MyBonus AB
MyBonus AB operates a Swedish cashback membership platform connecting 120k+ members to 880+ partner retailers via website, mobile apps, and a browser extension, earning revenue through affiliate commission spreads on tracked online purchases.
- Company typePrivate
- Founded2017
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What MyBonus AB does
MyBonus AB is a Swedish cashback membership platform that enables online shoppers to earn money back on purchases made through the service. The platform connects members to 880+ partner retailers across categories including fashion, electronics, travel, pharmacy, food delivery, and home goods, and operates through three primary surfaces: the MyBonus.com website, iOS and Android mobile applications, and the Autobäring Chrome browser extension that automatically prompts users to activate cashback when they visit connected stores. The underlying technology stack relies on cookie-based affiliate tracking integrated with three global affiliate networks (Adtraction, Tradedoubler, and Awin), and includes digital gift card fulfillment via Zupergift and analytics infrastructure via Kochava on Microsoft Azure cloud hosting.
The business model is a classic affiliate-revenue model. MyBonus earns commissions from partner retailers on tracked purchases and shares the majority of that commission with members in the form of cashback; the company retains a spread between the full commission and the cashback returned. The service is entirely free for members, with no fees or subscriptions, and members can withdraw balances via Trustly bank transfers, Stripe, or Swish mobile payments. Member acquisition is driven primarily by organic and digital channels (Instagram, Facebook, App Store presence, browser extension distribution) plus a referral program called Bonus Buddies that pays referrers 10% of referred friends' cashback for one year and grants new members a 50 kr welcome bonus.
MyBonus AB is a privately held Swedish limited company founded in 2017, operating with 1-10 employees from its headquarters in Jonsered (Gothenburg municipality), Sweden, as a subsidiary of Say Group AB. The company reports 120k+ registered members and 17M+ kr in cumulative cashback paid out. Operations are currently confined to Sweden despite an originally stated ambition to become the leading e-commerce membership club in the Nordic region.
MyBonus AB firmographics
Firmographics- Name
- MyBonus AB
- Legal name
- MyBonus AB
- Website
- https://mybonus.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyBonus AB operates a Swedish cashback membership platform connecting 120k+ members to 880+ partner retailers via website, mobile apps, and a browser extension, earning revenue through affiliate commission spreads on tracked online purchases.
- Ownership category
- akta.pro rank
MyBonus AB industry classification
Industry- Product category
- Cashback and Affiliate Marketing Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where MyBonus AB is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
MyBonus AB business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Affiliate Commission: MyBonus earns commission from partner stores (retailers) when members make purchases through MyBonus links. This commission is shared with members in the form of cashback (Återbäring). The company receives a portion of the affiliate revenue generated from tracked purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with no cost to join |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
MyBonus AB product offering
Product offeringCore offering
MyBonus AB operates a free cashback membership platform that lets Swedish consumers earn money back on online purchases made at 880+ connected retailers. Members access the service via the MyBonus.com website, iOS/Android mobile apps, or the MyBonus Autobäring Chrome browser extension, and cashback is funded by affiliate commissions MyBonus receives from partner stores.
Product overview
MyBonus AB operates a cashback membership platform consisting of the core MyBonus.com website, a mobile application (iOS/Android), and a browser extension called 'Autobäring'. The platform connects to 880+ partner stores through affiliate networks (Adtraction, Tradedoubler, Awin) and pays members cashback on their purchases. Additional features include a referral program called 'Bonus Buddies', weekly promotional campaigns with exclusive discount codes, a browsable store directory organized by category, and digital gift card purchasing. The service is entirely free for members and is part of Say Group AB, launched in Sweden in 2017.
Differentiator
Problem solved
Functional benefit
Brands
- MyBonus Autobäring: A browser plug-in that automatically reminds users when they visit affiliated stores, enabling cashback activation with one click.
- Bonus Buddies
Products and services
- MyBonus.com Cashback Platform Free online cashback membership platform that lets Swedish consumers earn money back on purchases made at 880+ connected partner stores by clicking through MyBonus before buying.
- MyBonus Mobile App iOS and Android application that allows members to access cashback offers, browse 880+ partner stores, and receive retailer notifications while shopping on mobile.
- MyBonus Autobäring (Browser Extension) Chrome browser extension that automatically reminds users when they land on a connected store and activates cashback with one click, eliminating the need to navigate through the MyBonus website first.
