Wupdoc
Wupdoc is a digital marketplace, headquartered in Amsterdam, connecting patients globally with 6,000+ doctors and clinics across 400+ treatments in 20+ specialties, with a focus on medical tourism to Turkey, Poland, Albania, and the Czech Republic; the platform is free for patients and monetises through provider subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wupdoc does
Wupdoc is a digital healthcare marketplace platform, headquartered in Amsterdam, Netherlands and founded in 2023, that connects patients seeking medical treatments with doctors, clinics, and hospitals worldwide. The platform indexes more than 6,000 providers across 400+ treatments and 20+ medical categories — spanning dentistry, plastic surgery, bariatric surgery, hair restoration, eye care, fertility, oncology, and orthopaedics — with particular depth in medical-tourism corridors such as Turkey, Poland, Albania, and the Czech Republic. Its core products are a web platform (wupdoc.com) plus native iOS and Android applications that together enable patients to search providers, view verified reviews and before-and-after photos, create enquiries, receive quotes from multiple clinics, and communicate directly with providers through push-notification-enabled messaging.
The platform is free for patients and monetises on a B2B2C basis through paid listings and subscriptions charged to healthcare providers seeking access to international patient demand. Distribution is product-led and self-serve, relying on SEO-optimised treatment and destination landing pages (e.g., city- and country-filtered browsing), the Health Center content/guides vertical for top-of-funnel education, and organic app-store discovery. The company operates as a private, for-profit entity with 11-50 employees, a single disclosed funding round of approximately $290,417 from Sharks & Partners in August 2025, and no documented API, integrations, AI/ML capabilities, patents, awards, or formal partnerships at this stage.
Wupdoc firmographics
Firmographics- Name
- Wupdoc
- Legal name
- Wupdoc
- Website
- https://wupdoc.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wupdoc is a digital marketplace, headquartered in Amsterdam, connecting patients globally with 6,000+ doctors and clinics across 400+ treatments in 20+ specialties, with a focus on medical tourism to Turkey, Poland, Albania, and the Czech Republic; the platform is free for patients and monetises through provider subscriptions.
- Ownership category
- akta.pro rank
Wupdoc industry classification
Industry- Product category
- Medical Tourism Marketplace
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Dental Teleconsultation Marketplaces (HLALALAL)
- akta.pro secondary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
Keywords
Where Wupdoc is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Wupdoc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Healthcare Provider Listings & Subscriptions: Wupdoc generates revenue by charging healthcare providers (doctors, clinics, hospitals) for listing on the platform and access to patient enquiries. The platform is free for patients to use, creating a B2B2C model where healthcare providers are the paying customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free platform access for patients |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Wupdoc product offering
Product offeringCore offering
Wupdoc operates a digital healthcare marketplace that connects patients with doctors, clinics, and hospitals globally. The platform enables users to browse 6,000+ providers, view verified reviews and before-and-after photos, create enquiries, and receive real-time quotes from clinics. It is free for patients and monetizes through paid listings and subscriptions from healthcare providers, with a strong focus on medical tourism for treatments such as dentistry, plastic surgery, bariatric surgery, hair restoration, and fertility.
Product overview
Wupdoc is a healthcare marketplace platform offering a free service that connects patients with over 6,000 doctors, clinics, and hospitals across 20+ medical categories and 400+ treatments. The core product is the Wupdoc Platform (web-based marketplace) supplemented by a Wupdoc Mobile App for iOS and Android. The platform enables patients to create enquiries, receive quotes, compare healthcare providers, and access educational content through the Health Center/Guides section. Key treatment categories include Dentistry, Plastic Surgery, Bariatric Surgery, Hair Loss, Eye Care, ENT, and Fertility, among others. The company also facilitates medical tourism by connecting international patients with providers in countries like Turkey, Albania, Poland, Czech Republic, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Wupdoc Platform (Web Marketplace) A comprehensive healthcare marketplace connecting patients with doctors, clinics, and hospitals worldwide. Allows users to search for healthcare providers, create enquiries, compare options, and access quotes for medical treatments across multiple specialties, with a strong focus on medical tourism.
- Wupdoc Mobile App (iOS & Android) A mobile application available on iOS and Android that provides full platform functionality including browsing before-and-after photos in a social feed, sending enquiries, tracking responses, and receiving real-time push notifications from clinics.
