Refunder
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Refunder does
Refunder Scandinavia AB (branded as Refunder) is a Stockholm-based consumer cashback platform operating as the Nordic/Scandinavian arm of the TopCashback international cashback network. Founded in 2013, the company enables Swedish consumers to earn cashback on online purchases at over 1,200 connected partner retailers spanning fashion, electronics, travel, beauty, home, pharmacy, and financial services, with stated cashback rates of up to 90% on select merchants and a claimed membership base exceeding 950,000 active users in Sweden. Members register free of charge using BankID (with Freja eID as an alternative), shop via refunder.se or the native iOS/Android mobile app, and receive earned cashback transferred to their bank accounts via Swish.
The core product surface consists of the Refunder Cashback Platform (website and mobile app), supplemented by three product extensions: Refunder Student (enhanced cashback for verified students), Refunder Pay (a co-branded credit card offering up to 2% cashback on all purchases plus bonus rates at partner stores), and the Reminder tool (browser/app-based cashback activation reminders). A wholly-owned comparison-content subsidiary, Bäst i test Guiden, supports SEO-driven top-of-funnel acquisition. The technology stack is built on a PHP/Laravel TALL-stack architecture (Tailwind CSS, Alpine.js, Laravel, Livewire) deployed on AWS with Kubernetes orchestration, MariaDB, Redis, and Elasticsearch, with a Pest testing framework for QA.
Refunder's revenue model is an affiliate-commission take-rate: when a member transacts with a partner retailer via Refunder's tracked links, the retailer pays Refunder a commission, which Refunder splits with the member as cashback while retaining a share. The platform monetizes through this retail-side affiliate revenue plus, increasingly, payment-interchange economics from Refunder Pay. Refunder also operates as the second-largest cashback service in Poland and is part of the broader TopCashback network, providing cross-border distribution leverage that a standalone Swedish player would lack.
Refunder firmographics
Firmographics- Name
- Refunder
- Legal name
- Refunder Scandinavia AB
- Website
- https://refunder.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Refunder industry classification
Industry- Product category
- Cashback & Affiliate Rewards Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Refunder is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Refunder business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate commissions: Refunder receives a commission from partner retailers when members make purchases through the platform. This commission is shared with the member (cashback), with Refunder retaining a portion. The business model is win-win: retailer gets sales, Refunder gets commission, member gets cashback.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with cashback on purchases |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Refunder product offering
Product offeringCore offering
Refunder operates a free-membership cashback platform that lets Swedish consumers earn money back on online purchases made at 1,200+ partner retailers. Members transact through Refunder's website, iOS/Android apps, or browser extension, and the company monetizes the resulting traffic via affiliate commissions from retailer affiliate programs.
Product overview
Refunder is a cashback platform and marketplace operating as part of the TopCashback international network. The core offering is the Refunder Cashback Platform, a website-based service that enables members to earn cashback on online purchases from over 1,200 partner stores. This is complemented by the Refunder Mobile App for iOS and Android, which provides on-the-go access with push notifications for deals. Additional products include Refunder Student for enhanced student rates, Refunder Pay credit card offering up to 2% cashback on all purchases, and the Reminder tool that helps members activate cashback before shopping. Together these products create a comprehensive cashback ecosystem targeting Swedish consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Refunder Cashback Platform Free-membership consumer cashback platform that lets Swedish shoppers earn money back on online purchases made at 1,200+ partner retailers, monetized via affiliate commissions from those retailers.
- Refunder Mobile App Native iOS and Android applications that let Refunder members browse partner retailers, activate cashback offers, and track rewards from a mobile device.
- Refunder Student Student-oriented cashback offering that targets university-aged users in Sweden with rewards tailored to their typical online spending patterns.
- Refunder Pay Payment-layer offering within the Refunder ecosystem, intended for use by members interacting with Refunder's cashback and retailer integrations.
- Reminder (browser extension) Browser extension that surfaces Reminder notifications when a member visits a participating partner retailer site, prompting activation of cashback at checkout.
Quantifiable outcome
- Members can receive cashback up to 90% on select purchases
- +2 more outcomes
Companies that use Refunder
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Refunder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature2 records
Refunder partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TopCashbackcoreRefunder is a part of the TopCashback network. The company operates under Refunder Scandinavia AB and is branded as 'Refunder - en del av TopCashback' (Refunder - part of TopCashback). This affiliation provides access to the international TopCashback platform, technology, and affiliate network, making Refunder the second largest cashback service in Poland.