- Digital Gift Cards via MyBonus App
Quantifiable outcome
- 17M+ kr generated cashback returned to members
- +1 more outcomes
Companies that use MyBonus AB
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
MyBonus AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
MyBonus AB partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TrustlycoreTrustly provides the primary payout solution enabling members to withdraw their cashback directly to their bank accounts. It is the main payment method for cashout operations.
- StripecoreStripe is used as an alternative payment provider for processing payouts to member bank accounts.
- SwishcoreSwish provides mobile payment options for payouts, allowing members to receive cashback via Swish transfers.
- AdtractioncoreAffiliate network partner that tracks and manages affiliate relationships with partner retailers, enabling commission tracking for cashback.
- TradedoublercoreAffiliate network partner for tracking affiliate commissions from connected stores and managing affiliate partnerships.
- AwincoreGlobal affiliate network partner used for affiliate tracking and commission management with partner retailers.
- ZupergiftcoreGift card partner enabling MyBonus to offer gift card purchases with cashback from retailers like Åhléns, Zalando, Östermalms Saluhall, and others.
- FacebookminorDigital marketing channel partner for targeted advertising and member acquisition.
- GoogleminorDigital marketing partner for search and display advertising through Google Ads.
- ZendeskminorCustomer service platform providing IT solutions for handling member support tickets and inquiries.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
MyBonus AB competitors and assessment
Company assessmentDirect peers
- Refundo: Swedish cashback platform serving online shoppers with affiliate-based rewards; directly competes with MyBonus for the same Sweden-based consumer and retailer base.
Broad incumbents
- TopCashback: Global cashback leader with a localized Swedish site; competes with MyBonus on the same merchant base, but with broader geographic coverage and larger scale.
- Rakuten (formerly Ebates): Global cashback and affiliate-marketing incumbent with a Sweden-facing offering; comparable in cashback mechanics and merchant partnerships, though at much greater scale.
- Honey (PayPal): Browser-extension-based deals and rewards platform owned by PayPal; competes with MyBonus's Autobäring extension for shopper mind-share at the point of purchase.
- myWorld (Cashback World): International cashback and loyalty shopping network operating across multiple countries; competes with MyBonus for both shoppers and merchants under a similar affiliate-commission model.
Emerging players
- Letyshops: International cashback service popular in emerging European markets; uses affiliate-based cashback to members and overlaps with MyBonus on cross-border e-commerce merchants.
Others
- Awin: Global affiliate network that MyBonus already partners with for tracking and merchant relationships; an infrastructure provider rather than direct competitor, but adjacent as a potential disintermediator.
- Tradedoubler: European affiliate network used by MyBonus for purchase attribution; a key upstream partner that, if vertically integrated, could compete with the cashback platform layer.
Regional players
- Shoop: European cashback platform primarily serving German-speaking markets; uses the same affiliate-network attribution model as MyBonus and addresses a related e-commerce shopper segment.
- iGraal: European cashback platform with strong roots in France and Italy; comparable business model and affiliate-network-driven mechanics to MyBonus, though focused on different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MyBonus AB social profiles
Digital presenceMyBonus AB compliance and trust
Trust signalCompliance1 record
MyBonus AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyBonus AB leadership team
Management profileNumber of profiles
Profiles1 record
MyBonus AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyBonus AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyBonus AB
What does MyBonus AB do?
MyBonus AB operates a free cashback membership platform that lets Swedish consumers earn money back on online purchases made at 880+ connected retailers. Members access the service via the MyBonus.com website, iOS/Android mobile apps, or the MyBonus Autobäring Chrome browser extension, and cashback is funded by affiliate commissions MyBonus receives from partner stores.
Is MyBonus AB a public or private company?
MyBonus AB is a private company. It is classified as corporate owned and is currently operating.
When was MyBonus AB founded?
MyBonus AB was founded in 2017. It employs 1 to 10 people.
Where is MyBonus AB based?
MyBonus AB is headquartered in Göteborg, Sweden, in the Europe region.
How does MyBonus AB make money?
One revenue line is on record: affiliate Commission.
Who are MyBonus AB's main competitors?
Refundo is listed as a direct peer. Broad incumbents are TopCashback, Rakuten (formerly Ebates), Honey (PayPal) and myWorld (Cashback World). Letyshops is listed as an emerging player. Others are Awin and Tradedoubler. Regional players are Shoop and iGraal.
Does MyBonus AB have an API?
No public API is recorded for MyBonus AB.
What industry is MyBonus AB in?
MyBonus AB's product category is Cashback and Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.