- Health Center / Guides Educational health content including articles, guides, and comparisons covering treatments such as gastric sleeve surgery, hair transplants, rhinoplasty, dental procedures, and IVF with pricing and recovery information.
Quantifiable outcome
- 6,000+ doctors, clinics, and hospitals on platform
- +2 more outcomes
Companies that use Wupdoc
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Wupdoc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wupdoc partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Wupdoc competitors and assessment
Company assessmentDirect peers
- Bookimed: Medical tourism marketplace connecting patients with clinics worldwide for cosmetic, dental, bariatric, and fertility treatments — directly competes with Wupdoc on the same supply markets (Turkey, Poland, Czech Republic) and patient discovery model.
- WhatClinic: Global healthcare directory and clinic comparison platform listing doctors across cosmetic, dental, and medical specialties; operates the same freemium B2B2C lead-generation model as Wupdoc with broader geographic coverage.
- Medical Departures: Medical tourism marketplace focused on cosmetic, dental, and bariatric procedures abroad; similar pricing transparency, reviews, and clinic comparison features targeting UK/US/European outbound patients.
- Qunomedical: Berlin-based digital health platform that helps patients book treatments abroad with vetted clinics; competes head-to-head with Wupdoc in European medical tourism for hair transplants, dental, and bariatric procedures.
- Medigo: Medical travel platform connecting patients with accredited clinics globally; comparable marketplace model with emphasis on treatment categories, patient reviews, and provider verification.
Broad incumbents
- RealSelf: Established US-focused consumer platform for cosmetic procedures combining reviews, before/after photos, and doctor discovery — overlaps with Wupdoc's plastic surgery category but at much larger scale and US concentration.
- Doctoralia: Docplanner-owned global doctor booking marketplace with strong presence in Europe and LATAM; broader than Wupdoc (covers all specialties, in-person visits), but overlaps on doctor discovery and review functionality.
- Zocdoc: US-leading appointment booking marketplace for physicians; while US-centric and not focused on medical tourism, it competes for the same 'find and book a doctor online' consumer behavior that Wupdoc targets.
Regional players
- Treatwell: European online marketplace for beauty, hair, and aesthetic treatments; partial overlap with Wupdoc's plastic surgery and hair transplant categories, primarily in Western Europe rather than cross-border medical tourism.
Emerging players
- ClinicSpots: India-based medical marketplace connecting patients with doctors and hospitals across specialties; comparable marketplace and enquiry model with a different geographic anchor but similar PLG-driven consumer acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wupdoc social profiles
Digital presenceWupdoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wupdoc leadership team
Management profileNumber of profiles
Profiles1 record
Wupdoc funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wupdoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wupdoc
What does Wupdoc do?
Wupdoc operates a digital healthcare marketplace that connects patients with doctors, clinics, and hospitals globally. The platform enables users to browse 6,000+ providers, view verified reviews and before-and-after photos, create enquiries, and receive real-time quotes from clinics. It is free for patients and monetizes through paid listings and subscriptions from healthcare providers, with a strong focus on medical tourism for treatments such as dentistry, plastic surgery, bariatric surgery, hair restoration, and fertility.
Is Wupdoc a public or private company?
Wupdoc is a private company. It is classified as unknown and is currently operating.
When was Wupdoc founded?
Wupdoc was founded in 2023. It employs 11 to 50 people.
Where is Wupdoc based?
Wupdoc is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Wupdoc make money?
One revenue line is on record: healthcare Provider Listings & Subscriptions.
Who are Wupdoc's main competitors?
Direct peers on record are Bookimed, WhatClinic, Medical Departures, Qunomedical and Medigo. Broad incumbents are RealSelf, Doctoralia and Zocdoc. Treatwell is listed as a regional player. ClinicSpots is listed as an emerging player.
Does Wupdoc have an API?
No public API is recorded for Wupdoc.
What industry is Wupdoc in?
Wupdoc's product category is Medical Tourism Marketplace. Its primary akta.pro industry code is HLALALAL, Dental Teleconsultation Marketplaces, with a secondary code of HLACAEAE, Patient Education, Content & Personalized Journey Orchestration. Its SIC code is 8000.