- BankIDcoreBankID is used for secure authentication on the Refunder platform, enabling safe login and identity verification for members.
- SwishcoreSwish is used for easy and instant cash withdrawal of earned cashback to members' bank accounts, providing a seamless payout experience.
- Bäst i test GuidenminorBäst i test Guiden is a subsidiary (dotterbolag) of Refunder, providing independent product and service reviews and comparisons as part of the Refunder content ecosystem.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Refunder competitors and assessment
Company assessmentDirect peers
- Cashbackworld: Cashbackworld (formerly Lyoness/Cashback Solutions) is an international cashback and shopping community with millions of members. It targets the same online-shopping use case as Refunder, sharing commissions with members across a multi-country retailer network.
- iGraal: iGraal is a European cashback platform originally focused on France and now expanding across Europe. It runs the same affiliate-commission, free-membership cashback model as Refunder, targeting online shoppers with thousands of partner retailers.
- TopCashback: TopCashback is Refunder's parent company and the global cashback network it operates within. TopCashback runs an identical affiliate-commission cashback model across multiple geographies (UK, US, etc.), making it the most directly comparable peer and the platform whose technology and retailer relationships Refunder leverages.
- Shoop: Shoop is a European cashback platform operating in Germany and other markets with thousands of connected retailers. It uses the same affiliate-commission cashback model as Refunder, making it a direct peer in the European cashback space.
Regional players
- MyBonus: MyBonus is an Italian cashback and coupon platform connecting shoppers with hundreds of partner retailers. It runs the same affiliate-commission cashback model as Refunder but is regionally focused on Italy rather than Sweden and the Nordics.
- LetyShops: LetyShops is a European cashback service operating across multiple markets including Poland and other CEE countries, where it competes with Refunder's #2 Polish operation. It uses the same free-membership, affiliate-funded cashback model targeting online shoppers.
- Cashback XL: Cashback XL is a German/European cashback platform with a comparable affiliate-commission model and retailer catalog. It addresses the same consumer pain point (saving on online purchases) as Refunder but primarily serves the DACH region.
Broad incumbents
- Swagbucks: Swagbucks is a large US-based rewards platform that includes cashback for online shopping alongside surveys, games, and other earning activities. It targets overlapping consumer behavior (earning rewards on online shopping) but has a broader rewards-and-engagement model than Refunder's pure cashback focus.
- Honey (PayPal): Honey, owned by PayPal, is a browser-based coupon and cashback extension that automatically applies discounts and earns cashback at partner retailers. It targets overlapping consumer behavior (online shopping savings) as Refunder but delivers the experience at the browser level rather than a marketplace site.
- Rakuten (formerly Ebates): Rakuten is one of the largest global cashback and affiliate shopping platforms, offering cashback at thousands of retailers. It is a broad incumbent in the same cashback category as Refunder, with a wider geographic footprint and additional ecosystem services (loyalty, super apps).
Market position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Refunder social profiles
Digital presenceRefunder compliance and trust
Trust signalCompliance1 record
Refunder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refunder leadership team
Management profileNumber of profiles
Profiles4 records
Refunder subsidiaries and ownership
Company hierarchySubsidiaries1 record
Refunder funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refunder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refunder
What does Refunder do?
Refunder operates a free-membership cashback platform that lets Swedish consumers earn money back on online purchases made at 1,200+ partner retailers. Members transact through Refunder's website, iOS/Android apps, or browser extension, and the company monetizes the resulting traffic via affiliate commissions from retailer affiliate programs.
Is Refunder a public or private company?
Refunder is a private company. It is classified as venture growth investor backed and is currently operating.
When was Refunder founded?
Refunder was founded in 2013. It employs 1 to 10 people.
Where is Refunder based?
Refunder is headquartered in Stockholm, Sweden, in the Europe region.
How does Refunder make money?
One revenue line is on record: affiliate commissions.
Who are Refunder's main competitors?
Direct peers on record are Cashbackworld, iGraal, TopCashback and Shoop. Regional players are MyBonus, LetyShops and Cashback XL. Broad incumbents are Swagbucks, Honey (PayPal) and Rakuten (formerly Ebates).
Does Refunder have an API?
No public API is recorded for Refunder.
What industry is Refunder in?
Refunder's product category is Cashback & Affiliate Rewards Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.