobile LTD, which provides the underlying technology platform for Glue's white-label loyalty solution.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smile.io: Smile.io is a leading loyalty, referral, and rewards platform primarily for e-commerce SMBs and Shopify merchants. Directly comparable to Glue on points-based loyalty, branded experience, and SMB target customer, though with stronger e-commerce rather than in-store vertical focus.
• LoyaltyLion: LoyaltyLion is a loyalty and engagement platform for Shopify and BigCommerce SMB merchants, offering points, VIP tiers, and referral programs. Overlaps directly with Glue's points earning, membership tiers, and rewards functionality for SMB e-commerce and retail.
• Yotpo Loyalty & Referrals: Yotpo's loyalty and referrals product competes with Glue on points, tiers, and referral-driven loyalty for SMB and mid-market merchants. It is bundled into a broader reviews/marketing platform and serves a similar SMB loyalty use case.
• Square Loyalty (Block): Square's built-in Loyalty program is a direct competitor within Glue's POS-integrated customer base, automatically rewarding repeat visits for Square sellers. Closely aligned with Glue's Auto-Pilot+POS tier in target customer and automation approach.
• FiveStars: FiveStars is a loyalty and marketing platform focused on local SMBs and brick-and-mortar merchants. Direct competitor to Glue's branded members club, points, and digital punch-card functionality across restaurants, retail, and service SMBs.
• TapMango: TapMango is a customer loyalty and engagement platform for SMB and mid-market retailers, restaurants, and salons. Comparable on points, digital punch cards, branded apps, and POS integrations (including Square and Shopify).
• Antavo: Antavo is an enterprise-grade loyalty cloud platform that also serves larger SMB brands with points, tiers, and omnichannel rewards. Overlaps with Glue on membership tiers, points engine, and AI-driven personalization, though typically skewing to larger customers.
• Punchh: Punchh (now part of PAR Technology) offers AI-driven loyalty and digital engagement for restaurant and retail chains. Comparable to Glue on AI-personalized rewards and POS-integrated loyalty, though it focuses on larger multi-unit operators.
• Thanx: Thanx is a digital loyalty and payments platform for restaurants, focusing on data-driven retention and POS integration. Direct competitor to Glue's restaurant vertical and POS-linked loyalty automation.

Broad incumbents

• HubSpot Service Hub: HubSpot offers a broad CRM, marketing automation, and customer-engagement suite that overlaps with Glue's branded members club, communication, and segmentation functionality. As a much larger incumbent, it competes more loosely with Glue's all-in-one SMB loyalty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/glueloyalty
• LinkedInlinkedin.com/company/glueloyalty
• Instagraminstagram.com/glue_loyalty

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glue Loyalty